{"id":20677,"date":"2021-12-06T18:20:57","date_gmt":"2021-12-06T17:20:57","guid":{"rendered":"https:\/\/sw.fst.com\/magazine\/2025\/07\/lepsi-spolecne\/"},"modified":"2025-07-30T17:53:08","modified_gmt":"2025-07-30T15:53:08","slug":"lepsi-spolecne","status":"publish","type":"post","link":"https:\/\/sw.fst.com\/magazine\/cs\/2021\/12\/lepsi-spolecne\/","title":{"rendered":"Lep\u0161\u00ed spole\u010dn\u011b"},"content":{"rendered":"\n

Koncem z\u00e1\u0159\u00ed se ji\u017e podruh\u00e9 uskute\u010dnila akce Freudenberg Preferred Partner Event. D\u016fraz byl kladen na poskytnut\u00ed komplexn\u00edch informac\u00ed maloobchodn\u00edm partner\u016fm a interaktivn\u00ed dialog. <\/p>\n\n\n\n

Z\u00e1stupci 32 nejv\u00fdznamn\u011bj\u0161\u00edch obchodn\u00edch partner\u016f (Freudenberg Preferred Partners, FPP) z Evropy, Ji\u017en\u00ed Afriky a Turecka byli koncem z\u00e1\u0159\u00ed jeden a p\u016fl dne hosty spole\u010dnosti Freudenberg Sealing Technologies (FST). P\u0159esto\u017ee se Freudenberg Preferred Partner Event op\u011bt konal virtu\u00e1ln\u011b, \u00fa\u010dastn\u00edci se se\u0161li ve zn\u00e1m\u00e9m prost\u0159ed\u00ed: T\u00fdm organizace pr\u016fmyslov\u00fdch slu\u017eeb p\u0159enesl s\u00eddlo spole\u010dnosti FST ve Weinheimu, budovu 120, do sv\u011bta digit\u00e1ln\u00edch akc\u00ed. <\/p>\n\n

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Na str\u00e1nk\u00e1ch \n \n se profesion\u00e1ln\u011b virtu\u00e1ln\u011b p\u0159edstavil tak\u00e9 t\u00fdm (zleva): Jos\u00e9 Caro, Daniel Blender, Daniela Schulze, Bernd Koch, \nJan Witte, Lars Haug a Jason Kohn. <\/figcaption><\/figure>\n\n

Prodejci se z p\u0159edn\u00ed \u010d\u00e1sti v\u00fdstavy dostali do foyer a d\u00edky integrovan\u00fdm prezenta\u010dn\u00edm prvk\u016fm se mohli „proch\u00e1zet“ od jednoho t\u00e9matu k druh\u00e9mu. Jednotliv\u00e9 prezentace byly vys\u00edl\u00e1ny \u017eiv\u011b ze studia FST Academy na zelen\u00e9 obrazovce. Mo\u017enosti interaktivn\u00edho dialogu byly tentokr\u00e1t je\u0161t\u011b v\u00fdrazn\u011bj\u0161\u00ed ne\u017e p\u0159i lo\u0148sk\u00e9 premi\u00e9\u0159e digit\u00e1ln\u00ed akce – p\u0159esn\u011b tak, jak to tehdy po\u017eadovali maloobchodn\u00ed partne\u0159i ve sv\u00e9 zp\u011btn\u00e9 vazb\u011b. V tomto ohledu sou\u010dasn\u00e1 akce, stejn\u011b jako jej\u00ed p\u0159edch\u016fdkyn\u011b v roce 2020, op\u011bt stanovila intern\u00ed m\u011b\u0159\u00edtko pro virtu\u00e1ln\u00ed akce; akce Preferred Partner Event p\u0159ed rokem byla v\u016fbec prvn\u00ed virtu\u00e1ln\u00ed akc\u00ed FST. <\/p>\n\n

Jednalo se zkr\u00e1tka o dal\u0161\u00ed profesion\u00e1ln\u00ed vystoupen\u00ed v d\u016fv\u011brn\u011b zn\u00e1m\u00e9m prost\u0159ed\u00ed, kter\u00e9 bylo d\u016fkazem velk\u00e9ho v\u00fdznamu, kter\u00fd preferovan\u00ed partne\u0159i pro FST maj\u00ed, a vysok\u00e9 \u00facty, kter\u00e9 se jim dost\u00e1v\u00e1. Jan Witte, viceprezident RBU Europe & Export, pozval hosty na akci pod heslem „Better Together“, kter\u00e9 vyjad\u0159uje spolupr\u00e1ci nav\u00e1zanou ji\u017e po desetilet\u00ed. <\/p>\n\n

