{"id":21717,"date":"2025-08-26T18:03:15","date_gmt":"2025-08-26T16:03:15","guid":{"rendered":"https:\/\/sw.fst.com\/magazine\/2025\/08\/digitalni-casopis-pro-zamestnance-jednoduchy-a-dostupny-pro-kazdeho\/"},"modified":"2025-08-27T07:45:20","modified_gmt":"2025-08-27T05:45:20","slug":"digitalni-casopis-pro-zamestnance-jednoduchy-a-dostupny-pro-kazdeho","status":"publish","type":"post","link":"https:\/\/sw.fst.com\/magazine\/cs\/2025\/08\/digitalni-casopis-pro-zamestnance-jednoduchy-a-dostupny-pro-kazdeho\/","title":{"rendered":"Digit\u00e1ln\u00ed \u010dasopis pro zam\u011bstnance: jednoduch\u00fd a dostupn\u00fd pro ka\u017ed\u00e9ho"},"content":{"rendered":"\n

Modern\u00ed pracovn\u00ed sv\u011bt proch\u00e1z\u00ed rychl\u00fdmi zm\u011bnami, kter\u00e9 jsou zp\u016fsobeny digit\u00e1ln\u00edmi inovacemi a st\u00e1le v\u011bt\u0161\u00ed pot\u0159ebou flexibility. Spole\u010dnost Freudenberg Sealing Technologies (FST) proto nyn\u00ed zp\u0159\u00edstup\u0148uje v\u0161em zam\u011bstnanc\u016fm \u010dasopis Sealing World v\u00fdhradn\u011b v digit\u00e1ln\u00ed podob\u011b a v deseti jazyc\u00edch. <\/p>\n\n

Spole\u010dnost FST ji\u017e \u0159adu let informuje o strategi\u00edch a miln\u00edc\u00edch spole\u010dnosti a o \u00fasp\u011b\u0161\u00edch jej\u00edch zam\u011bstnanc\u016f ve sv\u00e9m \u010dasopise Sealing World, kter\u00fd se dost\u00e1v\u00e1 ke \u010dten\u00e1\u0159\u016fm jak v tov\u00e1rn\u00edch hal\u00e1ch, tak v kancel\u00e1\u0159\u00edch. Na rozd\u00edl od minulosti ji\u017e korpor\u00e1tn\u00ed komunikace neposkytuje \u010dasopis v hybridn\u00ed ti\u0161t\u011bn\u00e9 a digit\u00e1ln\u00ed podob\u011b, ale nyn\u00ed se zam\u011b\u0159uje pouze na „online“. P\u0159echod na \u010dist\u011b digit\u00e1ln\u00ed \u010dasopis nebyl u\u010din\u011bn lehce – je v\u00fdsledkem pe\u010dliv\u00e9ho zv\u00e1\u017een\u00ed, zp\u011btn\u00e9 vazby od zam\u011bstnanc\u016f a vyhodnocen\u00ed technologick\u00fdch trend\u016f. Digit\u00e1ln\u00ed transformace otev\u00edr\u00e1 nov\u00e9 mo\u017enosti, aktu\u00e1ln\u011bj\u0161\u00ed \u010dl\u00e1nky ne\u017e v ti\u0161t\u011bn\u00fdch vyd\u00e1n\u00edch a je dostupn\u00e1 v\u0161em zam\u011bstnanc\u016fm bez ohledu na jejich pracovi\u0161t\u011b – bu\u010f prost\u0159ednictv\u00edm po\u010d\u00edta\u010de, nebo soukrom\u00fdch mobiln\u00edch za\u0159\u00edzen\u00ed, jako jsou chytr\u00e9 telefony nebo tablety. <\/p>\n\n

V r\u00e1mci p\u0159echodu na \u010dist\u011b digit\u00e1ln\u00ed m\u00e9dium t\u00fdm zcela zm\u011bnil vzhled \u010dasopisu Sealing World. Nov\u00fd design se vyzna\u010duje jasnou, modern\u00ed estetikou, kter\u00e1 usnad\u0148uje orientaci. Responzivn\u00ed rozvr\u017een\u00ed se bez probl\u00e9m\u016f p\u0159izp\u016fsob\u00ed jak\u00e9mukoli za\u0159\u00edzen\u00ed, a\u0165 u\u017e jde o stoln\u00ed po\u010d\u00edta\u010d, tablet nebo chytr\u00fd telefon. V\u00edce obr\u00e1zk\u016f, dynamick\u00e1 grafika a interaktivn\u00ed prvky, jako jsou vlo\u017een\u00e1 videa a klikac\u00ed odkazy, zvy\u0161uj\u00ed z\u00e1\u017eitek ze \u010dten\u00ed a \u010din\u00ed obsah poutav\u011bj\u0161\u00edm. <\/p>\n\n

„Jednou z nejv\u011bt\u0161\u00edch v\u00fdzev v intern\u00ed komunikaci bylo v\u017edy osloven\u00ed zam\u011bstnanc\u016f, kte\u0159\u00ed nemaj\u00ed p\u0159\u00edstup k firemn\u00edm po\u010d\u00edta\u010d\u016fm nebo intranetu,“ vysv\u011btluje Isolde Grabenauerov\u00e1, vrchn\u00ed \u0159editelka podnikov\u00e9 komunikace a \u0161\u00e9fredaktorka \u010dasopisu. „D\u0159\u00edve byl jedin\u00fdm zp\u016fsobem, jak se dozv\u011bd\u011bt o firemn\u00edch novink\u00e1ch, ti\u0161t\u011bn\u00fd \u010dasopis. Nyn\u00ed maj\u00ed v\u0161ichni zam\u011bstnanci p\u0159\u00edstup k \u010dasopisu na sv\u00fdch osobn\u00edch mobiln\u00edch za\u0159\u00edzen\u00edch. Nejsou pot\u0159eba \u017e\u00e1dn\u00e9 speci\u00e1ln\u00ed aplikace ani slo\u017eit\u00e9 instalace. Prost\u00fdm zad\u00e1n\u00edm \u010d\u00edsla p\u0159es prohl\u00ed\u017ee\u010d mohou zam\u011bstnanci p\u0159istupovat k \u010dasopisu Sealing World kdykoli a odkudkoli.“ <\/p>\n\n

