{"id":17506,"date":"2024-03-15T09:40:00","date_gmt":"2024-03-15T08:40:00","guid":{"rendered":"https:\/\/sw.fst.com\/magazine\/2025\/07\/iyi-bir-amac-icin-biyik-takmak\/"},"modified":"2025-07-30T16:14:50","modified_gmt":"2025-07-30T14:14:50","slug":"iyi-bir-amac-icin-biyik-takmak","status":"publish","type":"post","link":"https:\/\/sw.fst.com\/magazine\/tr\/2024\/03\/iyi-bir-amac-icin-biyik-takmak\/","title":{"rendered":"\u0130yi bir ama\u00e7 i\u00e7in b\u0131y\u0131k takmak"},"content":{"rendered":"\n

Miguel Oseguera ve Matthias Kauffmann ile m\u00fc\u015fterileri Stihl aras\u0131ndaki i\u015fbirli\u011fi genellikle motorlu testereler gibi elektrikli aletler i\u00e7in s\u0131zd\u0131rmazl\u0131k \u00e7\u00f6z\u00fcmleri etraf\u0131nda d\u00f6n\u00fcyor. Son zamanlarda i\u015f g\u00f6r\u00fc\u015fmeleri y\u00fcksek bas\u0131n\u00e7l\u0131 temizleyiciler \u00fczerinde de yo\u011funla\u015ft\u0131. Ayr\u0131ca sa\u011fl\u0131k hizmetleri konusunda da g\u00f6r\u00fc\u015f\u00fcyorlar. <\/p>\n\n

Elektrikli El Aletleri K\u00fcresel Segment Direkt\u00f6r\u00fc Miguel Oseguera ve Elektrikli El Aletleri K\u00fcresel Kilit M\u00fc\u015fteri Y\u00f6neticisi Matthias Kauffmann’\u0131n kafas\u0131 ilk ba\u015fta biraz kar\u0131\u015f\u0131kt\u0131. Kas\u0131m ay\u0131nda, m\u00fc\u015fterileri Stihl’den \u00fc\u00e7 m\u00fchendisi Schwalmstadt’taki Freudenberg Sealing Technologies (FST) tesisini ziyaret etmeye davet etmi\u015flerdi. \u00dc\u00e7 Stihl \u00e7al\u0131\u015fan\u0131 geldiklerinde biraz farkl\u0131 g\u00f6r\u00fcn\u00fcyorlard\u0131: \u00dc\u00e7\u00fc de b\u0131y\u0131k tak\u0131yordu. Bunun iyi bir nedeni var: Stihl k\u00fcresel “Movember” kampanyas\u0131na kat\u0131l\u0131yor. <\/p>\n\n

“Movember” kelimesi \u0130ngilizce “moustache” (b\u0131y\u0131k) kelimesinden ve Kas\u0131m ay\u0131ndan olu\u015fmaktad\u0131r. Avustralya’da ba\u015flat\u0131lan kampanyaya deste\u011fin bir g\u00f6stergesi olarak, her y\u0131l Kas\u0131m ay\u0131nda d\u00fcnya \u00e7ap\u0131nda giderek daha fazla erkek b\u0131y\u0131k b\u0131rakmaktad\u0131r. Kampanyan\u0131n i\u00e7eri\u011fi \u00f6nleyici sa\u011fl\u0131k hizmetleri, \u00f6zellikle de testis ve prostat kanseri, ak\u0131l hastal\u0131klar\u0131 ve intihar\u0131n \u00f6nlenmesi ile ilgilidir. Kampanyan\u0131n amac\u0131 toplumda fark\u0131ndal\u0131k yaratmak ve erkekleri hastal\u0131k belirtilerine dikkat etmeye, \u015fikayetleri ciddiye almaya ve erken te\u015fhis programlar\u0131ndan yararlanmaya te\u015fvik etmektir. Bu ama\u00e7lar, meme kanseri konusunda fark\u0131ndal\u0131k yaratmak ve hastal\u0131ktan etkilenen kad\u0131nlarla dayan\u0131\u015fma g\u00f6stermek i\u00e7in pembe kurdele kullanan kad\u0131nlara y\u00f6nelik “Pembe Kurdele” giri\u015fimiyle benzerlik g\u00f6stermektedir. <\/p>\n\n

