{"id":20718,"date":"2021-12-06T19:30:00","date_gmt":"2021-12-06T18:30:00","guid":{"rendered":"https:\/\/sw.fst.com\/magazine\/2025\/07\/stratejik-olarak-gelecege\/"},"modified":"2025-07-30T17:53:21","modified_gmt":"2025-07-30T15:53:21","slug":"stratejik-olarak-gelecege","status":"publish","type":"post","link":"https:\/\/sw.fst.com\/magazine\/tr\/2021\/12\/stratejik-olarak-gelecege\/","title":{"rendered":"Stratejik olarak gelece\u011fe"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Freudenberg&#8217;in gelecekte zorlu pazar ortam\u0131nda konumunu koruyabilmesini sa\u011flamak i\u00e7in \u015firket d\u00fczenli olarak kapsaml\u0131 bir strateji geli\u015ftirme s\u00fcrecinden ge\u00e7mektedir &#8211; bu hem Grup hem de bireysel \u0130\u015f Gruplar\u0131 i\u00e7in ge\u00e7erlidir.<\/p>\n\n<!--more-->\n\n<p class=\"wp-block-paragraph\">Freudenberg Sealing Technologies (FST), gelece\u011fin Grup genelindeki sorunlar\u0131n\u0131 kendi gereksinimlerine d\u00f6n\u00fc\u015ft\u00fcr\u00fcr, pazardaki de\u011fi\u015fiklikleri ayr\u0131nt\u0131l\u0131 olarak analiz eder, eylem se\u00e7enekleri t\u00fcretir ve bunlar\u0131 belirli stratejik giri\u015fimlere ve projelere d\u00f6n\u00fc\u015ft\u00fcr\u00fcr. Kurumsal strateji \u00fc\u00e7 y\u0131l i\u00e7in tasarlanm\u0131\u015ft\u0131r ve mevcut d\u00f6nem 2021&#8217;den 2023&#8217;e kadar devam etmektedir. <\/p>\n\n<p class=\"wp-block-paragraph\">FST&#8217;nin yakla\u015f\u0131k bir y\u0131ld\u0131r ba\u015far\u0131yla \u00fczerinde \u00e7al\u0131\u015ft\u0131\u011f\u0131 en \u00f6nemli alt\u0131 stratejik giri\u015fim; e-d\u00f6n\u00fc\u015f\u00fcm, stratejik odak segmentleri, hizmet i\u015finin geni\u015fletilmesi, k\u00fcresel ayak izi, CO2 n\u00f6trl\u00fc\u011f\u00fc ve dijitalle\u015fmedir.<\/p>\n\n<h2 id=\"01-yeni-strateji-doneminin-odak-segmentleri\" class=\"wp-block-heading\">01 Yeni strateji d\u00f6neminin odak segmentleri<\/h2>\n\n<p class=\"wp-block-paragraph\">Yeni bir strateji d\u00f6nemi, tamamen yeni bir strateji ile e\u015f anlaml\u0131 de\u011fildir. Aksine, mevcut strateji \u00f6nceki y\u0131llar\u0131n kesintisiz bir devam\u0131 niteli\u011findedir ve halihaz\u0131rda ba\u015flat\u0131lm\u0131\u015f olan bir\u00e7ok alandaki geli\u015fmeleri s\u00fcrd\u00fcrmektedir. \u00d6rne\u011fin, FST elektromobilite, enerji, robotik ve yiyecek &amp; i\u00e7ecek pazar segmentlerinde b\u00fcy\u00fcmeye devam etmeyi planlamaktad\u0131r. Bu mevcut odak segmentlerine iki yeni segment daha eklenecektir: Sa\u011fl\u0131k &amp; G\u00fcvenlik ve \u0130la\u00e7.   <\/p>\n\n<h2 id=\"02-e-donusum\" class=\"wp-block-heading\">02 E-d\u00f6n\u00fc\u015f\u00fcm<\/h2>\n\n<p class=\"wp-block-paragraph\">Elektromobilite alan\u0131nda FST, geleneksel otomotiv sekt\u00f6r\u00fcndeki yeni \u00fcr\u00fcn ve bile\u015fenlerin yan\u0131 s\u0131ra a\u011f\u0131r hizmet ara\u00e7lar\u0131 i\u00e7in batarya ve yak\u0131t h\u00fccrelerine odaklanmaktad\u0131r. \u015eirket, batarya ve yak\u0131t h\u00fccresinin ak\u0131ll\u0131 bir kombinasyonunun en b\u00fcy\u00fck ekolojik ve ekonomik faydalar\u0131 sa\u011flayaca\u011f\u0131na inanmaktad\u0131r. Ayr\u0131ca FST, sadece otomotiv sekt\u00f6r\u00fcnde de\u011fil, genel end\u00fcstride de elektromobiliteye ge\u00e7i\u015fi desteklemektedir. \u00d6rnekler aras\u0131nda ticari gemicilik, demiryolu, in\u015faat ve tar\u0131m makinelerinin yan\u0131 s\u0131ra enerji \u00fcretimi ve depolama da yer al\u0131yor.   <\/p>\n\n<p class=\"wp-block-paragraph\">FST, eCon ve DIAvent bas\u0131n\u00e7 dengeleme valfi gibi ilk bile\u015fenleri ba\u015far\u0131yla piyasaya s\u00fcrm\u00fc\u015ft\u00fcr. Batarya ve yak\u0131t h\u00fccresi sekt\u00f6rlerinde tan\u0131nm\u0131\u015f ortaklarla \u00e7e\u015fitli b\u00fcy\u00fck projeler de ba\u015flat\u0131lm\u0131\u015ft\u0131r. Ancak bunlar\u0131n hedefe giden yolda yaln\u0131zca ilk ad\u0131mlar oldu\u011fu a\u00e7\u0131kt\u0131r &#8211; e-d\u00f6n\u00fc\u015f\u00fcm kal\u0131c\u0131 bir g\u00fc\u00e7 gerektirecektir.  <\/p>\n\n<h2 id=\"03-hizmet-isi\" class=\"wp-block-heading\">03 Hizmet i\u015fi<\/h2>\n\n<p class=\"wp-block-paragraph\">FST, ticaret i\u015finde &#8211; Corteco ve End\u00fcstriyel Hizmetler &#8211; b\u00fcy\u00fck bir b\u00fcy\u00fcme potansiyeli g\u00f6rmektedir. Ayn\u0131 durum hizmet sekt\u00f6r\u00fc ve makine ve sistemlerin bak\u0131m, onar\u0131m ve revizyonu (MRO = Maintenance, Repair and Overhaul) i\u00e7in de ge\u00e7erlidir. Bunlar \u00e7o\u011funlukla sipari\u015f de\u011feri d\u00fc\u015f\u00fck ancak sipari\u015f s\u0131kl\u0131\u011f\u0131 y\u00fcksek \u00fcr\u00fcnlerdir. Hizmet i\u015finin 2023 y\u0131l\u0131nda sat\u0131\u015flar\u0131n yakla\u015f\u0131k y\u00fczde 25&#8217;ini olu\u015fturmas\u0131 beklenmektedir.   <\/p>\n\n<h2 id=\"04-ayak-izi\" class=\"wp-block-heading\">04 Ayak \u0130zi<\/h2>\n\n<p class=\"wp-block-paragraph\">FST k\u00fcresel de\u011fer yaratma yap\u0131s\u0131na, ba\u015fka bir deyi\u015fle \u015firketin bir \u00fcr\u00fcn\u00fc nas\u0131l ve neden belirli bir yerde \u00fcretti\u011fine odaklanmaktad\u0131r. B\u00f6lgesel m\u00fc\u015fteri yak\u0131nl\u0131\u011f\u0131 g\u00fc\u00e7lendirilecek ve b\u00f6lgesel \u00fcretim daha da dengelenecektir. Slogana g\u00f6re: B\u00f6lge i\u00e7in b\u00f6lgede.  <\/p>\n\n<h2 id=\"05-co2-notrlugu\" class=\"wp-block-heading\">05 CO2 n\u00f6trl\u00fc\u011f\u00fc<\/h2>\n\n<p class=\"wp-block-paragraph\">FST, 2025 y\u0131l\u0131na kadar CO2 emisyonlar\u0131n\u0131 2020 y\u0131l\u0131na k\u0131yasla y\u00fczde 30 oran\u0131nda azaltmay\u0131 planl\u0131yor ve \u015firket gelecekte CO2-n\u00f6tr olmay\u0131 hedefliyor. Bunu ba\u015farmak i\u00e7in, \u00f6rne\u011fin yeni, malzeme tasarrufu sa\u011flayan \u00fcretim y\u00f6ntemleri arac\u0131l\u0131\u011f\u0131yla daha fazla enerji verimlili\u011fi ve daha az at\u0131k yoluyla enerji ve malzeme t\u00fcketimi azalt\u0131lacakt\u0131r. FST ayr\u0131ca elektrifikasyona, ye\u015fil elektrik kullan\u0131m\u0131na ve CO2 emisyonlar\u0131n\u0131n dengelenmesine odaklan\u0131yor.  <\/p>\n\n<h2 id=\"06-sayisallastirma\" class=\"wp-block-heading\">06 Say\u0131salla\u015ft\u0131rma<\/h2>\n\n<p class=\"wp-block-paragraph\">FST dijital d\u00f6n\u00fc\u015f\u00fcme yat\u0131r\u0131m yapmaya devam ediyor. Bu, t\u00fcm de\u011fer zinciri ve t\u00fcm i\u015f s\u00fcre\u00e7leriyle ilgilidir. Dijitalle\u015fme giri\u015fiminin hedefleri: daha verimli i\u00e7 s\u00fcre\u00e7ler, sat\u0131\u015f b\u00fcy\u00fcmesi ve m\u00fc\u015fteri i\u00e7in faydalar. \u00dcretimde verimlilik art\u0131\u015f\u0131, veriye dayal\u0131 kararlar, yani otomasyon, robotik ve makinelerin a\u011fa ba\u011flanmas\u0131 yoluyla sa\u011flanacakt\u0131r. Uyumla\u015ft\u0131r\u0131lm\u0131\u015f ve otomatikle\u015ftirilmi\u015f sat\u0131\u015f ve idari s\u00fcre\u00e7ler daha fazla verimlilik ve h\u0131z sa\u011flayacakt\u0131r. \u00c7evrimi\u00e7i sat\u0131\u015flar g\u00fc\u00e7lendirilecek ve mevcut \u00e7\u00f6z\u00fcmler daha da geli\u015ftirilecek ve standartla\u015ft\u0131r\u0131lacakt\u0131r &#8211; ilgili bilgileri daha h\u0131zl\u0131 bulabilecek olan m\u00fc\u015fteriler i\u00e7in daha iyi bir dijital (sat\u0131n alma) deneyimi i\u00e7in.     <\/p>\n\n<h3 id=\"2023e-kadar-satis-buyumesi\" class=\"wp-block-heading\">2023&#8217;e kadar sat\u0131\u015f b\u00fcy\u00fcmesi<\/h3>\n\n<p class=\"wp-block-paragraph\">FST&#8217;nin nispeten iyi atlatt\u0131\u011f\u0131 koronavir\u00fcs pandemisi yine de ciro ve k\u00e2r \u00fczerinde iz b\u0131rakm\u0131\u015ft\u0131r. Bu nedenle \u015firket, yukar\u0131da a\u00e7\u0131klanan stratejik y\u00f6nelimin yard\u0131m\u0131yla kriz \u00f6ncesi seviyelerde (2023 y\u0131l\u0131na kadar 2,5 milyar Euro) organik sat\u0131\u015f b\u00fcy\u00fcmesi elde etmeyi hedefliyor. &#8220;Yanmal\u0131 motor&#8221; ile karakterize edilen geleneksel s\u0131zd\u0131rmazl\u0131k i\u015findeki k\u00e2rlar, FST&#8217;nin finansal g\u00fcc\u00fc i\u00e7in \u00e7ok \u00f6nemlidir ve elektromobilite gibi yeni i\u015flerin geni\u015flemesine katk\u0131da bulunur.  <\/p>\n\n<h3 id=\"basarinin-temelleri\" class=\"wp-block-heading\">Ba\u015far\u0131n\u0131n temelleri<\/h3>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"84\" height=\"77\" src=\"https:\/\/sw.fst.com\/magazine\/wp-content\/uploads\/2021\/12\/fst-sw-2022-01-icon_strategie-01-color.png\" alt=\"\" class=\"wp-image-2254\"\/><\/figure><\/div>\n\n\n\n<h4 id=\"20-ile-1-numara\" class=\"wp-block-heading\">20 ile 1 numara<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Mevcut strateji d\u00f6neminde k\u00fcresel s\u0131zd\u0131rmazl\u0131k i\u015finde 1 numara olarak kalmak istiyoruz. Bunu ba\u015farmak i\u00e7in y\u00fczde 20&#8217;nin \u00fczerinde bir pazar pay\u0131 (sat\u0131\u015f) hedefliyoruz. <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"77\" height=\"77\" src=\"https:\/\/sw.fst.com\/magazine\/wp-content\/uploads\/2021\/12\/fst-sw-2022-01-icon_strategie-02-color.png\" alt=\"\" class=\"wp-image-2255\"\/><\/figure><\/div>\n\n\n\n<h4 id=\"25\" class=\"wp-block-heading\">25 %<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Hizmet i\u015fimizi 2023 y\u0131l\u0131na kadar sat\u0131\u015flar\u0131m\u0131z\u0131n y\u00fczde 25&#8217;ine \u00e7\u0131karmak istiyoruz.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"88\" height=\"80\" src=\"https:\/\/sw.fst.com\/magazine\/wp-content\/uploads\/2021\/12\/fst-sw-2022-01-icon_strategie-03-color.png\" alt=\"\" class=\"wp-image-2256\"\/><\/figure><\/div>\n\n\n\n<h4 id=\"30\" class=\"wp-block-heading\">30 %<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Uzun vadeli bir yakla\u015f\u0131m, sosyal sorumluluk ve s\u00fcrd\u00fcr\u00fclebilirlik misyonumuzun temel ta\u015flar\u0131d\u0131r: 2025 y\u0131l\u0131na kadar y\u00fczde 30 daha az CO2 emisyonu iklim koruma hedefimizdir.<\/p>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"76\" height=\"77\" src=\"https:\/\/sw.fst.com\/magazine\/wp-content\/uploads\/2021\/12\/fst-sw-2022-01-icon_strategie-04-color.png\" alt=\"\" class=\"wp-image-2257\"\/><\/figure><\/div>\n\n\n\n<h4 id=\"19-milyondan-39-milyona\" class=\"wp-block-heading\">19 milyondan 39 milyona<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">B\u00f6lgesel anlamda en g\u00fc\u00e7l\u00fc b\u00fcy\u00fcmenin Hindistan&#8217;da kaydedilmesi ve sat\u0131\u015flar\u0131n \u00fc\u00e7 y\u0131l i\u00e7inde iki kat\u0131na \u00e7\u0131karak 19 milyon avrodan 39 milyon avroya ula\u015fmas\u0131 bekleniyor.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"85\" height=\"77\" src=\"https:\/\/sw.fst.com\/magazine\/wp-content\/uploads\/2021\/12\/fst-sw-2022-01-icon_strategie-05-color.png\" alt=\"\" class=\"wp-image-2258\"\/><\/figure><\/div>\n\n\n\n<h4 id=\"25-milyar\" class=\"wp-block-heading\">2,5 milyar<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Organik b\u00fcy\u00fcme yoluyla 2023 y\u0131l\u0131na kadar ciromuzu 2,5 milyar avroya \u00e7\u0131karmak istiyoruz.