{"id":20442,"date":"2022-06-02T23:55:14","date_gmt":"2022-06-02T21:55:14","guid":{"rendered":"https:\/\/sw.fst.com\/magazine\/2025\/07\/chystame-se-do-indie-a-australie\/"},"modified":"2025-07-30T17:51:58","modified_gmt":"2025-07-30T15:51:58","slug":"chystame-se-do-indie-a-australie","status":"publish","type":"post","link":"https:\/\/sw.fst.com\/magazine\/cs\/2022\/06\/chystame-se-do-indie-a-australie\/","title":{"rendered":"„Chyst\u00e1me se do Indie a Austr\u00e1lie“"},"content":{"rendered":"\n

V oblasti zpracovatelsk\u00e9ho pr\u016fmyslu p\u016fsob\u00ed spole\u010dnost Freudenberg Sealing Technologies (FST) ve t\u0159ech segmentech – potravin\u00e1\u0159sk\u00e9m a n\u00e1pojov\u00e9m (F&B), farmaceutick\u00e9m a chemick\u00e9m – s \u00fasp\u011bchem a potenci\u00e1lem dal\u0161\u00edho r\u016fstu, jak vysv\u011btluje Nicole Schneiderov\u00e1, viceprezidentka pro glob\u00e1ln\u00ed zpracovatelsk\u00fd pr\u016fmysl v divizi pr\u016fmyslov\u00fdch slu\u017eeb (ISD), v rozhovoru pro \u010dasopis „Sealing World“.<\/p>\n\n

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Zpracovatelsk\u00fd pr\u016fmysl je velmi odoln\u00fd v\u016f\u010di kriz\u00edm.Lid\u00e9 v\u017edy pot\u0159ebuj\u00ed j\u00edst a p\u00edt.L\u00e9ka\u0159sk\u00e1 p\u00e9\u010de je tak\u00e9 d\u016fle\u017eit\u00e1 ve v\u0161ech oblastech; vzhledem k rostouc\u00ed sv\u011btov\u00e9 populaci a zvy\u0161uj\u00edc\u00edmu se po\u010dtu star\u0161\u00edch lid\u00ed nab\u00fdv\u00e1 je\u0161t\u011b v\u011bt\u0161\u00edho v\u00fdznamu.<\/p>Nicole Schneider | Viceprezidentka pro glob\u00e1ln\u00ed zpracovatelsk\u00fd pr\u016fmysl, divize pr\u016fmyslov\u00fdch slu\u017eeb (ISD)<\/cite><\/blockquote>\n<\/div>\n\n\n\n

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Pan\u00ed Schneiderov\u00e1, a\u0165 u\u017e v politice nebo v podnik\u00e1n\u00ed: krize jsou v sou\u010dasnosti v\u0161ude, kam se pod\u00edv\u00e1te. Jak to ovliv\u0148uje \u010dinnost spole\u010dnosti FST ve zpracovatelsk\u00e9m pr\u016fmyslu? <\/strong><\/p>\n\n

M\u00e1me \u0161t\u011bst\u00ed v ne\u0161t\u011bst\u00ed. Zpracovatelsk\u00fd pr\u016fmysl je velmi odoln\u00fd v\u016f\u010di kriz\u00edm. Lid\u00e9 v\u017edy pot\u0159ebuj\u00ed j\u00edst a p\u00edt. Trvale d\u016fle\u017eit\u00e1 je tak\u00e9 l\u00e9ka\u0159sk\u00e1 p\u00e9\u010de; vzhledem k rostouc\u00ed sv\u011btov\u00e9 populaci a zvy\u0161uj\u00edc\u00edmu se po\u010dtu star\u0161\u00edch lid\u00ed nab\u00fdv\u00e1 je\u0161t\u011b v\u011bt\u0161\u00edho v\u00fdznamu. Tato stabilita a kontinuita jsou argumenty, pro\u010d se spole\u010dnost FST strategicky zam\u011b\u0159uje na potravin\u00e1\u0159sk\u00fd a n\u00e1pojov\u00fd pr\u016fmysl a farmaceutick\u00e9 aplikace. <\/p>\n\n

