{"id":19917,"date":"2021-12-06T19:20:07","date_gmt":"2021-12-06T18:20:07","guid":{"rendered":"https:\/\/sw.fst.com\/magazine\/2025\/07\/rozsireni-sluzeb\/"},"modified":"2025-07-30T17:50:30","modified_gmt":"2025-07-30T15:50:30","slug":"rozsireni-sluzeb","status":"publish","type":"post","link":"https:\/\/sw.fst.com\/magazine\/cs\/2021\/12\/rozsireni-sluzeb\/","title":{"rendered":"Roz\u0161\u00ed\u0159en\u00ed slu\u017eeb"},"content":{"rendered":"\n

Spole\u010dnost Corteco KG zah\u00e1jila \u010dinnost v roce 1996. Za 25 let se tato obchodn\u00ed spole\u010dnost velmi dob\u0159e rozvinula v oblasti nez\u00e1visl\u00e9ho trhu s n\u00e1hradn\u00edmi d\u00edly (IAM) – a nastavila strategick\u00fd sm\u011br pro dal\u0161\u00ed \u00fasp\u011bch. V rozhovoru pro \u010dasopis „Sealing World“ se t\u0159i mana\u017ee\u0159i ohl\u00ed\u017eej\u00ed za minulost\u00ed spole\u010dnosti Corteco a nahl\u00ed\u017eej\u00ed do budoucnosti: Jason Meier, senior viceprezident, J\u00fcrgen Friedl, viceprezident spole\u010dnosti Corteco Europe, a Thomas Mettke, jednatel spole\u010dnosti Corteco Hirschberg GmbH. <\/p>\n\n\n\n

\"V
T\u0159i mana\u017ee\u0159i se v rozhovoru pro \u010dasopis „Sealing World“ ohl\u00ed\u017eej\u00ed za 25 lety spole\u010dnosti Corteco. <\/figcaption><\/figure>\n\n

Spole\u010dnost Corteco dod\u00e1v\u00e1 velkoobchodn\u00edk\u016fm na nez\u00e1visl\u00e9m trhu s n\u00e1hradn\u00edmi d\u00edly pro automobilov\u00fd pr\u016fmysl mimo jin\u00e9 t\u011bsnic\u00ed a vibra\u010dn\u00ed technologie a filtra\u010dn\u00ed \u0159e\u0161en\u00ed. Poch\u00e1zej\u00ed v\u0161echny d\u00edly z produkce spole\u010dnosti Freudenberg? <\/strong><\/p>\n\n

Mettke<\/strong>: Na\u0161\u00edm c\u00edlem je pokr\u00fdt na\u0161imi produkty v\u00edce ne\u017e 75 % v\u0161ech pou\u017e\u00edvan\u00fdch vozidel. K dosa\u017een\u00ed tohoto c\u00edle vyu\u017e\u00edv\u00e1me s\u00edlu na\u0161ich obchodn\u00edch skupin Freudenberg i extern\u00edch strategick\u00fdch partner\u016f v dodavatelsk\u00e9m \u0159et\u011bzci. <\/p>\n\n

Co bylo d\u016fvodem zalo\u017een\u00ed spole\u010dnosti Corteco v roce 1996?<\/strong><\/p>\n\n

