{"id":17135,"date":"2024-03-15T09:40:00","date_gmt":"2024-03-15T08:40:00","guid":{"rendered":"https:\/\/sw.fst.com\/magazine\/2025\/07\/noseni-kniru-pro-dobrou-vec\/"},"modified":"2025-07-30T16:13:49","modified_gmt":"2025-07-30T14:13:49","slug":"noseni-kniru-pro-dobrou-vec","status":"publish","type":"post","link":"https:\/\/sw.fst.com\/magazine\/cs\/2024\/03\/noseni-kniru-pro-dobrou-vec\/","title":{"rendered":"No\u0161en\u00ed kn\u00edru pro dobrou v\u011bc"},"content":{"rendered":"\n

Spolupr\u00e1ce mezi Miguelem Oseguerou a Matthiasem Kauffmannem a jejich z\u00e1kazn\u00edkem Stihl se obvykle to\u010d\u00ed kolem \u0159e\u0161en\u00ed t\u011bsn\u011bn\u00ed pro elektrick\u00e9 n\u00e1\u0159ad\u00ed, jako jsou nap\u0159\u00edklad \u0159et\u011bzov\u00e9 pily. V posledn\u00ed dob\u011b se obchodn\u00ed jedn\u00e1n\u00ed soust\u0159ed\u00ed tak\u00e9 na vysokotlak\u00e9 \u010disti\u010de. A diskutuj\u00ed tak\u00e9 o zdravotnictv\u00ed. <\/p>\n\n

Miguel Oseguera, \u0159editel glob\u00e1ln\u00edho segmentu pro elektrick\u00e9 n\u00e1\u0159ad\u00ed, a Matthias Kauffmann, glob\u00e1ln\u00ed mana\u017eer pro kl\u00ed\u010dov\u00e9 z\u00e1kazn\u00edky pro elektrick\u00e9 n\u00e1\u0159ad\u00ed, byli zpo\u010d\u00e1tku trochu zmaten\u00ed. V listopadu pozvali t\u0159i in\u017een\u00fdry od sv\u00e9ho z\u00e1kazn\u00edka Stihl na n\u00e1v\u0161t\u011bvu z\u00e1vodu Freudenberg Sealing Technologies (FST) ve Schwalmstadtu. T\u0159i zam\u011bstnanci Stihlu vypadali p\u0159i p\u0159\u00edchodu trochu jinak: V\u0161ichni t\u0159i m\u011bli kn\u00edry. M\u011bli k tomu dobr\u00fd d\u016fvod: Stihl se \u00fa\u010dastn\u00ed celosv\u011btov\u00e9 kampan\u011b „Movember“. <\/p>\n\n

Slovo „Movember“ se skl\u00e1d\u00e1 z anglick\u00e9ho slova „moustache“ a m\u011bs\u00edce listopadu. Jako vn\u011bj\u0161\u00ed projev podpory kampan\u011b, kter\u00e1 byla zah\u00e1jena v Austr\u00e1lii, nos\u00ed v listopadu kn\u00edr ka\u017edoro\u010dn\u011b st\u00e1le v\u00edce mu\u017e\u016f na cel\u00e9m sv\u011bt\u011b. Obsahem kampan\u011b je preventivn\u00ed zdravotn\u00ed p\u00e9\u010de, konkr\u00e9tn\u011b prevence rakoviny varlat a prostaty, du\u0161evn\u00edch onemocn\u011bn\u00ed a sebevra\u017ed. C\u00edlem kampan\u011b je zv\u00fd\u0161it informovanost populace a povzbudit mu\u017ee, aby si d\u00e1vali pozor na p\u0159\u00edznaky onemocn\u011bn\u00ed, brali st\u00ed\u017enosti v\u00e1\u017en\u011b a vyu\u017e\u00edvali program\u016f v\u010dasn\u00e9ho odhalen\u00ed. C\u00edle jsou podobn\u00e9 jako u iniciativy „R\u016f\u017eov\u00e1 stu\u017eka“ pro \u017eeny, kter\u00e1 pomoc\u00ed r\u016f\u017eov\u00e9 stu\u017eky zvy\u0161uje pov\u011bdom\u00ed o rakovin\u011b prsu a vyjad\u0159uje solidaritu s \u017eenami posti\u017een\u00fdmi touto nemoc\u00ed. <\/p>\n\n

