{"id":24813,"date":"2026-03-16T16:52:06","date_gmt":"2026-03-16T15:52:06","guid":{"rendered":"https:\/\/sw.fst.com\/magazine\/2026\/03\/zmena-zacina-u-me-rozhovor-michael-link\/"},"modified":"2026-03-25T10:00:50","modified_gmt":"2026-03-25T09:00:50","slug":"zmena-zacina-u-me-rozhovor-michael-link","status":"publish","type":"post","link":"https:\/\/sw.fst.com\/magazine\/cs\/2026\/03\/zmena-zacina-u-me-rozhovor-michael-link\/","title":{"rendered":"&#8222;Zm\u011bna za\u010d\u00edn\u00e1 u m\u011b&#8220; &#8211; Rozhovor: Michael Link"},"content":{"rendered":"\n<p class=\"is-style-cnvs-paragraph-callout wp-block-paragraph\"><strong>Automobilov\u00fd pr\u016fmysl \u010del\u00ed hlubok\u00e9mu p\u0159evratu &#8211; technologick\u00e9mu, ekonomick\u00e9mu i kulturn\u00edmu &#8211; a transformace nen\u00ed jist\u00e1. Vy\u017eaduje odvahu, spolupr\u00e1ci a opu\u0161t\u011bn\u00ed komfortn\u00edch z\u00f3n. V tomto rozhovoru Michael Link, od ledna senior viceprezident pro prodej v automobilov\u00e9m pr\u016fmyslu, hovo\u0159\u00ed o tom, jak spole\u010dnost Freudenberg Sealing Technologies (FST) m\u011bn\u00ed svou pozici uprost\u0159ed nap\u011bt\u00ed zp\u016fsoben\u00e9ho ot\u0159esy na trhu, elektrifikac\u00ed a glob\u00e1ln\u00ed regionalizac\u00ed &#8211; a pro\u010d skute\u010dn\u00e1 zm\u011bna v\u017edy za\u010d\u00edn\u00e1 u sebe.  <\/strong><\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Pane Linku, kdy\u017e se pod\u00edv\u00e1te na sou\u010dasnou situaci na trhu v automobilov\u00e9m pr\u016fmyslu: Jak byste popsal situaci?<\/strong><br\/>Od poloviny roku 2024 jsme sv\u011bdky znateln\u00e9ho hospod\u00e1\u0159sk\u00e9ho zpomalen\u00ed, zejm\u00e9na v Evrop\u011b. Situace v USA je relativn\u011b stabiln\u00ed, zat\u00edmco \u010c\u00edna a Indie pokra\u010duj\u00ed v r\u016fstu, i kdy\u017e z ni\u017e\u0161\u00ed v\u00fdchoz\u00ed \u00farovn\u011b. Celkov\u011b na m\u011b situace v sou\u010dasn\u00e9 dob\u011b p\u016fsob\u00ed trochu jako d\u00e9j\u00e0 vu, pokud jde o v\u00fdvoj trhu v pr\u016fmyslu obecn\u011b &#8211; jen s p\u0159ibli\u017en\u011b ro\u010dn\u00edm zpo\u017ed\u011bn\u00edm. Poci\u0165ujeme protiv\u00edtr ze strany trhu, ale z\u00e1rove\u0148 v\u00edtr v z\u00e1dech d\u00edky otev\u0159enosti na\u0161eho glob\u00e1ln\u00edho automobilov\u00e9ho t\u00fdmu \u010delit t\u00e9to struktur\u00e1ln\u00ed zm\u011bn\u011b v odv\u011btv\u00ed.   <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Co konkr\u00e9tn\u011b tato zm\u011bna znamen\u00e1 pro automobilov\u00fd pr\u016fmysl?