{"id":19204,"date":"2022-12-01T12:20:00","date_gmt":"2022-12-01T11:20:00","guid":{"rendered":"https:\/\/sw.fst.com\/magazine\/2025\/07\/rozmanitost-je-klicem-k-uspechu\/"},"modified":"2025-07-30T17:39:21","modified_gmt":"2025-07-30T15:39:21","slug":"rozmanitost-je-klicem-k-uspechu","status":"publish","type":"post","link":"https:\/\/sw.fst.com\/magazine\/cs\/2022\/12\/rozmanitost-je-klicem-k-uspechu\/","title":{"rendered":"Rozmanitost je kl\u00ed\u010dem k \u00fasp\u011bchu"},"content":{"rendered":"\n

Prodej automobil\u016f je p\u0159\u00edkladn\u00fd, pokud jde o rozmanitost a za\u010dlen\u011bn\u00ed. Prodejn\u00ed kan\u00e1l si p\u0159ed n\u011bkolika lety formuloval vizi a vytvo\u0159il soubor hodnot, kter\u00fd klade d\u016fraz na otev\u0159enost, rozmanitost a inkluzi. <\/p>\n\n

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„M\u011bla jsem odvahu uch\u00e1zet se o tuto pozici, i kdy\u017e jsem se p\u0159i studiu nevydala obvyklou – technicky zam\u011b\u0159enou – standardn\u00ed cestou a i kdy\u017e nespl\u0148uji v\u0161echna klasick\u00e1 krit\u00e9ria pracovn\u00edho profilu.“ Takto popisuje sv\u016fj p\u0159\u00edstup Lea Backov\u00e1, mana\u017eerka strategick\u00fdch projekt\u016f\/asistentka p\u0159edstavenstva, kter\u00fd by mohl povzbudit i dal\u0161\u00ed \u017eeny. Do 1. \u0159\u00edjna byla jednou z m\u00e1la \u017een, kter\u00e9 se ve spole\u010dnosti Automotive Sales staraly o kl\u00ed\u010dov\u00e9 z\u00e1kazn\u00edky jako Key Account Manager. <\/p>\n\n\n\n

D\u00edky sv\u00e9mu odhodl\u00e1n\u00ed se j\u00ed poda\u0159ilo otev\u0159\u00edt dve\u0159e v odd\u011blen\u00ed prodeje automobil\u016f. Prodejn\u00ed kan\u00e1l si p\u0159ed n\u011bkolika lety formuloval vizi a vytvo\u0159il soubor hodnot, kter\u00fd klade d\u016fraz na otev\u0159enost, rozmanitost a inkluzi. „Automotive Sales je \u00fa\u017easn\u00e9 m\u00edsto pro pr\u00e1ci, kde jsou lid\u00e9 a jejich n\u00e1pady na prvn\u00edm m\u00edst\u011b,“ zn\u00ed kr\u00e9do. C\u00edl: t\u00fdm, kter\u00fd spolupracuje v atmosf\u00e9\u0159e, v n\u00ed\u017e se zam\u011bstnanci c\u00edt\u00ed dob\u0159e, jsou p\u0159ij\u00edm\u00e1ni, ch\u00e1p\u00e1ni a oce\u0148ov\u00e1ni. Bez ohledu na to, jac\u00ed jsou a jak vypadaj\u00ed – mlad\u00ed nebo sta\u0159\u00ed, \u017eeny nebo mu\u017ei, Indov\u00e9 nebo Ameri\u010dan\u00e9… – nebo jak\u00fd \u017eivotn\u00ed model vyzn\u00e1vaj\u00ed. <\/p>\n<\/div><\/div>\n\n

Z tohoto z\u00e1kladn\u00edho pozn\u00e1n\u00ed vyplynulo mnoho iniciativ „Diverzita a inkluze“ zam\u011b\u0159en\u00fdch na genderovou diverzitu. Maj\u00ed dva c\u00edle: p\u0159il\u00e1kat do prodeje automobil\u016f r\u016fzn\u00e9 talenty a dlouhodob\u011b si je udr\u017eet. „Abychom byli \u00fasp\u011b\u0161n\u00ed, pot\u0159ebujeme v na\u0161ich \u0159ad\u00e1ch r\u016fzn\u00e9 zku\u0161enosti, perspektivy a \u00fahly pohledu. Pokud budou v\u0161ichni uva\u017eovat stejn\u011b, dojdeme v\u017edy ke stejn\u00fdm z\u00e1v\u011br\u016fm. Nakonec d\u011bl\u00e1me v\u017edy to sam\u00e9. V rychle se m\u011bn\u00edc\u00edm sv\u011bt\u011b to znamen\u00e1 st\u00e1t na m\u00edst\u011b, nebo dokonce j\u00edt zp\u011bt,“ vysv\u011btluje Back. <\/p>\n\n

