{"id":16603,"date":"2023-12-01T11:00:00","date_gmt":"2023-12-01T10:00:00","guid":{"rendered":"https:\/\/sw.fst.com\/magazine\/2025\/07\/sizdirmazlik-duenyasini-neyin-harekete-gecirdigini-anlamak\/"},"modified":"2025-07-30T16:12:20","modified_gmt":"2025-07-30T14:12:20","slug":"sizdirmazlik-duenyasini-neyin-harekete-gecirdigini-anlamak","status":"publish","type":"post","link":"https:\/\/sw.fst.com\/magazine\/tr\/2023\/12\/sizdirmazlik-duenyasini-neyin-harekete-gecirdigini-anlamak\/","title":{"rendered":"S\u0131zd\u0131rmazl\u0131k d\u00fcnyas\u0131n\u0131 neyin harekete ge\u00e7irdi\u011fini anlamak"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">B\u00f6lgesel varl\u0131klar\u0131 ile ticaret ortaklar\u0131 bir\u00e7ok pazar ve end\u00fcstriye k\u00f6pr\u00fc kurar. Freudenberg Sealing Technologies (FST) \u00fcr\u00fcnlerinin m\u00fc\u015fteriye yak\u0131n bir yerde bulunmas\u0131n\u0131 sa\u011flarlar. Ve m\u00fc\u015fterilere hizmet olarak uzman tavsiyesi sunarlar. Bu, onlar\u0131n en son s\u0131zd\u0131rmazl\u0131k teknolojisi ile g\u00fcncel olmalar\u0131n\u0131 gerektirir. Bu ama\u00e7la, \u015fu anda \u0130skandinavya, G\u00fcney Afrika, T\u00fcrkiye ve Birle\u015fik Arap Emirlikleri&#8217;ndeki s\u0131zd\u0131rmazl\u0131k i\u015fleri i\u00e7in FST taraf\u0131ndan e\u011fitilmektedirler.    <\/p>\n\n<p class=\"wp-block-paragraph\">&#8220;Bir\u00e7ok perakende orta\u011f\u0131m\u0131z aras\u0131nda yeni gelenler de var. Freudenberg bilgilerini muhafaza etmelerini ve son m\u00fc\u015fterileri Freudenberg \u00fcr\u00fcnlerinin faydalar\u0131 konusunda ikna etmeye devam edebilmelerini sa\u011flamal\u0131y\u0131z. Sadece bilgi aktarman\u0131n \u00f6tesinde, perakende ortaklar\u0131m\u0131z aras\u0131nda Freudenberg i\u00e7in bir tutku uyand\u0131rmak ve \u00fcr\u00fcnlerimiz i\u00e7in yanan ate\u015fi s\u00fcrd\u00fcrmek istiyoruz,&#8221; diyor OEM Almanya ve \u0130hracat Sat\u0131\u015f Direkt\u00f6r\u00fc Christoph Palder. Pandemi y\u0131llar\u0131nda zor olan \u015fimdi yeniden m\u00fcmk\u00fcn. <\/p>\n\n<p class=\"wp-block-paragraph\">FST Academy Tak\u0131m Lideri Peter Blatt da ayn\u0131 fikirde. &#8220;S\u0131zd\u0131rmazl\u0131k \u00fcr\u00fcnlerimiz son derece g\u00fc\u00e7l\u00fc ve m\u00fc\u015fterilerimize katma de\u011fer sunuyor. Buna g\u00f6re de\u011fer satabilmek i\u00e7in perakende ortaklar\u0131m\u0131z\u0131n neler yapabilece\u011fimizi, \u00fcr\u00fcnlerimizin rakiplerimizden nas\u0131l farkl\u0131 oldu\u011funu ve neden daha iyi oldu\u011fumuzu anlamalar\u0131 gerekiyor.