{"id":18445,"date":"2023-06-01T11:40:00","date_gmt":"2023-06-01T09:40:00","guid":{"rendered":"https:\/\/sw.fst.com\/magazine\/2025\/07\/nove-pozadavky-trhu\/"},"modified":"2025-07-30T16:17:32","modified_gmt":"2025-07-30T14:17:32","slug":"nove-pozadavky-trhu","status":"publish","type":"post","link":"https:\/\/sw.fst.com\/magazine\/cs\/2023\/06\/nove-pozadavky-trhu\/","title":{"rendered":"Nov\u00e9 po\u017eadavky trhu"},"content":{"rendered":"\n

Chad Bauer je od poloviny roku 2022 vedouc\u00edm odd\u011blen\u00ed technologi\u00ed a inovac\u00ed (T&I) ve spole\u010dnosti Freudenberg Sealing Technologies (FST). Tuto funkci p\u0159evzal v dob\u011b, kter\u00e1 se vyzna\u010dovala velk\u00fdmi ot\u0159esy v podnik\u00e1n\u00ed spole\u010dnosti FST. T&I se zab\u00fdv\u00e1 p\u0159edev\u0161\u00edm strategick\u00fdmi, \u010dasto st\u0159edn\u011bdob\u00fdmi a dlouhodob\u00fdmi projekty budoucnosti. C\u00edlem je naplnit inova\u010dn\u00ed potrub\u00ed spr\u00e1vn\u00fdmi produkty a tyto inovace strukturovan\u011b prosazovat: Nastavit sm\u011br ziskov\u00e9ho r\u016fstu na cest\u011b do budoucnosti. SEALING WORLD hovo\u0159il s Bauerem o tom, jak hodnot\u00ed situaci a jak\u00e9 priority si stanovuje. <\/p>\n\n

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CHAD BAUER …<\/h2>\n\n\n\n

… vystudoval strojn\u00ed in\u017een\u00fdrstv\u00ed (bakal\u00e1\u0159) a in\u017een\u00fdrsk\u00e9 v\u011bdy a management (magistr). Po pr\u00e1ci pro General Motors a Delphi nastoupil v roce 2002 do spole\u010dnosti Freudenberg-NOK Sealing Technologies. Prvn\u00edch deset let str\u00e1vil v Plymouthu, jak s\u00e1m \u0159\u00edk\u00e1, „ve sv\u011bt\u011b v\u00fdzkumu a v\u00fdvoje“ (R&D), tedy v dne\u0161n\u00ed vedouc\u00ed funkci Technology & Innovation (T&I). N\u00e1sleduj\u00edc\u00edch jeden\u00e1ct let vedl odd\u011blen\u00ed v\u00fdzkumu a v\u00fdvoje nejv\u011bt\u0161\u00ed divize FST, Powertrain & Driveline. Od \u010dervence 2022 se vr\u00e1til do odd\u011blen\u00ed T&I. Jako vedouc\u00ed t\u00e9to funkce doj\u00ed\u017ed\u00ed mezi dv\u011bma pracovi\u0161ti T&I v Plymouthu a Weinheimu a svou domovskou kancel\u00e1\u0159\u00ed v Gainesville ve st\u00e1t\u011b Georgia. <\/p>\n<\/div><\/div>\n\n

V\u00fdzvy<\/h2>\n\n

„Na vysp\u011bl\u00fdch trz\u00edch a ve vysp\u011bl\u00fdch podnic\u00edch jsme byli jako doma, m\u011bli jsme mnoho zku\u0161enost\u00ed a obrovsk\u00e9 mno\u017estv\u00ed odborn\u00fdch znalost\u00ed. Znali jsme aplikace, produkty, konkurenty, osoby s rozhodovac\u00ed pravomoc\u00ed u na\u0161ich z\u00e1kazn\u00edk\u016f. Mohli jsme nab\u00eddnout t\u011bsnic\u00ed \u0159e\u0161en\u00ed pro t\u00e9m\u011b\u0159 jak\u00fdkoli probl\u00e9m. <\/p>\n\n

