{"id":20730,"date":"2021-12-06T19:30:00","date_gmt":"2021-12-06T18:30:00","guid":{"rendered":"https:\/\/sw.fst.com\/magazine\/2025\/07\/strategiailag-a-jovobe\/"},"modified":"2025-07-30T17:53:21","modified_gmt":"2025-07-30T15:53:21","slug":"strategiailag-a-jovobe","status":"publish","type":"post","link":"https:\/\/sw.fst.com\/magazine\/hu\/2021\/12\/strategiailag-a-jovobe\/","title":{"rendered":"Strat\u00e9giailag a j\u00f6v\u0151be"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Annak \u00e9rdek\u00e9ben, hogy a Freudenberg a j\u00f6v\u0151ben is meg tudja tartani poz\u00edci\u00f3j\u00e1t a kih\u00edv\u00e1sokkal teli piaci k\u00f6rnyezetben, a v\u00e1llalat rendszeresen \u00e1tfog\u00f3 strat\u00e9giafejleszt\u00e9si folyamaton megy kereszt\u00fcl &#8211; ez a csoportra \u00e9s az egyes \u00fczlet\u00e1gakra egyar\u00e1nt vonatkozik.<\/p>\n\n<!--more-->\n\n<p class=\"wp-block-paragraph\">A Freudenberg Sealing Technologies (FST) a csoport eg\u00e9sz\u00e9re vonatkoz\u00f3 j\u00f6v\u0151beli k\u00e9rd\u00e9seket a saj\u00e1t ig\u00e9nyeire ford\u00edtja, r\u00e9szletesen elemzi a piaci v\u00e1ltoz\u00e1sokat, cselekv\u00e9si lehet\u0151s\u00e9geket vezet le, \u00e9s ezeket konkr\u00e9t strat\u00e9giai kezdem\u00e9nyez\u00e9sekk\u00e9 \u00e9s projektekk\u00e9 alak\u00edtja \u00e1t. A v\u00e1llalati strat\u00e9gi\u00e1t h\u00e1rom \u00e9vre tervezik, a jelenlegi id\u0151szak 2021 \u00e9s 2023 k\u00f6z\u00f6tt tart. <\/p>\n\n<p class=\"wp-block-paragraph\">A hat legfontosabb strat\u00e9giai kezdem\u00e9nyez\u00e9s, amelyen az FST k\u00f6r\u00fclbel\u00fcl egy \u00e9ve sikeresen dolgozik, az e-transzform\u00e1ci\u00f3, a strat\u00e9giai f\u00f3kuszszegmensek, a szolg\u00e1ltat\u00e1si \u00fczlet\u00e1g b\u0151v\u00edt\u00e9se, a glob\u00e1lis l\u00e1bnyom, a CO2-semlegess\u00e9g \u00e9s a digitaliz\u00e1ci\u00f3.<\/p>\n\n<h2 id=\"01-az-uj-strategiai-idoszak-fokuszszegmensei\" class=\"wp-block-heading\">01 Az \u00faj strat\u00e9giai id\u0151szak f\u00f3kuszszegmensei<\/h2>\n\n<p class=\"wp-block-paragraph\">Az \u00faj strat\u00e9giai id\u0151szak nem azonos a teljesen \u00faj strat\u00e9gi\u00e1val. A jelenlegi strat\u00e9gia ink\u00e1bb az el\u0151z\u0151 \u00e9vek strat\u00e9gi\u00e1inak z\u00f6kken\u0151mentes folytat\u00e1sa, \u00e9s sz\u00e1mos m\u00e1r megkezdett ter\u00fcleten folytatja a fejleszt\u00e9seket. Az FST p\u00e9ld\u00e1ul folytatni k\u00edv\u00e1nja a n\u00f6veked\u00e9st az elektromobilit\u00e1s, az energia, a robotika, valamint az \u00e9lelmiszer- \u00e9s italpiaci szegmensekben. Ezeket a megl\u00e9v\u0151 f\u00f3kuszszegmenseket k\u00e9t \u00faj szegmens &#8211; az Eg\u00e9szs\u00e9g\u00fcgy \u00e9s biztons\u00e1g \u00e9s a Gy\u00f3gyszeripar &#8211; eg\u00e9sz\u00edti ki.   <\/p>\n\n<h2 id=\"02-e-transzformacio\" class=\"wp-block-heading\">02 E-transzform\u00e1ci\u00f3<\/h2>\n\n<p class=\"wp-block-paragraph\">Az elektromobilit\u00e1s ter\u00fclet\u00e9n az FST a neh\u00e9z teherg\u00e9pj\u00e1rm\u0171vek akkumul\u00e1toraira \u00e9s \u00fczemanyagcell\u00e1ira, valamint a hagyom\u00e1nyos aut\u00f3ipari \u00fczlet\u00e1g \u00faj term\u00e9keire \u00e9s alkatr\u00e9szeire \u00f6sszpontos\u00edt. A v\u00e1llalat meg van gy\u0151z\u0151dve arr\u00f3l, hogy az akkumul\u00e1tor \u00e9s az \u00fczemanyagcella intelligens kombin\u00e1ci\u00f3ja fogja el\u00e9rni a legnagyobb \u00f6kol\u00f3giai \u00e9s gazdas\u00e1gi el\u0151ny\u00f6ket. Az FST emellett nemcsak az aut\u00f3iparban, hanem az \u00e1ltal\u00e1nos iparban is t\u00e1mogatja az elektromobilit\u00e1sra val\u00f3 \u00e1t\u00e1ll\u00e1st. Ilyen p\u00e9ld\u00e1ul a kereskedelmi haj\u00f3z\u00e1s, a vas\u00fat, az \u00e9p\u00edt\u0151ipar \u00e9s a mez\u0151gazdas\u00e1gi g\u00e9pek, valamint az energiatermel\u00e9s \u00e9s -t\u00e1rol\u00e1s.   <\/p>\n\n<p class=\"wp-block-paragraph\">Az FST m\u00e1r sikeresen piacra dobta az els\u0151 komponenseket &#8211; mint p\u00e9ld\u00e1ul az eCon \u00e9s a DIAvent nyom\u00e1skiegyenl\u00edt\u0151 szelep &#8211; a piacon. Az akkumul\u00e1tor- \u00e9s \u00fczemanyagcella-\u00e1gazat ismert partnereivel t\u00f6bb nagyszab\u00e1s\u00fa projektet is elind\u00edtottak. Vil\u00e1gos azonban, hogy ezek csak az els\u0151 l\u00e9p\u00e9sek a c\u00e9l fel\u00e9 vezet\u0151 \u00faton &#8211; az e-transzform\u00e1ci\u00f3hoz kitart\u00e1sra lesz sz\u00fcks\u00e9g.  <\/p>\n\n<h2 id=\"03-szolgaltatasi-uzletag\" class=\"wp-block-heading\">03 Szolg\u00e1ltat\u00e1si \u00fczlet\u00e1g<\/h2>\n\n<p class=\"wp-block-paragraph\">Az FST nagy n\u00f6veked\u00e9si potenci\u00e1lt l\u00e1t a kereskedelmi \u00fczlet\u00e1gban &#8211; Corteco \u00e9s ipari szolg\u00e1ltat\u00e1sok. Ugyanez vonatkozik a szolg\u00e1ltat\u00e1si \u00fczlet\u00e1gra, valamint a g\u00e9pek \u00e9s rendszerek karbantart\u00e1s\u00e1ra, jav\u00edt\u00e1s\u00e1ra \u00e9s nagyjav\u00edt\u00e1s\u00e1ra (MRO = Maintenance, Repair and Overhaul). Ezek t\u00f6bbnyire alacsony rendel\u00e9si \u00e9rt\u00e9k\u0171, de nagy rendel\u00e9si gyakoris\u00e1g\u00fa term\u00e9kek. A szolg\u00e1ltat\u00e1si \u00fczlet\u00e1g 2023-ban v\u00e1rhat\u00f3an az \u00e9rt\u00e9kes\u00edt\u00e9s mintegy 25 sz\u00e1zal\u00e9k\u00e1t teszi majd ki.   <\/p>\n\n<h2 id=\"04-labnyom\" class=\"wp-block-heading\">04 L\u00e1bnyom<\/h2>\n\n<p class=\"wp-block-paragraph\">Az FST a glob\u00e1lis \u00e9rt\u00e9kteremt\u00e9si strukt\u00far\u00e1ra \u00f6sszpontos\u00edt &#8211; m\u00e1s sz\u00f3val arra, hogy a v\u00e1llalat hogyan \u00e9s mi\u00e9rt \u00e1ll\u00edt el\u0151 egy term\u00e9ket egy adott helyen. A region\u00e1lis vev\u0151k\u00f6zels\u00e9get er\u0151s\u00edteni kell, \u00e9s a region\u00e1lis termel\u00e9st tov\u00e1bb kell kiegyens\u00falyozni. A mott\u00f3 szerint: A r\u00e9gi\u00f3ban a r\u00e9gi\u00f3\u00e9rt.  <\/p>\n\n<h2 id=\"05-co2-semlegesseg\" class=\"wp-block-heading\">05 CO2-semlegess\u00e9g<\/h2>\n\n<p class=\"wp-block-paragraph\">2025-re az FST azt tervezi, hogy 2020-hoz k\u00e9pest 30 sz\u00e1zal\u00e9kkal cs\u00f6kkenti a CO2-kibocs\u00e1t\u00e1st, \u00e9s a v\u00e1llalat c\u00e9lja, hogy a j\u00f6v\u0151ben CO2-semlegess\u00e9 v\u00e1ljon. Ennek el\u00e9r\u00e9se \u00e9rdek\u00e9ben az energia- \u00e9s anyagfogyaszt\u00e1st cs\u00f6kkenteni fogj\u00e1k &#8211; nagyobb energiahat\u00e9konys\u00e1g \u00e9s kevesebb hullad\u00e9k r\u00e9v\u00e9n, p\u00e9ld\u00e1ul \u00faj, anyagtakar\u00e9kos gy\u00e1rt\u00e1si m\u00f3dszerekkel. Az FST a villamos\u00edt\u00e1sra, a z\u00f6ld\u00e1ram haszn\u00e1lat\u00e1ra \u00e9s a CO2-kibocs\u00e1t\u00e1s kompenz\u00e1l\u00e1s\u00e1ra is \u00f6sszpontos\u00edt.  <\/p>\n\n<h2 id=\"06-digitalizalas\" class=\"wp-block-heading\">06 Digitaliz\u00e1l\u00e1s<\/h2>\n\n<p class=\"wp-block-paragraph\">Az FST folytatja a digit\u00e1lis \u00e1talakul\u00e1sba t\u00f6rt\u00e9n\u0151 beruh\u00e1z\u00e1sokat. Ez a teljes \u00e9rt\u00e9kl\u00e1ncra \u00e9s az \u00f6sszes \u00fczleti folyamatra vonatkozik. A digitaliz\u00e1ci\u00f3s kezdem\u00e9nyez\u00e9s c\u00e9ljai: hat\u00e9konyabb bels\u0151 folyamatok, az \u00e9rt\u00e9kes\u00edt\u00e9s n\u00f6veked\u00e9se \u00e9s el\u0151ny\u00f6k az \u00fcgyfelek sz\u00e1m\u00e1ra. A termel\u00e9sben a termel\u00e9kenys\u00e9g n\u00f6vel\u00e9s\u00e9t adatalap\u00fa d\u00f6nt\u00e9sekkel, azaz automatiz\u00e1l\u00e1ssal, robotik\u00e1val \u00e9s a g\u00e9pek h\u00e1l\u00f3zatba kapcsol\u00e1s\u00e1val k\u00edv\u00e1nj\u00e1k el\u00e9rni. Az \u00f6sszehangolt \u00e9s automatiz\u00e1lt \u00e9rt\u00e9kes\u00edt\u00e9si \u00e9s adminisztrat\u00edv folyamatok nagyobb hat\u00e9konys\u00e1got \u00e9s gyorsas\u00e1got eredm\u00e9nyeznek. Az online \u00e9rt\u00e9kes\u00edt\u00e9s meger\u0151s\u00f6dik, a megl\u00e9v\u0151 megold\u00e1sokat pedig tov\u00e1bbfejlesztik \u00e9s szabv\u00e1nyos\u00edtj\u00e1k &#8211; a jobb digit\u00e1lis (v\u00e1s\u00e1rl\u00e1si) \u00e9lm\u00e9ny \u00e9rdek\u00e9ben az \u00fcgyfelek sz\u00e1m\u00e1ra, akik gyorsabban megtal\u00e1lj\u00e1k a relev\u00e1ns inform\u00e1ci\u00f3kat.     <\/p>\n\n<h3 id=\"az-ertekesites-novekedese-2023-ig\" class=\"wp-block-heading\">Az \u00e9rt\u00e9kes\u00edt\u00e9s n\u00f6veked\u00e9se 2023-ig<\/h3>\n\n<p class=\"wp-block-paragraph\">A koronav\u00edrus-j\u00e1rv\u00e1ny, amelyet az FST viszonylag j\u00f3l \u00e1tv\u00e9szelt, m\u00e9gis nyomot hagyott a forgalmon \u00e9s a nyeres\u00e9gen. A v\u00e1llalat ez\u00e9rt arra t\u00f6rekszik, hogy a fent ismertetett strat\u00e9giai ir\u00e1nyvonal seg\u00edts\u00e9g\u00e9vel a v\u00e1ls\u00e1g el\u0151tti szintre (2023-ig 2,5 milli\u00e1rd eur\u00f3ra) n\u00f6velje a szerves forgalomn\u00f6veked\u00e9st. A hagyom\u00e1nyos t\u00f6m\u00edt\u0151ipari \u00fczlet\u00e1gban el\u00e9rt nyeres\u00e9g, amelyet a &#8222;bels\u0151 \u00e9g\u00e9s\u0171 motor&#8221; jellemez, alapvet\u0151 fontoss\u00e1g\u00fa az FST p\u00e9nz\u00fcgyi ereje szempontj\u00e1b\u00f3l, \u00e9s seg\u00edt az \u00faj \u00fczlet\u00e1gak, p\u00e9ld\u00e1ul az elektromobilit\u00e1s b\u0151v\u00edt\u00e9s\u00e9ben.  <\/p>\n\n<h3 id=\"a-siker-alapjai\" class=\"wp-block-heading\">A siker alapjai<\/h3>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"84\" height=\"77\" src=\"https:\/\/sw.fst.com\/magazine\/wp-content\/uploads\/2021\/12\/fst-sw-2022-01-icon_strategie-01-color.png\" alt=\"\" class=\"wp-image-2254\"\/><\/figure><\/div>\n\n\n\n<h4 id=\"az-1-helyezett-20-kal\" class=\"wp-block-heading\">Az 1. helyezett 20 %-kal<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">A jelenlegi strat\u00e9giai id\u0151szakban is az els\u0151 sz\u00e1m\u00fa v\u00e1llalat k\u00edv\u00e1nunk maradni a glob\u00e1lis t\u00f6m\u00edt\u0151anyag-\u00fczlet\u00e1gban. Ennek el\u00e9r\u00e9se \u00e9rdek\u00e9ben t\u00f6bb mint 20 sz\u00e1zal\u00e9kos piaci r\u00e9szesed\u00e9st (\u00e9rt\u00e9kes\u00edt\u00e9s) c\u00e9lzunk meg. <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"77\" height=\"77\" src=\"https:\/\/sw.fst.com\/magazine\/wp-content\/uploads\/2021\/12\/fst-sw-2022-01-icon_strategie-02-color.png\" alt=\"\" class=\"wp-image-2255\"\/><\/figure><\/div>\n\n\n\n<h4 id=\"25\" class=\"wp-block-heading\">25 %<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Szolg\u00e1ltat\u00e1si tev\u00e9kenys\u00e9g\u00fcnket 2023-ra az \u00e1rbev\u00e9tel 25 sz\u00e1zal\u00e9k\u00e1ra k\u00edv\u00e1njuk n\u00f6velni.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"88\" height=\"80\" src=\"https:\/\/sw.fst.com\/magazine\/wp-content\/uploads\/2021\/12\/fst-sw-2022-01-icon_strategie-03-color.png\" alt=\"\" class=\"wp-image-2256\"\/><\/figure><\/div>\n\n\n\n<h4 id=\"30\" class=\"wp-block-heading\">30 %<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">K\u00fcldet\u00e9s\u00fcnk sarokk\u00f6vei a hossz\u00fa t\u00e1v\u00fa megk\u00f6zel\u00edt\u00e9s, a t\u00e1rsadalmi felel\u0151ss\u00e9gv\u00e1llal\u00e1s \u00e9s a fenntarthat\u00f3s\u00e1g: 2025-ig 30 sz\u00e1zal\u00e9kkal kevesebb CO2-kibocs\u00e1t\u00e1s a kl\u00edmav\u00e9delmi c\u00e9lunk.<\/p>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"76\" height=\"77\" src=\"https:\/\/sw.fst.com\/magazine\/wp-content\/uploads\/2021\/12\/fst-sw-2022-01-icon_strategie-04-color.png\" alt=\"\" class=\"wp-image-2257\"\/><\/figure><\/div>\n\n\n\n<h4 id=\"19-es-39-millio-kozott\" class=\"wp-block-heading\">19 \u00e9s 39 milli\u00f3 k\u00f6z\u00f6tt<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Region\u00e1lis szempontb\u00f3l a legnagyobb sz\u00e1zal\u00e9kos n\u00f6veked\u00e9st v\u00e1rhat\u00f3an India fogja el\u00e9rni, ahol az elad\u00e1sok h\u00e1rom \u00e9v alatt 19 milli\u00f3 eur\u00f3r\u00f3l 39 milli\u00f3 eur\u00f3ra fognak megdupl\u00e1z\u00f3dni.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"85\" height=\"77\" src=\"https:\/\/sw.fst.com\/magazine\/wp-content\/uploads\/2021\/12\/fst-sw-2022-01-icon_strategie-05-color.png\" alt=\"\" class=\"wp-image-2258\"\/><\/figure><\/div>\n\n\n\n<h4 id=\"25-milliard\" class=\"wp-block-heading\">2,5 milli\u00e1rd<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Szerves n\u00f6veked\u00e9s r\u00e9v\u00e9n 2023-ra 2,5 milli\u00e1rd eur\u00f3ra szeretn\u00e9nk n\u00f6velni forgalmunkat.