{"id":20791,"date":"2022-03-14T16:00:24","date_gmt":"2022-03-14T15:00:24","guid":{"rendered":"https:\/\/sw.fst.com\/magazine\/2025\/07\/vysledky-pruzkumu-mezi-zamestnanci-tykajiciho-se-interni-komunikace\/"},"modified":"2025-07-30T17:53:35","modified_gmt":"2025-07-30T15:53:35","slug":"vysledky-pruzkumu-mezi-zamestnanci-tykajiciho-se-interni-komunikace","status":"publish","type":"post","link":"https:\/\/sw.fst.com\/magazine\/cs\/2022\/03\/vysledky-pruzkumu-mezi-zamestnanci-tykajiciho-se-interni-komunikace\/","title":{"rendered":"V\u00fdsledky pr\u016fzkumu mezi zam\u011bstnanci t\u00fdkaj\u00edc\u00edho se intern\u00ed komunikace"},"content":{"rendered":"\n

Podnikov\u00e1 komunikace zadala pr\u016fzkum mezi zam\u011bstnanci s c\u00edlem z\u00edskat konkr\u00e9tn\u00ed informace o vyu\u017e\u00edv\u00e1n\u00ed r\u016fzn\u00fdch intern\u00edch informa\u010dn\u00edch m\u00e9di\u00ed. T\u00e9m\u011b\u0159 2 600 zam\u011bstnanc\u016f spole\u010dnosti Freudenberg Sealing Technologies (FST) (p\u0159ibli\u017en\u011b 20 %) z 25 zem\u00ed odpov\u00eddalo na ot\u00e1zky t\u00fdkaj\u00edc\u00ed se mimo jin\u00e9 zam\u011bstnaneck\u00e9ho \u010dasopisu Sealing World a port\u00e1lu FST. <\/p>\n\n

Rozs\u00e1hl\u00fd katalog ot\u00e1zek zji\u0161\u0165oval, kter\u00e1 ze st\u00e1vaj\u00edc\u00edch intern\u00edch komunika\u010dn\u00edch m\u00e9di\u00ed zam\u011bstnanci pou\u017e\u00edvaj\u00ed, jak\u00e9 maj\u00ed r\u016fzn\u00e9 informa\u010dn\u00ed pot\u0159eby a tematick\u00e9 po\u017eadavky a kter\u00e9 kan\u00e1ly pro p\u0159ed\u00e1v\u00e1n\u00ed informac\u00ed preferuj\u00ed. Samostatn\u011b byly zaznamen\u00e1ny odpov\u011bdi zam\u011bstnanc\u016f s kancel\u00e1\u0159skou \u010dinnost\u00ed a zam\u011bstnanc\u016f z v\u00fdroby nebo \u010dinnost\u00ed souvisej\u00edc\u00edch s v\u00fdrobou. Z\u00e1m\u011brem bylo zohlednit rozd\u00edln\u00e9 r\u00e1mcov\u00e9 podm\u00ednky, nap\u0159\u00edklad zda je \u010di nen\u00ed mo\u017en\u00fd p\u0159\u00edstup na port\u00e1l FST nebo Sealing World Online prost\u0159ednictv\u00edm po\u010d\u00edta\u010de na pracovi\u0161ti. <\/p>\n\n

\u010casopis pro zam\u011bstnance<\/h2>\n\n

Z v\u00fdsledk\u016f pr\u016fzkumu vypl\u00fdv\u00e1, \u017ee t\u00e9m\u011b\u0159 80 % v\u0161ech zam\u011bstnanc\u016f si p\u0159e\u010dte alespo\u0148 jedno vyd\u00e1n\u00ed \u010dasopisu Sealing World, p\u0159i\u010dem\u017e v\u011bt\u0161ina z nich str\u00e1v\u00ed \u010dten\u00edm novin m\u00e9n\u011b ne\u017e hodinu. Krom\u011b obvykl\u00fdch ti\u0161t\u011bn\u00fdch v\u00fdtisk\u016f v prostor\u00e1ch firmy by p\u0159ibli\u017en\u011b polovina zam\u011bstnanc\u016f cht\u011bla dost\u00e1vat tak\u00e9 digit\u00e1ln\u00ed verzi novin prost\u0159ednictv\u00edm sv\u00e9 soukrom\u00e9 e-mailov\u00e9 adresy. Naproti tomu p\u0159ibli\u017en\u011b t\u0159i \u010dtvrtiny dot\u00e1zan\u00fdch pova\u017euj\u00ed ti\u0161t\u011bn\u00fd v\u00fdtisk zas\u00edlan\u00fd po\u0161tou na adresu jejich bydli\u0161t\u011b za zbyte\u010dn\u00fd. <\/p>\n\n

Port\u00e1l FST<\/h2>\n\n

P\u0159ibli\u017en\u011b 90 procent zam\u011bstnanc\u016f, kte\u0159\u00ed maj\u00ed p\u0159\u00edstup do zpravodajsk\u00e9 sekce port\u00e1lu FST, tuto mo\u017enost tak\u00e9 vyu\u017e\u00edv\u00e1 – t\u00e9m\u011b\u0159 t\u0159i \u010dtvrtiny z nich jednou nebo n\u011bkolikr\u00e1t t\u00fddn\u011b \u010di dokonce denn\u011b. P\u0159ibli\u017en\u011b 86 procent \u010dten\u00e1\u0159\u016f sleduje tak\u00e9 videa, kter\u00e1 dopl\u0148uj\u00ed n\u011bkter\u00e9 textov\u00e9 \u010dl\u00e1nky. Necel\u00e1 polovina zam\u011bstnanc\u016f by v budoucnu uv\u00edtala je\u0161t\u011b v\u00edce vide\u00ed. <\/p>\n\n

