Innovation with Gamification
April 1, 2025. Freudenberg North America launched a new gamification campaign to engage employees. The “Stay Curious” campaign aims to spark curiosity and boost awareness of Freudenberg’s innovative contributions.
The campaign is only available to employees in the United States and runs from March 12th through December 3rd, 2025, with a new game rolled out every six weeks. Employees can sign up to take part by scanning a QR code, making it easy and accessible for everyone to join. Winners of each game will receive Freudenberg merchandise, including a water bottle, power bank, computer backpack, or large fleece blanket, each valued at around $50.
The timeline for the games is as follows:
- Game #1: March 12 through April 23. Winner chosen April 25.
- Game #2: April 28 through June 4. Winner chosen June 6.
- Game #3: June 9 through July 23. Winner chosen July 25.
- Game #4: July 28 through September 3. Winner chosen September 5.
- Game #5: September 8 through October 22. Winner chosen October 24.
- Game #6: October 27 through December 3. Winner chosen December 5.
Stephanie Thiede, Director of Corporate Communications at Freudenberg Group, stressed the campaign’s role. “Our goal was to increase awareness of Freudenberg’s innovations across teams and encourage learning in an interactive, engaging way,” she said. We aimed to highlight the unique contributions of individual business groups and showcase their innovative solutions.
The campaign utilized the Interacty platform, which provides templates for content gathering. Employees are encouraged to share non-technical details about their business groups’ innovations, making the information relatable and sparking curiosity. The campaign also includes questions designed to gather content showcasing the benefits of these innovations to their target industries.
Thiede further explained the significance of the campaign’s theme, “Stay Curious.” “We aimed to inspire curiosity among our employees and spread brand awareness about Freudenberg’s contributions to innovation,” she said. “By engaging employees through gamification, we can boost internal collaboration and deepen their understanding of our brand.”
The campaign’s success is already evident in the high completion rate and the time participants spend on the platform. The targeted approach, exclusive to employees in the United States, enables Freudenberg to engage its employees meaningfully and showcase the company’s achievements.