&#8221; <\/p>\n\n<p class=\"wp-block-paragraph\">Seminerler her zaman g\u00fcncel s\u0131zd\u0131rmazl\u0131k uzmanl\u0131\u011f\u0131 olu\u015fturmak veya bilgi eksikliklerini kapatmak i\u00e7in mevcut bilgileri bir araya getirmekle ilgilidir. Bu hedefleri g\u00f6z \u00f6n\u00fcnde bulunduran ikili, ge\u00e7ti\u011fimiz aylarda bir dizi \u00fcst d\u00fczey perakende orta\u011f\u0131 i\u00e7in \u00fc\u00e7 e\u011fitim etkinli\u011fi d\u00fczenledi. <\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1160\" height=\"953\" src=\"https:\/\/sw.fst.com\/magazine\/wp-content\/uploads\/2023\/12\/11_32_Nordics-Training-Elbtunnel_4c-1160x953.jpg\" alt=\"\" class=\"wp-image-8483\" srcset=\"https:\/\/sw.fst.com\/magazine\/wp-content\/uploads\/2023\/12\/11_32_Nordics-Training-Elbtunnel_4c-1160x953.jpg 1160w, https:\/\/sw.fst.com\/magazine\/wp-content\/uploads\/2023\/12\/11_32_Nordics-Training-Elbtunnel_4c-800x657.jpg 800w, https:\/\/sw.fst.com\/magazine\/wp-content\/uploads\/2023\/12\/11_32_Nordics-Training-Elbtunnel_4c-1536x1262.jpg 1536w, https:\/\/sw.fst.com\/magazine\/wp-content\/uploads\/2023\/12\/11_32_Nordics-Training-Elbtunnel_4c-120x99.jpg 120w, https:\/\/sw.fst.com\/magazine\/wp-content\/uploads\/2023\/12\/11_32_Nordics-Training-Elbtunnel_4c-90x74.jpg 90w, https:\/\/sw.fst.com\/magazine\/wp-content\/uploads\/2023\/12\/11_32_Nordics-Training-Elbtunnel_4c-320x263.jpg 320w, https:\/\/sw.fst.com\/magazine\/wp-content\/uploads\/2023\/12\/11_32_Nordics-Training-Elbtunnel_4c-560x460.jpg 560w, https:\/\/sw.fst.com\/magazine\/wp-content\/uploads\/2023\/12\/11_32_Nordics-Training-Elbtunnel_4c.jpg 1920w\" sizes=\"auto, (max-width: 1160px) 100vw, 1160px\" \/><figcaption class=\"wp-element-caption\">Hamburg&#8217;daki bayi e\u011fitim program\u0131na kat\u0131lanlar, Elbe t\u00fcnelinde y\u00fcr\u00fcmek i\u00e7in kald\u0131klar\u0131 s\u00fcreyi f\u0131rsat bildiler.<\/figcaption><\/figure>\n\n<h2 id=\"radyamatik-kuruldu\" class=\"wp-block-heading\">Radyamatik kuruldu<\/h2>\n\n<p class=\"wp-block-paragraph\">\u0130skandinavya&#8217;n\u0131n \u00f6nde gelen \u00fc\u00e7 Freudenberg Tercihli Orta\u011f\u0131 (FPP) ilk etkinlik i\u00e7in Hamburg&#8217;a konuk oldu. E\u011fitim yeri olan Hamburg&#8217;daki Lead Centre Heavy Duty bilin\u00e7li olarak se\u00e7ilmi\u015ftir. Bir yandan, bu yer gemi yap\u0131m\u0131, madencilik ve r\u00fczgar enerjisi gibi g\u00fc\u00e7l\u00fc \u0130skandinav end\u00fcstrilerine \u00fcr\u00fcn tedarik etmektedir; dolay\u0131s\u0131yla, programda bir fabrika turu da vard\u0131. \u0130kinci olarak, bayiler bir Radiamatic contan\u0131n de\u011fi\u015ftirilmesi konusunda pratik yapma isteklerini dile getirdiler. Bu, orijinal ekipmanlarda oldu\u011fu gibi \u00e7al\u0131\u015fma s\u0131ras\u0131nda yedek par\u00e7a olarak sonsuza kadar tak\u0131lamaz: B\u00f6l\u00fcnm\u00fc\u015f bir versiyonun sahada tak\u0131lmas\u0131 ve monte edilmesi gerekir. Bunun i\u00e7in bir e\u011fitim videosu var. Ama pratik yapmak m\u00fckemmelle\u015ftirir!      <\/p>\n\n<p class=\"wp-block-paragraph\">Akademi e\u011fitmeni Peter Blatt ayr\u0131ca malzemeler, statik contalar, d\u00f6ner contalar (Simmerrings) ve hidrolik contalar (Fluid Power) konular\u0131ndaki y\u00fcz y\u00fcze seminerlerinde al\u0131\u015ft\u0131rmalarda pratik ve dokunsal deneyime odaklanmay\u0131 seviyor. Johannesburg, G\u00fcney Afrika&#8217;daki ABES Technoseal&#8217;de de durum b\u00f6yledir. Bu FPP sadece yedek par\u00e7a i\u015finde son m\u00fc\u015fterileri desteklemekle kalm\u0131yor, ayn\u0131 zamanda tan\u0131nm\u0131\u015f \u015firketleri orijinal ekipman olarak FST bile\u015fenleriyle donat\u0131yor. Christoph Palder, FST ticaret orta\u011f\u0131n\u0131n y\u00f6neticileriyle birlikte e\u011fitim oturumlar\u0131na paralel olarak madencilik, tar\u0131m ve in\u015faat makineleri ve su temini sekt\u00f6rlerinden bu son m\u00fc\u015fterilerden \u00fc\u00e7\u00fcn\u00fc ziyaret etti. &#8220;Birlikte, iyile\u015ftirme potansiyelini fark edebildik ve \u00e7\u00f6z\u00fcmleri ba\u015flatabildik. Bu gibi durumlarda ki\u015fisel ili\u015fkiler de kuruluyor ve bu da i\u015f hayat\u0131n\u0131 olumlu etkiliyor&#8221; diyor.    <\/p>\n\n<h2 id=\"odul-olarak-proje-talepleri\" class=\"wp-block-heading\">&#8220;\u00d6d\u00fcl&#8221; olarak proje talepleri<\/h2>\n\n<p class=\"wp-block-paragraph\">Bu y\u0131l \u00fc\u00e7\u00fcnc\u00fcs\u00fc d\u00fczenlenen e\u011fitim etkinli\u011finin mek\u00e2n\u0131 olan T\u00fcrkiye, FST&#8217;ye \u00f6rne\u011fin in\u015faat makinelerindeki uygulamalar i\u00e7in umut verici i\u015f f\u0131rsatlar\u0131 da sunuyor. Bu \u00fclke ayn\u0131 zamanda Orta Do\u011fu ve Kuzey Afrika&#8217;ya a\u00e7\u0131lan bir kap\u0131d\u0131r &#8211; d\u00fcnyan\u0131n bu b\u00f6lgesi i\u00e7in kullan\u0131lan teknik terim &#8220;MENA &#8220;d\u0131r. Bu do\u011frultuda, T\u00fcrk ticaret ortaklar\u0131n\u0131n yan\u0131 s\u0131ra Birle\u015fik Arap Emirlikleri&#8217;nden de bir ortak \u0130stanbul&#8217;daki e\u011fitime kat\u0131ld\u0131. &#8220;Yerel sat\u0131\u015f m\u00fcd\u00fcr\u00fc G\u00fcrkan \u00d6zg\u00fcr etkinli\u011fi m\u00fckemmel bir \u015fekilde organize etti. Kat\u0131l\u0131mc\u0131lar\u0131n hepsi \u0130ngilizce bilmedi\u011fi i\u00e7in kendisi ayn\u0131 zamanda \u00e7evirmen ve terc\u00fcman olarak da g\u00f6rev yapt\u0131,&#8221; diyor Blatt ve meslekta\u015f\u0131n\u0131 \u00f6v\u00fcyor.   <\/p>\n\n<p class=\"wp-block-paragraph\">Palder de ayn\u0131 fikirde: &#8220;Genel olarak, lokasyonlardaki etkinliklerimizdeki destek m\u00fckemmeldi. Hamburg&#8217;daki Lead Center&#8217;da uzmanlardan olu\u015fan bir ekip perakendecilerle ilgilendi.&#8221; Bu ba\u011fl\u0131l\u0131k \u015fimdiden kar\u015f\u0131l\u0131\u011f\u0131n\u0131 veriyor. Palder: &#8220;\u0130skandinavya, G\u00fcney Afrika ve T\u00fcrkiye&#8217;den \u015fimdiden \u00e7ok say\u0131da proje talebi ald\u0131k. \u00c7abalar\u0131m\u0131z meyvesini verdi.