{"id":24003,"date":"2026-01-22T09:00:00","date_gmt":"2026-01-22T08:00:00","guid":{"rendered":"https:\/\/sw.fst.com\/magazine\/2026\/01\/tezgahtan-webe-corteco-tornavida-blogu-ile-marka-varligini-gueclendiriyor\/"},"modified":"2026-01-26T10:11:58","modified_gmt":"2026-01-26T09:11:58","slug":"tezgahtan-webe-corteco-tornavida-blogu-ile-marka-varligini-gueclendiriyor","status":"publish","type":"post","link":"https:\/\/sw.fst.com\/magazine\/tr\/2026\/01\/tezgahtan-webe-corteco-tornavida-blogu-ile-marka-varligini-gueclendiriyor\/","title":{"rendered":"Tezgahtan web’e: Corteco tornavida blogu ile marka varl\u0131\u011f\u0131n\u0131 g\u00fc\u00e7lendiriyor"},"content":{"rendered":"\n

Freudenberg Sealing Technologies’in (FST) sat\u0131\u015f sonras\u0131 b\u00f6l\u00fcm\u00fc Corteco ile at\u00f6lye fenomenleri Schrauberblog (SBRBLG) aras\u0131ndaki ba\u015far\u0131l\u0131 i\u015fbirli\u011fi, at\u00f6lye profesyonelleri, hobi tornavidac\u0131lar\u0131 ve otomotiv merakl\u0131lar\u0131ndan olu\u015fan hedef grupta daha fazla marka varl\u0131\u011f\u0131 sa\u011fl\u0131yor.<\/strong><\/p>\n\n

Corteco, 2024 y\u0131l\u0131n\u0131n ba\u015f\u0131ndan bu yana, markay\u0131 DACH b\u00f6lgesindeki at\u00f6lyelere hedefli bir \u015fekilde yerle\u015ftirmek i\u00e7in at\u00f6lye etkileyicileri Schrauberblog (SBRBLG) ile birlikte \u00e7al\u0131\u015f\u0131yor. Bu ortakl\u0131\u011f\u0131n amac\u0131, Corteco taraf\u0131ndan sat\u0131lan Freudenberg \u00fcr\u00fcnlerinin kalitesini ve yenilik\u00e7i g\u00fcc\u00fcn\u00fc do\u011frudan ana hedef kitleye iletmek ve uzun vadede marka sadakatini g\u00fc\u00e7lendirmektir. <\/p>\n\n

Geni\u015f eri\u015fimli \u00f6zg\u00fcn i\u00e7erik<\/strong><\/p>\n\n

Bu i\u015fbirli\u011finin bir par\u00e7as\u0131 olarak Schrauberblog sadece \u00fcr\u00fcn videolar\u0131 \u00fcretmekle kalm\u0131yor, ayn\u0131 zamanda kendini eski bir VW T3 otob\u00fcs\u00fcn\u00fcn restorasyonuna ve d\u00f6n\u00fc\u015ft\u00fcr\u00fclmesine ad\u0131yor. Volkswagen’<\/a> in VW T3 modeli, VW Transporter<\/a> ‘\u0131n \u00fc\u00e7\u00fcnc\u00fc neslidir ve ilk olarak May\u0131s 1979’da piyasaya \u00e7\u0131km\u0131\u015ft\u0131r.Corteco, SBRBLG ile birlikte pazara daha da yakla\u015fmak istiyor. Videolar Corteco’nun son m\u00fc\u015fterilerine – mekanikerlere – ger\u00e7ek katma de\u011fer sunuyor: tipik montaj hatalar\u0131 veya atlanan i\u015f ad\u0131mlar\u0131 gibi pratik konulara odaklan\u0131yorlar, \u00e7\u00fcnk\u00fc bunlar \u00fcr\u00fcn ar\u0131zas\u0131na yol a\u00e7abilir. Tornavida blogu videolarla somut \u00e7\u00f6z\u00fcmler sunuyor – \u00f6rne\u011fin radyal \u015faft ke\u00e7esi takarken(https:\/\/youtu.be\/4g4lZLwYbYM?si=XuhfXmIR9Nq1Wy4g)<\/a>. <\/p>\n\n

\u00dcr\u00fcn videolar\u0131 g\u00fc\u00e7l\u00fc bir etkiye sahip ve DACH b\u00f6lgesi d\u0131\u015f\u0131nda da olumlu geri bildirimler al\u0131yor. \u00c7ok dilli versiyonlara olan talep s\u00fcrekli art\u0131yor ve yapay zeka sayesinde (neredeyse) s\u0131n\u0131r yok. <\/p>\n\n

