{"id":20741,"date":"2021-12-06T19:30:00","date_gmt":"2021-12-06T18:30:00","guid":{"rendered":"https:\/\/sw.fst.com\/magazine\/2025\/07\/strategicky-do-budoucnosti\/"},"modified":"2025-07-30T17:53:21","modified_gmt":"2025-07-30T15:53:21","slug":"strategicky-do-budoucnosti","status":"publish","type":"post","link":"https:\/\/sw.fst.com\/magazine\/cs\/2021\/12\/strategicky-do-budoucnosti\/","title":{"rendered":"Strategicky do budoucnosti"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Aby si spole\u010dnost Freudenberg dok\u00e1zala i v budoucnu udr\u017eet svou pozici v n\u00e1ro\u010dn\u00e9m tr\u017en\u00edm prost\u0159ed\u00ed, proch\u00e1z\u00ed pravideln\u011b komplexn\u00edm procesem v\u00fdvoje strategie &#8211; to plat\u00ed jak pro skupinu, tak pro jednotliv\u00e9 obchodn\u00ed skupiny.<\/p>\n\n<!--more-->\n\n<p class=\"wp-block-paragraph\">Freudenberg Sealing Technologies (FST) p\u0159ev\u00e1d\u00ed budouc\u00ed probl\u00e9my cel\u00e9 skupiny na sv\u00e9 vlastn\u00ed po\u017eadavky, podrobn\u011b analyzuje zm\u011bny na trhu, odvozuje mo\u017enosti opat\u0159en\u00ed a prom\u00edt\u00e1 je do konkr\u00e9tn\u00edch strategick\u00fdch iniciativ a projekt\u016f. Podnikov\u00e1 strategie je koncipov\u00e1na na t\u0159i roky, p\u0159i\u010dem\u017e sou\u010dasn\u00e9 obdob\u00ed trv\u00e1 od roku 2021 do roku 2023. <\/p>\n\n<p class=\"wp-block-paragraph\">\u0160est nejd\u016fle\u017eit\u011bj\u0161\u00edch strategick\u00fdch iniciativ, na kter\u00fdch spole\u010dnost FST \u00fasp\u011b\u0161n\u011b pracuje ji\u017e zhruba rok, je e-transformace, strategick\u00e9 segmenty, roz\u0161\u00ed\u0159en\u00ed slu\u017eeb, glob\u00e1ln\u00ed stopa, CO2 neutralita a digitalizace.<\/p>\n\n<h2 id=\"01-cilove-segmenty-noveho-strategickeho-obdobi\" class=\"wp-block-heading\">01 C\u00edlov\u00e9 segmenty nov\u00e9ho strategick\u00e9ho obdob\u00ed<\/h2>\n\n<p class=\"wp-block-paragraph\">Nov\u00e9 strategick\u00e9 obdob\u00ed nen\u00ed synonymem pro zcela novou strategii. Sou\u010dasn\u00e1 strategie sp\u00ed\u0161e plynule navazuje na strategie z p\u0159edchoz\u00edch let a pokra\u010duje ve v\u00fdvoji v mnoha ji\u017e zapo\u010dat\u00fdch oblastech. Spole\u010dnost FST chce nap\u0159\u00edklad pokra\u010dovat v r\u016fstu v segmentech elektromobility, energetiky, robotiky a trhu s potravinami a n\u00e1poji. Tyto st\u00e1vaj\u00edc\u00ed segmenty zam\u011b\u0159en\u00ed dopln\u00ed dva nov\u00e9 &#8211; zdravotnictv\u00ed a bezpe\u010dnost a farmacie.   <\/p>\n\n<h2 id=\"02-e-transformace\" class=\"wp-block-heading\">02 E-transformace<\/h2>\n\n<p class=\"wp-block-paragraph\">V oblasti elektromobility se FST zam\u011b\u0159uje na baterie a palivov\u00e9 \u010dl\u00e1nky pro t\u011b\u017ek\u00e1 n\u00e1kladn\u00ed vozidla a na nov\u00e9 produkty a komponenty v tradi\u010dn\u00edm automobilov\u00e9m pr\u016fmyslu. Spole\u010dnost je p\u0159esv\u011bd\u010dena, \u017ee inteligentn\u00ed kombinace bateri\u00ed a palivov\u00fdch \u010dl\u00e1nk\u016f dos\u00e1hne nejv\u011bt\u0161\u00edch ekologick\u00fdch a ekonomick\u00fdch p\u0159\u00ednos\u016f. Krom\u011b toho spole\u010dnost FST podporuje p\u0159echod na elektromobilitu nejen v automobilov\u00e9m pr\u016fmyslu, ale i v pr\u016fmyslu obecn\u011b. P\u0159\u00edkladem m\u016f\u017ee b\u00fdt komer\u010dn\u00ed lodn\u00ed doprava, \u017eelezni\u010dn\u00ed doprava, stavebn\u00ed a zem\u011bd\u011blsk\u00e9 stroje a tak\u00e9 v\u00fdroba a skladov\u00e1n\u00ed energie.   <\/p>\n\n<p class=\"wp-block-paragraph\">Spole\u010dnost FST ji\u017e \u00fasp\u011b\u0161n\u011b uvedla na trh prvn\u00ed komponenty &#8211; nap\u0159\u00edklad eCon a vyrovn\u00e1vac\u00ed ventil DIAvent. Se zn\u00e1m\u00fdmi partnery v oblasti bateri\u00ed a palivov\u00fdch \u010dl\u00e1nk\u016f byly rovn\u011b\u017e zah\u00e1jeny r\u016fzn\u00e9 v\u00fdznamn\u00e9 projekty. Je v\u0161ak z\u0159ejm\u00e9, \u017ee se jedn\u00e1 pouze o prvn\u00ed kroky na cest\u011b k c\u00edli &#8211; transformace e-syst\u00e9mu bude vy\u017eadovat vytrvalost.  <\/p>\n\n<h2 id=\"03-podnikani-v-oblasti-sluzeb\" class=\"wp-block-heading\">03 Podnik\u00e1n\u00ed v oblasti slu\u017eeb<\/h2>\n\n<p class=\"wp-block-paragraph\">Spole\u010dnost FST vid\u00ed velk\u00fd r\u016fstov\u00fd potenci\u00e1l v obchodn\u00edch aktivit\u00e1ch &#8211; Corteco a Industrial Services. Tot\u00e9\u017e plat\u00ed pro oblast slu\u017eeb a \u00fadr\u017eby, oprav a gener\u00e1ln\u00edch oprav stroj\u016f a za\u0159\u00edzen\u00ed (MRO = Maintenance, Repair and Overhaul). Jedn\u00e1 se v\u011bt\u0161inou o produkty s n\u00edzkou hodnotou zak\u00e1zky, ale vysokou \u010detnost\u00ed objedn\u00e1vek. O\u010dek\u00e1v\u00e1 se, \u017ee v roce 2023 bude \u010dinnost v oblasti slu\u017eeb p\u0159edstavovat p\u0159ibli\u017en\u011b 25 % tr\u017eeb.   <\/p>\n\n<h2 id=\"04-stopa\" class=\"wp-block-heading\">04 Stopa<\/h2>\n\n<p class=\"wp-block-paragraph\">FST se zam\u011b\u0159uje na glob\u00e1ln\u00ed strukturu tvorby hodnoty &#8211; jin\u00fdmi slovy na to, jak a pro\u010d spole\u010dnost vyr\u00e1b\u00ed produkt v ur\u010dit\u00e9m m\u00edst\u011b. Je t\u0159eba pos\u00edlit region\u00e1ln\u00ed bl\u00edzkost k z\u00e1kazn\u00edk\u016fm a d\u00e1le vyv\u00e1\u017eit region\u00e1ln\u00ed v\u00fdrobu. Podle hesla: V regionu pro region.  <\/p>\n\n<h2 id=\"05-neutralita-co2\" class=\"wp-block-heading\">05 Neutralita CO2<\/h2>\n\n<p class=\"wp-block-paragraph\">Do roku 2025 pl\u00e1nuje spole\u010dnost FST sn\u00ed\u017eit emise CO2 o 30 % ve srovn\u00e1n\u00ed s rokem 2020 a v budoucnu se chce st\u00e1t CO2 neutr\u00e1ln\u00ed. K dosa\u017een\u00ed tohoto c\u00edle bude sn\u00ed\u017eena spot\u0159eba energie a materi\u00e1lu &#8211; d\u00edky vy\u0161\u0161\u00ed energetick\u00e9 \u00fa\u010dinnosti a men\u0161\u00edmu mno\u017estv\u00ed odpadu, nap\u0159\u00edklad prost\u0159ednictv\u00edm nov\u00fdch, materi\u00e1lov\u011b \u00fasporn\u00fdch v\u00fdrobn\u00edch metod. Spole\u010dnost FST se rovn\u011b\u017e zam\u011b\u0159uje na elektrifikaci, vyu\u017e\u00edv\u00e1n\u00ed ekologick\u00e9 elekt\u0159iny a kompenzaci emis\u00ed CO2.  <\/p>\n\n<h2 id=\"06-digitalizace\" class=\"wp-block-heading\">06 Digitalizace<\/h2>\n\n<p class=\"wp-block-paragraph\">Spole\u010dnost FST pokra\u010duje v investic\u00edch do digit\u00e1ln\u00ed transformace. Ta se t\u00fdk\u00e1 cel\u00e9ho hodnotov\u00e9ho \u0159et\u011bzce a v\u0161ech obchodn\u00edch proces\u016f. C\u00edle iniciativy digitalizace: efektivn\u011bj\u0161\u00ed intern\u00ed procesy, r\u016fst prodeje a p\u0159\u00ednosy pro z\u00e1kazn\u00edka. Zv\u00fd\u0161en\u00ed produktivity ve v\u00fdrob\u011b m\u00e1 b\u00fdt dosa\u017eeno prost\u0159ednictv\u00edm rozhodov\u00e1n\u00ed na z\u00e1klad\u011b