Friedl<\/strong>: Spole\u010dnost Freudenberg se d\u0159\u00edve zam\u011b\u0159ovala t\u00e9m\u011b\u0159 v\u00fdhradn\u011b na origin\u00e1ln\u00ed vybaven\u00ed a po\u017eadavky v\u00fdrobc\u016f origin\u00e1ln\u00edho vybaven\u00ed (OEM) na n\u00e1hradn\u00ed d\u00edly. Toto zam\u011b\u0159en\u00ed znamenalo, \u017ee spole\u010dnost Freudenberg opom\u00edjela atraktivn\u00ed \u010d\u00e1st \u017eivotn\u00edho cyklu vozidel a jejich oprav: nez\u00e1visl\u00fd trh s n\u00e1hradn\u00edmi d\u00edly. Jakmile toti\u017e vozidlo vstoup\u00ed do druh\u00e9 nebo t\u0159et\u00ed f\u00e1ze sv\u00e9ho „\u017eivota“, tj. kdy\u017e je p\u011bt, osm let nebo dokonce star\u0161\u00ed, obracej\u00ed se majitel\u00e9 na nez\u00e1visl\u00e9 servisy. Vytvo\u0159en\u00edm spole\u010dnosti Corteco jako specializovan\u00e9 zna\u010dky IAM pro r\u016fznorod\u00e9 aplikace, kter\u00e9 trh vy\u017eaduje, z\u00edskala spole\u010dnost Freudenberg v\u00fdhodu, \u017ee slou\u017e\u00ed cel\u00e9mu \u017eivotn\u00edmu cyklu opravy vozidla. <\/p>\n\n

Mettke<\/strong>: \u0160iroce diverzifikovan\u00e1 obchodn\u00ed \u010dinnost IAM s mnoha stovkami z\u00e1kazn\u00edk\u016f vy\u017eaduje zcela jin\u00e9 logistick\u00e9 struktury a pl\u00e1novac\u00ed procesy, ne\u017e jak\u00e9 m\u011bla spole\u010dnost Freudenberg p\u0159ed zalo\u017een\u00edm spole\u010dnosti Corteco.<\/p>\n\n

Friedl<\/strong>: Na nez\u00e1visl\u00e9m trhu s n\u00e1hradn\u00edmi d\u00edly p\u0159eva\u017euje dostupnost nad cenou. To znamen\u00e1, \u017ee pot\u0159ebujeme komplexn\u00ed sortiment a spr\u00e1vn\u00e9 logistick\u00e9 slu\u017eby, abychom mohli dod\u00e1vat d\u00edly ve velk\u00e9m i mal\u00e9m mno\u017estv\u00ed p\u0159esn\u011b na \u010das. A to mus\u00edme d\u011blat ad hoc, co\u017e znamen\u00e1, \u017ee nem\u00e1me \u017e\u00e1dn\u00fd \u010das na p\u0159\u00edpravu. Zn\u00e1me sazby oprav pro jednotliv\u00e9 typy vozidel a jejich pou\u017eit\u00ed, ale nev\u00edme, kdy je t\u0159eba vozidlo opravit. Proto pot\u0159ebujeme organizaci, kter\u00e1 je na to speci\u00e1ln\u011b zam\u011b\u0159en\u00e1, se \u0161irok\u00fdm, rychle dostupn\u00fdm sortimentem a vysokou m\u00edrou flexibility. <\/p>\n\n

Jak\u00e9 jsou faktory \u00fasp\u011bchu v IAM?<\/strong><\/p>\n\n

Mettke<\/strong>: Obchod s n\u00e1hradn\u00edmi d\u00edly je zalo\u017een na d\u016fv\u011b\u0159e a osobn\u00ed podpo\u0159e. To vy\u017eaduje bl\u00edzkost k z\u00e1kazn\u00edkovi a kompetentn\u00ed prodejn\u00ed s\u00edlu. St\u0159edn\u011b velc\u00ed z\u00e1kazn\u00edci oce\u0148uj\u00ed, \u017ee mohou \u010das od \u010dasu vid\u011bt gener\u00e1ln\u00edho \u0159editele. Krom\u011b t\u011bchto faktor\u016f bodujeme \u0161irok\u00fdm sortimentem a vysokou kvalitou, ale tak\u00e9 rychlost\u00ed a flexibilitou. P\u0159\u00edkladem jsou na\u0161e expresn\u00ed dod\u00e1vky p\u0159es noc, kter\u00e9 umo\u017e\u0148uj\u00ed d\u00edln\u011b prov\u00e9st nal\u00e9havou opravu hned druh\u00fd den r\u00e1no. <\/p>\n\n

