{"id":20311,"date":"2022-06-02T23:10:26","date_gmt":"2022-06-02T21:10:26","guid":{"rendered":"https:\/\/sw.fst.com\/magazine\/2025\/07\/jako-siamska-dvojcata\/"},"modified":"2025-07-30T17:51:40","modified_gmt":"2025-07-30T15:51:40","slug":"jako-siamska-dvojcata","status":"publish","type":"post","link":"https:\/\/sw.fst.com\/magazine\/cs\/2022\/06\/jako-siamska-dvojcata\/","title":{"rendered":"Jako siamsk\u00e1 dvoj\u010data"},"content":{"rendered":"\n

Guido Br\u00fcggemann jako gener\u00e1ln\u00ed \u0159editel servisn\u00edho st\u0159ediska v Curychu formoval aktivity spole\u010dnosti Freudenberg Sealing Technologies (FST) ve \u0160v\u00fdcarsku jako nikdo jin\u00fd. Dne 30. z\u00e1\u0159\u00ed p\u0159ed\u00e1v\u00e1 \u0161tafetu sv\u00e9mu n\u00e1stupci Stevu Barrotovi a \u0159\u00edk\u00e1: „Steve je p\u0159esn\u011b ten spr\u00e1vn\u00fd \u010dlov\u011bk, nikdo by to nedok\u00e1zal l\u00e9pe. Kdyby to byla moje spole\u010dnost, p\u0159edal bych mu veden\u00ed s velmi dobr\u00fdm pocitem.“ <\/p>\n\n

Tato d\u016fv\u011bra je zalo\u017eena na spolupr\u00e1ci, kter\u00e1 za\u010dala p\u0159ed v\u00edce ne\u017e dvaceti lety. „Prvn\u00edch n\u011bkolik let jsme cestovali po \u0160v\u00fdcarsku za z\u00e1kazn\u00edky a dodavateli jako siamsk\u00e1 dvoj\u010data. \u0158\u00edd\u00edme se stejnou obchodn\u00ed filozofi\u00ed a m\u00e1me stejn\u00fd zp\u016fsob pr\u00e1ce: \u017d\u00e1dn\u00e9 bla bla bla, prost\u011b to ud\u011blejte! A\u0165 u\u017e jde o \u0161pinav\u00e9 ruce nebo skvrny od oleje na ko\u0161ili, pro n\u00e1s oba je to sou\u010d\u00e1st pr\u00e1ce prodejce. Z\u00e1kazn\u00edci n\u00e1m to vracej\u00ed v podob\u011b objedn\u00e1vek. A\u0165 u\u017e jde o mana\u017eera nebo mont\u00e9ra u stroje: ke v\u0161em se chov\u00e1me jako k sob\u011b rovn\u00fdm,“ \u0159\u00edk\u00e1 Br\u00fcggemann. <\/p>\n\n

\"\"
Steve Barrot (vlevo) p\u0159eb\u00edr\u00e1 \u0161tafetu od Guida Br\u00fcggemanna.<\/figcaption><\/figure>\n\n

Barrot zd\u016fraz\u0148uje: „Chci b\u00fdt p\u0159\u00edtomn\u00fd a viditeln\u00fd pro z\u00e1kazn\u00edka. Tady hraje hudba. Stejn\u011b tak je pro m\u011b d\u016fle\u017eit\u00e9 m\u00edt p\u0159\u00edmou linku do vedouc\u00edch center. Proto\u017ee lead centra vyv\u00edjej\u00ed a vyr\u00e1b\u011bj\u00ed \u0159e\u0161en\u00ed pro na\u0161e z\u00e1kazn\u00edky.“ Sm\u011br, kter\u00fdm se servisn\u00ed st\u0159edisko vydalo na „\u0161v\u00fdcarskou cestu“, chce Barrot udr\u017eet i do budoucna. „M\u00e1me agiln\u00ed p\u0159\u00edstup. Ka\u017ed\u00fd z n\u00e1s je mal\u00fd podnikatel. Guido to zavedl. To, \u010deho dos\u00e1hl, je fantastick\u00e9. Cesta je pro m\u011b vydl\u00e1\u017ed\u011bn\u00e1.“ Barrot z\u00edskal mana\u017eersk\u00e9 zku\u0161enosti v letech 2010 a\u017e 2016 u sv\u011btov\u00e9ho v\u00fdrobce mechanick\u00fdch t\u011bsn\u011bn\u00ed ve \u0160v\u00fdcarsku. Br\u00fcggemann ho pak mohl nasm\u011brovat zp\u011bt do servisn\u00edho centra v Curychu – nejprve na druhou linku a v budoucnu na prvn\u00ed. <\/p>\n\n

