{"id":18647,"date":"2022-12-01T11:30:00","date_gmt":"2022-12-01T10:30:00","guid":{"rendered":"https:\/\/sw.fst.com\/magazine\/2025\/07\/selektivni-sit-se-rozrusta\/"},"modified":"2025-07-30T17:37:45","modified_gmt":"2025-07-30T15:37:45","slug":"selektivni-sit-se-rozrusta","status":"publish","type":"post","link":"https:\/\/sw.fst.com\/magazine\/cs\/2022\/12\/selektivni-sit-se-rozrusta\/","title":{"rendered":"Selektivn\u00ed s\u00ed\u0165 se rozr\u016fst\u00e1"},"content":{"rendered":"\n

Spole\u010dnost Freudenberg Sealing Technologies (FST) roz\u0161i\u0159uje sv\u00e9 obchodn\u00ed aktivity po cel\u00e9m sv\u011bt\u011b na z\u00e1klad\u011b modelu \u00fasp\u011b\u0161n\u011b uplat\u0148ovan\u00e9ho v Evrop\u011b. Partnersk\u00e9 akce se konaly v Asii, Severn\u00ed Americe a Evrop\u011b. <\/p>\n\n

Spole\u010dnost FST nem\u016f\u017ee p\u0159\u00edmo obsluhovat v\u0161echny z\u00e1kazn\u00edky z oblasti pr\u016fmyslu. \u0160irok\u00e1 p\u0159\u00edtomnost na trhu, bl\u00edzkost region\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f a vysok\u00e1 dostupnost v\u00fdrobk\u016f vy\u017eaduj\u00ed tak\u00e9 prvot\u0159\u00eddn\u00ed obchodn\u00ed partnery. Spole\u010dnost FST up\u0159ednost\u0148uje kvalitu p\u0159ed kvantitou. „Chceme spolupracovat s nejlep\u0161\u00edmi obchodn\u00edky, kte\u0159\u00ed maj\u00ed tak\u00e9 pot\u0159ebn\u00e9 technick\u00e9 znalosti a mohou na\u0161im koncov\u00fdm z\u00e1kazn\u00edk\u016fm kvalifikovan\u011b poradit,“ \u0159\u00edk\u00e1 Jos\u00e9 Caro, viceprezident pro strategickou glob\u00e1ln\u00ed distribuci. <\/p>\n\n

Nejlep\u0161\u00edm z nich jsou Freudenberg Preferred Partners (FPP). Tento exkluzivn\u00ed okruh v sou\u010dasnosti zahrnuje 61 technick\u00fdch obchodn\u00edch spole\u010dnost\u00ed po cel\u00e9m sv\u011bt\u011b s celkem p\u0159ibli\u017en\u011b 400 pobo\u010dkami – a jejich po\u010det neust\u00e1le roste. Nen\u00ed to proto, \u017ee by spole\u010dnost FST zm\u00edr\u0148ovala sv\u00e9 p\u0159\u00edsn\u00e9 z\u00e1kladn\u00ed z\u00e1sady p\u0159i v\u00fdb\u011bru obchodn\u00edch partner\u016f. Ne, FST si i nad\u00e1le klade vysokou la\u0165ku kvality a schopnost\u00ed sv\u00fdch certifikovan\u00fdch obchodn\u00edch partner\u016f. N\u00e1r\u016fst po\u010dtu FPP m\u00e1 je\u0161t\u011b jeden d\u016fvod: zat\u00edmco d\u0159\u00edve se obchodn\u00ed \u010dinnost soust\u0159edila p\u0159edev\u0161\u00edm na Evropu, nyn\u00ed FST d\u016fsledn\u011b \u0159\u00edd\u00ed sv\u00e9 obchodn\u00ed aktivity celosv\u011btov\u011b. <\/p>\n\n

