{"id":17336,"date":"2023-06-01T10:30:00","date_gmt":"2023-06-01T08:30:00","guid":{"rendered":"https:\/\/sw.fst.com\/magazine\/2025\/07\/silny-partner\/"},"modified":"2025-07-30T16:14:28","modified_gmt":"2025-07-30T14:14:28","slug":"silny-partner","status":"publish","type":"post","link":"https:\/\/sw.fst.com\/magazine\/cs\/2023\/06\/silny-partner\/","title":{"rendered":"Siln\u00fd partner"},"content":{"rendered":"\n

Odv\u011btv\u00ed mobiln\u00edch stroj\u016f je na cest\u011b k r\u016fstu. P\u0159\u00edkladem jsou prodejn\u00ed \u00fasp\u011bchy u v\u00fdznamn\u00fdch z\u00e1kazn\u00edk\u016f John Deere a Caterpillar. Prodejn\u00ed spole\u010dnost General Industry (GI) letos na ja\u0159e ocenila zam\u011bstnance a divize, kter\u00e9 se na tom pod\u00edlej\u00ed. <\/p>\n\n

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A\u0165 u\u017e v politice nebo v podnik\u00e1n\u00ed, zm\u011bny a p\u0159evraty dominuj\u00ed titulk\u016fm novin. Tak\u00e9 ve spole\u010dnosti Freudenberg Sealing Technologies (FST) se hodn\u011b mluv\u00ed o postupn\u00e9m vy\u0159azov\u00e1n\u00ed spalovac\u00edch motor\u016f, o nov\u00fdch \u0159e\u0161en\u00edch pro elektromobilitu, bateri\u00edch, palivov\u00fdch \u010dl\u00e1nc\u00edch a elektrolyz\u00e9rech, o vod\u00edku a obnoviteln\u00fdch zdroj\u00edch energie. Koneckonc\u016f, sm\u011br pro budoucnost je t\u0159eba nastavit v\u010das. Sou\u010dasn\u011b je stejn\u011b pozoruhodn\u00e9, \u017ee se FST skv\u011ble rozv\u00edj\u00ed i v tradi\u010dn\u00edch obchodn\u00edch odv\u011btv\u00edch s velmi dobr\u00fdmi vyhl\u00eddkami do budoucna. <\/p>\n\n

Nejlep\u0161\u00edm p\u0159\u00edkladem je odv\u011btv\u00ed mobiln\u00edch stroj\u016f vpr\u016fmyslu. Ten zahrnuje segmenty zem\u011bd\u011blstv\u00ed a stavebnictv\u00ed (stavebn\u00ed a zem\u011bd\u011blsk\u00e9 stroje). V roce 2019 zaznamenal tento sektor rekordn\u00ed tr\u017eby v t\u0159\u00edcifern\u00e9m objemu milion\u016f eur. Dnes, o pouh\u00e9 \u010dty\u0159i roky pozd\u011bji, jsou tyto tr\u017eby o 50 % vy\u0161\u0161\u00ed! Navzdory koronav\u00edrov\u00e9 krizi, kter\u00e1 do\u010dasn\u011b ochromila sv\u011btovou ekonomiku. Navzdory materi\u00e1lov\u00fdm a dodavatelsk\u00fdm pot\u00ed\u017e\u00edm, kter\u00e9 dodnes ovliv\u0148uj\u00ed mnoho pr\u016fmyslov\u00fdch odv\u011btv\u00ed. Navzdory rostouc\u00edm cen\u00e1m surovin a energi\u00ed. <\/p>\n\n

„Samoz\u0159ejm\u011b mluv\u00edme tak\u00e9 o biopalivech nebo alternativn\u00edch pohonech na vod\u00edk. Ale n\u00e1\u0161 hlavn\u00ed byznys z\u016fstane v dohledn\u00e9 dob\u011b tradi\u010dn\u00ed: hydraulick\u00e9 a pohonn\u00e9 aplikace. Vzhledem k po\u017eadovan\u00e9 hustot\u011b v\u00fdkonu, celodenn\u00edmu provozu t\u011b\u017ek\u00fdch stroj\u016f a nedostatku nab\u00edjec\u00ed infrastruktury n\u00e1m tento st\u00e1l\u00fd a spolehliv\u00fd byznys z\u016fstane je\u0161t\u011b mnoho let,“ \u0159\u00edk\u00e1 Angelika Mulac, viceprezidentka pro mobiln\u00ed stroje.<\/p>\n\n

