{"id":18020,"date":"2023-09-01T11:50:00","date_gmt":"2023-09-01T09:50:00","guid":{"rendered":"https:\/\/sw.fst.com\/magazine\/2025\/07\/spolecne-rosteme\/"},"modified":"2025-07-30T16:16:24","modified_gmt":"2025-07-30T14:16:24","slug":"spolecne-rosteme","status":"publish","type":"post","link":"https:\/\/sw.fst.com\/magazine\/cs\/2023\/09\/spolecne-rosteme\/","title":{"rendered":"„Spole\u010dn\u011b rosteme“"},"content":{"rendered":"\n

Na mezin\u00e1rodn\u00edch setk\u00e1n\u00edch prodejc\u016f automobil\u016f v San Diegu a Barcelon\u011b diskutovali \u00fa\u010dastn\u00edci o transformaci automobilov\u00e9ho pr\u016fmyslu a o c\u00edlech a strategi\u00edch spole\u010dnosti Freudenberg Sealing Technologies (FST).<\/p>\n\n

Nikdo nem\u00e1 k z\u00e1kazn\u00edkovi bl\u00ed\u017ee ne\u017e prodejci. Proto byli p\u0159ed mnoha lety zam\u011bstnanci odd\u011blen\u00ed Automotive Sales prvn\u00ed, kdo jako seismograf rozpoznal vznikaj\u00edc\u00ed ot\u0159esy v automobilov\u00e9m pr\u016fmyslu a odr\u00e1\u017eel je zp\u011bt do spole\u010dnosti. Dnes trendy, jako je bezemisn\u00ed elektrick\u00fd pohon nebo autonomn\u00ed \u0159\u00edzen\u00ed, zam\u011bstn\u00e1vaj\u00ed cel\u00e9 odv\u011btv\u00ed – a velkou \u010d\u00e1st FST. Tato „zlat\u00e1 n\u00e1lada“, tento tlak a tato dynamika, kter\u00e9 zachv\u00e1tily trh, v dohledn\u00e9 dob\u011b pravd\u011bpodobn\u011b nepolev\u00ed. Shodli se na tom akt\u00e9\u0159i dvou setk\u00e1n\u00ed prodejc\u016f automobil\u016f, kter\u00e1 se konala za\u010d\u00e1tkem leto\u0161n\u00edho l\u00e9ta v San Diegu a Barcelon\u011b. <\/p>\n\n

Pro FST se v d\u016fsledku toho rychle m\u011bn\u00ed mnoho aplikac\u00ed a produkt\u016f. Do t\u00e9to oblasti vstoupili zcela nov\u00ed hr\u00e1\u010di, zat\u00edmco mnoho kontaktn\u00edch osob pro prodej v automobilov\u00e9m pr\u016fmyslu u st\u00e1vaj\u00edc\u00edch z\u00e1kazn\u00edk\u016f se zm\u011bnilo v d\u016fsledku vzniku nov\u00fdch „t\u00fdm\u016f e-mobility“. V n\u011bkter\u00fdch aplika\u010dn\u00edch oblastech, jako je nap\u0159\u00edklad technologie bateri\u00ed, nyn\u00ed FST v n\u011bkter\u00fdch p\u0159\u00edpadech dokonce konkuruje st\u00e1vaj\u00edc\u00edm z\u00e1kazn\u00edk\u016fm. „Nov\u00e9 aplikace vy\u017eaduj\u00ed, abychom byli u\u010d\u00edc\u00ed se organizac\u00ed. Mus\u00edme naslouchat na\u0161im z\u00e1kazn\u00edk\u016fm je\u0161t\u011b pozorn\u011bji ne\u017e dosud a ‚vz\u00edt si jejich probl\u00e9my dom\u016f‘ jako n\u00e1\u0161 \u00fakol,“ \u0159\u00edk\u00e1 Melanie Schneiderov\u00e1, viceprezidentka pro prodej v automobilov\u00e9m pr\u016fmyslu. Je st\u00e1le jasn\u011bj\u0161\u00ed, \u017ee nov\u00e9 projekty e-mobility jsou mnohem \u010dasov\u011b n\u00e1ro\u010dn\u011bj\u0161\u00ed a vy\u017eaduj\u00ed v\u011bt\u0161\u00ed spolupr\u00e1ci v\u0161ech z\u00fa\u010dastn\u011bn\u00fdch stran. <\/p>\n\n

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\u00da\u010dastn\u00edci setk\u00e1n\u00ed v San Diegu z oblasti prodeje automobil\u016f …<\/figcaption><\/figure>\n\n

U\u010den\u00ed a spojov\u00e1n\u00ed sil<\/h2>\n\n

Motto sou\u010dasn\u00e9 kampan\u011b spole\u010dnosti Automotive Sales zn\u00ed „Spole\u010dn\u011b rosteme“. Spole\u010dn\u00fdm c\u00edlem je reorganizace portfolia a rozvoj zam\u011bstnanc\u016f, aby transformace automobilov\u00e9ho obchodu byla pro FST \u00fasp\u011b\u0161n\u00e1. Slovy Schneidera „Spole\u010dn\u011b rosteme“ znamen\u00e1: „Vytv\u00e1\u0159et zku\u0161enosti, komunikovat a u\u010dit se jeden od druh\u00e9ho. Ve spole\u010dnosti FST m\u00e1me skv\u011bl\u00fd t\u00fdm, a pokud spoj\u00edme sv\u00e9 s\u00edly, \u010dek\u00e1 n\u00e1s z\u00e1\u0159n\u00e1 budoucnost.“ <\/p>\n\n