<\/strong><br\/>Zm\u011bny jsou dalekos\u00e1hl\u00e9. Elektrifikace z\u016fst\u00e1v\u00e1 kl\u00ed\u010dovou ot\u00e1zkou, i kdy\u017e p\u0159echod je pomalej\u0161\u00ed, ne\u017e se p\u016fvodn\u011b p\u0159edpokl\u00e1dalo. Do roku 2040 se o\u010dek\u00e1v\u00e1, \u017ee pod\u00edl vozidel na baterie bude \u010dinit 70 a\u017e 90 %. Sou\u010dasn\u011b se automobil st\u00e1le v\u00edce vyv\u00edj\u00ed v syst\u00e9m \u0159\u00edzen\u00fd softwarem. T\u00e9mata, jako je \u0159\u00edzen\u00ed spot\u0159eby energie, autonomn\u00ed \u0159\u00edzen\u00ed, konektivita a u\u017eivatelsk\u00e1 zku\u0161enost, nab\u00fdvaj\u00ed masivn\u00edho v\u00fdznamu.<br\/>V d\u016fsledku toho se tak\u00e9 tvorba hodnot p\u0159esouv\u00e1 od \u010dist\u011b mechanick\u00fdch v\u00fdkonov\u00fdch prvk\u016f k syst\u00e9mov\u00fdm znalostem, integraci a rychlosti. A to tak\u00e9 roz\u0161i\u0159uje a posouv\u00e1 v\u00fdznam hr\u00e1\u010d\u016f na trhu, a t\u00edm i na\u0161e budouc\u00ed spektrum z\u00e1kazn\u00edk\u016f.     <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Rychlost je dobr\u00e9 kl\u00ed\u010dov\u00e9 slovo. V\u00fdraz &#8222;China Speed&#8220; je synonymem pro vysokou rychlost. Jak si v tomto ohledu vedou jednotliv\u00e9 regiony sv\u011bta?  <\/strong><br\/>\u010c\u00edna je l\u00eddrem v mnoha ohledech &#8211; technologicky, pr\u016fmyslov\u011b a p\u0159edev\u0161\u00edm rychlostn\u011b. V\u00fdvojov\u00e9 cykly nov\u00fdch vozidel trvaj\u00ed 18 m\u011bs\u00edc\u016f. Pro srovn\u00e1n\u00ed, v\u00fdrobci na z\u00e1padn\u00ed polokouli pot\u0159ebuj\u00ed t\u0159i a\u017e p\u011bt let. Z\u00e1rove\u0148 jsme v \u010c\u00edn\u011b sv\u011bdky obrovsk\u00e9ho nadbytku kapacit &#8211; z velk\u00e9 \u010d\u00e1sti d\u00edky vl\u00e1dn\u00edm dotac\u00edm v posledn\u00edch letech &#8211; co\u017e vede k obrovsk\u00e9mu tlaku na ceny v\u00fdrobc\u016f OEM a dodavatel\u016f po cel\u00e9m sv\u011bt\u011b. Dopad tohoto jevu m\u016f\u017eeme v\u00edce ne\u017e z\u0159eteln\u011b vid\u011bt v ned\u00e1vno zve\u0159ejn\u011bn\u00fdch v\u00fdro\u010dn\u00edch zpr\u00e1v\u00e1ch tohoto odv\u011btv\u00ed s v\u00fdrazn\u011b sn\u00ed\u017een\u00fdmi ziskov\u00fdmi mar\u017eemi.<br\/>Pro n\u00e1s to znamen\u00e1, \u017ee mus\u00edme velmi p\u0159esn\u011b rozli\u0161ovat, kde se m\u016f\u017eeme pou\u010dit a kde se v\u011bdom\u011b vyd\u00e1v\u00e1me jinou cestou.    <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Mnoho diskus\u00ed se to\u010d\u00ed kolem konce spalovac\u00edho motoru. Jak vid\u00edte jeho budoucnost? <\/strong><br\/>Spalovac\u00ed motor z\u016fstane aktu\u00e1ln\u00ed d\u00e9le, ne\u017e se v n\u011bkter\u00fdch debat\u00e1ch zd\u00e1 &#8211; i kdy\u017e v z\u00e1vislosti na regionu velmi rozd\u00edln\u011b. V USA vid\u00edme stabiln\u00ed objemy a\u017e do konce desetilet\u00ed a v \u010c\u00edn\u011b z\u016fstanou jednotkov\u00e9 prodeje rovn\u011b\u017e vysok\u00e9, a to navzdory masivn\u00ed ofenziv\u011b v oblasti e-mobility. Ani v Evrop\u011b se nejedn\u00e1 o n\u00e1hl\u00fd odchod, ale sp\u00ed\u0161e o postupn\u00fd pokles. Hlavn\u00ed roli zde bude hr\u00e1t ekonomick\u00e1 realita. St\u00e1vaj\u00edc\u00ed infrastrukturu, investice a pracovn\u00ed m\u00edsta nelze jednodu\u0161e ignorovat.    <\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"686\" src=\"https:\/\/sw.fst.com\/magazine\/wp-content\/uploads\/2026\/03\/Keyvisual-Essential-for-Tomorrow-Web-JPG-1024px-1.jpg\" alt=\"\" class=\"wp-image-24752\" srcset=\"https:\/\/sw.fst.com\/magazine\/wp-content\/uploads\/2026\/03\/Keyvisual-Essential-for-Tomorrow-Web-JPG-1024px-1.jpg 1024w, https:\/\/sw.fst.com\/magazine\/wp-content\/uploads\/2026\/03\/Keyvisual-Essential-for-Tomorrow-Web-JPG-1024px-1-800x536.jpg 800w, https:\/\/sw.fst.com\/magazine\/wp-content\/uploads\/2026\/03\/Keyvisual-Essential-for-Tomorrow-Web-JPG-1024px-1-120x80.jpg 120w, https:\/\/sw.fst.com\/magazine\/wp-content\/uploads\/2026\/03\/Keyvisual-Essential-for-Tomorrow-Web-JPG-1024px-1-90x60.jpg 90w, https:\/\/sw.fst.com\/magazine\/wp-content\/uploads\/2026\/03\/Keyvisual-Essential-for-Tomorrow-Web-JPG-1024px-1-320x214.jpg 320w, https:\/\/sw.fst.com\/magazine\/wp-content\/uploads\/2026\/03\/Keyvisual-Essential-for-Tomorrow-Web-JPG-1024px-1-560x375.jpg 560w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\"><strong>O jak\u00fdch &#8222;zbytkov\u00fdch objemech&#8220; mluv\u00edme?<\/strong><br\/>Pokud se pod\u00edv\u00e1me na jednotliv\u00e9 regiony, zjist\u00edme, \u017ee v USA bude do roku 2029 jezdit p\u0159ibli\u017en\u011b 13 milion\u016f vozidel se spalovac\u00edm motorem, zat\u00edmco v Indii dojde dokonce k m\u00edrn\u00e9mu n\u00e1r\u016fstu z p\u0159ibli\u017en\u011b 6,4 milionu na 6,9 milionu vozidel. Navzdory siln\u00e9mu roz\u0161\u00ed\u0159en\u00ed e-mobility bude \u010c\u00edna v roce 2029 st\u00e1le vyr\u00e1b\u011bt p\u0159ibli\u017en\u011b 20 milion\u016f spalovac\u00edch vozidel, a dokonce i v Evrop\u011b z\u016fstane po sn\u00ed\u017een\u00ed po\u010dtu vozidel o p\u0159ibli\u017en\u011b 4 miliony na silnic\u00edch p\u0159ibli\u017en\u011b 10 milion\u016f spalovac\u00edch vozidel. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Co to strategicky znamen\u00e1 pro spole\u010dnost Freudenberg Sealing Technologies?<\/strong><br\/>Mus\u00edme zvl\u00e1dnout oboj\u00ed: aktivn\u011b utv\u00e1\u0159et zm\u011bnu sm\u011brem k elektromobilit\u011b a z\u00e1rove\u0148 profesion\u00e1ln\u011b chr\u00e1nit na\u0161e st\u00e1vaj\u00edc\u00ed podnik\u00e1n\u00ed. To vede k jasn\u00e9 zm\u011bn\u011b zam\u011b\u0159en\u00ed. Inova\u010dn\u00ed s\u00edla z\u016fst\u00e1v\u00e1 \u00fast\u0159edn\u00edm bodem, ale na\u0161\u00edm dal\u0161\u00edm c\u00edlem je b\u00fdt v budoucnu st\u00e1le v\u00edce uzn\u00e1van\u00fdm l\u00eddrem v oblasti n\u00e1klad\u016f.