Odr\u00e1\u017e\u00ed se v \u010d\u00edslech tak\u00e9 odolnost va\u0161eho podniku v\u016f\u010di kriz\u00edm?<\/strong><\/p>\n\n

Ano, na\u0161e celosv\u011btov\u00e9 prodeje v oblasti zpracovatelsk\u00e9ho pr\u016fmyslu v posledn\u00edch letech neust\u00e1le rostou a v roce 2021 dokonce p\u0159ekonaj\u00ed na\u0161e o\u010dek\u00e1v\u00e1n\u00ed. Tento byznys je tak\u00e9 vysoce ziskov\u00fd. A jak jsem ji\u017e \u0159ekl, vid\u00edme dal\u0161\u00ed r\u016fstov\u00fd potenci\u00e1l. <\/p>\n\n

Kter\u00e9 zem\u011b m\u00e1te konkr\u00e9tn\u011b v hled\u00e1\u010dku?<\/strong><\/p>\n\n

Na\u0161e hlavn\u00ed \u010dinnost – ve v\u0161ech segmentech – se odehr\u00e1v\u00e1 v Evrop\u011b. V N\u011bmecku m\u00e1me 50procentn\u00ed pod\u00edl na trhu zpracovatelsk\u00e9ho pr\u016fmyslu. Tento pod\u00edl chceme obh\u00e1jit. V Evrop\u011b jako celku je n\u00e1\u0161 pod\u00edl na trhu necel\u00fdch 30 procent a jsme jedni\u010dkou na trhu. Zejm\u00e9na It\u00e1lie a Velk\u00e1 Brit\u00e1nie jsou v sou\u010dasn\u00e9 dob\u011b rostouc\u00edmi trhy. Mimo Evropu pat\u0159\u00ed k na\u0161im hlavn\u00edm region\u016fm USA a \u010c\u00edna. V sou\u010dasn\u00e9m strategick\u00e9m obdob\u00ed se zam\u011b\u0159ujeme tak\u00e9 na Indii a Austr\u00e1lii. Chceme pochopit, jak\u00e1 strategie a jak\u00e1 produktov\u00e1 \u0159e\u0161en\u00ed tam budou \u00fasp\u011b\u0161n\u00e1. Nap\u0159\u00edklad v Indii se vyr\u00e1b\u00ed mnoho l\u00e9k\u016f pro glob\u00e1ln\u00ed trh. <\/p>\n\n

Vra\u0165me se ke t\u0159em segment\u016fm trhu zpracovatelsk\u00e9ho pr\u016fmyslu. Jak\u00e9 jsou jejich zvl\u00e1\u0161tnosti? <\/strong><\/p>\n\n

Na\u0161e podnik\u00e1n\u00ed je v z\u00e1sad\u011b zam\u011b\u0159eno na v\u00fdrobce za\u0159\u00edzen\u00ed, v\u00fdrobce OEM. V\u011bt\u0161ina z nich vyr\u00e1b\u00ed syst\u00e9my pro koncov\u00e9 z\u00e1kazn\u00edky v r\u016fzn\u00fdch segmentech trhu. Na\u0161e v\u00fdrobky proto \u010dasto nelze jasn\u011b a jednozna\u010dn\u011b p\u0159i\u0159adit k jedn\u00e9 oblasti. Obecn\u011b jsou po\u017eadavky v potravin\u00e1\u0159sk\u00e9m a n\u00e1pojov\u00e9m segmentu a ve farmaceutick\u00e9m segmentu velmi podobn\u00e9; to plat\u00ed i pro na\u0161e obchodn\u00ed modely. V t\u011bchto odv\u011btv\u00edch je d\u016fle\u017eit\u00e9 pokr\u00fdt co nejv\u00edce aplikac\u00ed jen n\u011bkolika schv\u00e1len\u00fdmi materi\u00e1ly, proto\u017ee schvalovac\u00ed a povolovac\u00ed postupy jsou \u010dasov\u011b n\u00e1ro\u010dn\u00e9 a slo\u017eit\u00e9. V obou segmentech je tak\u00e9 trvale na prvn\u00edm m\u00edst\u011b hygienick\u00fd design bez mrtv\u00e9ho prostoru a vysok\u00e1 odolnost pou\u017eit\u00fdch materi\u00e1l\u016f v\u016f\u010di m\u00e9di\u00edm. <\/p>\n\n