20kr\u00e1t vy\u0161\u0161\u00ed obrat<\/h2>\n\n

P\u016fsoben\u00ed Guida Br\u00fcggemanna ve spole\u010dnosti Freudenberg v Curychu za\u010dalo na konci 80. let. Od sam\u00e9ho po\u010d\u00e1tku formoval \u010dinnost servisn\u00edho st\u0159ediska, nejprve v ter\u00e9nn\u00edm servisu pro francouzsky mluv\u00edc\u00ed \u0160v\u00fdcarsko a od po\u010d\u00e1tku tis\u00edcilet\u00ed jako gener\u00e1ln\u00ed \u0159editel pro celou \u0160v\u00fdcarskou konfederaci. Kdy\u017e srovn\u00e1v\u00e1 strategii a obchodn\u00ed \u010d\u00edsla z roku 1989 s t\u011bmi dne\u0161n\u00edmi, hovo\u0159\u00ed o trval\u00e9 transformaci a vytrvalosti. Obrat je nyn\u00ed dvacetkr\u00e1t vy\u0161\u0161\u00ed ne\u017e tehdy, zat\u00edmco po\u010det zam\u011bstnanc\u016f se ani nezdvojn\u00e1sobil. N\u00e1klady v pom\u011bru k obratu masivn\u011b klesly, „a samoz\u0159ejm\u011b i v\u00fdsledek mus\u00ed b\u00fdt spr\u00e1vn\u00fd“, \u0159\u00edk\u00e1. Z 90 procent katalogov\u00fdch obchod\u016f se standardn\u00edm zbo\u017e\u00edm se stalo 90 procent zak\u00e1zek na p\u0159\u00e1n\u00ed z\u00e1kazn\u00edka. Strategicky se Br\u00fcggemann zam\u011b\u0159il na kl\u00ed\u010dov\u00e9 z\u00e1kazn\u00edky s vysok\u00fdmi p\u0159\u00edjmy. „Pro ty velk\u00e9 d\u011bl\u00e1me i drobnosti,“ vysv\u011btluje p\u0159\u00edstup, kdy t\u011bmto z\u00e1kazn\u00edk\u016fm nab\u00edz\u00edme kompletn\u00ed sortiment. <\/p>\n\n

To se t\u00fdk\u00e1 i zbo\u017e\u00ed zakoupen\u00e9ho extern\u011b. „To posiluje na\u0161i pozici p\u0159i obt\u00ed\u017en\u00fdch jedn\u00e1n\u00edch,“ \u0159\u00edk\u00e1 Br\u00fcggemann. Pr\u016fkopnick\u00fdm po\u010dinem dne\u0161n\u00edho servisn\u00edho centra v Curychu bylo dopln\u011bn\u00ed portfolia v\u00fdrobk\u016f FST n\u00e1kupem zbo\u017e\u00ed mimo skupinu Freudenberg. Br\u00fcggemann byl jedn\u00edm z prvn\u00edch Freudenberger\u016f, kte\u0159\u00ed za t\u00edmto \u00fa\u010delem vybudovali s\u00ed\u0165, nap\u0159\u00edklad v It\u00e1lii. „Tento z\u00e1kaznick\u00fd servis je tak\u00e9 sou\u010d\u00e1st\u00ed trval\u00e9 loajality z\u00e1kazn\u00edk\u016f.“ <\/p>\n\n

