{"id":18870,"date":"2023-03-07T07:20:00","date_gmt":"2023-03-07T06:20:00","guid":{"rendered":"https:\/\/sw.fst.com\/magazine\/2025\/07\/sally-pomaha-pri-prodeji\/"},"modified":"2025-07-30T17:38:14","modified_gmt":"2025-07-30T15:38:14","slug":"sally-pomaha-pri-prodeji","status":"publish","type":"post","link":"https:\/\/sw.fst.com\/magazine\/cs\/2023\/03\/sally-pomaha-pri-prodeji\/","title":{"rendered":"Sally pom\u00e1h\u00e1 p\u0159i prodeji"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Po\u017eadavkem je &#8222;z\u00e1kaznick\u00e1 orientace&#8220;: v\u0161echny \u010dinnosti jsou zam\u011b\u0159eny na pot\u0159eby z\u00e1kazn\u00edka. Sales General Industry vyu\u017e\u00edv\u00e1 digit\u00e1ln\u00edho asistenta Sally a spol\u00e9h\u00e1 na um\u011blou inteligenci. <\/p>\n\n<div class=\"wp-block-group has-background cnvs-block-core-group-1678169411385\" style=\"background-color:#335765\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sw.fst.com\/magazine\/wp-content\/uploads\/2023\/03\/ikon-sally.png\" alt=\"\" class=\"wp-image-6314\" width=\"83\" height=\"75\" srcset=\"https:\/\/sw.fst.com\/magazine\/wp-content\/uploads\/2023\/03\/ikon-sally.png 165w, https:\/\/sw.fst.com\/magazine\/wp-content\/uploads\/2023\/03\/ikon-sally-120x109.png 120w, https:\/\/sw.fst.com\/magazine\/wp-content\/uploads\/2023\/03\/ikon-sally-90x82.png 90w\" sizes=\"auto, (max-width: 83px) 100vw, 83px\" \/><\/figure>\n<\/div>\n\n\n<h2 id=\"sally-vase-osobni-asistentka\" class=\"has-text-align-center has-white-color has-text-color wp-block-heading\">Sally &#8211; va\u0161e osobn\u00ed asistentka<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sw.fst.com\/magazine\/wp-content\/uploads\/2023\/03\/fst-sw-2023_2-1200sq_0000_Sally-App-Screen.png\" alt=\"\" class=\"wp-image-6324\" width=\"404\" height=\"700\" srcset=\"https:\/\/sw.fst.com\/magazine\/wp-content\/uploads\/2023\/03\/fst-sw-2023_2-1200sq_0000_Sally-App-Screen.png 539w, https:\/\/sw.fst.com\/magazine\/wp-content\/uploads\/2023\/03\/fst-sw-2023_2-1200sq_0000_Sally-App-Screen-120x208.png 120w, https:\/\/sw.fst.com\/magazine\/wp-content\/uploads\/2023\/03\/fst-sw-2023_2-1200sq_0000_Sally-App-Screen-90x156.png 90w, https:\/\/sw.fst.com\/magazine\/wp-content\/uploads\/2023\/03\/fst-sw-2023_2-1200sq_0000_Sally-App-Screen-320x554.png 320w\" sizes=\"auto, (max-width: 404px) 100vw, 404px\" \/><\/figure>\n<\/div>\n\n\n<ul class=\"is-style-cnvs-list-styled has-white-color has-text-color wp-block-list\">\n<li>Sally podporuje spole\u010dnost FST v cel\u00e9m procesu prodeje, od veden\u00ed a\u017e po prodejce.<\/li>\n\n\n\n<li>Sally rozpozn\u00e1 korelace v informac\u00edch poskytnut\u00fdch zam\u011bstnanci a z\u00e1kazn\u00edky a informuje odpov\u011bdnou osobu.<\/li>\n\n\n\n<li>Sally shroma\u017e\u010fuje informace o z\u00e1kazn\u00edc\u00edch a konkurentech. To d\u00e1v\u00e1 spole\u010dnosti FST strategickou v\u00fdhodu. <\/li>\n\n\n\n<li>Sally mluv\u00ed v\u00edce ne\u017e deseti jazyky.