Jakou roli v tom hraj\u00ed digit\u00e1ln\u00ed slu\u017eby?<\/strong><\/p>\n\n

Friedl<\/strong>: Velmi velk\u00fd. Corteco m\u00e1 ji\u017e nyn\u00ed velmi dobrou pozici, pokud jde o digitalizaci. M\u00e1me k dispozici r\u016fzn\u00e9 digit\u00e1ln\u00ed n\u00e1stroje, kter\u00e9 n\u00e1m poskytuj\u00ed dal\u0161\u00ed pomoc p\u0159i rozhodov\u00e1n\u00ed, zejm\u00e9na p\u0159i dopl\u0148ov\u00e1n\u00ed zbo\u017e\u00ed a \u0159\u00edzen\u00ed kategori\u00ed – abychom mohli ur\u010dit, kter\u00e9 komponenty obecn\u011b za\u0159ad\u00edme do na\u0161eho programu a kter\u00e9 um\u00edst\u00edme na sklad. <\/p>\n\n

M\u016f\u017eete n\u00e1m pros\u00edm uv\u00e9st n\u011bjak\u00e9 p\u0159\u00edklady?<\/strong><\/p>\n\n

Friedl<\/strong>: Digit\u00e1ln\u00ed n\u00e1stroje, jako je software AddOne, pou\u017e\u00edv\u00e1me pro spr\u00e1vu z\u00e1sob a jejich dopl\u0148ov\u00e1n\u00ed ji\u017e \u0159adu let. V oblasti z\u00e1kaznick\u00e9ho servisu pou\u017e\u00edv\u00e1me rozhran\u00ed TecOrder. To n\u00e1m umo\u017e\u0148uje zpracov\u00e1vat objedn\u00e1vky kompletn\u011b digit\u00e1ln\u011b „end to end“: od objedn\u00e1vky a\u017e po fakturu, v\u010detn\u011b v\u0161ech p\u0159\u00edslu\u0161n\u00fdch p\u0159epravn\u00edch a celn\u00edch dokument\u016f, a to i pro export. V r\u00e1mci prob\u00edhaj\u00edc\u00edho projektu „Wishdate“ tak\u00e9 p\u0159esouv\u00e1me z\u00e1kazn\u00edkem po\u017eadovan\u00e9 datum dod\u00e1n\u00ed do centra na\u0161eho ERP syst\u00e9mu pro tok materi\u00e1lu, pl\u00e1nov\u00e1n\u00ed a potvrzov\u00e1n\u00ed objedn\u00e1vek. Pracujeme tak\u00e9 na zaveden\u00ed softwaru Price Fx, kter\u00fd n\u00e1m umo\u017en\u00ed naj\u00edt optim\u00e1ln\u00ed cenu pro na\u0161ich t\u00e9m\u011b\u0159 70 000 v\u00fdrobk\u016f po cel\u00e9m sv\u011bt\u011b ve v\u0161ech regionech. <\/p>\n\n

Vyu\u017e\u00edv\u00e1me tak\u00e9 extern\u00edho poskytovatele slu\u017eeb, kter\u00fd kontroluje m\u00edru proklik\u016f v n\u00e1kupn\u00edch ko\u0161\u00edc\u00edch na\u0161ich z\u00e1kazn\u00edk\u016f v internetov\u00fdch obchodech. Pokud zde z\u00e1kazn\u00edci vyhled\u00e1vaj\u00ed konkuren\u010dn\u00ed produkty, ukazuje to na mo\u017en\u00e9 mezery v na\u0161em portfoliu, cenov\u00fd nesoulad na trhu nebo nedostate\u010dn\u00e9 pov\u011bdom\u00ed o zna\u010dce. Ve v\u0161ech t\u011bchto p\u0159\u00edpadech m\u00e1me nyn\u00ed k dispozici \u00fadaje, kter\u00e9 n\u00e1s v na\u0161ich opat\u0159en\u00edch podporuj\u00ed. <\/p>\n\n

