{"id":17984,"date":"2023-09-01T11:40:00","date_gmt":"2023-09-01T09:40:00","guid":{"rendered":"https:\/\/sw.fst.com\/magazine\/2025\/07\/bircok-yeni-konu\/"},"modified":"2025-07-30T16:16:17","modified_gmt":"2025-07-30T14:16:17","slug":"bircok-yeni-konu","status":"publish","type":"post","link":"https:\/\/sw.fst.com\/magazine\/tr\/2023\/09\/bircok-yeni-konu\/","title":{"rendered":"Bir\u00e7ok yeni konu"},"content":{"rendered":"\n

Kulu\u00e7ka merkezleri yeni do\u011fan canl\u0131lara hayat yolunu a\u00e7ar. \u0130\u015f d\u00fcnyas\u0131nda bu terim, yeni kurulan \u015firketleri destekleyen kurulu\u015flar i\u00e7in kullan\u0131l\u0131r. Freudenberg Sealing Technologies’de (FST) kulu\u00e7ka merkezleri, yeni teknolojiler ve baz\u0131 yenilik\u00e7i \u00fcr\u00fcnler i\u00e7in bak\u0131m deste\u011fi sa\u011flayan ve bunlar\u0131 pazar olgunlu\u011funa kadar geli\u015ftiren ekiplerdir. Bunlardan be\u015fi, otomotiv sekt\u00f6r\u00fcn\u00fcn yeni tahrik sistemlerine do\u011fru d\u00f6n\u00fc\u015f\u00fcm\u00fcyle yak\u0131ndan ba\u011flant\u0131l\u0131d\u0131r. Otomotiv Sat\u0131\u015flar\u0131, bu yeniliklerin m\u00fc\u015fteriler nezdinde bir at\u0131l\u0131m ger\u00e7ekle\u015ftirmesine yard\u0131mc\u0131 olma g\u00f6revini \u00fcstlenmektedir. <\/p>\n\n

Bunlar H\u00fccre Kapaklar\u0131, Termal Bariyer, Dalga K\u0131lavuzu Anteni, Batarya Zarflar\u0131 ve Baralar olarak adland\u0131r\u0131lmaktad\u0131r. T\u00fcm bu \u00fcr\u00fcnlerin ortak noktas\u0131, gelece\u011fin otomotiv i\u015finde FST i\u00e7in \u00f6nemli dayanaklar olacak olmalar\u0131d\u0131r. Bu nedenle FST, b\u00f6l\u00fcmlerdeki bu yenilikler i\u00e7in ayr\u0131 ekipler, yani ink\u00fcbat\u00f6rler kurmu\u015ftur. Bu ekipler \u00f6zellikle bu \u00fcr\u00fcnlerin geli\u015ftirilmesine, s\u00fcre\u00e7 m\u00fchendisli\u011finin sanayile\u015ftirilmesine ve ard\u0131ndan ticarile\u015ftirilmesine adanm\u0131\u015ft\u0131r. <\/p>\n\n

Otomotiv Sat\u0131\u015flar\u0131ndan Sorumlu Ba\u015fkan Yard\u0131mc\u0131s\u0131 olarak tedarik\u00e7ilerden (Kademeler) sorumlu olan Dennis Gunst, “Sat\u0131\u015f departman\u0131nda bizim i\u00e7in bu gibi yeni \u00fcr\u00fcnler \u00e7ok \u00f6zel zorluklar\u0131 beraberinde getiriyor” diyor. Bir yandan, m\u00fc\u015fteriler “conta \u00fcreticisi” FST’yi bu t\u00fcr yeni \u00fcr\u00fcnlerle ili\u015fkilendirmiyor. \u00d6te yandan, bu \u00fcr\u00fcnler karma\u015f\u0131kt\u0131r ve a\u00e7\u0131klama gerektirmektedir. Ayn\u0131 zamanda, sat\u0131\u015f ekibi \u00f6ncelikle yeni \u00fcr\u00fcnlerle ilgili kendi deneyim zenginli\u011fini olu\u015fturmal\u0131d\u0131r. Dahas\u0131, piyasada gelece\u011fin elektromobilite ve otonom s\u00fcr\u00fc\u015f alanlar\u0131nda yeni m\u00fc\u015fteriler ve rakipler var. Sonu\u00e7ta, mevcut FST m\u00fc\u015fterilerinin bile genellikle eskisinden farkl\u0131 departmanlar\u0131 ve ba\u011flant\u0131lar\u0131 vard\u0131r. <\/p>\n\n

“Giderek daha az say\u0131da klasik elastomer conta sataca\u011f\u0131z. Automotive Sales’te yeni \u00fcr\u00fcnlerin yan\u0131 s\u0131ra hen\u00fcz tan\u0131mad\u0131\u011f\u0131m\u0131z ve bizi tan\u0131mayan ba\u011flant\u0131lara ve m\u00fc\u015fterilere de uyum sa\u011fl\u0131yoruz. Bu, eskisinden \u00e7ok daha fazla \u00e7aba gerektiriyor” diyerek g\u00f6revi \u00f6zetliyor. Bu y\u0131l Barselona ve San Diego’da d\u00fczenlenen Otomotiv Sat\u0131\u015f Toplant\u0131lar\u0131nda, sat\u0131\u015f organizasyonunun bu de\u011fi\u015fen duruma yakla\u015f\u0131m\u0131 g\u00fcndemin en \u00fcst s\u0131ralar\u0131nda yer ald\u0131. <\/p>\n\n