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Prezentace byly vys\u00edl\u00e1ny \u017eiv\u011b ze studia Akademie FST se zelen\u00fdm pl\u00e1tnem.<\/figcaption><\/figure>\n\n

O dobr\u00e9m pivu, jednoro\u017ec\u00edch a dinosaurech<\/h2>\n\n

Ve\u010dern\u00ed akce na uv\u00edtanou a nalad\u011bn\u00ed m\u011bla dva mimo\u0159\u00e1dn\u00e9 body programu. Prof. Dr. Bastian Halecker, vedouc\u00ed katedry managementu inovac\u00ed a podnik\u00e1n\u00ed na Postupimsk\u00e9 univerzit\u011b, se ve sv\u00e9 p\u0159edn\u00e1\u0161ce jako host zab\u00fdval ot\u00e1zkou, co se mohou zaveden\u00e9 spole\u010dnosti, kter\u00e9 provokativn\u011b charakterizuje jako „dinosaury“, nau\u010dit od za\u010d\u00ednaj\u00edc\u00edch podnik\u016f, kter\u00e9 Halecker ozna\u010duje jako „jednoro\u017ece“. Jako uzn\u00e1van\u00fd odborn\u00edk v oblasti hlubok\u00fdch technologi\u00ed dok\u00e1zal p\u0159edpov\u011bd\u011bt zaj\u00edmav\u00e9 poznatky a v\u00fdhledy pro budouc\u00ed obchodn\u00ed modely. Na vysv\u011btlenou: deep tech spole\u010dnosti m\u00e1lo vyu\u017e\u00edvaj\u00ed st\u00e1vaj\u00edc\u00ed technologie a m\u00edsto toho vym\u00fd\u0161lej\u00ed nov\u00e1, obvykle p\u0159evratn\u00e1 digit\u00e1ln\u00ed \u0159e\u0161en\u00ed. <\/p>\n\n

Haleckerova prezentace a \u017eiv\u00e1 diskuse byly dopln\u011bny virtu\u00e1ln\u00ed ochutn\u00e1vkou piva. Ji\u017e n\u011bkolik dn\u00ed p\u0159ed akc\u00ed obdr\u017eeli v\u0161ichni \u00fa\u010dastn\u00edci tradi\u010dn\u00ed po\u0161tou bal\u00ed\u010dek obsahuj\u00edc\u00ed p\u011bt mezin\u00e1rodn\u00edch exotick\u00fdch piv. Samoz\u0159ejm\u011b byly nab\u00edzeny i bal\u00ed\u010dky zcela bez alkoholu. B\u011bhem spole\u010dn\u00e9 degustace poskytl p\u0159\u00edslu\u0161n\u00e9 informace odborn\u00edk z N\u011bmeck\u00e9 pivn\u00ed akademie v Bamberku a sezn\u00e1mil tak \u00fa\u010dastn\u00edky s pivovarnick\u00fdm um\u011bn\u00edm. <\/p>\n\n

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Spole\u010dnost Industrial Services p\u0159enesla s\u00eddlo spole\u010dnosti FST-\nna adrese\nWeinheim, budova 120, do sv\u011bta digit\u00e1ln\u00edch ud\u00e1lost\u00ed.<\/figcaption><\/figure>\n\n

Rostouc\u00ed d\u016fv\u011bra<\/h2>\n\n

Druh\u00fd den akce jsme se pak v\u011bnovali detail\u016fm, a to velmi rozmanit\u00fdm a podrobn\u00fdm zp\u016fsobem. „Preferovan\u00fdm partner\u016fm“ jsme p\u0159edstavili na\u0161e hodnocen\u00ed aktu\u00e1ln\u00edho obchodn\u00edho a tr\u017en\u00edho v\u00fdvoje, stejn\u011b jako na\u0161i strategii, organiza\u010dn\u00ed zm\u011bny a d\u016fle\u017eit\u00e9 projekty. Zam\u011b\u0159ili jsme se tak\u00e9 na sou\u010dasn\u00fd nedostatek v\u00fdrobk\u016f a materi\u00e1l\u016f, kter\u00fd m\u00e1 v\u00fdrazn\u00fd dopad i na maloobchod. Spektrum sahalo tak\u00e9 od technick\u00fdch inovac\u00ed, jako je senzor \u00faniku LeaCo, a\u017e po revidovanou nab\u00eddku slu\u017eeb a inovace v oblasti rozvoje digit\u00e1ln\u00edho podnik\u00e1n\u00ed, jako je eNext,“ vysv\u011btluje Jan Witte. Akce tak\u00e9 nab\u00eddla vybran\u00fdm vedouc\u00edm st\u0159edisk\u016fm FST platformu, na kter\u00e9 mohli ve vlastn\u00edch prezentac\u00edch p\u0159edstavit obchodn\u00edm partner\u016fm sv\u00e9 vlastn\u00ed aktu\u00e1ln\u00ed st\u011b\u017eejn\u00ed body. <\/p>\n\n

