{"id":20722,"date":"2021-12-06T19:40:00","date_gmt":"2021-12-06T18:40:00","guid":{"rendered":"https:\/\/sw.fst.com\/magazine\/2025\/07\/jak-probiha-proces-tvorby-strategie-ve-spolecnosti-fst\/"},"modified":"2025-07-30T17:53:20","modified_gmt":"2025-07-30T15:53:20","slug":"jak-probiha-proces-tvorby-strategie-ve-spolecnosti-fst","status":"publish","type":"post","link":"https:\/\/sw.fst.com\/magazine\/cs\/2021\/12\/jak-probiha-proces-tvorby-strategie-ve-spolecnosti-fst\/","title":{"rendered":"Jak prob\u00edh\u00e1 proces tvorby strategie ve spole\u010dnosti FST?"},"content":{"rendered":"\n

Spole\u010dnost Freudenberg Sealing Technologies (FST) vyd\u00e1v\u00e1 ka\u017ed\u00e9 t\u0159i roky novou strategii, kter\u00e1 je platn\u00e1 po dobu t\u0159\u00ed let. Jak se ale takov\u00e1 strategie sestavuje? Na \u010dem je zalo\u017eena? A kdo se na n\u00ed pod\u00edl\u00ed? Melanie Kesslerov\u00e1, senior viceprezidentka pro strategick\u00fd rozvoj podnik\u00e1n\u00ed a firemn\u00ed komunikaci, poskytuje vhled do procesu pl\u00e1nov\u00e1n\u00ed. <\/p>\n\n\n\n

Pl\u00e1novac\u00ed proces trv\u00e1 celkem dvan\u00e1ct a\u017e osmn\u00e1ct m\u011bs\u00edc\u016f. V\u00fdchoz\u00ed sign\u00e1l je d\u00e1n ve spole\u010dnosti Freudenberg & Co – pro sou\u010dasn\u00e9 strategick\u00e9 obdob\u00ed to bylo na konci roku 2019, kdy osoby odpov\u011bdn\u00e9 za podnikov\u00e9 strategick\u00e9 pl\u00e1nov\u00e1n\u00ed nejprve analyzovaly tr\u017en\u00ed trendy a faktory, kter\u00e9 ovliv\u0148uj\u00ed tr\u017en\u00ed prost\u0159ed\u00ed spole\u010dnosti Freudenberg, a tak\u00e9 dlouhodob\u00e9 ekonomick\u00e9 ukazatele. Samotn\u00e1 spole\u010dnost FST p\u016fsob\u00ed ve v\u00edce ne\u017e 20 tr\u017en\u00edch segmentech. Dal\u0161\u00ed pozornost je v\u011bnov\u00e1na region\u00e1ln\u00edmu ekonomick\u00e9mu v\u00fdvoji, nap\u0159. V\u00fdsledkem je r\u00e1mec, kter\u00fd se p\u0159ed\u00e1v\u00e1 podskupin\u00e1m,“ vysv\u011btluje Kessler. <\/p>\n\n

Tento r\u00e1mec popisuje my\u0161lenky a c\u00edle, kter\u00e9 p\u0159edstavenstvo stanovilo pro jednotliv\u00e9 obchodn\u00ed skupiny spole\u010dnosti Freudenberg na p\u0159\u00ed\u0161t\u00ed t\u0159i roky. „Pro FST to v sou\u010dasn\u00e9m strategick\u00e9m obdob\u00ed znamen\u00e1 nap\u0159\u00edklad utv\u00e1\u0159en\u00ed p\u0159echodu na elektromobilitu, roz\u0161i\u0159ov\u00e1n\u00ed \u010dinnosti v oblasti bateri\u00ed a palivov\u00fdch \u010dl\u00e1nk\u016f a dosa\u017een\u00ed vyv\u00e1\u017een\u011bj\u0161\u00edho produktov\u00e9ho portfolia. K tomu pat\u0159\u00ed i ne\u00fam\u011brn\u00e9 pos\u00edlen\u00ed pr\u016fmyslov\u00e9ho podnik\u00e1n\u00ed, aby se mimo jin\u00e9 zm\u00edrnily dalekos\u00e1hl\u00e9 zm\u011bny v automobilov\u00e9m pr\u016fmyslu,“ pokra\u010duje Kessler. <\/p>\n\n