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"73\" height=\"80\" src=\"https:\/\/sw.fst.com\/magazine\/wp-content\/uploads\/2021\/12\/fst-sw-2022-01-icon_strategie-06-color.png\" alt=\"\" class=\"wp-image-2259\"\/><\/figure><\/div>\n\n\n\n<h4 id=\"200-milyon\" class=\"wp-block-heading\">200 milyon<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Online sat\u0131\u015flar\u0131m\u0131z\u0131 (EASY) 2021-2023 y\u0131llar\u0131 aras\u0131nda \u00f6nemli \u00f6l\u00e7\u00fcde art\u0131rarak 200 milyon avroya \u00e7\u0131karmak istiyoruz.<\/p>\n<\/div>\n<\/div>\n<div class=\"pld-like-dislike-wrap pld-template-1\">\r\n    <div class=\"pld-like-wrap  pld-common-wrap\">\r\n    <a href=\"javascript:void(0)\" class=\"pld-like-trigger pld-like-dislike-trigger  \" title=\"\" data-post-id=\"20718\" data-trigger-type=\"like\" data-restriction=\"ip\" data-already-liked=\"0\">\r\n                        <i class=\"fas fa-thumbs-up\"><\/i>\r\n                <\/a>\r\n    <span class=\"pld-like-count-wrap pld-count-wrap\">    <\/span>\r\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Freudenberg&#8217;in gelecekte zorlu pazar ortam\u0131nda konumunu koruyabilmesini sa\u011flamak i\u00e7in \u015firket d\u00fczenli olarak kapsaml\u0131 bir strateji geli\u015ftirme s\u00fcrecinden ge\u00e7mektedir &#8211; bu hem Grup hem de bireysel \u0130\u015f Gruplar\u0131 i\u00e7in ge\u00e7erlidir.<\/p>\n","protected":false},"author":3,"featured_media":20720,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1358,725],"tags":[1517],"powerkit_post_featured":[],"class_list":["post-20718","post","type-post","status-publish","format-standard","has-post-thumbnail","category-strateji","category-weinheim-tr","tag-baski-01_2022-tr"],"_links":{"self":[{"href":"https:\/\/sw.fst.com\/magazine\/tr\/wp-json\/wp\/v2\/posts\/20718","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sw.fst.com\/magazine\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sw.fst.com\/magazine\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/tr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/tr\/wp-json\/wp\/v2\/comments?post=20718"}],"version-history":[{"count":1,"href":"https:\/\/sw.fst.com\/magazine\/tr\/wp-json\/wp\/v2\/posts\/20718\/revisions"}],"predecessor-version":[{"id":20721,"href":"https:\/\/sw.fst.com\/magazine\/tr\/wp-json\/wp\/v2\/posts\/20718\/revisions\/20721"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/tr\/wp-json\/wp\/v2\/media\/20720"}],"wp:attachment":[{"href":"https:\/\/sw.fst.com\/magazine\/tr\/wp-json\/wp\/v2\/media?parent=20718"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/tr\/wp-json\/wp\/v2\/categories?post=20718"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/tr\/wp-json\/wp\/v2\/tags?post=20718"},{"taxonomy":"powerkit_post_featured","embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/tr\/wp-json\/wp\/v2\/powerkit_post_featured?post=20718"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}