{"id":24245,"date":"2026-02-04T15:15:46","date_gmt":"2026-02-04T14:15:46","guid":{"rendered":"https:\/\/sw.fst.com\/magazine\/2026\/02\/stabilita-ve-zmenach-strategicke-reakce-na-nestabilni-prostredi\/"},"modified":"2026-02-04T15:23:55","modified_gmt":"2026-02-04T14:23:55","slug":"stabilita-ve-zmenach-strategicke-reakce-na-nestabilni-prostredi","status":"publish","type":"post","link":"https:\/\/sw.fst.com\/magazine\/cs\/2026\/02\/stabilita-ve-zmenach-strategicke-reakce-na-nestabilni-prostredi\/","title":{"rendered":"Stabilita ve zm\u011bn\u00e1ch: strategick\u00e9 reakce na nestabiln\u00ed prost\u0159ed\u00ed"},"content":{"rendered":"\n

Nest\u00e1l\u00e9 trhy, geopolitick\u00e9 nap\u011bt\u00ed a rychl\u00e9 technologick\u00e9 zm\u011bny charakterizuj\u00ed sou\u010dasn\u00e9 strategick\u00e9 obdob\u00ed spole\u010dnosti Freudenberg Sealing Technologies. V t\u00e9to prvn\u00ed \u010d\u00e1sti rozhovoru se gener\u00e1ln\u00ed \u0159editel Dr. Matthias Sckuhr ohl\u00ed\u017e\u00ed za t\u00edm, \u010deho bylo v obt\u00ed\u017en\u00fdch podm\u00ednk\u00e1ch dosa\u017eeno, a vysv\u011btluje, jak se spole\u010dnost FST stav\u00ed k r\u016fzn\u00fdm region\u016fm, pr\u016fmyslov\u00fdm odv\u011btv\u00edm a hnac\u00edm technologi\u00edm, aby z\u016fstala odoln\u00e1 a konkurenceschopn\u00e1. <\/strong><\/p>\n\n

Herr Dr. Sckuhr, welche strategischen Ziele hat FST 2025 erreicht \u2013 und welche nicht?<\/strong><\/p>\n\n

\"\"<\/figure>\n\n

B\u011bhem sou\u010dasn\u00e9ho strategick\u00e9ho obdob\u00ed jsme se pohybovali v mimo\u0159\u00e1dn\u011b nestabiln\u00edm ekonomick\u00e9m prost\u0159ed\u00ed. V d\u016fsledku poklesu trhu jsme nedos\u00e1hli p\u016fvodn\u00edho c\u00edle tr\u017eeb ve v\u00fd\u0161i 2,9 miliardy eur pro rok 2025, ale rozhoduj\u00edc\u00ed je, \u017ee jsme si udr\u017eeli sv\u00e9 pozice na trhu a z\u016fstali odoln\u00ed ve vysoce dynamick\u00fdch podm\u00ednk\u00e1ch. <\/p>\n\n

Jsem obzvl\u00e1\u0161t\u011b hrd\u00fd na to, \u017ee se nezhor\u0161ila produktivita. Dos\u00e1hli jsme toho d\u016fsledn\u00fdm zlep\u0161ov\u00e1n\u00edm administrativn\u00edch i v\u00fdrobn\u00edch proces\u016f a systematick\u00fdm sni\u017eov\u00e1n\u00edm n\u00e1klad\u016f. Tato stabilita tvo\u0159\u00ed pevn\u00fd z\u00e1klad, na kter\u00e9m m\u016f\u017eeme znovu nabrat rychlost, a\u017e se trhy zotav\u00ed. <\/p>\n\n