dat, tj. automatizac\u00ed, robotizac\u00ed a propojen\u00edm stroj\u016f. Harmonizovan\u00e9 a automatizovan\u00e9 prodejn\u00ed a administrativn\u00ed procesy povedou k vy\u0161\u0161\u00ed efektivit\u011b a rychlosti. Bude pos\u00edlen prodej on-line a st\u00e1vaj\u00edc\u00ed \u0159e\u0161en\u00ed budou d\u00e1le rozv\u00edjena a standardizov\u00e1na &#8211; pro lep\u0161\u00ed digit\u00e1ln\u00ed (n\u00e1kupn\u00ed) z\u00e1\u017eitek z\u00e1kazn\u00edk\u016f, kte\u0159\u00ed budou moci rychleji naj\u00edt relevantn\u00ed informace.     <\/p>\n\n<h3 id=\"rust-prodeje-do-roku-2023\" class=\"wp-block-heading\">R\u016fst prodeje do roku 2023<\/h3>\n\n<p class=\"wp-block-paragraph\">Pandemie koronaviru, kterou spole\u010dnost FST p\u0159est\u00e1la pom\u011brn\u011b dob\u0159e, se v\u0161ak podepsala na obratu a zisku. Spole\u010dnost proto usiluje o dosa\u017een\u00ed organick\u00e9ho r\u016fstu tr\u017eeb na p\u0159edkrizov\u00e9 \u00farovni (2,5 miliardy EUR do roku 2023) s pomoc\u00ed v\u00fd\u0161e popsan\u00e9ho strategick\u00e9ho sm\u011b\u0159ov\u00e1n\u00ed. Zisky v tradi\u010dn\u00edm oboru t\u011bsn\u011bn\u00ed, kter\u00fd je charakteristick\u00fd &#8222;spalovac\u00edm motorem&#8220;, jsou pro finan\u010dn\u00ed s\u00edlu FST z\u00e1sadn\u00ed a p\u0159isp\u00edvaj\u00ed k expanzi nov\u00fdch obor\u016f, jako je elektromobilita.  <\/p>\n\n<h3 id=\"zaklady-uspechu\" class=\"wp-block-heading\">Z\u00e1klady \u00fasp\u011bchu<\/h3>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"84\" height=\"77\" src=\"https:\/\/sw.fst.com\/magazine\/wp-content\/uploads\/2021\/12\/fst-sw-2022-01-icon_strategie-01-color.png\" alt=\"\" class=\"wp-image-2254\"\/><\/figure><\/div>\n\n\n\n<h4 id=\"c-1-s-20\" class=\"wp-block-heading\">\u010d. 1 s 20 %<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">V sou\u010dasn\u00e9m strategick\u00e9m obdob\u00ed chceme z\u016fstat jedni\u010dkou na sv\u011btov\u00e9m trhu t\u011bsn\u011bn\u00ed. Abychom toho dos\u00e1hli, usilujeme o tr\u017en\u00ed pod\u00edl (prodej) vy\u0161\u0161\u00ed ne\u017e 20 %. <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"77\" height=\"77\" src=\"https:\/\/sw.fst.com\/magazine\/wp-content\/uploads\/2021\/12\/fst-sw-2022-01-icon_strategie-02-color.png\" alt=\"\" class=\"wp-image-2255\"\/><\/figure><\/div>\n\n\n\n<h4 id=\"25\" class=\"wp-block-heading\">25 %<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Do roku 2023 chceme roz\u0161\u00ed\u0159it na\u0161e slu\u017eby na 25 % tr\u017eeb.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"88\" height=\"80\" src=\"https:\/\/sw.fst.com\/magazine\/wp-content\/uploads\/2021\/12\/fst-sw-2022-01-icon_strategie-03-color.png\" alt=\"\" class=\"wp-image-2256\"\/><\/figure><\/div>\n\n\n\n<h4 id=\"30\" class=\"wp-block-heading\">30 %<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Dlouhodob\u00fd p\u0159\u00edstup, spole\u010densk\u00e1 odpov\u011bdnost a udr\u017eitelnost jsou z\u00e1kladn\u00edmi kameny na\u0161eho posl\u00e1n\u00ed: na\u0161\u00edm c\u00edlem v oblasti ochrany klimatu je sn\u00ed\u017eit emise CO2 do roku 2025 o 30 %.