{"id":17569,"date":"2023-06-01T12:20:00","date_gmt":"2023-06-01T10:20:00","guid":{"rendered":"https:\/\/sw.fst.com\/magazine\/2025\/07\/vhodny-pro-rok-2035\/"},"modified":"2025-07-30T16:15:13","modified_gmt":"2025-07-30T14:15:13","slug":"vhodny-pro-rok-2035","status":"publish","type":"post","link":"https:\/\/sw.fst.com\/magazine\/cs\/2023\/06\/vhodny-pro-rok-2035\/","title":{"rendered":"Vhodn\u00fd pro rok 2035"},"content":{"rendered":"\n

P\u0159\u00edpravy na strategick\u00e9 obdob\u00ed 2024-2026 jsou v sou\u010dasn\u00e9 dob\u011b v pln\u00e9m proudu. „Spole\u010dnou nit\u00ed“ pro pl\u00e1nov\u00e1n\u00ed jsou v\u00fdsledky transforma\u010dn\u00edho projektu Ovid, kter\u00fd byl po v\u00edce ne\u017e dvan\u00e1cti m\u011bs\u00edc\u00edch intenzivn\u00ed anal\u00fdzy dokon\u010den na konci lo\u0148sk\u00e9ho roku. <\/p>\n\n

Projekt strategie a transformace spole\u010dnosti Ovid byl zah\u00e1jen v lednu 2022. Jeho c\u00edlem bylo analyzovat hlavn\u00ed trhy a odv\u011btv\u00ed spole\u010dnosti Freudenberg Sealing Technologies (FST) do roku 2035 a zv\u00e1\u017eit, jak lze spole\u010dnost transformovat s ohledem na o\u010dek\u00e1van\u00e9 zm\u011bny na trhu. Koneckonc\u016f i produktov\u00e9 portfolio, procesy a struktury spole\u010dnosti FST se mus\u00ed nad\u00e1le vyv\u00edjet a p\u0159izp\u016fsobovat m\u011bn\u00edc\u00edm se po\u017eadavk\u016fm trhu. „Jen tak m\u016f\u017eeme rychle a c\u00edlen\u011b reagovat na nov\u00e9 trendy a v\u00fdznamn\u011b ovliv\u0148ovat technologick\u00fd v\u00fdvoj na na\u0161ich trz\u00edch. To je d\u016fle\u017eit\u00fd p\u0159edpoklad pro dal\u0161\u00ed ziskov\u00fd r\u016fst,“ vysv\u011btluje gener\u00e1ln\u00ed \u0159editel Claus M\u00f6hlenkamp. <\/p>\n\n

Projekt byl p\u016fvodn\u011b vyvol\u00e1n rostouc\u00ed transformac\u00ed sm\u011brem k e-mobilit\u011b, kter\u00e1 rychle vedla k dalekos\u00e1hl\u00fdm zm\u011bn\u00e1m v mnoha dal\u0161\u00edch kl\u00ed\u010dov\u00fdch odv\u011btv\u00edch. „Pot\u0159ebovali jsme proto pochopit dopad t\u00e9to zm\u011bny na cel\u00fd podnik, v\u010detn\u011b p\u0159\u00edle\u017eitost\u00ed a rizik pro FST,“ \u0159\u00edk\u00e1 M\u00f6hlenkamp. Nap\u0159\u00edklad od roku 2035 bude v Evropsk\u00e9 unii platit z\u00e1kaz registrace spalovac\u00edch motor\u016f. Rok 2035 byl proto pro v\u0161echny \u00favahy zvolen z\u00e1m\u011brn\u011b: „Transformace na trhu neprob\u00edhaj\u00ed ze dne na den, ale vyv\u00edjej\u00ed se v \u010dase. Vzhledem k pr\u00e1vn\u00edm p\u0159edpis\u016fm, kter\u00e9 automobilov\u00fd pr\u016fmysl obklopuj\u00ed, v\u0161ak bylo jasn\u00e9, \u017ee spr\u00e1vn\u00fd \u010dasov\u00fd r\u00e1mec pro na\u0161e anal\u00fdzy je deset a\u017e patn\u00e1ct let.“ <\/p>\n\n