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"73\" height=\"80\" src=\"https:\/\/sw.fst.com\/magazine\/wp-content\/uploads\/2021\/12\/fst-sw-2022-01-icon_strategie-06-color.png\" alt=\"\" class=\"wp-image-2259\"\/><\/figure><\/div>\n\n\n\n<h4 id=\"200-millio\" class=\"wp-block-heading\">200 milli\u00f3<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Az online \u00e9rt\u00e9kes\u00edt\u00e9s\u00fcnket (EASY) 2021 \u00e9s 2023 k\u00f6z\u00f6tt jelent\u0151sen, 200 milli\u00f3 eur\u00f3ra szeretn\u00e9nk n\u00f6velni.<\/p>\n<\/div>\n<\/div>\n<div class=\"pld-like-dislike-wrap pld-template-1\">\r\n    <div class=\"pld-like-wrap  pld-common-wrap\">\r\n    <a href=\"javascript:void(0)\" class=\"pld-like-trigger pld-like-dislike-trigger  \" title=\"\" data-post-id=\"20730\" data-trigger-type=\"like\" data-restriction=\"ip\" data-already-liked=\"0\">\r\n                        <i class=\"fas fa-thumbs-up\"><\/i>\r\n                <\/a>\r\n    <span class=\"pld-like-count-wrap pld-count-wrap\">    <\/span>\r\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Annak \u00e9rdek\u00e9ben, hogy a Freudenberg a j\u00f6v\u0151ben is meg tudja tartani poz\u00edci\u00f3j\u00e1t a kih\u00edv\u00e1sokkal teli piaci k\u00f6rnyezetben, a v\u00e1llalat rendszeresen \u00e1tfog\u00f3 strat\u00e9giafejleszt\u00e9si folyamaton megy kereszt\u00fcl &#8211; ez a csoportra \u00e9s&hellip;<\/p>\n","protected":false},"author":3,"featured_media":20731,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1356,738],"tags":[1515],"powerkit_post_featured":[],"class_list":["post-20730","post","type-post","status-publish","format-standard","has-post-thumbnail","category-strategia-hu","category-weinheim-hu","tag-01_2022-es-kiadas-en-hu"],"_links":{"self":[{"href":"https:\/\/sw.fst.com\/magazine\/hu\/wp-json\/wp\/v2\/posts\/20730","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sw.fst.com\/magazine\/hu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sw.fst.com\/magazine\/hu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/hu\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/hu\/wp-json\/wp\/v2\/comments?post=20730"}],"version-history":[{"count":1,"href":"https:\/\/sw.fst.com\/magazine\/hu\/wp-json\/wp\/v2\/posts\/20730\/revisions"}],"predecessor-version":[{"id":20732,"href":"https:\/\/sw.fst.com\/magazine\/hu\/wp-json\/wp\/v2\/posts\/20730\/revisions\/20732"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/hu\/wp-json\/wp\/v2\/media\/20731"}],"wp:attachment":[{"href":"https:\/\/sw.fst.com\/magazine\/hu\/wp-json\/wp\/v2\/media?parent=20730"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/hu\/wp-json\/wp\/v2\/categories?post=20730"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/hu\/wp-json\/wp\/v2\/tags?post=20730"},{"taxonomy":"powerkit_post_featured","embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/hu\/wp-json\/wp\/v2\/powerkit_post_featured?post=20730"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}