Tato situace se v sou\u010dasn\u00e9 dob\u011b z\u00e1sadn\u011b m\u011bn\u00ed – zejm\u00e9na v automobilov\u00e9m pr\u016fmyslu. Kl\u00ed\u010dov\u00fdmi slovy jsou zde elektromobilita a autonomn\u00ed \u0159\u00edzen\u00ed. V pr\u016fmyslov\u00e9m podnik\u00e1n\u00ed symbolizuj\u00ed zm\u011bnu kl\u00ed\u010dov\u00e1 slova vod\u00edk, elektrol\u00fdza a robotika. V\u0161ude mus\u00edme vyv\u00edjet nov\u00e9 produkty a slu\u017eby s p\u0159idanou hodnotou pro rozv\u00edjej\u00edc\u00ed se trhy. V mnoha p\u0159\u00edpadech ji\u017e nenab\u00edz\u00edme na\u0161im z\u00e1kazn\u00edk\u016fm jednotliv\u00e1 t\u011bsn\u011bn\u00ed, ale rozs\u00e1hlej\u0161\u00ed \u0159e\u0161en\u00ed, nap\u0159\u00edklad pro \u0159\u00edzen\u00ed teploty nebo tlaku v bateri\u00edch. Nebo se zab\u00fdv\u00e1me t\u00e9matem radarov\u00fdch ant\u00e9n. Jedn\u00e1 se o nov\u00e9 v\u00fdrobky a slu\u017eby pro nov\u00e9 aplikace v technologi\u00edch, kter\u00e9 jsou pro n\u00e1s nov\u00e9. Na\u0161e v\u00fdrobky tak\u00e9 st\u00e1le v\u00edce souvisej\u00ed s bezpe\u010dnost\u00ed. Jednodu\u0161e \u0159e\u010deno, u\u017e nejde o p\u00e1r kapek oleje na asfaltu, ale o ochranu lidsk\u00fdch \u017eivot\u016f v p\u0159\u00edpad\u011b tepeln\u00e9ho \u00faniku v p\u0159\u00edpad\u011b vod\u00edku a bateri\u00ed. <\/p>\n\n

V t\u011bchto nov\u00fdch oborech zat\u00edm nem\u00e1me tak bohat\u00e9 znalosti a zku\u0161enosti jako v na\u0161ich tradi\u010dn\u00edch oborech. Mus\u00edme nap\u0159\u00edklad vytvo\u0159it nov\u00e9 dodavatelsk\u00e9 s\u00edt\u011b. Krom\u011b toho se rozv\u00edjej\u00edc\u00ed se trhy rychle m\u011bn\u00ed. Nemluv\u011b o faktorech nejistoty, jako jsou geopolitick\u00e9 konflikty, politick\u00e9 zm\u011bny ve veden\u00ed d\u016fle\u017eit\u00fdch zem\u00ed a nedostatek materi\u00e1lu. Nebo si vzpome\u0148te na nov\u00e9 p\u0159edpisy, nap\u0159\u00edklad pro PFAS. Evropsk\u00e1 unie pl\u00e1nuje z\u00e1kaz t\u011bchto perfluorovan\u00fdch a polyfluorovan\u00fdch chemick\u00fdch l\u00e1tek, kter\u00e9 jsou obsa\u017eeny nap\u0159\u00edklad i v na\u0161ich materi\u00e1lech FKM a PTFE. To v\u0161e m\u016f\u017ee m\u00edt v\u00fdznamn\u00fd dopad na sou\u010dasn\u00e9 aktivity v oblasti udr\u017eitelnosti a cel\u00fd proces zm\u011bn. <\/p>\n\n