Zapamatov\u00e1n\u00ed webov\u00fdch adres nebo ulo\u017een\u00ed QR k\u00f3d\u016f m\u016f\u017ee b\u00fdt p\u0159ek\u00e1\u017ekou. Proto bylo zavedeno \u0159e\u0161en\u00ed, kter\u00e9 u\u017eivatel\u016fm p\u0159ibl\u00ed\u017e\u00ed \u010dasopis. Ka\u017ed\u00e9mu, kdo jednou zad\u00e1 adresu do prohl\u00ed\u017ee\u010de nebo vyfot\u00ed QR k\u00f3d, se nab\u00edz\u00ed mo\u017enost nainstalovat si ikonu Sealing World p\u0159\u00edmo na domovskou obrazovku n\u011bkolika kliknut\u00edmi – funkce, kter\u00e1 nab\u00edz\u00ed pohodl\u00ed aplikace bez nutnosti stahov\u00e1n\u00ed nebo aktualizac\u00ed. Jedin\u00fdm klepnut\u00edm pak mohou zam\u011bstnanci p\u0159ej\u00edt p\u0159\u00edmo do \u010dasopisu a m\u00edt snadn\u00fd a okam\u017eit\u00fd p\u0159\u00edstup k ve\u0161ker\u00e9mu nejnov\u011bj\u0161\u00edmu obsahu. <\/p>\n\n

„Digit\u00e1ln\u00ed transformace je \u00fasp\u011b\u0161n\u00e1 pouze tehdy, pokud ji c\u00edlov\u00e1 skupina p\u0159ijme. Abychom p\u0159eklenuli propast mezi inovac\u00ed a zapojen\u00edm, spou\u0161t\u00edme c\u00edlenou iniciativu, jej\u00edm\u017e c\u00edlem je zv\u00fd\u0161it pov\u011bdom\u00ed o nov\u00e9m online magaz\u00ednu, zejm\u00e9na mezi t\u011bmi, kte\u0159\u00ed digit\u00e1ln\u00ed verzi je\u0161t\u011b neznaj\u00ed,“ pokra\u010duje Grabenauer.Ilustrovan\u00e9 pohlednice budou od srpna vystaveny v tov\u00e1rn\u00edch hal\u00e1ch. Tyto pohlednice budou slou\u017eit jako hmatateln\u00e9 p\u0159ipomenut\u00ed a pozv\u00e1nka pro zam\u011bstnance k prozkoum\u00e1n\u00ed nov\u00e9ho digit\u00e1ln\u00edho Sv\u011bta t\u011bsn\u011bn\u00ed. „Ka\u017ed\u00e1 karta je promy\u0161len\u011b navr\u017eena a obsahuje \u017eiv\u00e9 obr\u00e1zky, kter\u00e9 s leskem v oku ukazuj\u00ed aplikace zahrnuj\u00edc\u00ed na\u0161e v\u00fdrobky,“ \u0159\u00edk\u00e1 \u0161\u00e9fredaktor. <\/p>\n\n

Ka\u017ed\u00e1 pohlednice obsahuje jasn\u011b viditeln\u00fd QR k\u00f3d. Kdy\u017e jej zam\u011bstnanci naskenuj\u00ed chytr\u00fdm telefonem, dostanou se p\u0159\u00edmo na webov\u00e9 str\u00e1nky Sealing World – odpad\u00e1 tak nutnost zad\u00e1vat adresu ru\u010dn\u011b a d\u00e1le se sni\u017euj\u00ed p\u0159ek\u00e1\u017eky v p\u0159\u00edstupu. <\/p>\n\n

<\/p>\n\n

P\u0159ehled motiv\u016f: <\/strong><\/h2>\n\n
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\r\n \r\n <\/i>\r\n <\/a>\r\n <\/span>\r\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"

Modern\u00ed pracovn\u00ed sv\u011bt proch\u00e1z\u00ed rychl\u00fdmi zm\u011bnami, kter\u00e9 jsou zp\u016fsobeny digit\u00e1ln\u00edmi inovacemi a st\u00e1le v\u011bt\u0161\u00ed pot\u0159ebou flexibility. Spole\u010dnost Freudenberg Sealing Technologies (FST) proto nyn\u00ed zp\u0159\u00edstup\u0148uje v\u0161em zam\u011bstnanc\u016fm \u010dasopis Sealing World v\u00fdhradn\u011b…<\/p>\n","protected":false},"author":6,"featured_media":21643,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1258,1286],"tags":[],"powerkit_post_featured":[],"class_list":["post-21717","post","type-post","status-publish","format-standard","has-post-thumbnail","category-divize","category-lide"],"_links":{"self":[{"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/posts\/21717","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/comments?post=21717"}],"version-history":[{"count":1,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/posts\/21717\/revisions"}],"predecessor-version":[{"id":21718,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/posts\/21717\/revisions\/21718"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/media\/21643"}],"wp:attachment":[{"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/media?parent=21717"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/categories?post=21717"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/tags?post=21717"},{"taxonomy":"powerkit_post_featured","embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/powerkit_post_featured?post=21717"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}