{"id":17985,"date":"2023-09-01T11:50:00","date_gmt":"2023-09-01T09:50:00","guid":{"rendered":"https:\/\/sw.fst.com\/magazine\/2025\/07\/birlikte-bueyueyoruz\/"},"modified":"2025-07-30T16:16:18","modified_gmt":"2025-07-30T14:16:18","slug":"birlikte-bueyueyoruz","status":"publish","type":"post","link":"https:\/\/sw.fst.com\/magazine\/tr\/2023\/09\/birlikte-bueyueyoruz\/","title":{"rendered":"“Birlikte b\u00fcy\u00fcyoruz”"},"content":{"rendered":"\n

San Diego ve Barselona’da d\u00fczenlenen uluslararas\u0131 Otomotiv Sat\u0131\u015f Toplant\u0131lar\u0131nda kat\u0131l\u0131mc\u0131lar otomotiv sekt\u00f6r\u00fcndeki d\u00f6n\u00fc\u015f\u00fcm\u00fc ve Freudenberg Sealing Technologies’in (FST) hedef ve stratejilerini tart\u0131\u015ft\u0131.<\/p>\n\n

Hi\u00e7 kimse m\u00fc\u015fteriye Sat\u0131\u015ftan daha yak\u0131n olamaz. Sonu\u00e7 olarak, y\u0131llar \u00f6nce Otomotiv Sat\u0131\u015f \u00e7al\u0131\u015fanlar\u0131, otomotiv sekt\u00f6r\u00fcnde ortaya \u00e7\u0131kan \u00e7alkant\u0131lar\u0131 bir sismograf gibi ilk fark eden ve \u015firkete yans\u0131tan ki\u015filerdi. Bug\u00fcn, emisyonsuz elektrikli veya otonom s\u00fcr\u00fc\u015f gibi trendler t\u00fcm sekt\u00f6r\u00fc ve FST’nin b\u00fcy\u00fck b\u00f6l\u00fcm\u00fcn\u00fc me\u015fgul ediyor. Piyasay\u0131 etkisi alt\u0131na alan bu “alt\u0131na h\u00fccum havas\u0131”, bu bask\u0131 ve bu dinamizmin \u00f6ng\u00f6r\u00fclebilir bir gelecekte azalmas\u0131 beklenmiyor. Bu yaz ba\u015f\u0131nda San Diego ve Barselona’da d\u00fczenlenen iki Otomotiv Sat\u0131\u015f Toplant\u0131s\u0131ndaki oyuncular bu konuda hemfikirdi. <\/p>\n\n

FST i\u00e7in bunun sonucu olarak bir\u00e7ok uygulama ve \u00fcr\u00fcn h\u0131zla de\u011fi\u015fmektedir. Sahaya tamamen yeni oyuncular girerken, yeni “e-mobilite ekiplerinin” ortaya \u00e7\u0131kmas\u0131 nedeniyle mevcut m\u00fc\u015fterilerde Otomotiv Sat\u0131\u015flar\u0131 i\u00e7in bir\u00e7ok irtibat ki\u015fisi de\u011fi\u015fti. Batarya teknolojisi gibi baz\u0131 uygulama alanlar\u0131nda FST art\u0131k baz\u0131 durumlarda mevcut m\u00fc\u015fterilerle bile rekabet ediyor. “Yeni uygulamalar \u00f6\u011frenen bir organizasyon olmam\u0131z\u0131 gerektiriyor. M\u00fc\u015fterilerimizi halihaz\u0131rda yapt\u0131\u011f\u0131m\u0131zdan daha da yak\u0131ndan dinlemeli ve onlar\u0131n sorunlar\u0131n\u0131 ‘eve g\u00f6t\u00fcrmeyi’ kendimize g\u00f6rev edinmeliyiz” diyor Otomotiv Sat\u0131\u015f Ba\u015fkan Yard\u0131mc\u0131s\u0131 Melanie Schneider. Yeni e-mobilite projelerinin \u00e7ok daha zaman al\u0131c\u0131 oldu\u011fu ve ilgili t\u00fcm taraflar aras\u0131nda daha fazla i\u015fbirli\u011fi gerektirdi\u011fi giderek daha a\u00e7\u0131k hale geliyor. <\/p>\n\n