To znamen\u00e1, \u017ee v\u0161ichni hr\u00e1\u010di v\u010detn\u011b n\u00e1s jsou v sou\u010dasn\u00e9 dob\u011b v testovac\u00edm a u\u010debn\u00edm re\u017eimu. Nev\u00edme p\u0159esn\u011b, co na\u0161i z\u00e1kazn\u00edci pot\u0159ebuj\u00ed, a n\u011bkte\u0159\u00ed z nich to zat\u00edm nev\u011bd\u00ed ani sami. Za t\u011bchto okolnost\u00ed jsme odk\u00e1z\u00e1ni na to, \u017ee se u\u010d\u00edme spole\u010dn\u011b s na\u0161imi z\u00e1kazn\u00edky a komunikujeme s nimi v ran\u00e9 f\u00e1zi – n\u011bkdy dokonce bez znalosti spr\u00e1vn\u00fdch kontakt\u016f. V ide\u00e1ln\u00edm p\u0159\u00edpad\u011b bychom v tomto spole\u010dn\u00e9m procesu u\u010den\u00ed m\u011bli b\u00fdt v\u017edy o krok nap\u0159ed p\u0159ed na\u0161imi z\u00e1kazn\u00edky.“ <\/p>\n\n

P\u0159\u00edstup<\/h2>\n\n

„V tradi\u010dn\u00edm oboru t\u011bsn\u011bn\u00ed jsme byli v pohodln\u00e9 pozici, kdy jsme docela p\u0159esn\u011b v\u011bd\u011bli, jak m\u016f\u017eeme na\u0161im z\u00e1kazn\u00edk\u016fm pomoci a co mus\u00edme ud\u011blat ve v\u00fdvoji, abychom toho dos\u00e1hli. Strategie v\u00fdvoje byly dob\u0159e nacvi\u010den\u00e9, stejn\u011b jako kdybyste byli soukrom\u00e1 osoba, kter\u00e1 ka\u017ed\u00fd den doj\u00ed\u017ed\u00ed do pr\u00e1ce autem. \u010casto si pak u\u017e na cestu do detailu nepamatujete, proto\u017ee jste si proces \u0159\u00edzen\u00ed osvojili jako samoz\u0159ejmost. P\u0159edstavte si v\u0161ak, \u017ee zm\u011bn\u00edte zam\u011bstn\u00e1n\u00ed a lokalitu a jako Evropan z pevniny mus\u00edte najednou absolvovat zcela novou trasu do pr\u00e1ce v Anglii v levostrann\u00e9m provozu, s volantem a manu\u00e1ln\u00ed p\u0159evodovkou na „\u0161patn\u00e9“ stran\u011b. Pak mus\u00edte zbyst\u0159it smysly a zm\u011bnit pohyby rukou. To vy\u017eaduje maxim\u00e1ln\u00ed soust\u0159ed\u011bn\u00ed a discipl\u00ednu. Nyn\u00ed d\u00e1v\u00e1te pozor na ka\u017edou k\u0159i\u017eovatku, na ka\u017edou dopravn\u00ed zna\u010dku. <\/p>\n\n

Podobn\u00fd p\u0159\u00edstup mus\u00edme zaujmout i my v T&I. V procesu \u0159\u00edzen\u00ed inovac\u00ed se mus\u00edme zam\u011b\u0159it na v\u0161echny detaily. S velkou pe\u010dlivost\u00ed a discipl\u00ednou. V p\u0159\u00edpad\u011b pot\u0159eby provedeme \u00fapravy, nap\u0159\u00edklad v oblasti solidn\u00edho sledov\u00e1n\u00ed a monitorov\u00e1n\u00ed projekt\u016f. <\/p>\n\n

P\u0159i tom v\u0161em je c\u00edlem co nejv\u00edce vylou\u010dit chyby, kter\u00e9 by mohly v\u00e9st k ne\u00fasp\u011bchu rozvojov\u00e9ho projektu. Chyby si nem\u016f\u017eeme dovolit na rozv\u00edjej\u00edc\u00edch se trz\u00edch, kde je nav\u00edc mnoho nov\u00fdch hr\u00e1\u010d\u016f a konkurent\u016f. <\/p>\n\n

