{"id":15702,"date":"2024-07-23T11:30:00","date_gmt":"2024-07-23T09:30:00","guid":{"rendered":"https:\/\/sw.fst.com\/magazine\/2025\/07\/2024-26-strateji-doneminin-temel-girisimleri\/"},"modified":"2025-07-30T15:56:25","modified_gmt":"2025-07-30T13:56:25","slug":"2024-26-strateji-doneminin-temel-girisimleri","status":"publish","type":"post","link":"https:\/\/sw.fst.com\/magazine\/tr\/2024\/07\/2024-26-strateji-doneminin-temel-girisimleri\/","title":{"rendered":"2024-26 strateji d\u00f6neminin temel giri\u015fimleri"},"content":{"rendered":"\n

Freudenberg Sealing Technologies (FST) her \u00fc\u00e7 y\u0131lda bir, \u00fc\u00e7 y\u0131l boyunca ge\u00e7erli olacak yeni bir strateji yay\u0131nlar. Mevcut strateji d\u00f6nemi Ocak 2024’te ba\u015flam\u0131\u015ft\u0131r. Strateji temel olarak alt\u0131 farkl\u0131 alana odaklanmaktad\u0131r. A\u015fa\u011f\u0131daki grafi\u011fin daha ayr\u0131nt\u0131l\u0131 a\u00e7\u0131klamalar\u0131 ilerleyen sayfalarda bulunabilir. <\/p>\n\n

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01 “Ovid” projesinin hayata ge\u00e7irilmesi<\/strong><\/p>\n\n\n\n

Piyasalardaki yap\u0131sal de\u011fi\u015fikliklere uyum sa\u011flarken yeni i\u015fler kazanmak ve ICE i\u015findeki d\u00fc\u015f\u00fc\u015f\u00fc telafi etmek i\u00e7in “Ovid” d\u00f6n\u00fc\u015f\u00fcm projesinin uygulanmas\u0131.<\/p>\n\n\n\n

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02 Operasyonel M\u00fckemmellik<\/strong><\/p>\n\n\n\n

FST’nin revize edilmi\u015f operasyonel m\u00fckemmellik stratejisinin uygulanmas\u0131, \u00f6rne\u011fin: Alt\u0131 Sigma i\u00e7in tasar\u0131m, garantili malzeme bulunabilirli\u011fi, otomatikle\u015ftirilmi\u015f g\u00f6r\u00fc\u015f sistemleri, u\u00e7tan uca s\u00fcre\u00e7ler, idari maliyetlerin azalt\u0131lmas\u0131.<\/p>\n\n\n\n

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03. hizmet i\u015finin geni\u015fletilmesi<\/strong><\/p>\n\n\n\n

Proses end\u00fcstrisi, distrib\u00fct\u00f6rler ve otomotiv yenileme pazar\u0131na odaklanan k\u00fcresel bir birle\u015fme ve sat\u0131n alma stratejisi yoluyla hizmet i\u015finin geni\u015fletilmesi.<\/p>\n\n\n\n

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04 B\u00f6lgesel denge<\/strong><\/p>\n\n\n\n

Ba\u015flang\u0131\u00e7ta end\u00fcstriyel distrib\u00fct\u00f6rlere ve otomotiv yenileme pazar\u0131na odaklanarak G\u00fcneydo\u011fu Asya i\u00e7in b\u00f6lgesel stratejinin konsolidasyonu.<\/p>\n\n\n\n

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05. S\u00fcrd\u00fcr\u00fclebilirlik<\/strong><\/p>\n\n\n\n

CO2 ayak izinin, enerji t\u00fcketiminin ve m\u00fchendislik at\u0131klar\u0131n\u0131n azalt\u0131lmas\u0131.<\/p>\n\n\n\n

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06. malzeme bi\u0307li\u0307mi\u0307<\/strong><\/p>\n\n\n\n