Spole\u010dnost FST ji\u017e m\u016f\u017ee uv\u00e9st mnoho dobr\u00fdch p\u0159\u00edklad\u016f nov\u00fdch obchod\u016f ve zcela nov\u00fdch aplikac\u00edch. Inova\u010dn\u00ed potrub\u00ed je tak\u00e9 pln\u00e9. Na dvou setk\u00e1n\u00edch Automotive Sales na za\u010d\u00e1tku l\u00e9ta leto\u0161n\u00edho roku byla pozornost v\u011bnov\u00e1na tzv. inkub\u00e1torov\u00fdm projekt\u016fm, kter\u00e9 jsou – podobn\u011b jako d\u011bti v inkub\u00e1toru – v prvn\u00ed f\u00e1zi sv\u00e9ho \u017eivota o\u0161et\u0159ov\u00e1ny a je o n\u011b pe\u010dov\u00e1no ve zcela zvl\u00e1\u0161tn\u00ed m\u00ed\u0159e(v\u00edce na t\u00e9to stran\u011b)<\/a>. <\/p>\n\n

Krom\u011b obchodn\u00ed str\u00e1nky prodejn\u00edch setk\u00e1n\u00ed, kter\u00e1 se projevuje mimo jin\u00e9 prezentacemi veden\u00ed FST, hraj\u00ed d\u016fle\u017eitou roli tak\u00e9 osobn\u00ed sezn\u00e1men\u00ed a vz\u00e1jemn\u00e9 pozn\u00e1v\u00e1n\u00ed, navazov\u00e1n\u00ed kontakt\u016f a v\u00fdm\u011bna znalost\u00ed a zku\u0161enost\u00ed. Letos se poprv\u00e9 z\u00fa\u010dastnilo 30 nov\u00fdch osob. V souladu s t\u00edm byla akce organizov\u00e1na interaktivn\u011b, aby bylo mo\u017en\u00e9 iniciovat co nejv\u00edce zaj\u00edmav\u00fdch rozhovor\u016f a rychle integrovat nov\u00e9 zam\u011bstnance. <\/p>\n\n

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… a \u00fa\u010dastn\u00edky evropsk\u00e9ho setk\u00e1n\u00ed prodejc\u016f.<\/figcaption><\/figure>\n<\/div>\n\n\n\n
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Dobrou tradic\u00ed setk\u00e1n\u00ed prodejc\u016f automobil\u016f v Evrop\u011b a Americe je ocen\u011bn\u00ed zam\u011bstnanc\u016f za prodejn\u00ed \u00fasp\u011bchy dosa\u017een\u00e9 v p\u0159edchoz\u00edm roce. V roce 2022 byli ocen\u011bni: <\/p>\n\n\n\n

Cena Enabler 2022<\/strong>Rachel Black<\/p>\n\n\n\n

Execution Award 2022<\/strong>Sandip ShinganapurkarUwe KlohrMichael YashMike SampsonMartin Strauch<\/p>\n\n\n\n

Leadership Award 2022<\/strong>Brad Henderson<\/p>\n\n\n\n

Cena Open Minded 2022<\/strong>Dr. Peter Kritzer<\/p>\n\n\n\n

Cena za vlastnictv\u00ed 2022<\/strong>Christian KudlekKazuya TeraCarina NykielGuilherme MonteiroEiji Narita<\/p>\n\n\n\n

Cena za prodejn\u00ed v\u00fdkon 2022<\/strong>Agnes Spohn<\/p>\n\n\n\n

Success Award 2022<\/strong>Daniel AschermannAnn SchauerteGrant Hedges<\/p>\n<\/div>\n<\/div>\n

\r\n
\r\n \r\n <\/i>\r\n <\/a>\r\n <\/span>\r\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"

Na mezin\u00e1rodn\u00edch setk\u00e1n\u00edch prodejc\u016f automobil\u016f v San Diegu a Barcelon\u011b diskutovali \u00fa\u010dastn\u00edci o transformaci automobilov\u00e9ho pr\u016fmyslu a o c\u00edlech a strategi\u00edch spole\u010dnosti Freudenberg Sealing Technologies (FST). Nikdo nem\u00e1 k z\u00e1kazn\u00edkovi…<\/p>\n","protected":false},"author":3,"featured_media":18023,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[779,1098,1296],"tags":[1479],"powerkit_post_featured":[],"class_list":["post-18020","post","type-post","status-publish","format-standard","has-post-thumbnail","category-barcelona-cs","category-san-diego-cs","category-zakaznicke-vrstvy","tag-cislo-04_2023-d"],"_links":{"self":[{"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/posts\/18020","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/comments?post=18020"}],"version-history":[{"count":1,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/posts\/18020\/revisions"}],"predecessor-version":[{"id":18024,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/posts\/18020\/revisions\/18024"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/media\/18023"}],"wp:attachment":[{"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/media?parent=18020"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/categories?post=18020"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/tags?post=18020"},{"taxonomy":"powerkit_post_featured","embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/powerkit_post_featured?post=18020"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}