<\/li>\n\n\n\n<li>Sally je zam\u011bstnanc\u016fm v\u017edy po ruce.<\/li>\n<\/ul>\n<\/div><\/div>\n\n<p class=\"wp-block-paragraph\">P\u0159edstavme si, \u017ee existuje digit\u00e1ln\u00ed n\u00e1stroj, kter\u00fd obchodn\u00edm pracovn\u00edk\u016fm p\u0159esn\u011b navrhne, co je t\u0159eba ud\u011blat, aby se z\u00e1kazn\u00edk nadchl pro spole\u010dnost Freudenberg Sealing Technologies (FST) a zah\u00e1jil nov\u00fd obchod. Virtu\u00e1ln\u00ed osobn\u00ed asistent, kter\u00fd vyu\u017e\u00edv\u00e1 svou um\u011blou inteligenci (AI) k poskytov\u00e1n\u00ed konkr\u00e9tn\u00edch doporu\u010den\u00ed, jak zv\u00fd\u0161it spokojenost z\u00e1kazn\u00edka a obchodn\u00ed \u00fasp\u011bch. Ve spole\u010dnosti FST Sales General Industry (GI) se tato my\u0161lenka postupn\u011b st\u00e1v\u00e1 skute\u010dnost\u00ed.  <\/p>\n\n<p class=\"wp-block-paragraph\">Digit\u00e1ln\u00ed n\u00e1stroj vyvinut\u00fd ve spolupr\u00e1ci spole\u010dnosti Sales GI a t\u00fdmu CPIM pod veden\u00edm Aniky Dingert a Saschy Riedlera se naz\u00fdv\u00e1 Sally a ji\u017e v\u00edce ne\u017e rok jej glob\u00e1ln\u011b pou\u017e\u00edvaj\u00ed account mana\u017ee\u0159i spole\u010dnosti Sales GI. Tomu p\u0159edch\u00e1zela pilotn\u00ed f\u00e1ze s omezenou skupinou u\u017eivatel\u016f. Hlasov\u00e9 zad\u00e1v\u00e1n\u00ed a mluven\u00e9 dialogy ve stylu virtu\u00e1ln\u00edch hlasov\u00fdch asistent\u016f, jako jsou Siri nebo Alexa, jsou u Sally tak\u00e9 mo\u017en\u00e9, ale v procesu v\u00fdvoje ve spole\u010dnosti Sales GI brzy ustoupily do pozad\u00ed. Dnes je Sally p\u0159edev\u0161\u00edm snadno pou\u017eiteln\u00fd chatbot, textov\u00fd dialogov\u00fd syst\u00e9m v Microsoft Teams, kter\u00fd v sob\u011b spojuje \u0161irokou \u0161k\u00e1lu \u00fakol\u016f v jedin\u00e9m syst\u00e9mu &#8211; a to a\u017e v deseti jazyc\u00edch.   <\/p>\n\n<div class=\"wp-block-media-text is-stacked-on-mobile is-vertically-aligned-top\" style=\"grid-template-columns:33% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"685\" height=\"978\" src=\"https:\/\/sw.fst.com\/magazine\/wp-content\/uploads\/2023\/03\/31_28_Schneider_12_BO2I4747_4c.jpg\" alt=\"Dominik Schneider, \nVedouc\u00ed projektu AI ve spole\u010dnosti Sales GI\" class=\"wp-image-6329 size-full\" srcset=\"https:\/\/sw.fst.com\/magazine\/wp-content\/uploads\/2023\/03\/31_28_Schneider_12_BO2I4747_4c.jpg 685w, https:\/\/sw.fst.com\/magazine\/wp-content\/uploads\/2023\/03\/31_28_Schneider_12_BO2I4747_4c-120x171.jpg 120w, https:\/\/sw.fst.com\/magazine\/wp-content\/uploads\/2023\/03\/31_28_Schneider_12_BO2I4747_4c-90x128.jpg 90w, https:\/\/sw.fst.com\/magazine\/wp-content\/uploads\/2023\/03\/31_28_Schneider_12_BO2I4747_4c-320x457.jpg 320w, https:\/\/sw.fst.com\/magazine\/wp-content\/uploads\/2023\/03\/31_28_Schneider_12_BO2I4747_4c-560x800.jpg 