Malzeme geli\u015ftirmede PFAS alternatiflerine ve yeni enerjiler\/mobilite alan\u0131ndaki uygulamalara y\u00f6nelik malzemelere (Quantix\u00ae ULTRA, TIM, elektriksel iletken malzeme, EMI vb.), \u00f6nemli bile\u015fenlerin de\u011fi\u015ftirilebilirli\u011fine odaklan\u0131lmas\u0131.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n

Yeni 2024-26 strateji d\u00f6neminin alt\u0131 temel giri\u015fiminin arkas\u0131nda ne var?<\/h2>\n\n
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01’e. “Ovid” projesinin hayata ge\u00e7irilmesi<\/strong><\/p>\n\n\n\n

Ovid strateji ve d\u00f6n\u00fc\u015f\u00fcm projesi, Freudenberg Sealing Technologies’in (FST) 2035 y\u0131l\u0131na kadar olan temel pazarlar\u0131n\u0131 ve sekt\u00f6rlerini analiz etmi\u015ftir. Ama\u00e7: beklenen pazar de\u011fi\u015fiklikleri \u0131\u015f\u0131\u011f\u0131nda \u015firketin \u00fcr\u00fcn portf\u00f6y\u00fc, s\u00fcre\u00e7leri ve yap\u0131lar\u0131 a\u00e7\u0131s\u0131ndan nas\u0131l d\u00f6n\u00fc\u015ft\u00fcr\u00fclebilece\u011fini tan\u0131mlamakt\u0131r. Elektromobiliteye d\u00f6n\u00fc\u015f\u00fcm\u00fcn FST ve ana sekt\u00f6rleri \u00fczerinde b\u00fcy\u00fck bir etkisi olacakt\u0131r. \u0130\u00e7ten yanmal\u0131 motorlara y\u00f6nelik \u00fcr\u00fcnlerin sat\u0131\u015flar\u0131 b\u00fcy\u00fck \u00f6l\u00e7\u00fcde d\u00fc\u015fecektir. Termal bariyerler, baralar, h\u00fccre kapaklar\u0131 ve dalga k\u0131lavuzu antenleri i\u00e7in sens\u00f6rler gibi yeni geli\u015fmelerin bunu telafi etmesi ama\u00e7lanmaktad\u0131r. <\/p>\n\n\n\n

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02’ye. Operasyonel M\u00fckemmellik<\/strong><\/p>\n\n\n\n

Her d\u00fczeyde operasyonel m\u00fckemmelli\u011fe ula\u015fmak i\u00e7in bir\u00e7ok viday\u0131 \u00e7evirmek gerekir. Bunlar aras\u0131nda yeni s\u00fcrekli iyile\u015ftirme y\u00f6ntemleri, malzemelerin g\u00fcvenilir bir \u015fekilde bulunabilirli\u011fi, otomatik g\u00f6rsel denetim sistemleri, azalt\u0131lm\u0131\u015f idari maliyetler ve iyile\u015ftirilmi\u015f u\u00e7tan uca s\u00fcre\u00e7ler yer almaktad\u0131r. Bu, belirli bir m\u00fc\u015fteri talebini yerine getirmek i\u00e7in gerekli olan t\u00fcm ard\u0131\u015f\u0131k alt s\u00fcre\u00e7lerden olu\u015fan bir s\u00fcreci ifade eder. Ba\u015fka bir deyi\u015fle, sipari\u015fin al\u0131nmas\u0131ndan \u00f6demeye ve \u00fcr\u00fcn ya\u015fam d\u00f6ng\u00fcs\u00fcn\u00fcn y\u00f6netimine kadar. <\/p>\n\n\n\n

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03’e. Hizmet i\u015finin geni\u015fletilmesi<\/strong><\/p>\n\n\n\n

FST, hizmet sekt\u00f6r\u00fcn\u00fc geni\u015fletmeyi kendisine hedef olarak belirlemi\u015ftir. Bu ayn\u0131 zamanda sat\u0131n almalar yoluyla k\u00fcresel varl\u0131\u011f\u0131n\u0131 g\u00fc\u00e7lendirmeyi de i\u00e7ermektedir. \u015eu anki odak noktas\u0131 proses end\u00fcstrisi, bayilerle yap\u0131lan i\u015fler ve ba\u011f\u0131ms\u0131z otomotiv sat\u0131\u015f sonras\u0131 pazar\u0131d\u0131r. <\/p>\n\n\n\n