Tato globalizace prob\u00edh\u00e1 je\u0161t\u011b rychleji, ne\u017e bylo pl\u00e1nov\u00e1no. Ji\u017e v leto\u0161n\u00edm roce dosahuje spole\u010dnost FST strategick\u00fdch prodejn\u00edch c\u00edl\u016f stanoven\u00fdch do konce roku 2023. „A st\u00e1le je co zlep\u0161ovat,“ \u0159\u00edk\u00e1 Matthias Arnold, Business Development Manager Global Distribution, a s d\u016fv\u011brou hled\u00ed do budoucnosti. Obchodn\u00ed \u010dinnost je sou\u010d\u00e1st\u00ed divize pr\u016fmyslov\u00fdch slu\u017eeb od roku 2017; nejprve v Evrop\u011b, Asii a dal\u0161\u00edch exportn\u00edch zem\u00edch, ale nyn\u00ed tak\u00e9 v USA. Prodej prost\u0159ednictv\u00edm distributor\u016f tvo\u0159\u00ed celkem dv\u011b t\u0159etiny obratu divize. <\/p>\n\n

FPP, FAP, FID a FDD<\/h2>\n\n

\u010c\u00edna, Indie, jihov\u00fdchodn\u00ed Asie, Ji\u017en\u00ed Korea, Austr\u00e1lie, Mexiko, Severn\u00ed Amerika – FST v sou\u010dasn\u00e9 dob\u011b pokra\u010duje v roz\u0161i\u0159ov\u00e1n\u00ed sv\u00e9 dealersk\u00e9 s\u00edt\u011b a sv\u00e9ho podnik\u00e1n\u00ed zalo\u017een\u00e9ho na osv\u011bd\u010den\u00e9m evropsk\u00e9m obchodn\u00edm modelu. K pr\u00e9miov\u00fdm dealer\u016fm FPP se p\u0159id\u00e1vaj\u00ed i Freudenberg Approved Partners (FAP), kte\u0159\u00ed maj\u00ed rovn\u011b\u017e technick\u00e9 zku\u0161enosti a nab\u00edzej\u00ed kompletn\u00ed produktov\u00fd program. Freudenberg Industrial Distributor (FID) je n\u00e1zev distributor\u016f, kte\u0159\u00ed p\u016fsob\u00ed na n\u00e1rodn\u00ed i mezin\u00e1rodn\u00ed \u00farovni, p\u0159edev\u0161\u00edm v USA. Distributo\u0159i Freudenberg Dichtomatik (FDD) se soust\u0159e\u010fuj\u00ed na v\u00fdrobky produktov\u00e9 zna\u010dky FST Dichtomatik. <\/p>\n\n

Ne v\u0161echno na sv\u011bt\u011b lze h\u00e1zet do jednoho pytle. Nap\u0159\u00edklad prodejci v Severn\u00ed Americe a \u010c\u00edn\u011b dod\u00e1vaj\u00ed podstatn\u011b v\u00edce z\u00e1kazn\u00edk\u016fm OEM ne\u017e v Evrop\u011b, kde obchod s n\u00e1hradn\u00edmi d\u00edly (MRO) hraje v technick\u00e9m obchod\u011b v\u011bt\u0161\u00ed roli. V Evrop\u011b je maloobchodn\u00ed prost\u0159ed\u00ed charakterizov\u00e1no sp\u00ed\u0161e tradi\u010dn\u00edmi rodinn\u00fdmi podniky, zat\u00edmco v USA existuj\u00ed skute\u010dn\u00ed maloobchodn\u00ed giganti. Na jedn\u00e9 stran\u011b trhu dominuj\u00ed gener\u00e1lov\u00e9, kte\u0159\u00ed prod\u00e1vaj\u00ed obrovsk\u00fd sortiment v\u00fdrobk\u016f, od valiv\u00fdch lo\u017eisek po pracovn\u00ed od\u011bvy, s pom\u011brn\u011b mal\u00fdm pod\u00edlem t\u011bsn\u011bn\u00ed. Na druh\u00e9 stran\u011b se obchod vyzna\u010duje technicky zku\u0161en\u00fdmi prodejci, kte\u0159\u00ed se zam\u011b\u0159uj\u00ed na hydraulick\u00e9 a t\u011bsnic\u00ed aplikace. <\/p>\n\n