Jsou tyto po\u017eadavky zohledn\u011bny v produktech FST?<\/strong><\/p>\n\n

V r\u00e1mci spole\u010dn\u00e9ho projektu Process Industry a Lead Centre Special Sealing Industry (SSI) jsme spojili celou \u0159adu na\u0161ich t\u011bsnic\u00edch \u0159e\u0161en\u00ed pro hygienick\u00e9 syst\u00e9my v procesn\u00edm pr\u016fmyslu do samostatn\u00e9 produktov\u00e9 \u0159ady. Tato „hygienick\u00e1 \u0159ada“ zahrnuje st\u011b\u017eejn\u00ed inovace, jako je hygienick\u00e9 tlakov\u00e9 t\u011bsn\u011bn\u00ed a hygienick\u00e9 t\u011bsn\u011bn\u00ed Forseal. Samoz\u0159ejm\u011b existuj\u00ed tak\u00e9 skupiny v\u00fdrobk\u016f specifick\u00e9 pro dan\u00fd segment. Zat\u00edmco klapkov\u00e1 t\u011bsn\u011bn\u00ed jsou typick\u00e1 nap\u0159\u00edklad pro potravin\u00e1\u0159sk\u00fd a n\u00e1pojov\u00fd pr\u016fmysl, nafukovac\u00ed t\u011bsn\u011bn\u00ed, t\u011bsn\u011bn\u00ed se svorkami a b\u00edl\u00e9 sm\u011bsi jsou \u010dasto \u017e\u00e1dan\u00e9 ve farmaceutick\u00e9m pr\u016fmyslu. <\/p>\n\n

A v chemick\u00e9m pr\u016fmyslu?<\/strong><\/p>\n\n

Tento zast\u0159e\u0161uj\u00edc\u00ed, holistick\u00fd p\u0159\u00edstup ostatn\u00edch dvou segment\u016f se v chemick\u00e9m pr\u016fmyslu nevyskytuje. Existuje zde neuv\u011b\u0159iteln\u00e9 mno\u017estv\u00ed nikov\u00fdch \u0159e\u0161en\u00ed. Hygienick\u00fd design a schvalov\u00e1n\u00ed zde obvykle nehraj\u00ed roli. M\u00edsto toho jde p\u0159edev\u0161\u00edm o odolnost na\u0161ich materi\u00e1l\u016f v\u016f\u010di naprosto nekone\u010dn\u00e9mu mno\u017estv\u00ed m\u00e9di\u00ed pou\u017e\u00edvan\u00fdch v chemick\u00e9m pr\u016fmyslu. <\/p>\n\n

R\u016fst nen\u00ed n\u00e1hodn\u00fd. Jak\u00e9 jsou siln\u00e9 str\u00e1nky spole\u010dnosti FST ve zpracovatelsk\u00e9m pr\u016fmyslu? <\/strong><\/p>\n\n