Metodika Design for Six Sigma n\u00e1m nab\u00edz\u00ed cenn\u00e9 n\u00e1stroje pro zam\u011b\u0159en\u00ed na\u0161ich v\u00fdvojov\u00fdch proces\u016f p\u0159esn\u011b na na\u0161e z\u00e1kazn\u00edky a jejich po\u017eadavky. Nyn\u00ed posuneme Design for Six Sigma na novou \u00farove\u0148. T\u00edmto zp\u016fsobem chceme zajistit, aby uveden\u00ed nov\u00e9ho v\u00fdrobku na trh bylo co mo\u017en\u00e1 nejbezchybn\u011bj\u0161\u00ed. Nakonec mus\u00edme v\u017edy vytv\u00e1\u0159et p\u0159idanou hodnotu: pro na\u0161i spole\u010dnost i pro na\u0161e z\u00e1kazn\u00edky. <\/p>\n\n

Pro v\u00fdb\u011br nejslibn\u011bj\u0161\u00edch projekt\u016f z na\u0161\u00ed z\u00e1sob\u00e1rny nyn\u00ed pou\u017e\u00edv\u00e1me metodu zvanou Rolling Top 5, kter\u00e1 n\u00e1m pom\u00e1h\u00e1 stanovit priority a soust\u0159edit se na ty spr\u00e1vn\u00e9 projekty. Proto\u017ee nem\u016f\u017eeme d\u011blat v\u0161echno, nesm\u00edme se nechat zahltit, mus\u00edme se soust\u0159edit a soust\u0159edit na to podstatn\u00e9. Rolling Top 5 je o pochopen\u00ed toho, jak\u00e1 je p\u0159idan\u00e1 hodnota inovace: Jakou hodnotu vytv\u00e1\u0159\u00ed pro spole\u010dnost? Jakou p\u0159idanou hodnotu vytv\u00e1\u0159\u00ed pro z\u00e1kazn\u00edka? Pomoc\u00ed tohoto syst\u00e9mu hodnocen\u00ed filtrujeme nejv\u00fdznamn\u011bj\u0161\u00ed potenci\u00e1ln\u00ed projekty v jednotliv\u00fdch oblastech podnik\u00e1n\u00ed a zam\u011b\u0159ujeme se na n\u011b. Zn\u00ed to jednodu\u0161e, ale v praxi je to slo\u017eit\u00e9. <\/p>\n\n

V\u00fdvoj, jako je v\u00fdvoj radarov\u00fdch ant\u00e9n, vy\u017eaduje tak\u00e9 zcela nov\u00e9 dovednosti. Kdo by si p\u0159ed n\u011bkolika lety pomyslel, \u017ee my na FST budeme pot\u0159ebovat nejen strojn\u00ed in\u017een\u00fdry nebo chemiky, ale tak\u00e9 specialisty na radary. To znamen\u00e1, \u017ee nyn\u00ed p\u0159i obsazov\u00e1n\u00ed pozic hled\u00e1me dal\u0161\u00ed dovednosti, \u0161kol\u00edme zam\u011bstnance a vzd\u011bl\u00e1v\u00e1me je.“ <\/p>\n\n