Stihl, kendi \u00fcr\u00fcn portf\u00f6y\u00fcne uygun olarak, “Movember “a verdi\u011fi deste\u011fi biraz de\u011fi\u015ftirilmi\u015f “Mow-vember” ba\u015fl\u0131\u011f\u0131 alt\u0131nda tan\u0131t\u0131yor. “Mow” kelimesi bi\u00e7me anlam\u0131na geliyor – b\u00fcy\u00fck b\u0131y\u0131kl\u0131 bir \u00e7im bi\u00e7me makinesi Stihl kampanyas\u0131n\u0131 sembolize ediyor. <\/p>\n\n

Kauffmann, “Dayan\u0131\u015fman\u0131n bir i\u015fareti olarak Schwalmstadt’taki fabrikada yapt\u0131\u011f\u0131m\u0131z toplant\u0131n\u0131n hemen ard\u0131ndan, hatta ak\u015famki ortak i\u015f yeme\u011finden \u00f6nce sakal\u0131m\u0131 b\u0131y\u0131k \u015feklinde kestim” diyor. Bu durum \u00fc\u00e7 Stihl \u00e7al\u0131\u015fan\u0131n\u0131n da \u00e7ok ho\u015funa gitti. O ve Oseguera, birka\u00e7 g\u00fcn sonra Stihl’in g\u00fcney Almanya’daki Waiblingen’de bulunan merkezinde ger\u00e7ekle\u015ftirilen “Mow-vember” foto\u011fraf \u00e7ekimine kendili\u011finden davet edildi. <\/p>\n\n

\"\"
Erkekler i\u00e7in \u00f6nleyici sa\u011fl\u0131k hizmetlerini te\u015fvik eden “Mow-vember” kampanyas\u0131 i\u00e7in Stihl’de foto\u011fraf \u00e7ekimi.<\/figcaption><\/figure>\n\n

Stihl’in bir par\u00e7as\u0131 gibi hissettiriyor<\/h2>\n\n

Segment Direkt\u00f6r\u00fc Oseguera da sakal\u0131n\u0131 bu foto\u011fraf \u00e7ekimi i\u00e7in uygun \u015fekilde \u015fekillendirmi\u015f. “Zaten o g\u00fcn oradayd\u0131k. M\u00fckemmel bir uyum oldu” diyor ve ekliyor: “T\u00fcm etkinlik Stihl ile olan b\u00fcy\u00fck i\u015fbirli\u011fini simgeliyor. Foto\u011fraf \u00e7ekimine d\u0131\u015far\u0131dan kat\u0131lmas\u0131na izin verilen tek ki\u015filer bizdik. M\u00fc\u015fteri-tedarik\u00e7i ili\u015fkimiz o kadar iyi ki neredeyse Stihl’in bir par\u00e7as\u0131 say\u0131l\u0131r\u0131z.” <\/p>\n\n

Bu a\u00e7\u0131klama do\u011frudan i\u015fin arka plan\u0131na g\u00f6t\u00fcr\u00fcyor. FST yak\u0131n zamanda yeni bir \u00fcr\u00fcn \u00e7\u00f6z\u00fcm\u00fc ile Stihl’de yeni bir i\u015f segmenti a\u00e7may\u0131 ba\u015fard\u0131: Y\u00fcksek bas\u0131n\u00e7l\u0131 temizleyiciler. Kauffmann, “\u015eimdiye kadar a\u011f\u0131rl\u0131kl\u0131 olarak Stihl’in iki zamanl\u0131 motorlar\u0131n\u0131n krank mili ke\u00e7eleri i\u00e7in ya\u011f ke\u00e7eleri tedarik ettik,” diye a\u00e7\u0131kl\u0131yor. Birka\u00e7 y\u0131l \u00f6nce Stihl, portf\u00f6y\u00fcn\u00fc ev ve bah\u00e7e \u00e7evresinde \u00f6zel kullan\u0131m i\u00e7in y\u00fcksek bas\u0131n\u00e7l\u0131 temizleyicileri i\u00e7erecek \u015fekilde geni\u015fletti. FST, bu cihazlar\u0131n ikinci nesli i\u00e7in Stihl ile bir geli\u015ftirme ortakl\u0131\u011f\u0131 kurdu ve \u015fimdi silecekler ve O-ringler dahil dudak contalar\u0131 i\u00e7in seri sipari\u015f ald\u0131. <\/p>\n\n

