{"id":24021,"date":"2026-01-22T09:00:00","date_gmt":"2026-01-22T08:00:00","guid":{"rendered":"https:\/\/sw.fst.com\/magazine\/2026\/01\/z-pracovniho-stolu-na-web-corteco-posiluje-prezentaci-znacky-prostrednictvim-blogu-o-sroubovacich\/"},"modified":"2026-01-26T10:12:00","modified_gmt":"2026-01-26T09:12:00","slug":"z-pracovniho-stolu-na-web-corteco-posiluje-prezentaci-znacky-prostrednictvim-blogu-o-sroubovacich","status":"publish","type":"post","link":"https:\/\/sw.fst.com\/magazine\/cs\/2026\/01\/z-pracovniho-stolu-na-web-corteco-posiluje-prezentaci-znacky-prostrednictvim-blogu-o-sroubovacich\/","title":{"rendered":"Z pracovn\u00edho stolu na web: Corteco posiluje prezentaci zna\u010dky prost\u0159ednictv\u00edm blogu o \u0161roubov\u00e1c\u00edch"},"content":{"rendered":"\n

\u00dasp\u011b\u0161n\u00e1 spolupr\u00e1ce mezi spole\u010dnost\u00ed Corteco, diviz\u00ed poprodejn\u00edch slu\u017eeb spole\u010dnosti Freudenberg Sealing Technologies (FST), a d\u00edlensk\u00fdm influencerem Schrauberblog (SBRBLG) zaji\u0161\u0165uje v\u011bt\u0161\u00ed p\u0159\u00edtomnost zna\u010dky v c\u00edlov\u00e9 skupin\u011b d\u00edlensk\u00fdch profesion\u00e1l\u016f, hobby \u0161roubov\u00e1k\u016f a automobilov\u00fdch nad\u0161enc\u016f.<\/strong><\/p>\n\n

Od za\u010d\u00e1tku roku 2024 spolupracuje spole\u010dnost Corteco s influencery d\u00edlen Schrauberblog (SBRBLG) na c\u00edlen\u00e9m um\u00edst\u011bn\u00ed zna\u010dky v d\u00edln\u00e1ch v regionu DACH. C\u00edlem tohoto partnerstv\u00ed je komunikovat kvalitu a inova\u010dn\u00ed s\u00edlu v\u00fdrobk\u016f Freudenberg prod\u00e1van\u00fdch spole\u010dnost\u00ed Corteco p\u0159\u00edmo hlavn\u00ed c\u00edlov\u00e9 skupin\u011b a dlouhodob\u011b posilovat loajalitu ke zna\u010dce. <\/p>\n\n

Autentick\u00fd obsah s \u0161irok\u00fdm dosahem<\/strong><\/p>\n\n

V r\u00e1mci t\u00e9to spolupr\u00e1ce Schrauberblog nejen vytv\u00e1\u0159\u00ed produktov\u00e1 videa, ale v\u011bnuje se tak\u00e9 renovaci a p\u0159estavb\u011b star\u00e9ho autobusu VW T3. VW T3 od Volkswagenu<\/a> byl t\u0159et\u00ed generac\u00ed VW Transporter<\/a> a poprv\u00e9 se na trhu objevil v kv\u011btnu 1979.Spole\u010dn\u011b s firmou SBRBLG se chce Corteco p\u0159ibl\u00ed\u017eit trhu. Videa nab\u00edzej\u00ed koncov\u00fdm z\u00e1kazn\u00edk\u016fm spole\u010dnosti Corteco – mechanik\u016fm – skute\u010dnou p\u0159idanou hodnotu: zam\u011b\u0159uj\u00ed se na praktick\u00e1 t\u00e9mata, jako jsou typick\u00e9 mont\u00e1\u017en\u00ed chyby nebo vynechan\u00e9 pracovn\u00ed kroky, proto\u017ee ty mohou v\u00e9st k selh\u00e1n\u00ed v\u00fdrobku. \u0160roubovac\u00ed blog nab\u00edz\u00ed pomoc\u00ed vide\u00ed konkr\u00e9tn\u00ed \u0159e\u0161en\u00ed – nap\u0159\u00edklad p\u0159i mont\u00e1\u017ei radi\u00e1ln\u00edho h\u0159\u00eddelov\u00e9ho t\u011bsn\u011bn\u00ed(https:\/\/youtu.be\/4g4lZLwYbYM?si=XuhfXmIR9Nq1Wy4g<\/a>). <\/p>\n\n