Jak\u00e1 dal\u0161\u00ed opat\u0159en\u00ed p\u0159ijala spr\u00e1vn\u00ed rada, aby bylo obdob\u00ed strategie \u00fasp\u011b\u0161n\u00e9?<\/strong>P\u0159edstavenstvo se nad\u00e1le zam\u011b\u0159uje na investice, kter\u00e9 posiluj\u00ed na\u0161i konkurenceschopnost, na automatizaci tam, kde to d\u00e1v\u00e1 smysl, a na d\u016fslednou revizi struktury n\u00e1klad\u016f ve v\u0161ech oblastech. Hlavn\u00ed z\u00e1sadou z\u016fst\u00e1v\u00e1 p\u0159izp\u016fsobivost. Jedn\u00edm ze strategick\u00fdch c\u00edl\u016f je roz\u0161\u00ed\u0159en\u00ed \u00farovn\u011b slu\u017eeb pro podniky. Tu jsme konkr\u00e9tn\u011b roz\u0161\u00ed\u0159ili prost\u0159ednictv\u00edm akvizic. Nap\u0159\u00edklad spole\u010dnosti Toledo Driveline, Seal Aftermarket Products, Trygonal, DMH a Alto ji\u017e n\u011bjakou dobu posiluj\u00ed na\u0161i obchodn\u00ed skupinu. Celkov\u011b se domn\u00edv\u00e1m, \u017ee spole\u010dnost FST je na spr\u00e1vn\u00e9 cest\u011b. <\/p>\n\n

Z\u00e1rove\u0148 se sna\u017e\u00edme o dal\u0161\u00ed rozvoj na\u0161ich materi\u00e1l\u016f. Zejm\u00e9na prov\u00e1d\u00edme intenzivn\u00ed v\u00fdzkum alternativ pro vysoce v\u00fdkonn\u00e9 materi\u00e1ly bez fluoropolymer\u016f nebo jin\u00fdch z\u00e1m\u011brn\u011b pou\u017e\u00edvan\u00fdch chemick\u00fdch l\u00e1tek PFAS, co\u017e je ambici\u00f3zn\u00ed a strategicky d\u016fle\u017eit\u00fd c\u00edl.V\u00fdznamn\u00fd krok vp\u0159ed jsme u\u010dinili tak\u00e9 v oblasti Nov\u00e9 mobility, kde jsou \u010dasto vy\u017eadov\u00e1ny zcela odli\u0161n\u00e9 materi\u00e1ly nebo specifikace. Na\u0161e t\u00fdmy rovn\u011b\u017e vyv\u00edjej\u00ed \u0159e\u0161en\u00ed, kter\u00e1 n\u00e1m d\u00e1vaj\u00ed silnou pozici pro p\u0159\u00ed\u0161t\u00ed desetilet\u00ed. Z\u00e1v\u011br: jste vy a va\u0161i kolegov\u00e9 z p\u0159edstavenstva spokojeni s t\u00edm, \u010deho jste v sou\u010dasn\u00e9m strategick\u00e9m obdob\u00ed dos\u00e1hli?<\/strong>Celkov\u011b jsme velmi spokojeni s t\u00edm, jak si v sou\u010dasn\u00e9 dob\u011b stoj\u00edme, a to navzdory obt\u00ed\u017en\u00e9 ekonomick\u00e9 situaci a nestabiln\u00edm trh\u016fm. Na\u0161i zam\u011bstnanci prok\u00e1zali hou\u017eevnatost, vynal\u00e9zavost a jasn\u00e9 odhodl\u00e1n\u00ed posunout spole\u010dnost FST vp\u0159ed. <\/p>\n\n

Jak se vyv\u00edjela hospod\u00e1\u0159sk\u00e1 situace vpr\u016fmyslu obecn\u011b? Je na obzoru je\u0161t\u011b sv\u011btlo? <\/strong>Ano, to by se ur\u010dit\u011b dalo \u0159\u00edct. V\u00fd\u0161e popsan\u00fd pokles prodeje je zcela zp\u016fsoben oslaben\u00edm automobilov\u00e9ho sektoru, nikoliv na\u0161\u00ed v\u00fdkonnost\u00ed. Na\u0161e tr\u017eby v oblasti v\u0161eobecn\u00e9ho pr\u016fmyslu m\u00edrn\u011b vzrostly. To v\u0161ak nesta\u010d\u00ed na to, aby to kompenzovalo pokles v automobilov\u00e9m pr\u016fmyslu. R\u016fst je v\u0161ak jen \u010d\u00e1ste\u010dn\u011b organick\u00fd, svou roli zde samoz\u0159ejm\u011b hraj\u00ed i akvizice. <\/p>\n\n