Odr\u00e1\u017e\u00ed jazyk pou\u017e\u00edvan\u00fd v inzer\u00e1tech na pracovn\u00ed m\u00edsta kulturu prodeje automobil\u016f zalo\u017eenou na hodnot\u00e1ch? Nebo obsahuj\u00ed v\u00fdrazy, kter\u00e9 podle v\u011bdeck\u00fdch studi\u00ed odrazuj\u00ed \u017eeny od toho, aby se o pr\u00e1ci uch\u00e1zely? To je jedna z ot\u00e1zek, kterou se Automotive Sales zab\u00fdv\u00e1. Semin\u00e1\u0159 pro \u017eeny se stal prvotn\u00edm impulsem pro vznik „Tech Ladies“, s\u00edt\u011b \u017een s technick\u00fdm vzd\u011bl\u00e1n\u00edm nebo pracuj\u00edc\u00edch v technick\u00e9m prost\u0159ed\u00ed, kter\u00e1 se rychle roz\u0161\u00ed\u0159ila po cel\u00e9m FST. <\/p>\n\n

Vytv\u00e1\u0159en\u00ed pov\u011bdom\u00ed o lidech z jin\u00fdch kultur<\/h2>\n\n

Dal\u0161\u00edm p\u0159\u00edkladem, kter\u00fd podporuje koncepci „jednoho t\u00fdmu“ ve spole\u010dnosti Automotive Sales, je „\u0161kolen\u00ed o kultu\u0159e“. Jejich c\u00edlem je pochopit rozd\u00edln\u00e9 zp\u016fsoby my\u0161len\u00ed, p\u0159\u00edstupu a jedn\u00e1n\u00ed lid\u00ed z r\u016fzn\u00fdch oblast\u00ed sv\u011bta a kultur. „Prvn\u00edm krokem k za\u010dlen\u011bn\u00ed je vytvo\u0159it pov\u011bdom\u00ed o t\u011bchto rozd\u00edlech. To umo\u017e\u0148uje akceptovat r\u016fzn\u00e9 perspektivy,“ \u0159\u00edk\u00e1 Back. <\/p>\n\n

Je \u010dlenkou v\u00fdboru FST pro rozmanitost a za\u010dlen\u011bn\u00ed, kam p\u0159isp\u00edv\u00e1 sv\u00fdmi n\u00e1pady. T\u00e9mata projedn\u00e1van\u00e1 ve v\u00fdboru pak prom\u00edt\u00e1 zp\u011bt do sv\u00e9 pracovn\u00ed oblasti. „Diverzita a inkluze“ vy\u017eaduje veden\u00ed, a proto se t\u00fdk\u00e1 zejm\u00e9na na\u0161ich mana\u017eer\u016f. Ti mus\u00ed j\u00edt p\u0159\u00edkladem.“ <\/p>\n

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\r\n \r\n <\/i>\r\n <\/a>\r\n <\/span>\r\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"

Prodej automobil\u016f je p\u0159\u00edkladn\u00fd, pokud jde o rozmanitost a za\u010dlen\u011bn\u00ed. Prodejn\u00ed kan\u00e1l si p\u0159ed n\u011bkolika lety formuloval vizi a vytvo\u0159il soubor hodnot, kter\u00fd klade d\u016fraz na otev\u0159enost, rozmanitost a inkluzi.…<\/p>\n","protected":false},"author":3,"featured_media":19207,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1253,731],"tags":[1494],"powerkit_post_featured":[],"class_list":["post-19204","post","type-post","status-publish","format-standard","has-post-thumbnail","category-diverzita-a-zacleneni","category-weinheim-cs","tag-vydani-01_2023-d"],"_links":{"self":[{"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/posts\/19204","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/comments?post=19204"}],"version-history":[{"count":1,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/posts\/19204\/revisions"}],"predecessor-version":[{"id":19208,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/posts\/19204\/revisions\/19208"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/media\/19207"}],"wp:attachment":[{"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/media?parent=19204"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/categories?post=19204"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/tags?post=19204"},{"taxonomy":"powerkit_post_featured","embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/powerkit_post_featured?post=19204"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}