„Pokud jsou \u00fasp\u011b\u0161n\u00ed na\u0161i prodejci, jsme \u00fasp\u011b\u0161n\u00ed i my.“<\/h2>\n\n

Ur\u010dit\u00e9 v\u011bci v\u0161ak plat\u00ed celosv\u011btov\u011b: „Mus\u00edme na\u0161im prodejc\u016fm zajistit takov\u00e9 podm\u00ednky, aby mohli na na\u0161ich produktech dob\u0159e vyd\u011bl\u00e1vat. Pokud jsou ziskov\u00ed a \u00fasp\u011b\u0161n\u00ed, jsme \u00fasp\u011b\u0161n\u00ed i my,“ \u0159\u00edk\u00e1 Caro. To vy\u017eaduje veden\u00ed a podporu: identifikace tr\u017en\u00edho potenci\u00e1lu, rozvoj logistick\u00fdch koncept\u016f, p\u0159ed\u00e1v\u00e1n\u00ed znalost\u00ed, spole\u010dn\u00e9 definov\u00e1n\u00ed c\u00edlov\u00fdch z\u00e1kazn\u00edk\u016f, poskytov\u00e1n\u00ed modern\u00edch digit\u00e1ln\u00edch n\u00e1stroj\u016f, jako je objedn\u00e1vkov\u00e1 platforma EASY, konfigur\u00e1tory a kalkula\u010dky – to jsou n\u011bkter\u00e9 z kl\u00ed\u010dov\u00fdch faktor\u016f \u00fasp\u011bchu. <\/p>\n\n

A tr\u00e9nink! „V sou\u010dasn\u00e9 dob\u011b vytv\u00e1\u0159\u00edme glob\u00e1ln\u00ed koncept \u0161kolen\u00ed pro na\u0161e prodejce,“ vysv\u011btluje Caro. To zahrnuje nap\u0159\u00edklad hloubkov\u00e9 \u0161kolen\u00ed 20 mezin\u00e1rodn\u00edch \u0161kolitel\u016f z na\u0161ich \u0159ad, kte\u0159\u00ed pak p\u0159ed\u00e1vaj\u00ed sv\u00e9 odborn\u00e9 znalosti prodejc\u016fm a jejich z\u00e1kazn\u00edk\u016fm. Sou\u010d\u00e1st\u00ed \u0161kolic\u00edho programu jsou i webov\u00e9 n\u00e1stroje, kter\u00e9 jsou p\u0159izp\u016fsobeny p\u0159\u00edslu\u0161n\u00fdm po\u017eadavk\u016fm – skladn\u00edk prodejce pot\u0159ebuje jin\u00e9 informace ne\u017e produktov\u00fd mana\u017eer. <\/p>\n\n

