{"id":20901,"date":"2022-06-02T22:50:00","date_gmt":"2022-06-02T20:50:00","guid":{"rendered":"https:\/\/sw.fst.com\/magazine\/2025\/07\/udrzitelny-tisk\/"},"modified":"2025-07-30T17:54:05","modified_gmt":"2025-07-30T15:54:05","slug":"udrzitelny-tisk","status":"publish","type":"post","link":"https:\/\/sw.fst.com\/magazine\/cs\/2022\/06\/udrzitelny-tisk\/","title":{"rendered":"Udr\u017eiteln\u00fd tisk"},"content":{"rendered":"\n

Pokud jde o udr\u017eitelnost, spole\u010dnost Freudenberg se zam\u011b\u0159uje na sni\u017eov\u00e1n\u00ed vlastn\u00ed ekologick\u00e9 stopy (Footprint) a umo\u017e\u0148uje sv\u00fdm z\u00e1kazn\u00edk\u016fm d\u011blat tot\u00e9\u017e pomoc\u00ed inovativn\u00edch produkt\u016f a slu\u017eeb Freudenberg (Handprint). Spolupr\u00e1ce s udr\u017eiteln\u00fdmi dodavateli rovn\u011b\u017e zlep\u0161uje vlastn\u00ed ekologickou stopu spole\u010dnosti. Nap\u0159\u00edklad p\u0159i tisku tohoto zam\u011bstnaneck\u00e9ho \u010dasopisu a firemn\u00edho \u010dasopisu „ESSENTIAL“. <\/p>\n\n

\"Matthias
Matthias Abt, gener\u00e1ln\u00ed \u0159editel medi\u00e1ln\u00ed skupiny ABT ve Weinheimu<\/figcaption><\/figure>\n\n

Lze tiskov\u00e1 m\u00e9dia vyr\u00e1b\u011bt udr\u017eiteln\u00fdm zp\u016fsobem? Matthias Abt, gener\u00e1ln\u00ed \u0159editel skupiny ABT Media Group ve Weinheimu a poskytovatel slu\u017eeb Freudenberg Sealing Technologies (FST), na tuto ot\u00e1zku odpov\u00edd\u00e1 jednozna\u010dn\u011b ano. Ukazuje na bro\u017euru vyti\u0161t\u011bnou na certifikovan\u00e9m recyklovan\u00e9m pap\u00ed\u0159e, v n\u00ed\u017e medi\u00e1ln\u00ed skupina z Weinheimu popisuje sv\u00e9 aktivity v oblasti udr\u017eitelnosti. Na zadn\u00ed stran\u011b t\u00e9to tiskoviny v prav\u00e9m doln\u00edm rohu lze vy\u010d\u00edst „Vyrobeno s vyu\u017eit\u00edm zelen\u00e9 elekt\u0159iny“. Pokud tuto bro\u017euru otev\u0159ete, hovo\u0159\u00ed se v n\u00ed o pr\u00e9miov\u00e9m syst\u00e9mu environment\u00e1ln\u00edho managementu EMAS, klimaticky neutr\u00e1ln\u00edm tisku, zelen\u00e9 elekt\u0159in\u011b z vlastn\u00edho fotovoltaick\u00e9ho syst\u00e9mu, p\u0159\u00edrodn\u00edch ekologick\u00fdch barv\u00e1ch a tiskov\u00fdch desk\u00e1ch bez chemick\u00fdch l\u00e1tek, kter\u00e9 se v ABT pou\u017e\u00edvaj\u00ed p\u0159i ofsetov\u00e9m tisku pou\u017e\u00edvan\u00e9m pro \u010dasopisy FST. <\/p>\n\n

Na vlo\u017een\u00e9m listu jsou uvedeny ekologick\u00e9 pe\u010det\u011b a certifik\u00e1ty, kter\u00e9 rodinn\u00fd podnik z Weinheimu \u0159\u00edzen\u00fd majitelem vlastn\u00ed. Dva z nich – FSC a PEFC – dokl\u00e1daj\u00ed odpov\u011bdn\u00e9 a udr\u017eiteln\u00e9 lesn\u00ed hospoda\u0159en\u00ed, v\u010detn\u011b rekultivace a zales\u0148ov\u00e1n\u00ed. „D\u0159evo je obnoviteln\u00e1, tj. trvale udr\u017eiteln\u00e1 surovina. D\u0159evo, z n\u011bho\u017e se vyr\u00e1b\u00ed pap\u00edr, kter\u00fd pou\u017e\u00edv\u00e1me, poch\u00e1z\u00ed z udr\u017eiteln\u00e9ho, nejl\u00e9pe region\u00e1ln\u00edho lesn\u00edho hospod\u00e1\u0159stv\u00ed. Pou\u017e\u00edv\u00e1me pouze certifikovan\u00fd pap\u00edr,“ zd\u016fraz\u0148uje Abt. <\/p>\n\n