<br\/>C\u00edlem je u\u010dinit osv\u011bd\u010den\u00e9 v\u00fdrobky efektivn\u011bj\u0161\u00edmi, \u0161k\u00e1lovateln\u011bj\u0161\u00edmi a hospod\u00e1rn\u011bj\u0161\u00edmi, ani\u017e by to bylo na \u00fakor kvality nebo spolehlivosti.  <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Jak hodnot\u00edte v\u00fdvoj portfolia v oblasti e-mobility?<\/strong><br\/>Po m\u00e9m p\u016fsoben\u00ed ve spole\u010dnosti Sales General Industry na m\u011b nesm\u00edrn\u011b zap\u016fsobilo, kdy\u017e jsem vid\u011bl \u0161\u00ed\u0159i na\u0161eho sortimentu pro e-mobilitu. Je z\u0159ejm\u00e9, jak silnou a rozmanitou pozici jsme celkov\u011b zaujali. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Jakou roli v tom hraje organiza\u010dn\u00ed struktura FST?<\/strong><br\/>Kl\u00ed\u010dov\u00fdmi faktory \u00fasp\u011bchu jsou na\u0161e inkub\u00e1torov\u00e1 organizace v r\u00e1mci jasn\u011b definovan\u00fdch vedouc\u00edch center a \u00fazk\u00e1 integrace technologi\u00ed a inovac\u00ed. To n\u00e1m umo\u017enilo vytvo\u0159it velmi silnou nab\u00eddku. Ji\u017e se n\u00e1m poda\u0159ilo \u00fasp\u011b\u0161n\u011b spustit prvn\u00ed s\u00e9riovou v\u00fdrobu v\u00ed\u010dek bateriov\u00fdch \u010dl\u00e1nk\u016f, co\u017e je miln\u00edk, na kter\u00fd jsme velmi hrd\u00ed. To ukazuje: Na trh jsme dorazili.   <\/p>\n\n<p class=\"wp-block-paragraph\">Krom\u011b inkub\u00e1tor\u016f v\u0161ak m\u00e1me i mnoho dal\u0161\u00edch nov\u00fdch produkt\u016f, nap\u0159\u00edklad \u0159adu produkt\u016f DIAvent, kter\u00e1 je na trhu velmi \u00fasp\u011b\u0161n\u00e1.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Jak si stoj\u00edte v sou\u010dasn\u00e9 dob\u011b a kde vid\u00edte dal\u0161\u00ed potenci\u00e1l?<\/strong><br\/>Samoz\u0159ejm\u011b, \u017ee v\u017edycky m\u016f\u017eeme ud\u011blat v\u00edc a samoz\u0159ejm\u011b, \u017ee jsme &#8222;hladov\u00ed po v\u00edc&#8220;. Proto bych cht\u011bl za\u010d\u00edt velmi pozitivn\u011b, a to t\u00edm, \u017ee jsme \u00fasp\u011b\u0161n\u011b zvl\u00e1dli prvn\u00ed krok v r\u00e1mci seri\u00e1lov\u00e9ho podnik\u00e1n\u00ed. Na tom m\u016f\u017eeme d\u00e1le stav\u011bt. Z\u00e1rove\u0148 ji\u017e nyn\u00ed intenzivn\u011b pracujeme na dal\u0161\u00edm dopl\u0148ov\u00e1n\u00ed nab\u00eddky slu\u017eeb pro baterie a na komplexn\u00edm p\u0159\u00edstupu. I nad\u00e1le bude kl\u00ed\u010dov\u00e9 rychle se pou\u010dit z na\u0161ich zku\u0161enost\u00ed s konkr\u00e9tn\u00edmi projekty a \u00fapravami trhu, upravit na\u0161e zam\u011b\u0159en\u00ed a c\u00edlen\u011b upravit nab\u00eddku na\u0161ich slu\u017eeb v oblasti elektromobility.    <br\/><br\/><strong>Kter\u00e9 konkr\u00e9tn\u00ed technologie v sou\u010dasn\u00e9 dob\u011b prosazujete?<\/strong><br\/>Dobr\u00fdm p\u0159\u00edkladem jsou p\u0159\u00edpojnice: Prvn\u00ed s\u00e9riov\u00e9 projekty se zde ji\u017e realizuj\u00ed. Tyto odborn\u00e9 znalosti se t\u00fdkaj\u00ed nejen bateri\u00ed, ale tak\u00e9 jednotek, jako jsou kompresory klimatizace. To zd\u016fraz\u0148uje strategick\u00fd v\u00fdznam t\u00e9to technologie pro na\u0161e celkov\u00e9 portfolio.  <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Jak vid\u00edte svou roli odborn\u00edka na materi\u00e1ly v nov\u00fdch aplikac\u00edch?<\/strong><br\/>V sou\u010dasn\u00e9 dob\u011b se nach\u00e1z\u00edme v ran\u00e9 f\u00e1zi v\u00fdvoje prototyp\u016f pro n\u00e1ro\u010dn\u00e1 t\u00e9mata, jako jsou tepeln\u00e9 bari\u00e9ry. Pro v\u0161echny z\u00fa\u010dastn\u011bn\u00e9 to nen\u00ed snadn\u00e9. Z\u00e1rove\u0148 jsme jako odborn\u00edci na materi\u00e1ly p\u0159edur\u010deni k tomu, abychom vyvinuli \u0159e\u0161en\u00ed, kter\u00e1 se nakonec skute\u010dn\u011b tref\u00ed do \u010dern\u00e9ho.  <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Jakou roli v tom hraje prodej?<\/strong><br\/>Velmi \u00fast\u0159edn\u00ed. V posledn\u00edch letech byla role prodeje siln\u011b charakterizov\u00e1na vyjedn\u00e1v\u00e1n\u00edm o cen\u00e1ch &#8211; to bylo nezbytn\u00e9, ale z pohledu na\u0161ich prodejn\u00edch in\u017een\u00fdr\u016f to nebyla jejich jedin\u00e1 kl\u00ed\u010dov\u00e1 kompetence. Na\u0161\u00edm c\u00edlem je op\u011bt p\u016fsobit v\u00edce jako organizace poskytuj\u00edc\u00ed \u0159e\u0161en\u00ed a partnersk\u00e9 slu\u017eby.<br\/>Za t\u00edmto \u00fa\u010delem jsme zah\u00e1jili iniciativu pro nejvy\u0161\u0161\u00ed linii, s jej\u00ed\u017e pomoc\u00ed chceme kr\u00e1tkodob\u011b zajistit objemy a z\u00e1rove\u0148 polo\u017eit z\u00e1klady pro dlouhodob\u00fd, konstruktivn\u00ed dialog se z\u00e1kazn\u00edky.  <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Co t\u00edm mysl\u00edte?<\/strong><br\/>Je pro n\u00e1s d\u016fle\u017eit\u00e9 obnovit vyv\u00e1\u017een\u011bj\u0161\u00ed a konstruktivn\u011bj\u0161\u00ed dialog s na\u0161imi z\u00e1kazn\u00edky. V\u00edme, \u017ee n\u00e1\u0161 d\u016fsledn\u00fd p\u0159\u00edstup k tvorb\u011b cen zanechal sv\u00e9 stopy &#8211; o to v\u00edc vn\u00edm\u00e1me tento okam\u017eik jako skute\u010dn\u00fd zlom, kdy se v\u011bdom\u011b zam\u011b\u0159ujeme na partnerstv\u00ed a vz\u00e1jemnou v\u00fdhodnost. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Co to znamen\u00e1?