Spole\u010dnost FST stav\u00ed na spolehliv\u00fdch a stabiln\u00edch partnerstv\u00edch s vybran\u00fdmi prodejci po cel\u00e9m sv\u011bt\u011b, co\u017e je selektivn\u00ed s\u00ed\u0165, v n\u00ed\u017e maj\u00ed v\u0161ichni obchodn\u00ed partne\u0159i st\u00e1le potenci\u00e1l k r\u016fstu. „Uplat\u0148ujeme glob\u00e1ln\u011b standardizovan\u00fd p\u0159\u00edstup. V\u0161ude se \u0159\u00edd\u00edme stejnou logikou tr\u017en\u00edch cen a ke v\u0161em obchodn\u00edk\u016fm v r\u00e1mci dan\u00e9ho statusu p\u0159istupujeme stejn\u011b,“ vysv\u011btluje Arnold. Nejvy\u0161\u0161\u00ed status, a tedy i nejv\u00edce v\u00fdhod, maj\u00ed FPP po cel\u00e9m sv\u011bt\u011b. To zahrnuje jejich informov\u00e1n\u00ed na region\u00e1ln\u00edch partnersk\u00fdch akc\u00edch a sezn\u00e1men\u00ed s obsahem spolupr\u00e1ce. Tato setk\u00e1n\u00ed jsou v Evrop\u011b ji\u017e dlouho obvykl\u00e1, letos se poprv\u00e9 uskute\u010dnilo setk\u00e1n\u00ed s obchodn\u00edmi partnery z asijsko-pacifick\u00e9ho regionu a setk\u00e1n\u00ed s obchodn\u00edky na Bl\u00edzk\u00e9m v\u00fdchod\u011b. Obchodn\u00ed akce FPP v Severn\u00ed Americe byla poprv\u00e9 organizov\u00e1na spole\u010dnost\u00ed Industrial Services. <\/p>\n\n

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\"\"<\/figure>\n<\/div>\n\n\n

Z\u00e1znamy Fidelity<\/h2>\n\n\n\n

P\u0159\u00edmo v prostor\u00e1ch prodejc\u016f se letos konaly dv\u011b velmi v\u00fdjime\u010dn\u00e9 akce. Dva preferovan\u00ed partne\u0159i spole\u010dnosti Freudenberg Franz Gottwald GmbH + Co KG a Carl Werthenbach Konstruktionsteile GmbH & Co KG byli ocen\u011bni za svou v\u011brnost spole\u010dnosti Freudenberg. Spole\u010dnost Gottwald je obchodn\u00edm partnerem spole\u010dnosti Freudenberg ji\u017e 85 let. Werthenbach je s 90 lety rekordmanem v \u017eeb\u0159\u00ed\u010dku spolupr\u00e1ce a v\u011brnosti. „Na\u0161e spolupr\u00e1ce trv\u00e1 d\u00e9le ne\u017e u mnoha na\u0161ich sou\u010dasn\u00fdch konkurent\u016f,“ \u0159\u00edk\u00e1 Jos\u00e9 Caro, viceprezident pro strategick\u00fd rozvoj, a zd\u016fraz\u0148uje v\u00fdjime\u010dnost t\u011bchto partnerstv\u00ed. V obou p\u0159\u00edpadech lze pojem partnerstv\u00ed doplnit o p\u0159\u00edvlastky p\u0159\u00e1telstv\u00ed a rodina. <\/p>\n<\/div><\/div>\n

\r\n
\r\n \r\n <\/i>\r\n <\/a>\r\n <\/span>\r\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"

Spole\u010dnost Freudenberg Sealing Technologies (FST) roz\u0161i\u0159uje sv\u00e9 obchodn\u00ed aktivity po cel\u00e9m sv\u011bt\u011b na z\u00e1klad\u011b modelu \u00fasp\u011b\u0161n\u011b uplat\u0148ovan\u00e9ho v Evrop\u011b. Partnersk\u00e9 akce se konaly v Asii, Severn\u00ed Americe a Evrop\u011b. Spole\u010dnost…<\/p>\n","protected":false},"author":3,"featured_media":18649,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[915,1296],"tags":[1494],"powerkit_post_featured":[],"class_list":["post-18647","post","type-post","status-publish","format-standard","has-post-thumbnail","category-globalni","category-zakaznicke-vrstvy","tag-vydani-01_2023-d"],"_links":{"self":[{"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/posts\/18647","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/comments?post=18647"}],"version-history":[{"count":1,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/posts\/18647\/revisions"}],"predecessor-version":[{"id":18654,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/posts\/18647\/revisions\/18654"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/media\/18649"}],"wp:attachment":[{"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/media?parent=18647"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/categories?post=18647"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/tags?post=18647"},{"taxonomy":"powerkit_post_featured","embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/powerkit_post_featured?post=18647"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}