<\/p>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"76\" height=\"77\" src=\"https:\/\/sw.fst.com\/magazine\/wp-content\/uploads\/2021\/12\/fst-sw-2022-01-icon_strategie-04-color.png\" alt=\"\" class=\"wp-image-2257\"\/><\/figure><\/div>\n\n\n\n<h4 id=\"od-19-do-39-milionu\" class=\"wp-block-heading\">Od 19 do 39 milion\u016f<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Z region\u00e1ln\u00edho hlediska se o\u010dek\u00e1v\u00e1, \u017ee nejv\u011bt\u0161\u00ed n\u00e1r\u016fst v procentech zaznamen\u00e1 Indie, kde se tr\u017eby b\u011bhem t\u0159\u00ed let zdvojn\u00e1sob\u00ed z 19 na 39 milion\u016f eur.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"85\" height=\"77\" src=\"https:\/\/sw.fst.com\/magazine\/wp-content\/uploads\/2021\/12\/fst-sw-2022-01-icon_strategie-05-color.png\" alt=\"\" class=\"wp-image-2258\"\/><\/figure><\/div>\n\n\n\n<h4 id=\"25-miliardy\" class=\"wp-block-heading\">2,5 miliardy<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Do roku 2023 chceme organick\u00fdm r\u016fstem zv\u00fd\u0161it obrat na 2,5 miliardy eur.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"73\" height=\"80\" src=\"https:\/\/sw.fst.com\/magazine\/wp-content\/uploads\/2021\/12\/fst-sw-2022-01-icon_strategie-06-color.png\" alt=\"\" class=\"wp-image-2259\"\/><\/figure><\/div>\n\n\n\n<h4 id=\"200-milionu\" class=\"wp-block-heading\">200 milion\u016f<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">V letech 2021 a\u017e 2023 chceme v\u00fdrazn\u011b zv\u00fd\u0161it n\u00e1\u0161 online prodej (EASY) na 200 milion\u016f eur.<\/p>\n<\/div>\n<\/div>\n<div class=\"pld-like-dislike-wrap pld-template-1\">\r\n    <div class=\"pld-like-wrap  pld-common-wrap\">\r\n    <a href=\"javascript:void(0)\" class=\"pld-like-trigger pld-like-dislike-trigger  \" title=\"\" data-post-id=\"20741\" data-trigger-type=\"like\" data-restriction=\"ip\" data-already-liked=\"0\">\r\n                        <i class=\"fas fa-thumbs-up\"><\/i>\r\n                <\/a>\r\n    <span class=\"pld-like-count-wrap pld-count-wrap\">    <\/span>\r\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Aby si spole\u010dnost Freudenberg dok\u00e1zala i v budoucnu udr\u017eet svou pozici v n\u00e1ro\u010dn\u00e9m tr\u017en\u00edm prost\u0159ed\u00ed, proch\u00e1z\u00ed pravideln\u011b komplexn\u00edm procesem v\u00fdvoje strategie &#8211; to plat\u00ed jak pro skupinu, tak pro jednotliv\u00e9&hellip;<\/p>\n","protected":false},"author":3,"featured_media":20742,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1340,731],"tags":[1518],"powerkit_post_featured":[],"class_list":["post-20741","post","type-post","status-publish","format-standard","has-post-thumbnail","category-strategie-cs","category-weinheim-cs","tag-vydani-01_2022-cz"],"_links":{"self":[{"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/posts\/20741","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/comments?post=20741"}],"version-history":[{"count":1,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/posts\/20741\/revisions"}],"predecessor-version":[{"id":20743,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/posts\/20741\/revisions\/20743"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/media\/20742"}],"wp:attachment":[{"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/media?parent=20741"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/categories?post=20741"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/tags?post=20741"},{"taxonomy":"powerkit_post_featured","embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/powerkit_post_featured?post=20741"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}