\"\"
Dr. Matthias Sckuhr, Claus M\u00f6hlenkamp a Ludger Neuwinger-Heimes (zleva) vysv\u011btluj\u00ed nejd\u016fle\u017eit\u011bj\u0161\u00ed v\u00fdsledky projektu Ovid.<\/figcaption><\/figure>\n\n

Strategick\u00e1 kniha<\/h2>\n\n

Jedn\u00edm z nejd\u016fle\u017eit\u011bj\u0161\u00edch v\u00fdsledk\u016f projektu Ovid je vytvo\u0159en\u00ed tzv. „strategick\u00e9 knihy“, kter\u00e1 p\u0159esn\u011b popisuje, jak by se FST a produktov\u00e9 portfolio m\u011bly v n\u00e1sleduj\u00edc\u00edch letech d\u00e1le rozv\u00edjet. Spole\u010dnost nejprve rozd\u011blila st\u00e1vaj\u00edc\u00ed portfolio v\u00fdrobk\u016f do kategori\u00ed podle popt\u00e1vky na trhu. Kniha strategi\u00ed tak\u00e9 stanovuje nov\u00e9 aplikace, ve kter\u00fdch by spole\u010dnost FST m\u011bla v budoucnu za\u010d\u00edt p\u016fsobit v kl\u00ed\u010dov\u00fdch segmentech „Nov\u00e1 mobilita“ a „Zelen\u00e1 energie“, vysv\u011btluje Dr. Matthias Sckuhr, technologick\u00fd \u0159editel \/ provozn\u00ed \u0159editel: „Pod\u00edvali jsme se bl\u00ed\u017ee na 170 aplikac\u00ed a p\u0159i\u0161li jsme na v\u00edce ne\u017e 150 r\u016fzn\u00fdch p\u0159\u00edle\u017eitost\u00ed, ve kter\u00fdch m\u016f\u017eeme vytvo\u0159it p\u0159idanou hodnotu pro na\u0161e z\u00e1kazn\u00edky a z\u00e1rove\u0148 roz\u0161\u00ed\u0159it na\u0161e portfolio produkt\u016f.“ Pat\u0159\u00ed mezi n\u011b v\u00fdrobky v oblasti tepeln\u00fdch bari\u00e9r, t\u011bsn\u011bn\u00ed pro bateriov\u00e9 \u010dl\u00e1nky (v\u00ed\u010dka \u010dl\u00e1nk\u016f), elektroizola\u010dn\u00ed prvky a p\u0159\u00edpojnice, kovov\u00e9 p\u0159\u00edpojnice pro rozvod elektrick\u00e9 energie v bateri\u00edch a d\u00edly pro radarov\u00e9 syst\u00e9my, kter\u00e9 budou hr\u00e1t kl\u00ed\u010dovou roli v autonomn\u00edm \u0159\u00edzen\u00ed. <\/p>\n\n

Mnoh\u00e9 z t\u011bchto v\u00fdrobk\u016f ji\u017e nejsou tradi\u010dn\u00edmi plombami. P\u0159esto nab\u00edzej\u00ed p\u0159\u00edle\u017eitost pro spole\u010dnost FST a jej\u00ed materi\u00e1lov\u00e9 a technologick\u00e9 znalosti. „D\u00edky t\u011bmto nov\u00fdm v\u00fdrobk\u016fm toti\u017e m\u016f\u017eeme nahradit star\u00e9 technologie a d\u00e1le r\u016fst. Vy\u017eaduj\u00ed v\u0161ak tak\u00e9 otev\u0159en\u00fd a flexibiln\u00ed zp\u016fsob my\u0161len\u00ed v na\u0161\u00ed spole\u010dnosti,“ \u0159\u00edk\u00e1 Sckuhr. A jin\u00fd podnikatelsk\u00fd p\u0159\u00edstup. Ten je zohled\u0148ov\u00e1n organiza\u010dn\u00edm rozvojem: ve st\u00e1vaj\u00edc\u00edch diviz\u00edch jsou z\u0159izov\u00e1ny takzvan\u00e9 „inkub\u00e1tory“ pro v\u0161echny produkty, u nich\u017e projektov\u00fd t\u00fdm Ovid vyhodnotil v\u011bt\u0161\u00ed odbytov\u00fd potenci\u00e1l. Jedn\u00e1 se o speci\u00e1ln\u00ed t\u00fdmy, kter\u00e9 vyv\u00edjej\u00ed a podporuj\u00ed novou technologii, dokud nen\u00ed p\u0159ipravena pro trh. Jakmile z\u00e1kazn\u00edk zad\u00e1 objedn\u00e1vku, p\u0159ech\u00e1z\u00ed podnikatelsk\u00e1 odpov\u011bdnost zp\u011bt na kompeten\u010dn\u00ed centrum nebo vedouc\u00ed centrum v souladu se st\u00e1vaj\u00edc\u00ed organiza\u010dn\u00ed strukturou. <\/p>\n\n