O vysok\u00fdch n\u00e1roc\u00edch na materi\u00e1ly a design jsem se ji\u017e zm\u00ednil. M\u00e1me technick\u00e9 znalosti, abychom tyto po\u017eadavky splnili pomoc\u00ed vysoce kvalitn\u00edch v\u00fdrobk\u016f a materi\u00e1l\u016f. Tato schopnost poch\u00e1z\u00ed z n\u011bkolika zdroj\u016f. Odborn\u00edci na materi\u00e1ly ve FST, odborn\u00edci na v\u00fdrobky v Lead Centrech a na\u0161i specialist\u00e9 na trh v Process Industry \u00fazce spolupracuj\u00ed. Ve spole\u010dnosti Process Industry m\u00e1me vlastn\u00ed technick\u00e9 odd\u011blen\u00ed s obrovsk\u00fdmi odborn\u00fdmi znalostmi v oblasti poradenstv\u00ed. V\u0161ichni zdej\u0161\u00ed zam\u011bstnanci jsou specialist\u00e9 na aplikace procesn\u00edch technologi\u00ed. Tot\u00e9\u017e plat\u00ed pro na\u0161e prodejn\u00ed in\u017een\u00fdry v ter\u00e9nu. Ji\u017e 20 let se zam\u011b\u0159ujeme speci\u00e1ln\u011b na procesn\u00ed pr\u016fmysl. M\u00e1me nap\u0159\u00edklad vlastn\u00ed zku\u0161ebn\u00ed stolici pro pr\u016fmyslov\u011b relevantn\u00ed testy. M\u00e1me provozn\u00ed t\u00fdm, kter\u00fd se star\u00e1 o na\u0161e s\u00e9riov\u00e9 obchody. N\u00e1\u0161 n\u00e1kupn\u00ed t\u00fdm dopl\u0148uje portfolio v\u00fdrobk\u016f FST o v\u00fdrobky od extern\u00edch partner\u016f. \u017d\u00e1dn\u00fd z na\u0161ich konkurent\u016f nem\u00e1 takovou bl\u00edzkost k trhu, takovou znalost trhu a takovou technickou kompetenci. <\/p>\n\n

P\u00edsmeno „S“ ve slov\u011b ISD znamen\u00e1 servis. Jakou roli hraje ve va\u0161em \u00fasp\u011bchu? <\/strong><\/p>\n\n

Velmi velk\u00fd. N\u00e1\u0161 sklad je navr\u017een tak, aby maximalizoval agilitu a flexibilitu, ne aby maximalizoval po\u010det vychyst\u00e1v\u00e1n\u00ed. Na\u0161i z\u00e1kazn\u00edci mnoho na\u0161ich v\u00fdrobk\u016f neinstaluj\u00ed do nov\u00fdch syst\u00e9m\u016f, ale prod\u00e1vaj\u00ed je na trhu s n\u00e1hradn\u00edmi d\u00edly, tj. prod\u00e1vaj\u00ed je jako n\u00e1hradn\u00ed d\u00edly provozovatel\u016fm syst\u00e9m\u016f. K tomu je zapot\u0159eb\u00ed individu\u00e1ln\u00ed balen\u00ed. Abychom mohli pracovat je\u0161t\u011b efektivn\u011bji, brzy vybav\u00edme n\u00e1\u0161 balic\u00ed stroj automatick\u00fdm pod\u00e1vac\u00edm syst\u00e9mem. <\/p>\n\n

Jak je to s kitov\u00e1n\u00edm, tj. sestavov\u00e1n\u00edm sad d\u00edl\u016f?<\/strong><\/p>\n\n

D\u011bl\u00e1me to ji\u017e velmi dlouho a chceme to nab\u00edzet v\u00edce. Z\u00e1kladem je tak\u00e9 flexibilita na\u0161eho skladu. Kitting vn\u00edm\u00e1me jako skv\u011blou p\u0159\u00edle\u017eitost, jak se odli\u0161it od konkurence a r\u016fst. Mezi takov\u00e9 slu\u017eby s p\u0159idanou hodnotou pat\u0159\u00ed tak\u00e9 zna\u010den\u00ed v\u00fdrobk\u016f na m\u00edru. <\/p>\n\n