Na tomto z\u00e1klad\u011b a s ohledem na celou podnikatelskou skupinu vypracov\u00e1v\u00e1 veden\u00ed FST „ochrann\u00e9 z\u00e1brany“ pro jednotliv\u00e9 divize, v jejich\u017e r\u00e1mci by se pak m\u011bly pohybovat jednotliv\u00e9 divizn\u00ed strategie. Vedouc\u00ed st\u0159ediska pak vypracov\u00e1vaj\u00ed sv\u00e9 strategie konkr\u00e9tn\u011b a podrobn\u011b pro sv\u00e9 trhy a segmenty. <\/p>\n\n

„Vn\u00edm\u00e1me se tak\u00e9 jako podporovatel\u00e9 a ‚sparingpartne\u0159i‘ r\u016fzn\u00fdch organiza\u010dn\u00edch jednotek FST. P\u0159esto\u017ee jsou procesy zavedeny a vedouc\u00ed pracovn\u00edci jsou s nimi obezn\u00e1meni, st\u00e1le se \u010das od \u010dasu objevuj\u00ed dotazy a pot\u0159eba vysv\u011btlen\u00ed.“<\/p>Melanie Kessler | Senior Vice PresidentStrategic Business Development & Corporate Communications<\/cite><\/blockquote>\n\n

\"Melanie<\/figure>\n\n

Co p\u0159isp\u00edv\u00e1 k \u00fasp\u011bchu?<\/h2>\n\n

Jakmile jsou tyto dokumenty p\u0159ipraveny, mana\u017ee\u0159i z vedouc\u00edch center a diviz\u00ed p\u0159edstav\u00ed v\u00fdkonn\u00e9 rad\u011b kl\u00ed\u010dov\u00e9 finan\u010dn\u00ed \u00fadaje, strategick\u00e9 iniciativy, inovace a mnoho dal\u0161\u00edho. „To zahrnuje mnoho individu\u00e1ln\u00edch aspekt\u016f: Nap\u0159\u00edklad jak se vyv\u00edj\u00ed po\u010det zam\u011bstnanc\u016f na jednotliv\u00fdch pracovi\u0161t\u00edch, kde vid\u00ed odpov\u011bdn\u00ed pracovn\u00edci svou divizi za t\u0159i roky, kter\u00e9 trhy a kter\u00e9 materi\u00e1ly jsou kl\u00ed\u010dov\u00e9 pro \u00fasp\u011bch?“ \u0159\u00edk\u00e1 Kessler. <\/p>\n\n

Prodejn\u00ed kan\u00e1ly jsou dal\u0161\u00edm d\u016fle\u017eit\u00fdm aspektem podnikov\u00e9 strategie. Do procesu pl\u00e1nov\u00e1n\u00ed zahrnuj\u00ed vlastn\u00ed \u00fadaje o trhu, ukazuj\u00ed a p\u0159edpov\u00eddaj\u00ed, jak se prodej v jejich segmentech a regionech vyv\u00edj\u00ed a kde je potenci\u00e1l. K informac\u00edm p\u0159isp\u00edvaj\u00ed i n\u011bkter\u00e9 vedouc\u00ed podnikov\u00e9 funkce. Strategie m\u00e1 mimo jin\u00e9 vliv na person\u00e1ln\u00ed pl\u00e1nov\u00e1n\u00ed. Podle Kesslera se m\u011bn\u00ed po\u017eadavky na budouc\u00ed uchaze\u010de nap\u0159\u00edklad s ohledem na transformaci automobilov\u00e9ho pr\u016fmyslu. V budoucnu m\u016f\u017ee b\u00fdt nap\u0159\u00edklad men\u0161\u00ed popt\u00e1vka po absolventech tradi\u010dn\u00edch obor\u016f, jako je stroj\u00edrenstv\u00ed, a v\u011bt\u0161\u00ed po absolventech se specializac\u00ed na elektrotechniku a syst\u00e9mov\u00e9 in\u017een\u00fdrstv\u00ed nebo po odborn\u00edc\u00edch na elektrotechniku. <\/p>\n\n