Vytvo\u0159ili jsme tak\u00e9 vlastn\u00ed t\u00fdm, kter\u00fd nejen analyzuje data, ale tak\u00e9 s\u00e1m vytv\u00e1\u0159\u00ed katalogov\u00e1 data. V\u00fdsledkem je, \u017ee mechanici v nez\u00e1visl\u00fdch d\u00edln\u00e1ch mohou spolehliv\u011b naj\u00edt a objednat spr\u00e1vn\u00e9 \u010d\u00edslo d\u00edlu od spole\u010dnosti Corteco pro konkr\u00e9tn\u00ed individu\u00e1ln\u00ed p\u0159\u00edpad. <\/p>\n\n

Divize Corteco se nyn\u00ed skl\u00e1d\u00e1 ze dvou zna\u010dek: Corteco a TransTec. \u010c\u00edm se tyto dv\u011b zna\u010dky li\u0161\u00ed? <\/strong><\/p>\n\n

Meier<\/strong>: Slou\u010den\u00ed spole\u010dnost\u00ed TransTec a Corteco pod hlavi\u010dku glob\u00e1ln\u00ed organizace Corteco v roce 2013 p\u0159edstavuje miln\u00edk v na\u0161em obchodn\u00edm rozvoji. TransTec p\u016fsob\u00ed tak\u00e9 na trhu s n\u00e1hradn\u00edmi d\u00edly a sleduje stejnou filozofii kvality, ale slou\u017e\u00ed jin\u00e9 skupin\u011b z\u00e1kazn\u00edk\u016f: specialist\u016fm, profesion\u00e1ln\u00edm opravn\u00e1m a repas\u00e9r\u016fm kompletn\u00edch syst\u00e9m\u016f vozidel, jako jsou p\u0159evodovky a syst\u00e9my \u0159\u00edzen\u00ed, a tak\u00e9 prodejc\u016fm, kte\u0159\u00ed prod\u00e1vaj\u00ed d\u00edly specializovan\u00fdm servis\u016fm. Pro tyto aplikace vytv\u00e1\u0159\u00ed TransTec p\u0159estavbovou sadu, kter\u00e1 obsahuje v\u0161echny komponenty pot\u0159ebn\u00e9 pro opravu – t\u011bsn\u011bn\u00ed, kovov\u00e9 krou\u017eky, filtry nebo spojovac\u00ed materi\u00e1l. Spole\u010dnost Corteco naproti tomu dod\u00e1v\u00e1 do b\u011b\u017en\u00fdch servis\u016f prost\u0159ednictv\u00edm distributor\u016f, kte\u0159\u00ed prod\u00e1vaj\u00ed d\u00edly od v\u00fdfukov\u00fdch syst\u00e9m\u016f a\u017e po zapalovac\u00ed sv\u00ed\u010dky. <\/p>\n\n

Zna\u010dka Corteco je tedy l\u00eddrem p\u0159edev\u0161\u00edm v Evrop\u011b, zat\u00edmco TransTec je l\u00eddrem v Severn\u00ed Americe?<\/strong><\/p>\n\n

Meier<\/strong>: P\u0159esn\u011b tak a z toho vych\u00e1z\u00ed jedna z na\u0161ich nejd\u016fle\u017eit\u011bj\u0161\u00edch strategick\u00fdch iniciativ: Chceme, aby na\u0161e dva obchodn\u00ed modely byly na druh\u00e9m kontinentu je\u0161t\u011b \u00fasp\u011b\u0161n\u011bj\u0161\u00ed. Vyhl\u00eddky spole\u010dnosti TransTec v Evrop\u011b jsou p\u0159\u00edzniv\u00e9, proto\u017ee zde mimo jin\u00e9 prudce roste pod\u00edl vozidel vybaven\u00fdch automatick\u00fdmi p\u0159evodovkami. Naopak \u0161ance p\u0159en\u00e9st \u00fasp\u011b\u0161n\u00fd evropsk\u00fd model Corteco na americk\u00fd kontinent jsou dobr\u00e9, proto\u017ee populace vozidel je zna\u010dn\u011b rozt\u0159\u00ed\u0161t\u011bn\u00e1 s mnoha sv\u011btov\u00fdmi zna\u010dkami OEM. <\/p>\n\n