\"\"<\/figure>\n\n

Medi\u00e1ln\u00ed spole\u010dnost je crossmedi\u00e1ln\u00ed, tj. p\u016fsob\u00ed jak v ti\u0161t\u011bn\u00e9, tak v digit\u00e1ln\u00ed oblasti. M\u00e1 proto dobr\u00e9 p\u0159edpoklady k tomu, aby posoudil v\u00fdhody a nev\u00fdhody jednotliv\u00fdch medi\u00e1ln\u00edch form\u00e1t\u016f. „Pocit d\u00e1v\u00e1 ti\u0161t\u011bn\u00fdm m\u00e9di\u00edm, jako je ‚Sealing World‘ nebo ‚ESSENTIAL‘, vysokou hodnotu a v\u00e1\u017enost. Ti\u0161t\u011bn\u00e1 m\u00e9dia zprost\u0159edkov\u00e1vaj\u00ed \u010dten\u00e1\u0159i ocen\u011bn\u00ed. Informace vyti\u0161t\u011bn\u00e9 na pap\u00ed\u0159e b\u00fdvaj\u00ed p\u0159i \u010dten\u00ed zapamatovateln\u011bj\u0161\u00ed. Tisk p\u016fsob\u00ed a z\u016fst\u00e1v\u00e1 v pam\u011bti. \u010cten\u00e1\u0159i tak\u00e9 obecn\u011b v\u00edce d\u016fv\u011b\u0159uj\u00ed ti\u0161t\u011bn\u00fdm informac\u00edm,“ shrnuje sv\u00e9 hodnocen\u00ed medi\u00e1ln\u00ed odborn\u00edk. „Na druhou stranu byste p\u0159ece nevytiskli cen\u00edk. V dob\u011b, kdy by byl doru\u010den, by u\u017e v\u011bt\u0161inou nebyl aktu\u00e1ln\u00ed,“ uv\u00e1d\u00ed p\u0159\u00edklad bezkonkuren\u010dn\u00ed rychlosti, aktu\u00e1lnosti a flexibility digit\u00e1ln\u00edch publikac\u00ed. <\/p>\n\n

Ide\u00e1ln\u00ed je cross-media<\/h2>\n\n

Jsou v\u0161ak ti\u0161t\u011bn\u00e1 m\u00e9dia st\u00e1le aktu\u00e1ln\u00ed z hlediska udr\u017eitelnosti? Jin\u00fdmi slovy: co je udr\u017eiteln\u011bj\u0161\u00ed, elektronick\u00e9 nebo ti\u0161t\u011bn\u00e9 noviny? Jak u\u017e to tak b\u00fdv\u00e1, odpov\u011b\u010f na tuto ot\u00e1zku zn\u00ed: z\u00e1le\u017e\u00ed na tom. Na jak\u00e9m pap\u00ed\u0159e je m\u00e9dium vyti\u0161t\u011bno? Jak energeticky a materi\u00e1lov\u011b n\u00e1ro\u010dn\u00fd je proces tisku, distribuce a rozes\u00edl\u00e1n\u00ed v\u00fdtisk\u016f? Kolik lid\u00ed \u010dte jeden v\u00fdtisk novin? \u010c\u00edm v\u00edce, t\u00edm udr\u017eiteln\u011bj\u0161\u00ed. Proto\u017ee jakmile je jednou v\u00fdtisk novin vyroben, m\u016f\u017ee jej \u010d\u00edst libovoln\u00fd po\u010det lid\u00ed po libovoln\u011b dlouhou dobu bez emis\u00ed. <\/p>\n\n

A naopak, kolik energie „spot\u0159ebuje“ digit\u00e1ln\u00ed za\u0159\u00edzen\u00ed pou\u017e\u00edvan\u00e9 ke \u010dten\u00ed online novin? Po\u010d\u00edta\u010d spot\u0159ebuje podstatn\u011b v\u00edce energie ne\u017e mobiln\u00ed \u010dte\u010dka. Jak\u00e9 suroviny byly pot\u0159eba k v\u00fdrob\u011b za\u0159\u00edzen\u00ed? Pou\u017eit\u00ed obnoviteln\u00e9 suroviny d\u0159eva p\u0159i v\u00fdrob\u011b pap\u00edru je v z\u00e1sad\u011b udr\u017eiteln\u011bj\u0161\u00ed ne\u017e pou\u017eit\u00ed kone\u010dn\u00fdch drah\u00fdch kov\u016f v elektronick\u00fdch za\u0159\u00edzen\u00edch. Zejm\u00e9na proto, \u017ee pap\u00edr se \u010dasto vyr\u00e1b\u00ed z odpadu z pil a z tzv. pro\u0159ezan\u00e9ho d\u0159eva jinak nepou\u017eiteln\u00fdch strom\u016f a pap\u00edr lze recyklovat a\u017e sedmkr\u00e1t. Jak dlouho lid\u00e9 \u010dtou online? Na rozd\u00edl od ti\u0161t\u011bn\u00fdch novin plat\u00ed, \u017ee \u010d\u00edm d\u00e9le \u010dtete online, t\u00edm v\u011bt\u0161\u00ed je dopad na \u017eivotn\u00ed prost\u0159ed\u00ed. Do „hodnocen\u00ed digit\u00e1ln\u00edho \u017eivotn\u00edho cyklu“ je t\u0159eba zahrnout tak\u00e9 elektronick\u00fd odpad a m\u00edru recyklace chytr\u00fdch telefon\u016f, tablet\u016f, notebook\u016f atd. <\/p>\n\n