<\/strong><br\/>Konkr\u00e9tn\u011b to znamen\u00e1, \u017ee k z\u00e1kazn\u00edk\u016fm c\u00edlen\u011b p\u0159istupujeme s osv\u011bd\u010den\u00fdmi a l\u00e9ty prov\u011b\u0159en\u00fdmi produkty. N\u00e1\u0161 p\u0159\u00edstup se \u0159\u00edd\u00ed t\u0159emi jasn\u00fdmi kroky. <\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1160\" height=\"821\" src=\"https:\/\/sw.fst.com\/magazine\/wp-content\/uploads\/2026\/03\/04Feb2022_Simmer45_BO2I5322-1160x821.jpg\" alt=\"\" class=\"wp-image-24753\" srcset=\"https:\/\/sw.fst.com\/magazine\/wp-content\/uploads\/2026\/03\/04Feb2022_Simmer45_BO2I5322-1160x821.jpg 1160w, https:\/\/sw.fst.com\/magazine\/wp-content\/uploads\/2026\/03\/04Feb2022_Simmer45_BO2I5322-800x566.jpg 800w, https:\/\/sw.fst.com\/magazine\/wp-content\/uploads\/2026\/03\/04Feb2022_Simmer45_BO2I5322-1536x1087.jpg 1536w, https:\/\/sw.fst.com\/magazine\/wp-content\/uploads\/2026\/03\/04Feb2022_Simmer45_BO2I5322-2048x1449.jpg 2048w, https:\/\/sw.fst.com\/magazine\/wp-content\/uploads\/2026\/03\/04Feb2022_Simmer45_BO2I5322-120x85.jpg 120w, https:\/\/sw.fst.com\/magazine\/wp-content\/uploads\/2026\/03\/04Feb2022_Simmer45_BO2I5322-90x64.jpg 90w, https:\/\/sw.fst.com\/magazine\/wp-content\/uploads\/2026\/03\/04Feb2022_Simmer45_BO2I5322-320x226.jpg 320w, https:\/\/sw.fst.com\/magazine\/wp-content\/uploads\/2026\/03\/04Feb2022_Simmer45_BO2I5322-560x396.jpg 560w, https:\/\/sw.fst.com\/magazine\/wp-content\/uploads\/2026\/03\/04Feb2022_Simmer45_BO2I5322-1920x1359.jpg 1920w, https:\/\/sw.fst.com\/magazine\/wp-content\/uploads\/2026\/03\/04Feb2022_Simmer45_BO2I5322-scaled.jpg 2560w\" sizes=\"auto, (max-width: 1160px) 100vw, 1160px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\">Za prv\u00e9 chceme na\u0161im z\u00e1kazn\u00edk\u016fm v kr\u00e1tk\u00e9m obdob\u00ed poskytnout konkurenceschopn\u011bj\u0161\u00ed nab\u00eddky vybran\u00fdch produkt\u016f. C\u00edlem tohoto v\u00fdb\u011bru v\u00fdrobk\u016f je tak\u00e9 vyu\u017e\u00edt st\u00e1vaj\u00edc\u00ed schv\u00e1len\u00ed, a t\u00edm rychle zajistit a &#8211; pokud mo\u017eno &#8211; roz\u0161\u00ed\u0159it objemy bez jak\u00e9hokoli \u00fasil\u00ed ze strany z\u00e1kazn\u00edka. <\/p>\n\n<p class=\"wp-block-paragraph\">Ve druh\u00e9m kroku chceme opustit individu\u00e1ln\u00ed pohled na jednotliv\u00e9 polo\u017eky podle z\u00e1kazn\u00edk\u016f &#8211; v souladu se zp\u011btnou vazbou od z\u00e1kazn\u00edk\u016f ohledn\u011b objem\u016f, kter\u00fdch m\u016f\u017eeme dos\u00e1hnout &#8211; a konsolidovat se do skupin produkt\u016f, abychom mohli nab\u00eddnout dal\u0161\u00ed \u00faspory z rozsahu.