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San Diego’daki toplant\u0131da Otomotiv Sat\u0131\u015f\u0131ndan kat\u0131l\u0131mc\u0131lar …<\/figcaption><\/figure>\n\n

\u00d6\u011frenme ve g\u00fc\u00e7leri birle\u015ftirme<\/h2>\n\n

Otomotiv Sat\u0131\u015f’\u0131n g\u00fcncel kampanya slogan\u0131 da buna uygun olarak “Birlikte b\u00fcy\u00fcyoruz”. Ortak hedef, otomotiv sekt\u00f6r\u00fcndeki d\u00f6n\u00fc\u015f\u00fcm\u00fc FST i\u00e7in bir ba\u015far\u0131 haline getirmek amac\u0131yla portf\u00f6y\u00fc yeniden d\u00fczenlemek ve \u00e7al\u0131\u015fanlar\u0131 geli\u015ftirmektir. Schneider’in s\u00f6zleriyle, “Birlikte b\u00fcy\u00fcyoruz” \u015fu anlama geliyor: “Deneyimler yaratmak, ileti\u015fim kurmak ve birbirimizden \u00f6\u011frenmek. FST’de harika bir ekibimiz var ve g\u00fc\u00e7lerimizi birle\u015ftirirsek \u00f6n\u00fcm\u00fczde parlak bir gelecek var.” <\/p>\n\n

FST halihaz\u0131rda tamamen yeni uygulamalarda bir\u00e7ok iyi yeni i\u015f \u00f6rne\u011fi rapor edebilir. \u0130novasyon hatt\u0131 da dolu. Bu yaz ba\u015f\u0131nda yap\u0131lan iki Otomotiv Sat\u0131\u015f toplant\u0131s\u0131nda, kulu\u00e7ka makinesi olarak adland\u0131r\u0131lan ve t\u0131pk\u0131 kulu\u00e7ka makinesindeki bebekler gibi hayatlar\u0131n\u0131n ilk evresinde \u00e7ok \u00f6zel bir \u015fekilde beslenen ve bak\u0131lan projelere odaklan\u0131ld\u0131(daha fazlas\u0131 bu sayfada<\/a>). <\/p>\n\n

Sat\u0131\u015f toplant\u0131lar\u0131n\u0131n FST y\u00f6netimi taraf\u0131ndan yap\u0131lan sunumlarla kendini g\u00f6steren ticari y\u00f6n\u00fcn\u00fcn yan\u0131 s\u0131ra, ki\u015fisel tan\u0131\u015fma ve birbirini tan\u0131ma, ba\u011flant\u0131 kurma ve bilgi ve deneyim al\u0131\u015fveri\u015fi de \u00f6nemli bir rol oynamaktad\u0131r. Bu y\u0131l ilk kez 30 yeni ki\u015fi kat\u0131ld\u0131. Bu do\u011frultuda, m\u00fcmk\u00fcn oldu\u011funca \u00e7ok say\u0131da ilgin\u00e7 sohbet ba\u015flatmak ve yeni \u00e7al\u0131\u015fanlar\u0131 h\u0131zl\u0131 bir \u015fekilde entegre etmek i\u00e7in etkinlik interaktif bir \u015fekilde organize edildi. <\/p>\n\n