Jsou n\u011bjak\u00e9 segmenty, na kter\u00e9 by se m\u011bl kl\u00e1st d\u016fraz?<\/strong>V\u00fdznamn\u00fd r\u016fst zaznamen\u00e1v\u00e1me nap\u0159\u00edklad v segmentech zem\u011bd\u011blstv\u00ed, potravin\u00e1\u0159stv\u00ed a v\u00fdroby n\u00e1poj\u016f a energetiky. Celkov\u011b to v odv\u011btv\u00ed jako celku nevypad\u00e1 \u0161patn\u011b. Existuj\u00ed v\u0161ak v\u00fdrazn\u00e9 region\u00e1ln\u00ed rozd\u00edly. V Evrop\u011b se da\u0159ilo velmi dob\u0159e, zat\u00edmco v Severn\u00ed Americe zaznamenal n\u00e1r\u016fst o dev\u011bt procent pouze leteck\u00fd pr\u016fmysl. <\/p>\n\n

\"\"<\/figure>\n\n

V \u010c\u00edn\u011b jsme dokonce rostli nad pl\u00e1n. Na\u0161i kolegov\u00e9 odv\u00e1d\u011bj\u00ed skv\u011blou pr\u00e1ci – co\u017e jasn\u011b dokazuje, \u017ee na\u0161e m\u00edstn\u00ed strategie funguje. <\/p>\n\n

Jak se da\u0159\u00ed automobilov\u00e9mu pr\u016fmyslu v celosv\u011btov\u00e9m m\u011b\u0159\u00edtku?<\/strong>Celkov\u011b FST zaznamenaly v\u00fdrazn\u00fd pokles, kter\u00fd lze p\u0159i\u010d\u00edst p\u0159edev\u0161\u00edm v\u00fdvoji v EU. V USA z\u016fstaly obchody na \u00farovni p\u0159edchoz\u00edho roku, stejn\u011b jako v \u010c\u00edn\u011b. To se m\u016f\u017ee na prvn\u00ed pohled zd\u00e1t jako zklam\u00e1n\u00ed, proto\u017ee \u010d\u00ednsk\u00fd trh celkov\u011b rostl. Rozhoduj\u00edc\u00edm faktorem v\u0161ak je, \u017ee u \u010d\u00ednsk\u00fdch z\u00e1kazn\u00edk\u016f – jak v\u00fdrobc\u016f OEM, tak dodavatel\u016f Tier 1 – dok\u00e1zala spole\u010dnost FST kompenzovat pokles obchodu s evropsk\u00fdmi, japonsk\u00fdmi a americk\u00fdmi z\u00e1kazn\u00edky. To je pozoruhodn\u00fd \u00fasp\u011bch. <\/p>\n\n

Zlep\u0161ili jsme se tak\u00e9 v Indii a Ji\u017en\u00ed Americe.<\/p>\n\n

Jak e-mobilita a prodlou\u017een\u00e9 p\u0159echodn\u00e9 f\u00e1ze pro automobily se spalovac\u00edmi motory v Evropsk\u00e9 unii ovliv\u0148uj\u00ed pl\u00e1nov\u00e1n\u00ed produkt\u016f a investic?<\/strong>Nejv\u011bt\u0161\u00ed zm\u011bnou je, \u017ee glob\u00e1ln\u00ed trendy ji\u017e nevn\u00edm\u00e1me jako homogenn\u00ed v\u00fdvoj. Regiony se nyn\u00ed vyv\u00edjej\u00ed velmi rozd\u00edlnou rychlost\u00ed a na\u0161e strategie to odr\u00e1\u017e\u00ed. Mimochodem, studie poradensk\u00e9 spole\u010dnosti v oblasti \u0159\u00edzen\u00ed z roku 2013 ukazuje, \u017ee sc\u00e9n\u00e1\u0159e budoucnosti se nemus\u00ed v\u017edy naplnit: p\u0159edpov\u011bd\u011bli, jak se budou sv\u011btov\u00e9 regiony vyv\u00edjet v oblasti elektromobility v roce 2026. Pro rok 2026 vid\u011bli N\u011bmecko na prvn\u00edm m\u00edst\u011b z technologick\u00e9ho hlediska a USA jako l\u00eddra trhu. P\u0159ed t\u0159in\u00e1cti lety studie um\u00edstila \u010c\u00ednu na vzd\u00e1len\u00e9 \u0161est\u00e9 m\u00edsto. V t\u00e9 dob\u011b byla nap\u0159\u00edklad spole\u010dnost Contemporary Amperex Technology (CATL), dnes nejv\u011bt\u0161\u00ed sv\u011btov\u00fd v\u00fdrobce lithium-iontov\u00fdch bateri\u00ed, star\u00e1 pouh\u00e9 dva roky a m\u00e1lokdo ji znal. Rychlost, jakou se \u010c\u00edna v posledn\u00edch letech rozv\u00edj\u00ed, je dechberouc\u00ed. A v rozporu s p\u0159edpov\u011b\u010fmi v\u00fd\u0161e zm\u00edn\u011bn\u00e9 studie je tato zem\u011b v oblasti elektromobility ji\u017e dlouho l\u00eddrem. <\/p>\n\n