Projekt Ovid tak\u00e9 analyzoval st\u00e1vaj\u00edc\u00ed v\u00fdrobn\u00ed kapacity a pot\u0159ebn\u00e9 v\u00fdrobn\u00ed technologie. V\u00fdsledky byly pozitivn\u00ed: FST m\u00e1 v podstat\u011b dostatek v\u00fdrobn\u00edch prostor. \u00dakolem pro p\u0159\u00ed\u0161t\u00edch n\u011bkolik let bude \u0159\u00edzen\u011b vy\u0159adit d\u00edly, o kter\u00e9 ji\u017e nen\u00ed na trhu z\u00e1jem, a sou\u010dasn\u011b c\u00edlen\u011b navy\u0161ovat v\u00fdrobu nov\u00fdch produkt\u016f. To m\u016f\u017ee prob\u00edhat na m\u00edstech v r\u016fzn\u00fdch regionech, co\u017e vy\u017eaduje dobrou koordinaci v r\u00e1mci FST: v sou\u010dasn\u00e9 dob\u011b se dobr\u00fdch 40 % v\u0161ech z\u00e1vod\u016f FST st\u00e1le pod\u00edl\u00ed na v\u00fdrob\u011b produkt\u016f pro spalovac\u00ed motor. Popt\u00e1vka po nich bude v p\u0159\u00ed\u0161t\u00edch letech na trhu rychle klesat a z\u00e1rove\u0148 se budou zvy\u0161ovat objedn\u00e1vky d\u00edl\u016f pro elektrifikovan\u00e9 pohonn\u00e9 jednotky a pro pr\u016fmysl obecn\u011b. A to velmi rychle: do roku 2035 budou zak\u00e1zky, kter\u00e9 budou ztraceny v d\u016fsledku e-transformace, zcela kompenzov\u00e1ny nov\u00fdmi zak\u00e1zkami. <\/p>\n\n

Kokpit FST<\/h2>\n\n

V budoucnu se samoz\u0159ejm\u011b bude investovat i do nov\u00fdch v\u00fdrobn\u00edch technologi\u00ed. Rozhodnut\u00ed o tom, kde a v jak\u00e9m z\u00e1vod\u011b se uskute\u010dn\u00ed, bude u\u010din\u011bno, jakmile budou obdr\u017eeny p\u0159\u00edslu\u0161n\u00e9 objedn\u00e1vky z\u00e1kazn\u00edk\u016f. <\/p>\n\n

V budoucnu se budou takov\u00e1 rozhodnut\u00ed, jako je schvalov\u00e1n\u00ed investic, \u0159\u00eddit \u010d\u00edsly pomoc\u00ed takzvan\u00e9ho FST Cockpitu, kter\u00fd je rovn\u011b\u017e v\u00fdsledkem projektu Ovid. „V sou\u010dasn\u00e9 dob\u011b proch\u00e1z\u00edme komplexn\u00edm transforma\u010dn\u00edm procesem, kter\u00fd se v p\u0159\u00ed\u0161t\u00edch n\u011bkolika letech ur\u010dit\u00fdm zp\u016fsobem dotkne ka\u017ed\u00e9ho z na\u0161ich zam\u011bstnanc\u016f a t\u00e9m\u011b\u0159 v\u0161eho, co v sou\u010dasn\u00e9 dob\u011b ve spole\u010dnosti FST d\u011bl\u00e1me,“ vysv\u011btluje finan\u010dn\u00ed \u0159editel Ludger Neuwinger-Heimes. „Tento proces je t\u0159eba pe\u010dliv\u011b \u0159\u00eddit. FST Cockpit n\u00e1m v tom pom\u00e1h\u00e1.“ <\/p>\n\n