560w\" sizes=\"auto, (max-width: 685px) 100vw, 685px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\">Pokud v\u00e1s nap\u0159\u00edklad \u010dek\u00e1 sch\u016fzka se z\u00e1kazn\u00edkem, Sally v\u00e1m ji nejen v\u010das p\u0159ipomene, ale tak\u00e9 jedn\u00edm stiskem tla\u010d\u00edtka shrne v\u0161echny d\u016fle\u017eit\u00e9 informace o z\u00e1kazn\u00edkovi. \u010casov\u011b n\u00e1ro\u010dn\u00e9 vyhled\u00e1v\u00e1n\u00ed v syst\u00e9mu CRM ji\u017e nen\u00ed nutn\u00e9. Sally z\u00e1rove\u0148 obsahuje seznam ot\u00e1zek &#8211; standardizovan\u00fdch nebo p\u0159izp\u016fsobiteln\u00fdch -, kter\u00e9 by m\u011bly b\u00fdt polo\u017eeny osob\u011b, s n\u00ed\u017e jedn\u00e1te. &#8222;Jednoduch\u00e1 a intuitivn\u00ed aplikace umo\u017e\u0148uje v\u0161em u\u017eivatel\u016fm &#8211; s p\u0159edchoz\u00edmi znalostmi nebo bez afinity k IT &#8211; pou\u017e\u00edvat Sally. Pozitivn\u00ed ohlasy to potvrzuj\u00ed,&#8220; \u0159\u00edk\u00e1 Dominik Schneider, kter\u00fd m\u00e1 ve spole\u010dnosti Sales GI projekt AI na starosti.   <\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">Obr\u00e1zek vlevo: Dominik Schneider, vedouc\u00ed projektu AI ve spole\u010dnosti Sales GI<\/p>\n<\/div><\/div>\n\n<p class=\"wp-block-paragraph\">Takov\u00e9 slu\u017eby vy\u017eaduj\u00ed, aby byl virtu\u00e1ln\u00ed asistent pr\u016fb\u011b\u017en\u011b z\u00e1sobov\u00e1n daty. Sama je iniciuje t\u00edm, \u017ee si od account mana\u017eer\u016f vy\u017e\u00e1d\u00e1 strukturovan\u00e9 zpr\u00e1vy o n\u00e1v\u0161t\u011bv\u00e1ch. Bod po bodu je \u017e\u00e1d\u00e1 o obsah jejich rozhovor\u016f. Jedn\u00e1 se nap\u0159\u00edklad o hodnocen\u00ed n\u00e1lady z\u00e1kazn\u00edka b\u011bhem rozhovoru nebo informace o trhu a konkurenci, kter\u00e9 z\u00e1kazn\u00edk poskytl. Na nic se nezapom\u00edn\u00e1, obsah je zaznamen\u00e1n v pln\u00e9m rozsahu a automaticky zdokumentov\u00e1n na spr\u00e1vn\u00e9m m\u00edst\u011b. T\u00edm se zvy\u0161uje kvalita a dostupnost dat.     <\/p>\n\n<h2 id=\"umela-inteligence-ai\" class=\"wp-block-heading\">Um\u011bl\u00e1 inteligence (AI)<\/h2>\n\n<p class=\"wp-block-paragraph\">&#8222;T\u00edmto strukturovan\u00fdm zp\u016fsobem postupn\u011b nar\u016fst\u00e1 analyzovateln\u00e1 pokladnice dat, kter\u00e1 n\u00e1m umo\u017en\u00ed, aby n\u00e1m Sally v budoucnu automaticky poskytovala konkr\u00e9tn\u00ed doporu\u010den\u00ed pro \u010dinnost,&#8220; vysv\u011btluje Schneider. Kter\u00fd produkt vyhovuje kter\u00e9mu z\u00e1kazn\u00edkovi, a m\u011bl by mu b\u00fdt tedy nab\u00eddnut? Jakou cenu by za n\u011bj m\u011bl b\u00fdt z\u00e1kazn\u00edk ochoten zaplatit? Kter\u00fdm z\u00e1kazn\u00edk\u016fm by m\u011bla b\u00fdt v\u011bnov\u00e1na men\u0161\u00ed pozornost, kter\u00fdm v\u011bt\u0161\u00ed? Sally analyzuje, kombinuje, agreguje, po\u010d\u00edt\u00e1 a &#8211; v budoucnu &#8211; bude tak\u00e9 samostatn\u011b vyd\u00e1vat vhodn\u00e1 doporu\u010den\u00ed k akci.    <\/p>\n\n<p class=\"wp-block-paragraph\">&#8222;V sou\u010dasn\u00e9 dob\u011b st\u00e1le prob\u00edh\u00e1 proces strukturovan\u00e9ho dopl\u0148ov\u00e1n\u00ed pot\u0159ebn\u00e9ho datov\u00e9ho fondu,&#8220; popisuje sou\u010dasn\u00fd stav Schneider. Anal\u00fdzy a grafick\u00e9 prezentace Sally v\u0161ak ji\u017e nyn\u00ed poskytuj\u00ed prodejn\u00edm GI od managementu a\u017e po ter\u00e9nn\u00ed servis d\u016fle\u017eit\u00e9 informace a jasn\u00e9 ukazatele, jak nejl\u00e9pe uspokojit z\u00e1kazn\u00edky. Kde je je\u0161t\u011b prostor pro zlep\u0161en\u00ed? Kter\u00e9 siln\u00e9 str\u00e1nky, jako je poradensk\u00e1 odbornost, servis nebo kvalita, lze u kter\u00fdch z\u00e1kazn\u00edk\u016f rozehr\u00e1t je\u0161t\u011b efektivn\u011bji? Jak\u00fdmi trumfy m\u016f\u017ee FST hr\u00e1t ve srovn\u00e1n\u00ed s konkurenc\u00ed?    <\/p>\n\n<p class=\"wp-block-paragraph\">&#8222;Syst\u00e9m n\u00e1m v sou\u010dasn\u00e9 dob\u011b umo\u017e\u0148uje fundovan\u011b konstatovat, v jak\u00fdch oblastech vynik\u00e1me a kde z\u00e1kazn\u00edci je\u0161t\u011b vid\u00ed potenci\u00e1l rozvoje. Stiskem jednoho tla\u010d\u00edtka m\u016f\u017eeme tak\u00e9 rozpoznat, zda a jak\u00e9 pot\u00ed\u017ee maj\u00ed v sou\u010dasn\u00e9 dob\u011b na\u0161i konkurenti na trhu. To v\u0161e ji\u017e m\u016f\u017eeme vyu\u017e\u00edt ke spokojenosti na\u0161ich z\u00e1kazn\u00edk\u016f,&#8220; vysv\u011btluje Schneider a dod\u00e1v\u00e1: &#8222;D\u00edky pr\u016fb\u011b\u017en\u00e9mu strukturovan\u00e9mu sb\u011bru dat v\u017edy v\u00edme, jak si na trhu stoj\u00edme, co od n\u00e1s trh a z\u00e1kazn\u00edci pot\u0159ebuj\u00ed a o\u010dek\u00e1vaj\u00ed. V\u017edy dost\u00e1v\u00e1me aktu\u00e1ln\u00ed zp\u011btnou vazbu o tom, zda jsme na spr\u00e1vn\u00e9 cest\u011b a kam bychom m\u011bli sm\u011b\u0159ovat.&#8220;<\/p>\n\n<p class=\"wp-block-paragraph\">Podobn\u011b jako seismograf Sally pr\u016fb\u011b\u017en\u011b zaznamen\u00e1v\u00e1 a analyzuje situaci. Abychom nezapomn\u011bli: Sally dok\u00e1\u017ee tak\u00e9 zefektivnit spr\u00e1vu \u00fakol\u016f. N\u00e1v\u0161t\u011bva nebo diskuse se z\u00e1kazn\u00edkem \u010dasto vy\u00fast\u00ed v n\u00e1sledn\u00e9 \u00fakoly v mnoha oblastech spole\u010dnosti. Sally je v budoucnu dok\u00e1\u017ee automaticky adresovat na spr\u00e1vn\u00e1 m\u00edsta.   <\/p>\n\n<p class=\"wp-block-paragraph\">V budoucnu by informace shrom\u00e1\u017ed\u011bn\u00e9 obchodn\u00edmi z\u00e1stupci v r\u00e1mci vnit\u0159n\u00edho prodeje nebo prodeje po telefonu mohly d\u00e1le roz\u0161\u00ed\u0159it rozhodovac\u00ed z\u00e1kladnu syst\u00e9mu. Proto\u017ee podle Schneidera: &#8222;Mno\u017estv\u00ed a masa dat zvy\u0161uje spolehlivost a kvalitu.