Tento rychle se rozv\u00edjej\u00edc\u00ed obchod je vyvol\u00e1n celosv\u011btov\u00fdmi trendy, zejm\u00e9na r\u016fstem populace. To vy\u017eaduje st\u00e1le efektivn\u011bj\u0161\u00ed produkci potravin (zem\u011bd\u011blstv\u00ed). P\u0159\u00edrodn\u00ed a geopolitick\u00e9 katastrofy rovn\u011b\u017e vedou ke glob\u00e1ln\u00ed popt\u00e1vce po infrastruktu\u0159e a stavebn\u00edch opat\u0159en\u00edch (stavebnictv\u00ed). \u00dasp\u011bch tohoto odv\u011btv\u00ed je v\u0161ak tak\u00e9 „dom\u00e1c\u00ed“. Jasn\u00fdm d\u016fkazem jsou dv\u011b ocen\u011bn\u00ed, kter\u00e1 byla na ja\u0159e ud\u011blena zam\u011bstnanc\u016fm v tomto odv\u011btv\u00ed na setk\u00e1n\u00edch GI Sales. <\/p>\n\n

John Deere \/ Caterpillar<\/h2>\n\n

S nejv\u011bt\u0161\u00edm z\u00e1kazn\u00edkem GI, v\u00fdrobcem zem\u011bd\u011blsk\u00fdch stroj\u016f John Deere, dok\u00e1zala spole\u010dnost FST v posledn\u00edm strategick\u00e9m obdob\u00ed v\u00fdrazn\u011b zv\u00fd\u0161it sv\u016fj obrat. Tento \u00fasp\u011bch je obzvl\u00e1\u0161t\u011b pozoruhodn\u00fd, proto\u017ee krom\u011b rozvoje obchodu se t\u00fdm musel intenzivn\u011b zab\u00fdvat logistick\u00fdmi probl\u00e9my kv\u016fli nedostatku surovin. Krom\u011b toho bylo t\u0159eba se z\u00e1kazn\u00edkem dohodnout zv\u00fd\u0161en\u00ed n\u00e1klad\u016f v podob\u011b zv\u00fd\u0161en\u00ed cen. A to nejd\u016fle\u017eit\u011bj\u0161\u00ed: „Na\u0161e obchodn\u00ed vztahy nebyly t\u011bmito jedn\u00e1n\u00edmi po\u0161kozeny. Naopak. Dokonce se n\u00e1m zv\u00fd\u0161il po\u010det potenci\u00e1ln\u00edch projekt\u016f a v\u00fdrobk\u016f,“ uv\u00e1d\u00ed Mulac a dod\u00e1v\u00e1: „Obecn\u011b m\u016f\u017eeme \u0159\u00edci, \u017ee si n\u00e1s na\u0161i z\u00e1kazn\u00edci cen\u00ed jako siln\u00e9ho a spolehliv\u00e9ho partnera: Na\u0161i z\u00e1kazn\u00edci si n\u00e1s cen\u00ed jako siln\u00e9ho a spolehliv\u00e9ho partnera na sv\u00e9 stran\u011b.“ <\/p>\n\n

Spolupr\u00e1ce spole\u010dnosti Sales GI s n\u011bkolika divizemi FST pro spole\u010dnost Caterpillar, nejv\u011bt\u0161\u00edho z\u00e1kazn\u00edka v segmentu stavebnictv\u00ed, kter\u00e1 rovn\u011b\u017e z\u00edskala ocen\u011bn\u00ed, ukazuje, jak d\u016fle\u017eit\u00e1 je intern\u00ed „spolupr\u00e1ce“ pro vztahy se z\u00e1kazn\u00edky. „Se spole\u010dnost\u00ed Caterpillar ji\u017e generujeme pom\u011brn\u011b vysokou \u00farove\u0148 prodeje, ale st\u00e1le vid\u00edme obrovsk\u00fd potenci\u00e1l. Abychom ho dos\u00e1hli, mus\u00edme n\u00e1\u0161 obchod se spole\u010dnost\u00ed Caterpillar postavit na je\u0161t\u011b \u0161ir\u0161\u00ed platformu a roz\u0161\u00ed\u0159it na\u0161i s\u00ed\u0165 o obchodn\u00ed jednotky, kter\u00e9 v sou\u010dasnosti nedod\u00e1v\u00e1me,“ \u0159\u00edk\u00e1 Mulac. Tuto snahu usnad\u0148uje to, \u017ee s\u00e1m z\u00e1kazn\u00edk hovo\u0159\u00ed o sv\u00e9 touze posunout obchodn\u00ed vztah na dal\u0161\u00ed \u00farove\u0148. <\/p>\n\n