D\u00edky t\u00e9to datab\u00e1zi je mo\u017en\u00e9 kdykoli sledovat, jak zm\u011bny na trhu ovliv\u0148uj\u00ed kl\u00ed\u010dov\u00e9 ukazatele finan\u010dn\u00ed v\u00fdkonnosti spole\u010dnosti FST – nap\u0159\u00edklad obrat, rozpo\u010det na investice, tr\u017eby, n\u00e1klady na v\u00fdvoj a spr\u00e1vu nebo po\u010det pobo\u010dek. „Pokud nap\u0159\u00edklad prodej bateriov\u00fdch elektromobil\u016f oproti na\u0161im p\u0159edpoklad\u016fm klesne nebo stoupne, m\u016f\u017eeme v na\u0161em kokpitu okam\u017eit\u011b vid\u011bt dopad na na\u0161e kl\u00ed\u010dov\u00e9 finan\u010dn\u00ed ukazatele,“ \u0159\u00edk\u00e1 Neuwinger-Heimes. <\/p>\n\n

R\u016fstov\u00e9 p\u0159\u00edle\u017eitosti<\/h2>\n\n

Projekt Ovid otev\u0159el spole\u010dnosti FST mnoho p\u0159\u00edle\u017eitost\u00ed k r\u016fstu a uk\u00e1zal cestu k \u00fasp\u011b\u0161n\u00e9 budoucnosti navzdory sou\u010dasn\u00e9 nejist\u00e9 dob\u011b, \u0159\u00edk\u00e1 M\u00f6hlenkamp. „D\u00edky projektu Ovid m\u00e1me ide\u00e1ln\u00ed pozici k tomu, abychom i nad\u00e1le dominovali na na\u0161ich trz\u00edch jako technologick\u00fd l\u00eddr. Jsme tedy p\u0159ipraveni na rok 2035!“ <\/p>\n\n

V uplynul\u00fdch t\u00fddnech se na mnoha m\u00edstech FST po cel\u00e9m sv\u011bt\u011b konala setk\u00e1n\u00ed na radnic\u00edch, kde byli zam\u011bstnanci podrobn\u011b informov\u00e1ni o projektu Ovid a jeho v\u00fdsledc\u00edch. Pl\u00e1nuj\u00ed se tak\u00e9 dal\u0161\u00ed publikace na port\u00e1lu FST, v\u010detn\u011b vide\u00ed o dopadu projektu Ovid na vybran\u00e9 divize. <\/p>\n\n

\n
Video o \u0159\u00edzen\u00ed na port\u00e1lu FST<\/a><\/div>\n<\/div>\n
\r\n
\r\n \r\n <\/i>\r\n <\/a>\r\n <\/span>\r\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"

P\u0159\u00edpravy na strategick\u00e9 obdob\u00ed 2024-2026 jsou v sou\u010dasn\u00e9 dob\u011b v pln\u00e9m proudu. „Spole\u010dnou nit\u00ed“ pro pl\u00e1nov\u00e1n\u00ed jsou v\u00fdsledky transforma\u010dn\u00edho projektu Ovid, kter\u00fd byl po v\u00edce ne\u017e dvan\u00e1cti m\u011bs\u00edc\u00edch intenzivn\u00ed anal\u00fdzy…<\/p>\n","protected":false},"author":3,"featured_media":17571,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1340,731],"tags":[1482],"powerkit_post_featured":[],"class_list":["post-17569","post","type-post","status-publish","format-standard","has-post-thumbnail","category-strategie-cs","category-weinheim-cs","tag-cislo-03_2023-d"],"_links":{"self":[{"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/posts\/17569","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/comments?post=17569"}],"version-history":[{"count":1,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/posts\/17569\/revisions"}],"predecessor-version":[{"id":17576,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/posts\/17569\/revisions\/17576"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/media\/17571"}],"wp:attachment":[{"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/media?parent=17569"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/categories?post=17569"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/tags?post=17569"},{"taxonomy":"powerkit_post_featured","embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/powerkit_post_featured?post=17569"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}