V USA je pokrok v oblasti elektronick\u00fdch vozidel pomal\u00fd, zat\u00edmco v Evropsk\u00e9 unii je alespo\u0148 patrn\u00e1 otev\u0159enost, pokud jde o r\u016fzn\u00e9 technologie pohonu. Ap\u0159edpisy t\u00fdkaj\u00edc\u00ed se CO2<\/sub> z\u016fst\u00e1vaj\u00ed v platnosti, i kdy\u017e se op\u011bt rozho\u0159ela diskuse o postupn\u00e9m vy\u0159azov\u00e1n\u00ed spalovac\u00edch motor\u016f. <\/p>\n\n

Tato region\u00e1ln\u00ed rozmanitost n\u00e1m nahr\u00e1v\u00e1: FST m\u00e1 \u0161irokou technologickou z\u00e1kladnu, je flexibiln\u00ed a ide\u00e1ln\u011b vybaven\u00e1 pro v\u0161echny hlavn\u00ed typy pohon\u016f.<\/p>\n\n

Jak moc je FST technologicky nez\u00e1visl\u00fd?<\/strong>Na ka\u017ed\u00fd region se pod\u00edv\u00e1me zvl\u00e1\u0161\u0165. V z\u00e1sad\u011b jsme v\u0161ak dob\u0159e vybaveni pro v\u0161echny p\u0159\u00edslu\u0161n\u00e9 technologie pohon\u016f. M\u00e1me vysp\u011bl\u00e1 \u0159e\u0161en\u00ed jak pro klasick\u00fd spalovac\u00ed motor, tak pro vod\u00edkov\u00fd motor, kter\u00fd nab\u00fdv\u00e1 na v\u00fdznamu zejm\u00e9na v Indii. S jistotou provozujeme tak\u00e9 hybridn\u00ed vozidla a ji\u017e \u0159adu let investujeme do bateriov\u00fdch technologi\u00ed. <\/p>\n\n

\"\"<\/figure>\n\n

I kdyby ve st\u0159edn\u011bdob\u00e9m horizontu p\u0159evl\u00e1dl sc\u00e9n\u00e1\u0159 se spalovac\u00edmi motory a elektronick\u00fdmi palivy, m\u011bli bychom dobrou pozici. Osobn\u011b v\u0161ak p\u0159edpokl\u00e1d\u00e1m, \u017ee elektromobily na baterie budou levn\u011bj\u0161\u00ed – a tedy i roz\u0161\u00ed\u0159en\u011bj\u0161\u00ed. To je nakonec jedin\u00fd zp\u016fsob, jak re\u00e1ln\u011b dos\u00e1hnout c\u00edl\u016f v oblasti emis\u00ed CO\u2082. <\/p>\n\n