Spole\u010dn\u00e9 inovace<\/h2>\n\n

„Jedn\u00edm z hlavn\u00edch \u00fakol\u016f T&I je sjednotit jednotliv\u00e9 v\u00fdzkumn\u00e9 a v\u00fdvojov\u00e9 organizace diviz\u00ed a vedouc\u00edch center FST. Na\u0161e sch\u016fzky zam\u011b\u0159en\u00e9 na slad\u011bn\u00ed jdou je\u0161t\u011b d\u00e1l. Zpravidla dvakr\u00e1t ro\u010dn\u011b svol\u00e1v\u00e1me v\u0161echny oblasti, jako jsou technologie, prodej, n\u00e1kup, divize, vedouc\u00ed st\u0159ediska, vedouc\u00ed funkce a dokonce i veden\u00ed, abychom zhodnotili na\u0161e portfolio. Pracujeme na spr\u00e1vn\u00fdch technick\u00fdch v\u011bcech? Zm\u011bnil se trh? Pot\u0159ebujeme stanovit nov\u00e9 priority? Pot\u0159ebujeme prov\u00e9st organiza\u010dn\u00ed zm\u011bny? V\u0161e se zde p\u0159edkl\u00e1d\u00e1 na st\u016fl. <\/p>\n\n

V z\u00e1sad\u011b jde o maxim\u00e1ln\u00ed transparentnost pro dob\u0159e od\u016fvodn\u011bn\u00e1 rozhodnut\u00ed. Transparentnost, \u00fazk\u00e1 integrace T&I se zbytkem organizace FST a vz\u00e1jemn\u00e1 kontrola minimalizuj\u00ed riziko chyb. Jeden p\u0159\u00edklad: K \u010demu je n\u00e1m sebelep\u0161\u00ed v\u00fdvoj, kdy\u017e nem\u016f\u017eeme z\u00edskat dostatek surovin, kter\u00e9 pot\u0159ebujeme pro s\u00e9riovou v\u00fdrobu? Nesm\u00edme vyv\u00edjet ve vakuu. V\u017edy mus\u00ed b\u00fdt jasn\u00e9, pro\u010d na n\u011b\u010dem pracujeme. <\/p>\n\n

Zast\u0159e\u0161uj\u00edc\u00edm sch\u016fzk\u00e1m o slad\u011bn\u00ed p\u0159edch\u00e1z\u00ed tzv. aktivn\u00ed sch\u016fzky o p\u0159ezkoum\u00e1n\u00ed projekt\u016f jednotliv\u00fdch z\u00fa\u010dastn\u011bn\u00fdch odd\u011blen\u00ed. Vyskytuj\u00ed se n\u011bjak\u00e9 technick\u00e9 probl\u00e9my? Jsou zapot\u0159eb\u00ed dal\u0161\u00ed zdroje? Vyhovuje finan\u010dn\u00ed r\u00e1mec? V r\u00e1mci na\u0161eho procesu stage-gate se tak\u00e9 pravideln\u011b sch\u00e1zej\u00ed v\u00fdvojov\u00e9 t\u00fdmy na pracovn\u00ed \u00farovni.“ <\/p>\n

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\r\n \r\n <\/i>\r\n <\/a>\r\n <\/span>\r\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"

Chad Bauer je od poloviny roku 2022 vedouc\u00edm odd\u011blen\u00ed technologi\u00ed a inovac\u00ed (T&I) ve spole\u010dnosti Freudenberg Sealing Technologies (FST). Tuto funkci p\u0159evzal v dob\u011b, kter\u00e1 se vyzna\u010dovala velk\u00fdmi ot\u0159esy v…<\/p>\n","protected":false},"author":3,"featured_media":18448,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1001,1335,731],"tags":[1482],"powerkit_post_featured":[],"class_list":["post-18445","post","type-post","status-publish","format-standard","has-post-thumbnail","category-plymouth-cs","category-technologie-a-inovace","category-weinheim-cs","tag-cislo-03_2023-d"],"_links":{"self":[{"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/posts\/18445","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/comments?post=18445"}],"version-history":[{"count":1,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/posts\/18445\/revisions"}],"predecessor-version":[{"id":18450,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/posts\/18445\/revisions\/18450"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/media\/18448"}],"wp:attachment":[{"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/media?parent=18445"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/categories?post=18445"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/tags?post=18445"},{"taxonomy":"powerkit_post_featured","embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/powerkit_post_featured?post=18445"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}