Produktov\u00e1 videa maj\u00ed siln\u00fd dopad a pozitivn\u00ed ohlas i mimo region DACH. Popt\u00e1vka po v\u00edcejazy\u010dn\u00fdch verz\u00edch neust\u00e1le roste a d\u00edky um\u011bl\u00e9 inteligenci se j\u00ed (t\u00e9m\u011b\u0159) meze nekladou. <\/p>\n\n

V\u00fdhody spolupr\u00e1ce<\/strong><\/p>\n\n

Spolupr\u00e1ce mezi spole\u010dnostmi Corteco a Schrauberblog umo\u017e\u0148uje zna\u010dce p\u0159\u00edm\u00fd p\u0159\u00edstup k p\u0159\u00edslu\u0161n\u00e9 komunit\u011b na nejd\u016fle\u017eit\u011bj\u0161\u00edch platform\u00e1ch soci\u00e1ln\u00edch m\u00e9di\u00ed. Za zm\u00ednku stoj\u00ed zejm\u00e9na vysok\u00e1 relevance pro c\u00edlovou skupinu. Corteco tak oslovuje profesion\u00e1ly z d\u00edlny, hobby mechaniky a automobilov\u00e9 nad\u0161ence, kte\u0159\u00ed si na t\u011bchto s\u00edt\u00edch aktivn\u011b vym\u011b\u0148uj\u00ed informace. <\/p>\n\n

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\u201eEin weiterer Erfolgsfaktor ist die Authentizit\u00e4t und das Vertrauen, das Influencer wie Schrauberblog genie\u00dfen. Ihre praxisnahen Inhalte vermitteln die Markenbotschaft glaubw\u00fcrdiger als klassische Werbung\u201c, sagt Alanna Selzer, Head of Brand & Communication Management bei Corteco. Das kreative Storytelling und die hochwertigen Videos sorgen f\u00fcr eine nachhaltige Markenpr\u00e4senz und st\u00e4rken die Position von Corteco in der Werkstatt-Community nachhaltig.<\/p>\n\n\n\n

<\/p>\n<\/div><\/div>\n\n

„Spolupr\u00e1ce je zpo\u010d\u00e1tku nastavena na t\u0159i roky. Od roku 2026 budeme jednat o mo\u017en\u00e9 dal\u0161\u00ed spolupr\u00e1ci,“ \u0159\u00edk\u00e1 Selzer. „Spole\u010dnost Corteco tak m\u016f\u017ee b\u00fdt i nad\u00e1le ned\u00edlnou sou\u010d\u00e1st\u00ed \u00fasp\u011b\u0161n\u00e9 komunikace spole\u010dnosti Schrauberblog a d\u00e1le roz\u0161i\u0159ovat loajalitu ke zna\u010dce.“ <\/p>\n\n

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\r\n \r\n <\/i>\r\n <\/a>\r\n <\/span>\r\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"

\u00dasp\u011b\u0161n\u00e1 spolupr\u00e1ce mezi spole\u010dnost\u00ed Corteco, diviz\u00ed poprodejn\u00edch slu\u017eeb spole\u010dnosti Freudenberg Sealing Technologies (FST), a d\u00edlensk\u00fdm influencerem Schrauberblog (SBRBLG) zaji\u0161\u0165uje v\u011bt\u0161\u00ed p\u0159\u00edtomnost zna\u010dky v c\u00edlov\u00e9 skupin\u011b d\u00edlensk\u00fdch profesion\u00e1l\u016f, hobby \u0161roubov\u00e1k\u016f a…<\/p>\n","protected":false},"author":5,"featured_media":24028,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1230,731],"tags":[],"powerkit_post_featured":[],"class_list":["post-24021","post","type-post","status-publish","format-standard","has-post-thumbnail","category-corteco-cs","category-weinheim-cs"],"_links":{"self":[{"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/posts\/24021","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/comments?post=24021"}],"version-history":[{"count":1,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/posts\/24021\/revisions"}],"predecessor-version":[{"id":24035,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/posts\/24021\/revisions\/24035"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/media\/24028"}],"wp:attachment":[{"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/media?parent=24021"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/categories?post=24021"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/tags?post=24021"},{"taxonomy":"powerkit_post_featured","embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/powerkit_post_featured?post=24021"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}