Dudak contalar\u0131 ve sileceklerden olu\u015fan “tipik Schwalmstadt hidrolik i\u015finde” yeni FST \u00e7\u00f6z\u00fcm\u00fc, rakiplerinden ayr\u0131 bir PTFE yedek halkal\u0131 HNBR kuma\u015f contan\u0131n yerini al\u0131yor. Kauffmann, “Art\u0131k Stihl’e yeni geli\u015ftirilmi\u015f bir HNBR elastomer malzemeden yap\u0131lm\u0131\u015f, uygulama i\u00e7in optimize edilmi\u015f tek dudakl\u0131 ke\u00e7e tasar\u0131m\u0131 sa\u011fl\u0131yoruz” diye a\u00e7\u0131kl\u0131yor. Yeni \u00e7\u00f6z\u00fcm\u00fcn avantajlar\u0131 aras\u0131nda basitle\u015ftirilmi\u015f kullan\u0131m, maliyet verimlili\u011fi, dayan\u0131kl\u0131l\u0131k ve performans yer al\u0131yor. <\/p>\n\n

Sipari\u015f, FST i\u00e7in Stihl y\u00fcksek bas\u0131n\u00e7l\u0131 temizleyicilerde ba\u015fka uygulamalara da kap\u0131 a\u00e7abilir. \u00c7\u00fcnk\u00fc \u015firket, evde \u00f6zel kullan\u0131m i\u00e7in yayg\u0131n olarak kullan\u0131lanlardan \u00e7ok daha y\u00fcksek g\u00fc\u00e7 de\u011ferlerine sahip cihazlarla profesyonel temizlik pazar\u0131na da girmeyi planl\u0131yor. Bu profesyonel cihazlardaki s\u0131zd\u0131rmazl\u0131k teknolojisi \u00f6zellikle y\u00fcksek zorluklarla kar\u015f\u0131 kar\u015f\u0131yad\u0131r ve FST’nin di\u011fer \u00fcreticiler i\u00e7in “Profesyonel” serileri i\u00e7in haz\u0131r \u00e7\u00f6z\u00fcmleri bulunmaktad\u0131r. Di\u011fer y\u00fcksek bas\u0131n\u00e7l\u0131 temizleyici \u00fcreticilerinden bahsetmi\u015fken, onlar da gelecekte \u015fu anda Stihl i\u00e7in geli\u015ftirilmekte olan yeni contalardan faydalanabilir. \u0130\u015fte bu noktada sat\u0131\u015f organizasyonunun “\u00e7apraz sat\u0131\u015f becerilerine” ihtiya\u00e7 duyulmaktad\u0131r. <\/p>\n

\r\n
\r\n \r\n <\/i>\r\n <\/a>\r\n <\/span>\r\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"

Miguel Oseguera ve Matthias Kauffmann ile m\u00fc\u015fterileri Stihl aras\u0131ndaki i\u015fbirli\u011fi genellikle motorlu testereler gibi elektrikli aletler i\u00e7in s\u0131zd\u0131rmazl\u0131k \u00e7\u00f6z\u00fcmleri etraf\u0131nda d\u00f6n\u00fcyor. Son zamanlarda i\u015f g\u00f6r\u00fc\u015fmeleri y\u00fcksek bas\u0131n\u00e7l\u0131 temizleyiciler \u00fczerinde de…<\/p>\n","protected":false},"author":3,"featured_media":17507,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1300,1106],"tags":[1473],"powerkit_post_featured":[],"class_list":["post-17506","post","type-post","status-publish","format-standard","has-post-thumbnail","category-muesteri-katmanlari","category-schwalmstadt-tr","tag-sayi-02_2024-d"],"_links":{"self":[{"href":"https:\/\/sw.fst.com\/magazine\/tr\/wp-json\/wp\/v2\/posts\/17506","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sw.fst.com\/magazine\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sw.fst.com\/magazine\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/tr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/tr\/wp-json\/wp\/v2\/comments?post=17506"}],"version-history":[{"count":1,"href":"https:\/\/sw.fst.com\/magazine\/tr\/wp-json\/wp\/v2\/posts\/17506\/revisions"}],"predecessor-version":[{"id":17510,"href":"https:\/\/sw.fst.com\/magazine\/tr\/wp-json\/wp\/v2\/posts\/17506\/revisions\/17510"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/tr\/wp-json\/wp\/v2\/media\/17507"}],"wp:attachment":[{"href":"https:\/\/sw.fst.com\/magazine\/tr\/wp-json\/wp\/v2\/media?parent=17506"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/tr\/wp-json\/wp\/v2\/categories?post=17506"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/tr\/wp-json\/wp\/v2\/tags?post=17506"},{"taxonomy":"powerkit_post_featured","embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/tr\/wp-json\/wp\/v2\/powerkit_post_featured?post=17506"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}