Velk\u00e1 skupina tak\u00e9 otev\u0159en\u011b hovo\u0159ila o sou\u010dasn\u00fdch nejistot\u00e1ch, p\u0159edev\u0161\u00edm v d\u016fsledku pandemie, a o souvisej\u00edc\u00edch probl\u00e9mech, pokud jde o v\u00fdkonnost a dostupnost dod\u00e1vek. Bylo z\u0159ejm\u00e9, \u017ee v obdob\u00edch krize, jako je tato, se d\u016fv\u011bra budovan\u00e1 po desetilet\u00ed partnerstv\u00ed ukazuje jako obzvl\u00e1\u0161t\u011b cenn\u00e1. „Na\u0161i preferovan\u00ed partne\u0159i tvo\u0159\u00ed t\u00e9m\u011b\u0159 rodinn\u00fd kruh, se kter\u00fdm udr\u017eujeme \u00fazk\u00e9 vazby a kter\u00e9mu poskytujeme exkluzivn\u00ed informace. Na\u0161e ka\u017edoro\u010dn\u00ed setk\u00e1n\u00ed n\u00e1m tak\u00e9 pom\u00e1haj\u00ed shroma\u017e\u010fovat n\u00e1lady na trhu, abychom je mohli zahrnout do na\u0161ich rozhodnut\u00ed,“ vysv\u011btluje Jos\u00e9 Caro, viceprezident pro glob\u00e1ln\u00ed distribuci. <\/p>\n\n

O tom, \u017ee tento p\u0159\u00edstup oce\u0148uj\u00ed i na\u0161i maloobchodn\u00ed partne\u0159i, sv\u011bd\u010d\u00ed jejich reakce na tuto akci. V\u00fdsti\u017en\u011b to vystihuje koment\u00e1\u0159 „v\u00fdborn\u00e1 akce, velmi pou\u010dn\u00e1“. Jin\u00fd \u00fa\u010dastn\u00edk chv\u00e1lil „perfektn\u00ed organizaci“ a vyzdvihl „kvalitu p\u0159edn\u00e1\u0161ej\u00edc\u00edch a skv\u011bl\u00e9 odborn\u00e9 znalosti FST“, zejm\u00e9na v r\u00e1mci zased\u00e1n\u00ed vedouc\u00edch center a prezentovan\u00fdch slu\u017eeb. <\/p>\n

\r\n
\r\n \r\n <\/i>\r\n <\/a>\r\n <\/span>\r\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"

Koncem z\u00e1\u0159\u00ed se ji\u017e podruh\u00e9 uskute\u010dnila akce Freudenberg Preferred Partner Event. D\u016fraz byl kladen na poskytnut\u00ed komplexn\u00edch informac\u00ed maloobchodn\u00edm partner\u016fm a interaktivn\u00ed dialog.<\/p>\n","protected":false},"author":3,"featured_media":13075,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[915,1296],"tags":[1518],"powerkit_post_featured":[],"class_list":["post-20677","post","type-post","status-publish","format-standard","has-post-thumbnail","category-globalni","category-zakaznicke-vrstvy","tag-vydani-01_2022-cz"],"_links":{"self":[{"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/posts\/20677","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/comments?post=20677"}],"version-history":[{"count":1,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/posts\/20677\/revisions"}],"predecessor-version":[{"id":20679,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/posts\/20677\/revisions\/20679"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/media\/13075"}],"wp:attachment":[{"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/media?parent=20677"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/categories?post=20677"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/tags?post=20677"},{"taxonomy":"powerkit_post_featured","embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/powerkit_post_featured?post=20677"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}