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04’e. B\u00f6lgesel denge<\/strong><\/p>\n\n\n\n

FST yeni strateji d\u00f6neminde G\u00fcneydo\u011fu Asya’ya odakland\u0131. \u015eirket, \u00c7in ve Hindistan’da zaten g\u00fc\u00e7l\u00fc olan varl\u0131\u011f\u0131na ek olarak Singapur, Tayland, Vietnam ve Malezya gibi di\u011fer kilit b\u00f6lgelerde daha da geli\u015ferek Asya’daki ticari faaliyetlerini dengeliyor. FST, mevcut pazarlar\u0131 g\u00f6zden ka\u00e7\u0131rmadan ve hatta bu pazarlardan \u00e7ekilmeden ek pazarlar geli\u015ftiriyor. <\/p>\n\n\n\n

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05’e. S\u00fcrd\u00fcr\u00fclebilirlik<\/strong><\/p>\n\n\n\n

FST iklim de\u011fi\u015fikli\u011fini durdurmaya yard\u0131mc\u0131 olmak istiyor ve bunu ba\u015farmak i\u00e7in kendisine iddial\u0131 hedefler belirledi. \u015eirket, 2020’den 2025’e kadar, milyon avro ciro ba\u015f\u0131na ton olarak \u00f6l\u00e7\u00fclen g\u00f6receli CO2 emisyonlar\u0131n\u0131 y\u00fczde 30 oran\u0131nda azaltacak. 2030 y\u0131l\u0131na kadar elektrik ihtiyac\u0131n\u0131 yaln\u0131zca yenilenebilir enerjilerden kar\u015f\u0131lamak ve 2045 y\u0131l\u0131na kadar iklim a\u00e7\u0131s\u0131ndan n\u00f6tr bir \u015firket olmak istiyor. Bu iklim hedeflerine ancak FST’nin \u00fcr\u00fcn ve teknolojilerini s\u00fcrekli olarak optimize ederek, at\u0131klar\u0131 azaltarak ve binalar\u0131n enerji verimlili\u011fini art\u0131rarak h\u0131zl\u0131 bir \u015fekilde enerji tasarrufu sa\u011flamas\u0131yla ula\u015f\u0131labilir. <\/p>\n\n\n\n

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06’ya. Malzeme bilimi<\/strong><\/p>\n\n\n\n

Avrupa Birli\u011fi, FKM ve PTFE floropolimerlerini i\u00e7eren per- ve polifloroalkil maddelerin (PFAS) kullan\u0131m\u0131n\u0131 k\u0131s\u0131tlamay\u0131 veya yasaklamay\u0131 d\u00fc\u015f\u00fcnmektedir. FST, sat\u0131\u015flar\u0131n\u0131n \u00f6nemli bir b\u00f6l\u00fcm\u00fcn\u00fc PFAS olan floropolimer i\u00e7eren \u00fcr\u00fcnlerden elde etmektedir. Bu grup maddelerin kullan\u0131m\u0131 k\u0131s\u0131tlan\u0131rsa, FST m\u00fcmk\u00fcn olan en k\u0131sa s\u00fcrede bunlar\u0131n yerini alacak \u00e7\u00f6z\u00fcmler bulmal\u0131d\u0131r. <\/p>\n\n\n\n

FST \u00e7ok geni\u015f bir hammadde portf\u00f6y\u00fc kullanmakta ve buna ba\u011fl\u0131 olarak y\u00fcksek tedarik ve idari maliyetler ortaya \u00e7\u0131kmaktad\u0131r. Bu nedenle \u015firket bu hammaddeleri nas\u0131l daha b\u00fcy\u00fck \u00f6l\u00e7\u00fcde standartla\u015ft\u0131rabilece\u011fini ara\u015ft\u0131r\u0131yor. Dolay\u0131s\u0131yla ama\u00e7 karma\u015f\u0131kl\u0131\u011f\u0131 azaltmakt\u0131r. <\/p>\n\n\n\n