&#8220; Nav\u00edc to, co dob\u0159e funguje v Sales GI, by mohlo b\u00fdt zaj\u00edmav\u00e9 i pro dal\u0161\u00ed prodejn\u00ed kan\u00e1ly FST nebo lead centra. Schneider ji\u017e nav\u00e1zal kontakty. Ji\u017e prob\u011bhly \u00favodn\u00ed diskuse a prezentace IT n\u00e1stroje. &#8222;Sally se dostala ze stavu projektu a nyn\u00ed m\u016f\u017ee b\u00fdt integrov\u00e1na do organizace a syst\u00e9mov\u00e9ho prost\u0159ed\u00ed spole\u010dnosti FST v\u0161ude tam, kde to d\u00e1v\u00e1 smysl,&#8220; \u0159\u00edk\u00e1.     <\/p>\n\n<p class=\"wp-block-paragraph\">Schneider v\u00e1m r\u00e1d osobn\u011b zodpov\u00ed podrobn\u011bj\u0161\u00ed dotazy t\u00fdkaj\u00edc\u00ed se digit\u00e1ln\u00edho asistenta Sally a dal\u0161\u00edch mo\u017en\u00fdch p\u0159\u00edpad\u016f pou\u017eit\u00ed.<\/p>\n<div class=\"pld-like-dislike-wrap pld-template-1\">\r\n    <div class=\"pld-like-wrap  pld-common-wrap\">\r\n    <a href=\"javascript:void(0)\" class=\"pld-like-trigger pld-like-dislike-trigger  \" title=\"\" data-post-id=\"18870\" data-trigger-type=\"like\" data-restriction=\"ip\" data-already-liked=\"0\">\r\n                        <i class=\"fas fa-thumbs-up\"><\/i>\r\n                <\/a>\r\n    <span class=\"pld-like-count-wrap pld-count-wrap\">    <\/span>\r\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Po\u017eadavkem je &#8222;z\u00e1kaznick\u00e1 orientace&#8220;: v\u0161echny \u010dinnosti jsou zam\u011b\u0159eny na pot\u0159eby z\u00e1kazn\u00edka. Sales General Industry vyu\u017e\u00edv\u00e1 digit\u00e1ln\u00edho asistenta Sally a spol\u00e9h\u00e1 na um\u011blou inteligenci. Sally &#8211; va\u0161e osobn\u00ed asistentka P\u0159edstavme si,&hellip;<\/p>\n","protected":false},"author":3,"featured_media":18873,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1335,731],"tags":[1492],"powerkit_post_featured":[],"class_list":["post-18870","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technologie-a-inovace","category-weinheim-cs","tag-cislo-02_2023-d"],"_links":{"self":[{"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/posts\/18870","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/comments?post=18870"}],"version-history":[{"count":1,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/posts\/18870\/revisions"}],"predecessor-version":[{"id":18879,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/posts\/18870\/revisions\/18879"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/media\/18873"}],"wp:attachment":[{"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/media?parent=18870"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/categories?post=18870"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/tags?post=18870"},{"taxonomy":"powerkit_post_featured","embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/powerkit_post_featured?post=18870"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}