<\/p>\n\n<p class=\"wp-block-paragraph\">A za t\u0159et\u00ed uva\u017eujeme strategicky: u co nejv\u011bt\u0161\u00edho po\u010dtu skupin v\u00fdrobk\u016f chceme \u00fazce spolupracovat s na\u0161imi z\u00e1kazn\u00edky na dal\u0161\u00edm zvy\u0161ov\u00e1n\u00ed jejich konkurenceschopnosti. Toho v\u0161ak dosahujeme i prost\u0159ednictv\u00edm oznamovan\u00fdch zm\u011bn, jako jsou \u00fapravy v\u00fdrobk\u016f \u010di proces\u016f nebo p\u0159em\u00edst\u011bn\u00ed, podle toho, co je pro z\u00e1kazn\u00edka d\u016fle\u017eit\u00e9 a co m\u00e1 pro n\u00e1s smysl. <\/p>\n\n<p class=\"wp-block-paragraph\">Na\u0161\u00edm c\u00edlem je dlouhodob\u00e9, stabiln\u00ed a spolupracuj\u00edc\u00ed partnerstv\u00ed.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Glob\u00e1ln\u00ed obchod se dramaticky m\u011bn\u00ed. Jak\u00e9 z toho vyvozujete d\u016fsledky? <\/strong><br\/>Doch\u00e1z\u00ed k jasn\u00e9 regionalizaci. &#8222;M\u00edstn\u00ed pro m\u00edstn\u00ed&#8220; nen\u00ed jen pr\u00e1zdn\u00e1 fr\u00e1ze, ale nutnost. Obchodn\u00ed bari\u00e9ry, omezen\u00ed dodavatelsk\u00e9ho \u0159et\u011bzce, geopolitick\u00e9 nap\u011bt\u00ed a regula\u010dn\u00ed po\u017eadavky znamenaj\u00ed, \u017ee region\u00e1ln\u00ed tvorba hodnot nab\u00fdv\u00e1 na v\u00fdznamu.<br\/>Pro n\u00e1s to znamen\u00e1: v\u00edce m\u00edstn\u00ed odpov\u011bdnosti, v\u00edce region\u00e1ln\u00ed inova\u010dn\u00ed s\u00edly &#8211; ale st\u00e1le zasazen\u00e9 do glob\u00e1ln\u00ed s\u00edt\u011b.  <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Zm\u011bny se net\u00fdkaj\u00ed jen produkt\u016f a trh\u016f, ale tak\u00e9 kultury. Co je pro v\u00e1s obzvl\u00e1\u0161t\u011b d\u016fle\u017eit\u00e9? <\/strong><br\/>V\u011b\u0159\u00edm ve spolupr\u00e1ci, d\u016fv\u011bru a ochotu u\u010dit se. Zm\u011bna se m\u00e1lokdy odehr\u00e1v\u00e1 v komfortn\u00ed z\u00f3n\u011b &#8211; ani pro organizace, ani pro jednotlivce, a to m\u016f\u017ee b\u00fdt velmi n\u00e1ro\u010dn\u00e9 a vy\u010derp\u00e1vaj\u00edc\u00ed. Je z\u00e1sadn\u00ed, abychom se jako t\u00fdm s vedouc\u00edmi st\u0159edisky sbl\u00ed\u017eili, sd\u00edleli odpov\u011bdnost a byli p\u0159ipraveni se jeden za druh\u00e9ho postavit. Jsme si pln\u011b v\u011bdomi toho, \u017ee od sv\u00fdch zam\u011bstnanc\u016f hodn\u011b vy\u017eadujeme. A jsme velmi hrd\u00ed na to, \u017ee m\u016f\u017eeme pracovat s lidmi, kte\u0159\u00ed jsou p\u0159ipraveni j\u00edt s touto n\u00e1ro\u010dnou transformac\u00ed ruku v ruce. Partnerstv\u00ed &#8211; intern\u00ed i extern\u00ed &#8211; je zde kl\u00ed\u010dov\u00fdm faktorem \u00fasp\u011bchu. Dlouhodob\u00e9 my\u0161len\u00ed v\u00edt\u011bz\u00ed nad kr\u00e1tkodobou optimalizac\u00ed.      <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Z\u00e1v\u011brem: Co pro v\u00e1s osobn\u011b znamen\u00e1 v\u011bta &#8222;Zm\u011bna za\u010d\u00edn\u00e1 u j\u00e1&#8220;?