FST, enerji ve mobilite sekt\u00f6r\u00fcndeki d\u00f6n\u00fc\u015f\u00fcm\u00fc desteklemek i\u00e7in piyasaya yeni malzemeler s\u00fcr\u00fcyor. Bunlar aras\u0131nda \u00f6rne\u011fin yeni Quantix\u00ae ULTRA malzeme s\u0131n\u0131f\u0131 yer al\u0131yor. Bu, elektrikli ara\u00e7 s\u00fcr\u00fcc\u00fclerinde yang\u0131n korumas\u0131n\u0131n iyile\u015ftirilmesine \u00f6nemli bir katk\u0131 sa\u011fl\u0131yor. Quantix\u00ae ULTRA, 1.200 santigrat dereceye kadar \u00e7ok y\u00fcksek s\u0131cakl\u0131klarda bile erimez. <\/p>\n<\/div><\/div>\n\n

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Stratejik planlama nas\u0131l olu\u015fturulur?<\/h2>\n\n\n\n

Planlama s\u00fcreci toplam on iki ila on sekiz ayl\u0131k bir s\u00fcreyi kapsamaktad\u0131r. Bu s\u00fcre zarf\u0131nda, Freudenberg pazar ortam\u0131n\u0131 etkileyen pazar e\u011filimleri ve itici g\u00fc\u00e7ler analiz edilir ve uzun vadeli ekonomik g\u00f6stergeler g\u00f6zden ge\u00e7irilir. Buna dayanarak, \u015firket \u00f6n\u00fcm\u00fczdeki \u00fc\u00e7 y\u0131l i\u00e7in hedefler belirler. <\/p>\n\n\n\n

FST portal\u0131ndaki bir video serisi<\/a>, strateji geli\u015ftirme konusunda daha fazla arka plan bilgisi sa\u011flamaktad\u0131r.<\/p>\n<\/div><\/div>\n

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\r\n \r\n <\/i>\r\n <\/a>\r\n <\/span>\r\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"

Freudenberg Sealing Technologies (FST) her \u00fc\u00e7 y\u0131lda bir, \u00fc\u00e7 y\u0131l boyunca ge\u00e7erli olacak yeni bir strateji yay\u0131nlar. Mevcut strateji d\u00f6nemi Ocak 2024’te ba\u015flam\u0131\u015ft\u0131r. Strateji temel olarak alt\u0131 farkl\u0131 alana odaklanmaktad\u0131r.…<\/p>\n","protected":false},"author":3,"featured_media":15703,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1358],"tags":[1457],"powerkit_post_featured":[],"class_list":["post-15702","post","type-post","status-publish","format-standard","has-post-thumbnail","category-strateji","tag-sayi-03_2024-d"],"_links":{"self":[{"href":"https:\/\/sw.fst.com\/magazine\/tr\/wp-json\/wp\/v2\/posts\/15702","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sw.fst.com\/magazine\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sw.fst.com\/magazine\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/tr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/tr\/wp-json\/wp\/v2\/comments?post=15702"}],"version-history":[{"count":1,"href":"https:\/\/sw.fst.com\/magazine\/tr\/wp-json\/wp\/v2\/posts\/15702\/revisions"}],"predecessor-version":[{"id":15724,"href":"https:\/\/sw.fst.com\/magazine\/tr\/wp-json\/wp\/v2\/posts\/15702\/revisions\/15724"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/tr\/wp-json\/wp\/v2\/media\/15703"}],"wp:attachment":[{"href":"https:\/\/sw.fst.com\/magazine\/tr\/wp-json\/wp\/v2\/media?parent=15702"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/tr\/wp-json\/wp\/v2\/categories?post=15702"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/tr\/wp-json\/wp\/v2\/tags?post=15702"},{"taxonomy":"powerkit_post_featured","embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/tr\/wp-json\/wp\/v2\/powerkit_post_featured?post=15702"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}