Jak se p\u0159izp\u016fsobujete trendu elektromobility?<\/strong><\/p>\n\n

Friedl<\/strong>: P\u0159edev\u0161\u00edm: v Evrop\u011b realizujeme t\u0159i \u010dtvrtiny na\u0161ich obchod\u016f s vozidly star\u00fdmi do 15 let. Elektronick\u00e1 auta, kter\u00e1 jsou dnes registrov\u00e1na, pravd\u011bpodobn\u011b neovlivn\u00ed spole\u010dnost Corteco d\u0159\u00edve ne\u017e za osm let. Stejnou dobu p\u0159\u00edpravy m\u00e1me i v oblasti OEM. Nicm\u00e9n\u011b na zm\u011bnu technologie pohonu se samoz\u0159ejm\u011b ji\u017e n\u011bjakou dobu aktivn\u011b p\u0159ipravujeme. Jednou z jej\u00edch sou\u010d\u00e1st\u00ed je roz\u0161\u00ed\u0159en\u00ed na\u0161eho sortimentu v oblasti podvozk\u016f a \u0159\u00edzen\u00ed. Zde \u00fazce spolupracujeme s na\u0161imi strategick\u00fdmi partnery v dodavatelsk\u00e9m \u0159et\u011bzci. <\/p>\n\n

Mettke<\/strong>: Je\u0161t\u011b jedna pozn\u00e1mka k \u010dasov\u00e9mu horizontu na\u0161eho podnik\u00e1n\u00ed: st\u00e1le m\u00e1me na sklad\u011b n\u00e1hradn\u00ed d\u00edly pro Volkswagen Golf 1 ze 70. let. Jin\u00fdmi slovy, pravd\u011bpodobn\u011b budeme m\u00edt prodejn\u00ed z\u00e1kladnu v oblasti spalovac\u00edch motor\u016f i v p\u0159\u00ed\u0161t\u00edch desetilet\u00edch. A je\u0161t\u011b jedna pozn\u00e1mka k t\u00e9matu elektromobility: baterie a palivov\u00e9 \u010dl\u00e1nky se budou repasovat i v budoucnu. Tato repasov\u00e1n\u00ed n\u00e1m v budoucnu tak\u00e9 otev\u0159e nov\u00e9 p\u0159\u00edle\u017eitosti. <\/p>\n\n

Do jak\u00e9 m\u00edry je sou\u010dasn\u00e1 obchodn\u00ed situace charakterizov\u00e1na pandemi\u00ed Covid-19?<\/strong><\/p>\n\n