Aplikace FST jako nov\u00fd komunika\u010dn\u00ed kan\u00e1l<\/h2>\n\n

Co se t\u00fd\u010de t\u00e9mat, na p\u0159edn\u00edch m\u00edstech seznamu p\u0159\u00e1n\u00ed zam\u011bstnanc\u016f jsou informace o aktu\u00e1ln\u00ed firemn\u00ed strategii, inovac\u00edch a produktech a tak\u00e9 m\u00edstn\u00ed novinky z m\u00edsta bydli\u0161t\u011b. Na ot\u00e1zku, jak\u00fdm zp\u016fsobem by tyto informace nejrad\u011bji pravideln\u011b dost\u00e1vali, p\u0159ibli\u017en\u011b 75 % zam\u011bstnanc\u016f s po\u010d\u00edta\u010dov\u00fdm pracovi\u0161t\u011bm uvedlo jako preferovan\u00fd informa\u010dn\u00ed kan\u00e1l port\u00e1l FST a 26 % uvedlo p\u0159\u00edpadnou aplikaci FST. Zam\u011bstnanci ve v\u00fdrob\u011b byli p\u0159ev\u00e1\u017en\u011b pro aplikaci FST, n\u00e1sledovanou ti\u0161t\u011bn\u00fdm \u010dasopisem. V\u00edce ne\u017e 70 procent respondent\u016f by r\u00e1do dost\u00e1valo pravideln\u00e9 e-mailov\u00e9 zpravodaje s novinkami a informacemi od veden\u00ed spole\u010dnosti. <\/p>\n\n

„V\u00fdsledky pr\u016fzkumu potvrdily na\u0161e z\u00e1kladn\u00ed vn\u00edm\u00e1n\u00ed vyu\u017e\u00edv\u00e1n\u00ed intern\u00edch komunika\u010dn\u00edch kan\u00e1l\u016f,“ vysv\u011btluje Ulrike Reichov\u00e1, viceprezidentka pro firemn\u00ed komunikaci spole\u010dnosti Freudenberg Sealing Technologies. „Proto jsme z n\u011bj ji\u017e vyvodili prvn\u00ed opat\u0159en\u00ed. Koncem lo\u0148sk\u00e9ho roku jsme nap\u0159\u00edklad zah\u00e1jili projekt, v jeho\u017e r\u00e1mci chceme prozkoumat mo\u017enosti vyu\u017eit\u00ed speci\u00e1ln\u00ed aplikace pro intern\u00ed komunikaci v r\u00e1mci FST.“ Krom\u011b toho byly d\u0159\u00edv\u011bj\u0161\u00ed zam\u011bstnaneck\u00e9 noviny Sealing World p\u0159em\u011bn\u011bny na \u010dasopis. Obsahuje z\u00e1kladn\u00ed \u010dl\u00e1nky o st\u011b\u017eejn\u00edch bodech, kter\u00e9 respondenti up\u0159ednost\u0148uj\u00ed, jako je prezentace zam\u011bstnanc\u016f, t\u00fdm\u016f, obchodn\u00ed strategie, inovace a produkty. „Takov\u00e1 t\u00e9mata nelze zprost\u0159edkovat v kr\u00e1tk\u00fdch zpr\u00e1v\u00e1ch, pot\u0159ebuj\u00ed trochu v\u00edce prostoru,“ vysv\u011btluje Reich. V\u00fdsledkem je, \u017ee port\u00e1l FST bude obsahovat je\u0161t\u011b v\u00edce aktu\u00e1ln\u00edho zpravodajstv\u00ed zalo\u017een\u00e9ho na novink\u00e1ch ne\u017e dosud a tak\u00e9 obsah, kter\u00fd je d\u016fle\u017eit\u00fd p\u0159edev\u0161\u00edm pro zam\u011bstnance v administrativn\u00ed oblasti. <\/p>\n

\r\n
\r\n \r\n <\/i>\r\n <\/a>\r\n <\/span>\r\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"

Podnikov\u00e1 komunikace zadala pr\u016fzkum mezi zam\u011bstnanci s c\u00edlem z\u00edskat konkr\u00e9tn\u00ed informace o vyu\u017e\u00edv\u00e1n\u00ed r\u016fzn\u00fdch intern\u00edch informa\u010dn\u00edch m\u00e9di\u00ed. T\u00e9m\u011b\u0159 2 600 zam\u011bstnanc\u016f spole\u010dnosti Freudenberg Sealing Technologies (FST) (p\u0159ibli\u017en\u011b 20 %) z…<\/p>\n","protected":false},"author":3,"featured_media":20792,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[731],"tags":[1506],"powerkit_post_featured":[],"class_list":["post-20791","post","type-post","status-publish","format-standard","has-post-thumbnail","category-weinheim-cs","tag-vydani-02_2022-cz"],"_links":{"self":[{"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/posts\/20791","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/comments?post=20791"}],"version-history":[{"count":1,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/posts\/20791\/revisions"}],"predecessor-version":[{"id":20794,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/posts\/20791\/revisions\/20794"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/media\/20792"}],"wp:attachment":[{"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/media?parent=20791"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/categories?post=20791"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/tags?post=20791"},{"taxonomy":"powerkit_post_featured","embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/powerkit_post_featured?post=20791"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}