V\u0161echny tyto pl\u00e1ny a progn\u00f3zy zalo\u017een\u00e9 na faktech jsou pak konsolidov\u00e1ny v r\u00e1mci cel\u00e9 obchodn\u00ed skupiny FST a shrnuty v souhrnn\u00e9m strategick\u00e9m dokumentu. Tento proces maj\u00ed na starosti Volker Fluhr, senior viceprezident pro finance a controlling spole\u010dnosti Kessler, a Rita Contiov\u00e1 z odd\u011blen\u00ed strategick\u00fdch projekt\u016f p\u0159edstavenstva. „Vn\u00edm\u00e1me se tak\u00e9 jako podporovatel\u00e9 a „sparingpartne\u0159i“ pro r\u016fzn\u00e9 organiza\u010dn\u00ed jednotky FST. P\u0159esto\u017ee jsou procesy zavedeny a mana\u017ee\u0159i jsou s nimi obezn\u00e1meni, st\u00e1le se \u010das od \u010dasu objevuj\u00ed dotazy a pot\u0159eba vysv\u011btlen\u00ed,“ \u0159\u00edk\u00e1 Kessler. <\/p>\n\n

Po dokon\u010den\u00ed celkov\u00e9 strategie FST ji p\u0159edstavenstvo FST p\u0159edlo\u017e\u00ed spr\u00e1vn\u00ed rad\u011b spole\u010dnosti Freudenberg. Sou\u010dasn\u011b sv\u00e9 strategie p\u0159edkl\u00e1daj\u00ed tak\u00e9 vedouc\u00ed diviz\u00ed. Jakmile spr\u00e1vn\u00ed rada strategii p\u0159ijme, je o n\u00ed informov\u00e1na rada partner\u016f: Dal\u0161\u00ed strategick\u00e9 obdob\u00ed m\u016f\u017ee za\u010d\u00edt. To sou\u010dasn\u00e9 za\u010dalo v roce 2021 a kon\u010d\u00ed v roce 2023. <\/p>\n

\r\n
\r\n \r\n <\/i>\r\n <\/a>\r\n <\/span>\r\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"

Spole\u010dnost Freudenberg Sealing Technologies (FST) vyd\u00e1v\u00e1 ka\u017ed\u00e9 t\u0159i roky novou strategii, kter\u00e1 je platn\u00e1 po dobu t\u0159\u00ed let. Jak se ale takov\u00e1 strategie sestavuje? Na \u010dem je zalo\u017eena? A kdo…<\/p>\n","protected":false},"author":3,"featured_media":13065,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1340,731],"tags":[1518],"powerkit_post_featured":[],"class_list":["post-20722","post","type-post","status-publish","format-standard","has-post-thumbnail","category-strategie-cs","category-weinheim-cs","tag-vydani-01_2022-cz"],"_links":{"self":[{"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/posts\/20722","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/comments?post=20722"}],"version-history":[{"count":1,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/posts\/20722\/revisions"}],"predecessor-version":[{"id":20723,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/posts\/20722\/revisions\/20723"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/media\/13065"}],"wp:attachment":[{"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/media?parent=20722"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/categories?post=20722"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/tags?post=20722"},{"taxonomy":"powerkit_post_featured","embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/powerkit_post_featured?post=20722"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}