\u0130\u015fbirli\u011finin avantajlar\u0131<\/strong><\/p>\n\n

Corteco ve Schrauberblog aras\u0131ndaki i\u015fbirli\u011fi, markan\u0131n en \u00f6nemli sosyal medya platformlar\u0131nda ilgili toplulu\u011fa do\u011frudan eri\u015fimini sa\u011fl\u0131yor. Y\u00fcksek hedef kitle ilgisi \u00f6zellikle dikkat \u00e7ekicidir. Corteco b\u00f6ylece bu a\u011flarda aktif olarak bilgi al\u0131\u015fveri\u015finde bulunan at\u00f6lye profesyonellerine, hobi teknisyenlerine ve otomotiv merakl\u0131lar\u0131na ula\u015f\u0131yor. <\/p>\n\n

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\u201eEin weiterer Erfolgsfaktor ist die Authentizit\u00e4t und das Vertrauen, das Influencer wie Schrauberblog genie\u00dfen. Ihre praxisnahen Inhalte vermitteln die Markenbotschaft glaubw\u00fcrdiger als klassische Werbung\u201c, sagt Alanna Selzer, Head of Brand & Communication Management bei Corteco. Das kreative Storytelling und die hochwertigen Videos sorgen f\u00fcr eine nachhaltige Markenpr\u00e4senz und st\u00e4rken die Position von Corteco in der Werkstatt-Community nachhaltig.<\/p>\n\n\n\n

<\/p>\n<\/div><\/div>\n\n

“\u0130\u015fbirli\u011fi ba\u015flang\u0131\u00e7ta \u00fc\u00e7 y\u0131l s\u00fcrecek. 2026’dan itibaren olas\u0131 bir i\u015fbirli\u011fini daha g\u00f6r\u00fc\u015fece\u011fiz” diyor Selzer. “Bu \u015fekilde Corteco, Schrauberblog’un ba\u015far\u0131l\u0131 ileti\u015fiminin ayr\u0131lmaz bir par\u00e7as\u0131 olmaya devam edebilir ve marka sadakatini daha da art\u0131rabilir.” <\/p>\n\n

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\r\n \r\n <\/i>\r\n <\/a>\r\n <\/span>\r\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"

Freudenberg Sealing Technologies’in (FST) sat\u0131\u015f sonras\u0131 b\u00f6l\u00fcm\u00fc Corteco ile at\u00f6lye fenomenleri Schrauberblog (SBRBLG) aras\u0131ndaki ba\u015far\u0131l\u0131 i\u015fbirli\u011fi, at\u00f6lye profesyonelleri, hobi tornavidac\u0131lar\u0131 ve otomotiv merakl\u0131lar\u0131ndan olu\u015fan hedef grupta daha fazla marka varl\u0131\u011f\u0131…<\/p>\n","protected":false},"author":5,"featured_media":24009,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1233,725],"tags":[],"powerkit_post_featured":[],"class_list":["post-24003","post","type-post","status-publish","format-standard","has-post-thumbnail","category-corteco-tr","category-weinheim-tr"],"_links":{"self":[{"href":"https:\/\/sw.fst.com\/magazine\/tr\/wp-json\/wp\/v2\/posts\/24003","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sw.fst.com\/magazine\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sw.fst.com\/magazine\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/tr\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/tr\/wp-json\/wp\/v2\/comments?post=24003"}],"version-history":[{"count":1,"href":"https:\/\/sw.fst.com\/magazine\/tr\/wp-json\/wp\/v2\/posts\/24003\/revisions"}],"predecessor-version":[{"id":24016,"href":"https:\/\/sw.fst.com\/magazine\/tr\/wp-json\/wp\/v2\/posts\/24003\/revisions\/24016"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/tr\/wp-json\/wp\/v2\/media\/24009"}],"wp:attachment":[{"href":"https:\/\/sw.fst.com\/magazine\/tr\/wp-json\/wp\/v2\/media?parent=24003"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/tr\/wp-json\/wp\/v2\/categories?post=24003"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/tr\/wp-json\/wp\/v2\/tags?post=24003"},{"taxonomy":"powerkit_post_featured","embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/tr\/wp-json\/wp\/v2\/powerkit_post_featured?post=24003"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}