<\/strong><br\/>Zm\u011bna za\u010d\u00edn\u00e1 sebekritickou reflex\u00ed ka\u017ed\u00e9ho jednotlivce &#8211; ale da\u0159\u00ed se j\u00ed jen postupn\u011b. Jde o to projevit postoj, p\u0159evz\u00edt zodpov\u011bdnost a z\u016fstat v\u017edy otev\u0159en\u00fd k objevov\u00e1n\u00ed nov\u00fdch cest. Ne v\u0161echno bude snadn\u00e9, ale pr\u00e1v\u011b tak se vytv\u00e1\u0159\u00ed udr\u017eitelnost &#8211; pro ka\u017ed\u00e9ho jednotlivce. Od prodejc\u016f a\u017e po v\u0161echny zam\u011bstnance v na\u0161ich z\u00e1vodech. Pokud se n\u00e1m to poda\u0159\u00ed &#8211; v organizaci, v na\u0161ich partnerstv\u00edch a v managementu &#8211; pak jsem si budoucnost\u00ed velmi jist\u00fd.    <\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n<div class=\"pld-like-dislike-wrap pld-template-1\">\r\n    <div class=\"pld-like-wrap  pld-common-wrap\">\r\n    <a href=\"javascript:void(0)\" class=\"pld-like-trigger pld-like-dislike-trigger  \" title=\"\" data-post-id=\"24813\" data-trigger-type=\"like\" data-restriction=\"ip\" data-already-liked=\"0\">\r\n                        <i class=\"fas fa-thumbs-up\"><\/i>\r\n                <\/a>\r\n    <span class=\"pld-like-count-wrap pld-count-wrap\">    <\/span>\r\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Automobilov\u00fd pr\u016fmysl \u010del\u00ed hlubok\u00e9mu p\u0159evratu &#8211; technologick\u00e9mu, ekonomick\u00e9mu i kulturn\u00edmu &#8211; a transformace nen\u00ed jist\u00e1. Vy\u017eaduje odvahu, spolupr\u00e1ci a opu\u0161t\u011bn\u00ed komfortn\u00edch z\u00f3n. V tomto rozhovoru Michael Link, od ledna senior&hellip;<\/p>\n","protected":false},"author":5,"featured_media":24814,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1227,915,1301],"tags":[],"powerkit_post_featured":[],"class_list":["post-24813","post","type-post","status-publish","format-standard","has-post-thumbnail","category-automotive-cs","category-globalni","category-rozhovor"],"_links":{"self":[{"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/posts\/24813","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/comments?post=24813"}],"version-history":[{"count":1,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/posts\/24813\/revisions"}],"predecessor-version":[{"id":24816,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/posts\/24813\/revisions\/24816"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/media\/24814"}],"wp:attachment":[{"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/media?parent=24813"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/categories?post=24813"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/tags?post=24813"},{"taxonomy":"powerkit_post_featured","embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/powerkit_post_featured?post=24813"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}