\"\"
Dennis GunstOtomotiv Sat\u0131\u015flar\u0131ndan Sorumlu Ba\u015fkan Yard\u0131mc\u0131s\u0131<\/figcaption><\/figure>\n\n

Katma de\u011fer sunun<\/h2>\n\n

FST’nin yeni tahrik teknolojileri i\u00e7in yeni \u00fcr\u00fcnlerle de \u00f6v\u00fcnebilece\u011fi bir avantaj, onlarca y\u0131ld\u0131r geli\u015fen malzeme ve s\u00fcre\u00e7 uzmanl\u0131\u011f\u0131 ve buna ba\u011fl\u0131 g\u00fcvenilirlik ve y\u00fcksek kalitedir. FST’nin m\u00fc\u015fterilerine puan kazand\u0131rabilece\u011fi bir di\u011fer sat\u0131\u015f arg\u00fcman\u0131 da FST inovasyonlar\u0131n\u0131n onlara sundu\u011fu katma de\u011ferdir. \u0130nk\u00fcbat\u00f6r \u00e7emberinden bir \u00f6rnek: FST’nin Ak\u00fc Zarflar\u0131 sadece bir ara\u00e7 ak\u00fcs\u00fcn\u00fcn h\u00fccre kimyas\u0131n\u0131 muhafaza i\u00e7ine almakla kalmaz. Bu as\u0131l i\u015flevine ek olarak, ak\u00fc \u00fcreticisinin h\u00fccreleri elektrolit ile eskisinden daha h\u0131zl\u0131 doldurmas\u0131n\u0131 sa\u011flar. <\/p>\n\n

Gunst’a g\u00f6re, kulu\u00e7ka merkezlerine ek olarak, “daha pek \u00e7ok harika konu alan\u0131 var. Sadece ufkumuzu geni\u015fletmemiz ve ard\u0131ndan FST organizasyonu i\u00e7inde birlikte yol almam\u0131z gerekiyor.” Automotive Sales’in g\u00fcncel kampanya slogan\u0131 “Birlikte b\u00fcy\u00fcyoruz”. Bu a\u00e7\u0131k\u00e7a kulu\u00e7ka ekipleriyle yak\u0131n diyalo\u011fu da i\u00e7eriyor. <\/p>\n\n

B\u00fcy\u00fcme f\u0131rsatlar\u0131, \u00f6rne\u011fin ara\u00e7 tahrik sisteminin \u00f6tesinde de yatmaktad\u0131r. Haval\u0131 s\u00fcspansiyon ara\u00e7larda giderek standart hale geliyor ve klasik s\u0131zd\u0131rmazl\u0131k uzmanl\u0131\u011f\u0131 gerektiriyor. Otonom s\u00fcr\u00fc\u015f i\u00e7in artan elektrifikasyon ve radar teknolojisi EMI korumas\u0131n\u0131 gerekli k\u0131l\u0131yor – FST’nin bu konuda metalin yerini plasti\u011fin ald\u0131\u011f\u0131 \u00e7e\u015fitli \u00e7\u00f6z\u00fcmleri var. <\/p>\n

\r\n
\r\n \r\n <\/i>\r\n <\/a>\r\n <\/span>\r\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"

Kulu\u00e7ka merkezleri yeni do\u011fan canl\u0131lara hayat yolunu a\u00e7ar. \u0130\u015f d\u00fcnyas\u0131nda bu terim, yeni kurulan \u015firketleri destekleyen kurulu\u015flar i\u00e7in kullan\u0131l\u0131r. Freudenberg Sealing Technologies’de (FST) kulu\u00e7ka merkezleri, yeni teknolojiler ve baz\u0131 yenilik\u00e7i…<\/p>\n","protected":false},"author":3,"featured_media":17987,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1300,725],"tags":[1477],"powerkit_post_featured":[],"class_list":["post-17984","post","type-post","status-publish","format-standard","has-post-thumbnail","category-muesteri-katmanlari","category-weinheim-tr","tag-sayi-04_2023-d"],"_links":{"self":[{"href":"https:\/\/sw.fst.com\/magazine\/tr\/wp-json\/wp\/v2\/posts\/17984","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sw.fst.com\/magazine\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sw.fst.com\/magazine\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/tr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/tr\/wp-json\/wp\/v2\/comments?post=17984"}],"version-history":[{"count":1,"href":"https:\/\/sw.fst.com\/magazine\/tr\/wp-json\/wp\/v2\/posts\/17984\/revisions"}],"predecessor-version":[{"id":17991,"href":"https:\/\/sw.fst.com\/magazine\/tr\/wp-json\/wp\/v2\/posts\/17984\/revisions\/17991"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/tr\/wp-json\/wp\/v2\/media\/17987"}],"wp:attachment":[{"href":"https:\/\/sw.fst.com\/magazine\/tr\/wp-json\/wp\/v2\/media?parent=17984"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/tr\/wp-json\/wp\/v2\/categories?post=17984"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/tr\/wp-json\/wp\/v2\/tags?post=17984"},{"taxonomy":"powerkit_post_featured","embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/tr\/wp-json\/wp\/v2\/powerkit_post_featured?post=17984"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}