Proto m\u00e1 smysl b\u00fdt doma v obou sv\u011btech. Symbi\u00f3za digit\u00e1ln\u00edch a analogov\u00fdch m\u00e9di\u00ed \u0161it\u00e1 na m\u00edru je slibn\u00e1 pro udr\u017eitelnou komunikaci specifickou pro c\u00edlovou skupinu. Kl\u00ed\u010dov\u00fd je medi\u00e1ln\u00ed mix ti\u0161t\u011bn\u00fdch a online m\u00e9di\u00ed p\u0159izp\u016fsoben\u00fd obsahu, u\u017eivatel\u016fm a aspekt\u016fm udr\u017eitelnosti. Vyplat\u00ed se spolupracovat s tiskov\u00fdmi a medi\u00e1ln\u00edmi spole\u010dnostmi, kter\u00e9 udr\u017eitelnost\u00ed \u017eij\u00ed a d\u00fdchaj\u00ed. <\/p>\n\n

Zelen\u00e1 elekt\u0159ina<\/h2>\n\n

3 408 sol\u00e1rn\u00edch panel\u016f vyr\u00e1b\u00ed zelenou elekt\u0159inu v nov\u00e9m s\u00eddle spole\u010dnosti Vomela Commercial Group. Sou\u010d\u00e1st\u00ed t\u00e9to skupiny spole\u010dnost\u00ed je i spole\u010dnost Tepel Brothers Printing, kter\u00e1 vyr\u00e1b\u00ed ti\u0161t\u011bn\u00e9 produkty pro Freudenberg-NOK Sealing Technologies v USA. Tato tisk\u00e1rna rovn\u011b\u017e pou\u017e\u00edv\u00e1 pap\u00edr s certifikac\u00ed FSC. Ka\u017ed\u00fd rok se n\u011bkolik set tun odpadov\u00e9ho pap\u00edru vrac\u00ed do pap\u00edren k recyklaci. Spole\u010dnost Tepel Brothers pou\u017e\u00edv\u00e1 barvy, kter\u00e9 neobsahuj\u00ed rozpou\u0161t\u011bdla a neuvol\u0148uj\u00ed \u017e\u00e1dn\u00e9 t\u011bkav\u00e9 organick\u00e9 l\u00e1tky (VOC) ani l\u00e1tky zne\u010di\u0161\u0165uj\u00edc\u00ed ovzdu\u0161\u00ed: P\u0159i UV tisku se barvy vytvrzuj\u00ed pod ultrafialov\u00fdm sv\u011btlem. <\/p>\n\n

Ve spole\u010dnosti Tepel Brothers sni\u017euj\u00ed stabiln\u00ed a efektivn\u00ed v\u00fdrobn\u00ed procesy s kr\u00e1tkou dobou p\u0159\u00edpravy spot\u0159ebu energie a mno\u017estv\u00ed odpadu, tzv. pl\u00fdtv\u00e1n\u00ed. T\u00edmto term\u00ednem se v polygrafick\u00e9m pr\u016fmyslu ozna\u010duj\u00ed po\u0161kozen\u00e9, nepou\u017eiteln\u00e9, vadn\u00e9 archy a od\u0159ezan\u00e9 zbytky pap\u00edru. \u010c\u00edm m\u00e9n\u011b odpadu vznik\u00e1 nap\u0159\u00edklad p\u0159i se\u0159izov\u00e1n\u00ed tiskov\u00e9ho stroje, t\u00edm l\u00e9pe. <\/p>\n

\r\n
\r\n \r\n <\/i>\r\n <\/a>\r\n <\/span>\r\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"

Pokud jde o udr\u017eitelnost, spole\u010dnost Freudenberg se zam\u011b\u0159uje na sni\u017eov\u00e1n\u00ed vlastn\u00ed ekologick\u00e9 stopy (Footprint) a umo\u017e\u0148uje sv\u00fdm z\u00e1kazn\u00edk\u016fm d\u011blat tot\u00e9\u017e pomoc\u00ed inovativn\u00edch produkt\u016f a slu\u017eeb Freudenberg (Handprint). Spolupr\u00e1ce s udr\u017eiteln\u00fdmi…<\/p>\n","protected":false},"author":3,"featured_media":20905,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1267],"tags":[1512],"powerkit_post_featured":[],"class_list":["post-20901","post","type-post","status-publish","format-standard","has-post-thumbnail","category-udrzitelnost","tag-vydani-03_2022-cz"],"_links":{"self":[{"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/posts\/20901","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/comments?post=20901"}],"version-history":[{"count":1,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/posts\/20901\/revisions"}],"predecessor-version":[{"id":20906,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/posts\/20901\/revisions\/20906"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/media\/20905"}],"wp:attachment":[{"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/media?parent=20901"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/categories?post=20901"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/tags?post=20901"},{"taxonomy":"powerkit_post_featured","embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/powerkit_post_featured?post=20901"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}