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Customers can initiate orders aasily and efficiently with a mouse click<\/h2>\n\n\n\n
\u201cThese days, it is important to offer customers a high degree of user-friendliness. The customers themselves have the best idea of what they want. So we arranged for the feedback from our regular customer surveys to flow into the EASY update,\u201d Blender said. And the EASY Business Connector offers customers \u2013 especially those who order very often \u2013 the chance to connect their inventory management systems directly into the FST platform. This allows them to initiate orders conveniently and efficiently in their own system with the click of a mouse.<\/p>\n\n\n\n
At Digital Sales & Marketing, Christophe Meyer and his Digital Business Development team handle digital customer solutions such as EASY. \u201cWe want to use digital tools to optimize the user experience across the entire \u2018customer journey,\u2019 from the first click on our website to after-sales service. To make the journey as easy and convenient as possible for the customer, we put on our \u2018customer glasses,\u2019\u201d Meyer said. The best way to do that is direct contact with customers and the local sales teams most familiar with the customers\u2019 needs.<\/p>\n\n\n\n
Qualified contacts to generate sales<\/h2>\n\n\n\n
Led by Jakob Kwiatkowski, the second team, Marketing & Lead Generation, has the job of attracting potential and current customers to FST. The goal is to generate the maximum number of qualified contacts \u2013 or leads \u2013 and pass them on to sales. The team uses a variety of marketing tools to accomplish this. The starting point is the customer friendly design of the website www.fst.com, followed by continuous search engine optimization and advertising, and finally conventional trade fairs and virtual events. Campaigns on social media such as LinkedIn are proving to be key drivers. Currently, more than 75,000 followers on the platform follow news from Freudenberg Sealing Technologies. \u201cOur marketing activities go wherever our customers are. For example, with our marketing on \u00adLinkedIn, we were able to reach more than 5.5 million users in our target group with well over 100 campaigns in the past 12 months,\u201d Kwiatkowski said.<\/p>\n\n\n\n
Again and again, the virtual and real worlds are able to interact with one another. The dividing line between analog and digital is being blurred. For example, if perspective customers download a sales sheet or detailed information in a white paper, they not only receive additional information or reminders automatically via email. The appropriate sales representatives are informed about the actions and can personally contact the parties. \u00adIdeally, an automated data transfer to the customer relationship management (CRM) system takes place simultaneously. Not all of this is a reality yet. But it will soon come to pass.<\/p>\n\n\n\n
To sum up: the activities of the Marketing & Lead Generation team are basically designed to attract new and existing customers to FST, its products and its services. The goal is to awaken interest, inform, and pave the way for new business. The Digital Business Development team has another job: making the customers\u2019 business relationship with FST as straightforward as possible with the help of digitalized services. \u201cThe task is ongoing. It requires ever closer and more intensive cooperation with sales channels, the divisions and IT. We jointly define what we want to achieve,\u201d Blender said. The direction has been set: the goal is to generate business with digital support and increase customer satisfaction.<\/p>\n