Meier<\/strong>: Vzhledem k mnoha v\u00fdzv\u00e1m jsme si vedli dob\u0159e. Na\u0161e tr\u017eby a ziskovost jsou vy\u0161\u0161\u00ed ne\u017e v\u00fdsledky, kter\u00fdch jsme dosahovali p\u0159ed pandemi\u00ed. Po poklesu na ja\u0159e 2020 se trh i na\u0161e podnik\u00e1n\u00ed ve t\u0159et\u00edm \u010dtvrtlet\u00ed 2020 rychle zotavily. Museli jsme p\u0159ej\u00edt ze zkr\u00e1cen\u00fdch pracovn\u00edch \u00favazk\u016f na p\u0159es\u010dasy, v\u010detn\u011b sobotn\u00ed pr\u00e1ce a p\u0159es\u010das\u016f, a to ze dne na den. V\u00fdkyvy a \u0161pi\u010dky popt\u00e1vky v cel\u00e9m dodavatelsk\u00e9m \u0159et\u011bzci byly v pr\u016fb\u011bhu pandemie obrovsk\u00e9.Na\u0161e zna\u010dka je postavena na lidech, produktech a procesech. M\u00e1me velk\u00e9 \u0161t\u011bst\u00ed, \u017ee m\u00e1me skv\u011bl\u00e9 zam\u011bstnance, kte\u0159\u00ed tvo\u0159\u00ed p\u00e1te\u0159 na\u0161\u00ed organizace. R\u00e1d bych jim touto cestou v\u00fdslovn\u011b pod\u011bkoval za jejich nasazen\u00ed a flexibilitu! Nejv\u011bt\u0161\u00ed v\u00fdzvou je v sou\u010dasn\u00e9 dob\u011b zaji\u0161t\u011bn\u00ed dostupnosti v\u00fdrobk\u016f. V\u010dasn\u00e9 dod\u00e1vky a dostupnost v\u00fdrobk\u016f jsou pro mnoho z\u00e1kazn\u00edk\u016f rozhoduj\u00edc\u00edmi krit\u00e9rii p\u0159i v\u00fdb\u011bru dodavatele. Tyto aspekty jsou pro n\u011b \u010dasto d\u016fle\u017eit\u011bj\u0161\u00ed ne\u017e v\u011brnost zna\u010dce a ceny. <\/p>\n\n

\u0158e\u0161\u00edte p\u0159\u00e1n\u00ed z\u00e1kazn\u00edk\u016f. Zm\u011bnila se tak\u00e9 struktura z\u00e1kazn\u00edk\u016f? <\/strong><\/p>\n\n

Meier<\/strong>: Ano, nez\u00e1visl\u00fd trh s n\u00e1hradn\u00edmi d\u00edly se d\u0159\u00edve vyzna\u010doval st\u0159edn\u011b velk\u00fdmi spole\u010dnostmi, se kter\u00fdmi jsme mohli jednat na stejn\u00e9 \u00farovni. V posledn\u00edch letech jsme v\u0161ak byli sv\u011bdky \u010detn\u00fdch f\u00faz\u00ed a akvizic v r\u016fzn\u00fdch regionech, kter\u00e9 vedly ke konsolidaci trhu a ovlivnily tak celkovou konkuren\u010dn\u00ed situaci. Tento trend bude pravd\u011bpodobn\u011b pokra\u010dovat a pro dob\u0159e situovan\u00e9 poskytovatele, jako je spole\u010dnost Corteco, jist\u011b p\u0159edstavuje v\u00fdzvu, ale tak\u00e9 p\u0159\u00edle\u017eitost k z\u00edsk\u00e1n\u00ed pod\u00edlu na trhu. <\/p>\n

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\r\n \r\n <\/i>\r\n <\/a>\r\n <\/span>\r\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"

Spole\u010dnost Corteco KG zah\u00e1jila \u010dinnost v roce 1996. Za 25 let se tato obchodn\u00ed spole\u010dnost velmi dob\u0159e rozvinula v oblasti nez\u00e1visl\u00e9ho trhu s n\u00e1hradn\u00edmi d\u00edly (IAM) – a nastavila strategick\u00fd…<\/p>\n","protected":false},"author":3,"featured_media":13070,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[915,1340],"tags":[1518],"powerkit_post_featured":[],"class_list":["post-19917","post","type-post","status-publish","format-standard","has-post-thumbnail","category-globalni","category-strategie-cs","tag-vydani-01_2022-cz"],"_links":{"self":[{"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/posts\/19917","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/comments?post=19917"}],"version-history":[{"count":1,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/posts\/19917\/revisions"}],"predecessor-version":[{"id":19919,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/posts\/19917\/revisions\/19919"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/media\/13070"}],"wp:attachment":[{"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/media?parent=19917"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/categories?post=19917"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/tags?post=19917"},{"taxonomy":"powerkit_post_featured","embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/powerkit_post_featured?post=19917"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}