&#8221; Ba\u015fka bir deyi\u015fle, seminerlerde aktar\u0131lan &#8220;nas\u0131l yap\u0131l\u0131r&#8221; bilgisi ve bu s\u00fcre\u00e7te kurulan ki\u015fisel temaslar, perakendeciler ve son m\u00fc\u015fterilerle olan ili\u015fkileri g\u00fc\u00e7lendiriyor ve besliyor.   <\/p>\n<div class=\"pld-like-dislike-wrap pld-template-1\">\r\n    <div class=\"pld-like-wrap  pld-common-wrap\">\r\n    <a href=\"javascript:void(0)\" class=\"pld-like-trigger pld-like-dislike-trigger  \" title=\"\" data-post-id=\"16603\" data-trigger-type=\"like\" data-restriction=\"ip\" data-already-liked=\"0\">\r\n                        <i class=\"fas fa-thumbs-up\"><\/i>\r\n                <\/a>\r\n    <span class=\"pld-like-count-wrap pld-count-wrap\">    <\/span>\r\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>B\u00f6lgesel varl\u0131klar\u0131 ile ticaret ortaklar\u0131 bir\u00e7ok pazar ve end\u00fcstriye k\u00f6pr\u00fc kurar. Freudenberg Sealing Technologies (FST) \u00fcr\u00fcnlerinin m\u00fc\u015fteriye yak\u0131n bir yerde bulunmas\u0131n\u0131 sa\u011flarlar. Ve m\u00fc\u015fterilere hizmet olarak uzman tavsiyesi sunarlar. Bu,&hellip;<\/p>\n","protected":false},"author":3,"featured_media":16605,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[919,1300],"tags":[1468],"powerkit_post_featured":[],"class_list":["post-16603","post","type-post","status-publish","format-standard","has-post-thumbnail","category-kueresel","category-muesteri-katmanlari","tag-sayi-01_2024-d"],"_links":{"self":[{"href":"https:\/\/sw.fst.com\/magazine\/tr\/wp-json\/wp\/v2\/posts\/16603","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sw.fst.com\/magazine\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sw.fst.com\/magazine\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/tr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/tr\/wp-json\/wp\/v2\/comments?post=16603"}],"version-history":[{"count":1,"href":"https:\/\/sw.fst.com\/magazine\/tr\/wp-json\/wp\/v2\/posts\/16603\/revisions"}],"predecessor-version":[{"id":16607,"href":"https:\/\/sw.fst.com\/magazine\/tr\/wp-json\/wp\/v2\/posts\/16603\/revisions\/16607"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/tr\/wp-json\/wp\/v2\/media\/16605"}],"wp:attachment":[{"href":"https:\/\/sw.fst.com\/magazine\/tr\/wp-json\/wp\/v2\/media?parent=16603"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/tr\/wp-json\/wp\/v2\/categories?post=16603"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/tr\/wp-json\/wp\/v2\/tags?post=16603"},{"taxonomy":"powerkit_post_featured","embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/tr\/wp-json\/wp\/v2\/powerkit_post_featured?post=16603"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}