„Spole\u010dnost je mi bl\u00edzk\u00e1“<\/h2>\n\n

Pro spole\u010dnost Br\u00fcggemann jsou faktory \u00fasp\u011bchu servisn\u00edho centra \u0161pi\u010dkov\u00fd servis, flexibilita a rychlost – jako sou\u010d\u00e1sti aktivn\u00ed orientace na z\u00e1kazn\u00edka. „N\u00e1\u0161 sklad je srdcem na\u0161eho \u00fasp\u011bchu,“ kategorizuje. Zaji\u0161\u0165uje rychlou dostupnost ve v\u0161ech segmentech trhu. Skladov\u00e9 slu\u017eby zahrnuj\u00ed balen\u00ed – nov\u011b: tak\u00e9 v \u010dist\u00e9m prostoru – nebo mont\u00e1\u017e sad d\u00edl\u016f. Nap\u0159\u00edklad reklamace mohou b\u00fdt okam\u017eit\u011b analyzov\u00e1ny ve vlastn\u00ed laborato\u0159i spole\u010dnosti. „D\u00edky tomu m\u016f\u017eeme z\u00e1kazn\u00edkovi poskytnout informace velmi rychle,“ vysv\u011btluje. Z\u00e1rukou \u00fasp\u011bchu je pro Br\u00fcggemanna tak\u00e9 spojen\u00ed odborn\u00fdch znalost\u00ed v r\u00e1mci iniciativy „Lube & Seal“ s kolegy ze spole\u010dnosti Kl\u00fcber Lubrication, kte\u0159\u00ed s\u00eddl\u00ed na stejn\u00e9m pat\u0159e. „Rozhoduj\u00edc\u00edm faktorem je st\u00e1le technologie. Ta mus\u00ed z\u00e1kazn\u00edka p\u0159esv\u011bd\u010dit,“ \u0159\u00edk\u00e1. V Curychu je to kombinace kompetentn\u00edho in\u017een\u00fdrstv\u00ed a orientace na slu\u017eby, kter\u00e1 je rozhoduj\u00edc\u00ed. <\/p>\n\n

Technologie je tak\u00e9 jedn\u00edm z hlavn\u00edch d\u016fvod\u016f, pro\u010d Br\u00fcggemann z\u016fst\u00e1v\u00e1 spole\u010dnosti Freudenberg v\u011brn\u00fd ji\u017e v\u00edce ne\u017e t\u0159i desetilet\u00ed. „Spole\u010dnost Freudenberg m\u00e1 skute\u010dn\u011b mimo\u0159\u00e1dn\u011b skv\u011bl\u00e9 produkty a technologie. Lid\u00e9 ve vedouc\u00edch centrech a v\u00fdrobn\u00edch z\u00e1vodech, v\u00fdvoj\u00e1\u0159i, odborn\u00edci na materi\u00e1ly a technologie – \u017eije zde skute\u010dn\u00fd duch Freudenbergu.“ Pr\u00e1v\u011b to ho t\u011b\u0161\u00ed i dnes. „M\u00e9 srdce st\u00e1le bije pro firmu. Vkl\u00e1d\u00e1m do n\u00ed hodn\u011b srdce a du\u0161e. Kdy\u017e pozd\u011b ve\u010der zav\u00edr\u00e1m notebook, chci m\u00edt dobr\u00fd pocit, \u017ee jsem pro firmu v dne\u0161n\u00ed dob\u011b v eurech n\u011bco hmatateln\u00e9ho dok\u00e1zal.“ <\/p>\n\n

Proto po sv\u00e9m odchodu do d\u016fchodu nezmiz\u00ed ze sc\u00e9ny Freudenbergu ze dne na den a bude i nad\u00e1le p\u0159isp\u00edvat sv\u00fdmi zku\u0161enostmi, odborn\u00fdmi znalostmi a nespoutan\u00fdm el\u00e1nem. Mo\u017en\u00e1 mu zbude je\u0161t\u011b trochu v\u00edce \u010dasu, kter\u00fd bude moci v\u011bnovat sv\u00e9 \u017eivotn\u00ed partnerce, h\u0159e na kytaru – „od Boba Dylana po Rolling Stones“ – nebo projektu rekonstrukce sv\u00e9ho domu. <\/p>\n

\r\n
\r\n \r\n <\/i>\r\n <\/a>\r\n <\/span>\r\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"

Guido Br\u00fcggemann jako gener\u00e1ln\u00ed \u0159editel servisn\u00edho st\u0159ediska v Curychu formoval aktivity spole\u010dnosti Freudenberg Sealing Technologies (FST) ve \u0160v\u00fdcarsku jako nikdo jin\u00fd. Dne 30. z\u00e1\u0159\u00ed p\u0159ed\u00e1v\u00e1 \u0161tafetu sv\u00e9mu n\u00e1stupci Stevu Barrotovi…<\/p>\n","protected":false},"author":3,"featured_media":20315,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1195,1296],"tags":[1512],"powerkit_post_featured":[],"class_list":["post-20311","post","type-post","status-publish","format-standard","has-post-thumbnail","category-curych","category-zakaznicke-vrstvy","tag-vydani-03_2022-cz"],"_links":{"self":[{"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/posts\/20311","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/comments?post=20311"}],"version-history":[{"count":1,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/posts\/20311\/revisions"}],"predecessor-version":[{"id":20318,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/posts\/20311\/revisions\/20318"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/media\/20315"}],"wp:attachment":[{"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/media?parent=20311"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/categories?post=20311"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/tags?post=20311"},{"taxonomy":"powerkit_post_featured","embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/powerkit_post_featured?post=20311"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}