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… ve Avrupa Sat\u0131\u015f Toplant\u0131s\u0131na kat\u0131lanlar.<\/figcaption><\/figure>\n<\/div>\n\n\n\n
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Avrupa ve Amerika’daki Otomotiv Sat\u0131\u015f Toplant\u0131lar\u0131nda, bir \u00f6nceki y\u0131l elde edilen sat\u0131\u015f ba\u015far\u0131lar\u0131 i\u00e7in \u00e7al\u0131\u015fanlar\u0131 onurland\u0131rmak iyi bir gelenektir. 2022 y\u0131l\u0131 \u00f6d\u00fcl sahipleri: <\/p>\n\n\n\n

Etkinle\u015ftirici \u00d6d\u00fcl\u00fc 2022<\/strong>Rachel Black<\/p>\n\n\n\n

Y\u00fcr\u00fctme \u00d6d\u00fcl\u00fc 2022<\/strong>Sandip ShinganapurkarUwe KlohrMichael YashMike SampsonMartin Strauch<\/p>\n\n\n\n

Liderlik \u00d6d\u00fcl\u00fc 2022<\/strong>Brad Henderson<\/p>\n\n\n\n

A\u00e7\u0131k Fikirliler \u00d6d\u00fcl\u00fc 2022<\/strong>Dr Peter Kritzer<\/p>\n\n\n\n

Sahiplik \u00d6d\u00fcl\u00fc 2022<\/strong>Christian KudlekKazuya TeraCarina NykielGuilherme MonteiroEiji Narita<\/p>\n\n\n\n

Sat\u0131\u015f Performans\u0131 \u00d6d\u00fcl\u00fc 2022<\/strong>Agnes Spohn<\/p>\n\n\n\n

Ba\u015far\u0131 \u00d6d\u00fcl\u00fc 2022<\/strong>Daniel AschermannAnn SchauerteGrant Hedges<\/p>\n<\/div>\n<\/div>\n

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\r\n \r\n <\/i>\r\n <\/a>\r\n <\/span>\r\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"

San Diego ve Barselona’da d\u00fczenlenen uluslararas\u0131 Otomotiv Sat\u0131\u015f Toplant\u0131lar\u0131nda kat\u0131l\u0131mc\u0131lar otomotiv sekt\u00f6r\u00fcndeki d\u00f6n\u00fc\u015f\u00fcm\u00fc ve Freudenberg Sealing Technologies’in (FST) hedef ve stratejilerini tart\u0131\u015ft\u0131. Hi\u00e7 kimse m\u00fc\u015fteriye Sat\u0131\u015ftan daha yak\u0131n olamaz. Sonu\u00e7…<\/p>\n","protected":false},"author":3,"featured_media":17990,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[778,1300,1100],"tags":[1477],"powerkit_post_featured":[],"class_list":["post-17985","post","type-post","status-publish","format-standard","has-post-thumbnail","category-barselona","category-muesteri-katmanlari","category-san-diego-tr","tag-sayi-04_2023-d"],"_links":{"self":[{"href":"https:\/\/sw.fst.com\/magazine\/tr\/wp-json\/wp\/v2\/posts\/17985","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sw.fst.com\/magazine\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sw.fst.com\/magazine\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/tr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/tr\/wp-json\/wp\/v2\/comments?post=17985"}],"version-history":[{"count":1,"href":"https:\/\/sw.fst.com\/magazine\/tr\/wp-json\/wp\/v2\/posts\/17985\/revisions"}],"predecessor-version":[{"id":17992,"href":"https:\/\/sw.fst.com\/magazine\/tr\/wp-json\/wp\/v2\/posts\/17985\/revisions\/17992"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/tr\/wp-json\/wp\/v2\/media\/17990"}],"wp:attachment":[{"href":"https:\/\/sw.fst.com\/magazine\/tr\/wp-json\/wp\/v2\/media?parent=17985"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/tr\/wp-json\/wp\/v2\/categories?post=17985"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/tr\/wp-json\/wp\/v2\/tags?post=17985"},{"taxonomy":"powerkit_post_featured","embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/tr\/wp-json\/wp\/v2\/powerkit_post_featured?post=17985"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}