Dlouhou dobu byl st\u0159edem diskuse dojezd. Ve skute\u010dnosti v\u011bt\u0161ina lid\u00ed denn\u011b cestuje jen na kr\u00e1tk\u00e9 vzd\u00e1lenosti – i krat\u0161\u00ed dojezdov\u00e9 vzd\u00e1lenosti jsou pro to naprosto dosta\u010duj\u00edc\u00ed. Modern\u00ed elektromobily na baterie nav\u00edc v tomto ohledu zna\u010dn\u011b dohnaly ztr\u00e1tu a nyn\u00ed v\u00e1\u017en\u011b konkuruj\u00ed spalovac\u00edm motor\u016fm. <\/p>\n\n

Abych byl up\u0159\u00edmn\u00fd, k elektronick\u00fdm paliv\u016fm jsem trochu skepti\u010dt\u011bj\u0161\u00ed. Jejich v\u00fdroba je technicky n\u00e1ro\u010dn\u00e1 a n\u00e1kladn\u00e1: vyr\u00e1b\u011bj\u00ed se z ekologick\u00e9ho vod\u00edku, kter\u00fd se z\u00edsk\u00e1v\u00e1 elektrol\u00fdzou, a z CO\u2082, kter\u00fd se mus\u00ed nejprve odfiltrovat ze vzduchu. Z na\u0161eho pohledu bychom v\u0161ak m\u011bli prosp\u011bch i v tomto p\u0159\u00edpad\u011b, proto\u017ee dod\u00e1v\u00e1me komponenty pro elektrolyz\u00e9ry. <\/p>\n\n

S tolika mo\u017enostmi: Pro\u010d je transformace st\u00e1le pomalej\u0161\u00ed, ne\u017e se o\u010dek\u00e1valo?<\/strong>Zpo\u010d\u00e1tku to bylo zp\u016fsobeno p\u0159edev\u0161\u00edm vysok\u00fdmi po\u0159izovac\u00edmi n\u00e1klady bateriov\u00fdch elektromobil\u016f ve srovn\u00e1n\u00ed s vozidly na benzin a naftu. V posledn\u00ed dob\u011b to lze p\u0159i\u010d\u00edst m\u011bn\u00edc\u00edm se politick\u00fdm debat\u00e1m o spalovac\u00edch motorech a c\u00edlov\u00fdch technologi\u00edch. <\/p>\n\n

Elektromobily jsou v\u0161ak s rostouc\u00edm po\u010dtem kus\u016f st\u00e1le atraktivn\u011bj\u0161\u00ed, a to i d\u00edky slev\u00e1m a da\u0148ov\u00fdm pob\u00eddk\u00e1m. Je zde tak\u00e9 jasn\u00fd ekonomick\u00fd faktor: elekt\u0159ina jako palivo je levn\u011bj\u0161\u00ed ne\u017e benz\u00edn nebo nafta. <\/p>\n\n

<\/p>\n\n

Druh\u00e1 \u010d\u00e1st rozhovoru bude zve\u0159ejn\u011bna 12. \u00fanora. <\/p>\n

\r\n
\r\n \r\n <\/i>\r\n <\/a>\r\n <\/span>\r\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"

Nest\u00e1l\u00e9 trhy, geopolitick\u00e9 nap\u011bt\u00ed a rychl\u00e9 technologick\u00e9 zm\u011bny charakterizuj\u00ed sou\u010dasn\u00e9 strategick\u00e9 obdob\u00ed spole\u010dnosti Freudenberg Sealing Technologies. V t\u00e9to prvn\u00ed \u010d\u00e1sti rozhovoru se gener\u00e1ln\u00ed \u0159editel Dr. Matthias Sckuhr ohl\u00ed\u017e\u00ed za t\u00edm,…<\/p>\n","protected":false},"author":5,"featured_media":24246,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[915,1301],"tags":[],"powerkit_post_featured":[],"class_list":["post-24245","post","type-post","status-publish","format-standard","has-post-thumbnail","category-globalni","category-rozhovor"],"_links":{"self":[{"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/posts\/24245","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/comments?post=24245"}],"version-history":[{"count":1,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/posts\/24245\/revisions"}],"predecessor-version":[{"id":24248,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/posts\/24245\/revisions\/24248"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/media\/24246"}],"wp:attachment":[{"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/media?parent=24245"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/categories?post=24245"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/tags?post=24245"},{"taxonomy":"powerkit_post_featured","embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/powerkit_post_featured?post=24245"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}