Siln\u00e9 str\u00e1nky spole\u010dnosti FST v oblasti zpracovatelsk\u00e9ho pr\u016fmyslu tradi\u010dn\u011b spo\u010d\u00edvaj\u00ed v potravin\u00e1\u0159sk\u00e9ma n\u00e1pojov\u00e9m pr\u016fmyslu. Nyn\u00ed se do pop\u0159ed\u00ed z\u00e1jmu dost\u00e1v\u00e1 tak\u00e9 farmaceutick\u00fd pr\u016fmysl. <\/strong><\/p>\n\n

P\u0159esn\u011b tak. V p\u0159\u00ed\u0161t\u00edch letech chceme v tomto segmentu dos\u00e1hnout dvoucifern\u00e9ho r\u016fstu. V\u00fdchoz\u00ed \u00farove\u0148 je ni\u017e\u0161\u00ed ne\u017e u potravin a n\u00e1poj\u016f, co\u017e \u010din\u00ed n\u00e1\u0161 ambici\u00f3zn\u00ed pl\u00e1n realistick\u00fdm. <\/p>\n\n

Nakonec ot\u00e1zka t\u00fdkaj\u00edc\u00ed se „chemie“. Jak hodnot\u00edte zdej\u0161\u00ed vyhl\u00eddky do budoucna? <\/strong><\/p>\n\n

Tato ot\u00e1zka n\u00e1s vrac\u00ed na za\u010d\u00e1tek na\u0161eho rozhovoru, k ot\u00e1zce krize. Glob\u00e1ln\u00ed oteplov\u00e1n\u00ed a v\u00e1lka na Ukrajin\u011b n\u00e1m ukazuj\u00ed, jak problematick\u00e9 jsou ropa a zemn\u00ed plyn: nejen pro krizov\u00e9 a udr\u017eiteln\u00e9 dod\u00e1vky energie, ale tak\u00e9 pro chemick\u00fd pr\u016fmysl. Ten z\u00edsk\u00e1v\u00e1 suroviny z fosiln\u00edch paliv, zejm\u00e9na pro v\u00fdrobu plast\u016f. V sou\u010dasn\u00e9 dob\u011b zkoum\u00e1me, zda se chemick\u00fd pr\u016fmysl vyd\u00e1 na pozad\u00ed t\u00e9to situace zcela nov\u00fdmi cestami a do jak\u00e9 m\u00edry by vod\u00edk mohl zp\u016fsobit revoluci v cel\u00e9m odv\u011btv\u00ed – a jak\u00e9 mo\u017enosti se n\u00e1m t\u00edm otev\u00edraj\u00ed v oblasti t\u011bsnic\u00ed techniky. <\/p>\n

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\r\n \r\n <\/i>\r\n <\/a>\r\n <\/span>\r\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"

V oblasti zpracovatelsk\u00e9ho pr\u016fmyslu p\u016fsob\u00ed spole\u010dnost Freudenberg Sealing Technologies (FST) ve t\u0159ech segmentech – potravin\u00e1\u0159sk\u00e9m a n\u00e1pojov\u00e9m (F&B), farmaceutick\u00e9m a chemick\u00e9m – s \u00fasp\u011bchem a potenci\u00e1lem dal\u0161\u00edho r\u016fstu, jak vysv\u011btluje…<\/p>\n","protected":false},"author":3,"featured_media":20446,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[915,1301,1335],"tags":[1512],"powerkit_post_featured":[],"class_list":["post-20442","post","type-post","status-publish","format-standard","has-post-thumbnail","category-globalni","category-rozhovor","category-technologie-a-inovace","tag-vydani-03_2022-cz"],"_links":{"self":[{"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/posts\/20442","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/comments?post=20442"}],"version-history":[{"count":1,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/posts\/20442\/revisions"}],"predecessor-version":[{"id":20447,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/posts\/20442\/revisions\/20447"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/media\/20446"}],"wp:attachment":[{"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/media?parent=20442"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/categories?post=20442"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/tags?post=20442"},{"taxonomy":"powerkit_post_featured","embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/powerkit_post_featured?post=20442"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}