Z\u00e1kladem je r\u00e1mcov\u00e1 dohoda podepsan\u00e1 v roce 2022, kter\u00e1 upravuje budouc\u00ed spolupr\u00e1ci. Kl\u00ed\u010dovou roli p\u0159i p\u0159\u00edprav\u011b t\u00e9to dohody sehr\u00e1la spole\u010dnost Fluid Power Industry Lead Centre, kter\u00e1 pro spole\u010dnost Caterpillar dod\u00e1v\u00e1 v\u011bt\u0161inu produkt\u016f. „Byla to skv\u011bl\u00e1 spolupr\u00e1ce. Samotn\u00e9 obchodn\u00ed odd\u011blen\u00ed GI by to nebylo schopno realizovat,“ zd\u016fraz\u0148uje Mulac. <\/p>\n\n

Dobr\u00e1 spolupr\u00e1ce mezi odd\u011blen\u00edm prodeje a divizemi se projevuje i v nov\u00fdch obchodech, nap\u0159\u00edklad v oblasti olejov\u00fdch t\u011bsn\u011bn\u00ed a v divizi O-krou\u017ek\u016f. Speci\u00e1ln\u011b pro novou velkou zak\u00e1zku byl auditov\u00e1n a certifikov\u00e1n z\u00e1vod v Kuressaare. Kompeten\u010dn\u00ed centrum v Santa An\u011b \u0159\u00eddilo po\u017eadovan\u00fd bal\u00edk logistick\u00fdch slu\u017eeb: d\u00edly jsou pota\u017eeny, poti\u0161t\u011bny a individu\u00e1ln\u011b zabaleny podle po\u017eadavk\u016f z\u00e1kazn\u00edka. <\/p>\n\n

Elektromobilita se prosazuje tak\u00e9 ve spole\u010dnosti Caterpillar – a je aktivn\u011b podporov\u00e1na spole\u010dnost\u00ed FST! Spojen\u00ed Plug & Seal od spole\u010dnosti Morristown jako chladic\u00ed prvky pro baterie pom\u00e1haj\u00ed zajistit, aby d\u016fln\u00ed vozidla Caterpillar mohla b\u00fdt pou\u017e\u00edv\u00e1na v podzem\u00ed. <\/p>\n

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\r\n \r\n <\/i>\r\n <\/a>\r\n <\/span>\r\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"

Odv\u011btv\u00ed mobiln\u00edch stroj\u016f je na cest\u011b k r\u016fstu. P\u0159\u00edkladem jsou prodejn\u00ed \u00fasp\u011bchy u v\u00fdznamn\u00fdch z\u00e1kazn\u00edk\u016f John Deere a Caterpillar. Prodejn\u00ed spole\u010dnost General Industry (GI) letos na ja\u0159e ocenila zam\u011bstnance a…<\/p>\n","protected":false},"author":3,"featured_media":17338,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[915,1296],"tags":[1482],"powerkit_post_featured":[],"class_list":["post-17336","post","type-post","status-publish","format-standard","has-post-thumbnail","category-globalni","category-zakaznicke-vrstvy","tag-cislo-03_2023-d"],"_links":{"self":[{"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/posts\/17336","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/comments?post=17336"}],"version-history":[{"count":1,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/posts\/17336\/revisions"}],"predecessor-version":[{"id":17339,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/posts\/17336\/revisions\/17339"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/media\/17338"}],"wp:attachment":[{"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/media?parent=17336"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/categories?post=17336"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/tags?post=17336"},{"taxonomy":"powerkit_post_featured","embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/powerkit_post_featured?post=17336"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}