The latest edition of SEALING WORLD zeroes in on innovation as its central theme. The massive transformation of powertrain technology is affecting a substantial portion of our target markets and is presenting companies like ours with significant technological challenges.
As a company specializing in sealing systems, Freudenberg Sealing Technologies (FST) has been at home in well developed markets until now. We have always had a great deal of experience and in-depth know-how in the field. We are familiar with our customers’ applications and been able to offer a solution to just about any problem. Today the picture is quite different in many of our target markets. The keywords marking the changes in our industrial business are hydrogen, electrolysis and robotics. In our automotive business, the focus is on topics like electric mobility and autonomous driving, along with battery safety. We are entering new territory, and so are our customers. In these new business fields, it is all the more important for us to quickly build trust and prove ourselves with our products and material expertise. We have to show that we are problem-solvers and innovative partners.
In the interview, sales executives Ulrich Huth (Automotive Sales) and Michael Link (Sales General Industry), report on the progress of the transformation and the challenges that they and their teams will have to overcome.
Chad Bauer, who is in charge of Technology & Innovation at FST, gives us a look at his development center and describes how he and his team prioritize and cope with the plethora of innovations it produces – and how many of them are already well underway.
The Ovid project is also dedicated to the future and is designed to get FST “in shape for 2035.” The FST Board of Management explains the thinking behind it and the conclusions the company is drawing from it.
I hope you enjoy our latest issue.
Isolde Grabenauer
Editor-in-chief
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