V souladu s vlastn\u00edm produktov\u00fdm portfoliem propaguje Stihl svou podporu „Movemberu“ pod m\u00edrn\u011b pozm\u011bn\u011bn\u00fdm n\u00e1zvem „Mow-vember“. Slovo „mow“ znamen\u00e1 sek\u00e1n\u00ed – seka\u010dka s velk\u00fdm kn\u00edrem symbolizuje kampa\u0148 Stihl. <\/p>\n\n

„Na znamen\u00ed solidarity jsem si tak\u00e9 hned po na\u0161em setk\u00e1n\u00ed v tov\u00e1rn\u011b ve Schwalmstadtu – je\u0161t\u011b p\u0159ed ve\u010dern\u00ed spole\u010dnou pracovn\u00ed ve\u010de\u0159\u00ed – zast\u0159ihl vousy do kn\u00edrku,“ uv\u00e1d\u00ed Kauffmann. To se t\u0159em zam\u011bstnanc\u016fm spole\u010dnosti Stihl velmi l\u00edbilo. Spole\u010dn\u011b s Oseguerou byli spont\u00e1nn\u011b pozv\u00e1ni na focen\u00ed „Mow-vember“, kter\u00e9 se konalo o n\u011bkolik dn\u00ed pozd\u011bji v s\u00eddle spole\u010dnosti Stihl ve Waiblingenu v ji\u017en\u00edm N\u011bmecku. <\/p>\n\n

\"\"
Focen\u00ed u spole\u010dnosti Stihl pro kampa\u0148 „Mow-vember“, kter\u00e1 propaguje preventivn\u00ed p\u00e9\u010di o mu\u017ee.<\/figcaption><\/figure>\n\n

P\u0159ipad\u00e1 mi, \u017ee je sou\u010d\u00e1st\u00ed spole\u010dnosti Stihl<\/h2>\n\n

\u0158editel segmentu Oseguera si pro toto focen\u00ed tak\u00e9 upravil vousy. „Ten den jsme tam stejn\u011b byli. Perfektn\u011b se to hodilo,“ \u0159\u00edk\u00e1 a dod\u00e1v\u00e1: „Cel\u00e1 akce symbolizuje skv\u011blou spolupr\u00e1ci se spole\u010dnost\u00ed Stihl. Byli jsme jedin\u00ed externist\u00e9, kte\u0159\u00ed se mohli focen\u00ed z\u00fa\u010dastnit. Na\u0161e vztahy mezi z\u00e1kazn\u00edky a dodavateli jsou tak dobr\u00e9, \u017ee jsme t\u00e9m\u011b\u0159 pova\u017eov\u00e1ni za sou\u010d\u00e1st spole\u010dnosti Stihl.“ <\/p>\n\n

Toto tvrzen\u00ed vede p\u0159\u00edmo k obchodn\u00edmu pozad\u00ed. FST se ned\u00e1vno poda\u0159ilo otev\u0159\u00edt nov\u00fd obchodn\u00ed segment spole\u010dnosti Stihl s nov\u00fdm produktov\u00fdm \u0159e\u0161en\u00edm: Vysokotlak\u00e9 \u010disti\u010de. „Dosud jsme dod\u00e1vali p\u0159edev\u0161\u00edm olejov\u00e1 t\u011bsn\u011bn\u00ed pro t\u011bsn\u011bn\u00ed klikov\u00e9ho h\u0159\u00eddele dvoutaktn\u00edch motor\u016f Stihl,“ vysv\u011btluje Kauffmann. P\u0159ed n\u011bkolika lety spole\u010dnost Stihl roz\u0161\u00ed\u0159ila sv\u00e9 portfolio o vysokotlak\u00e9 \u010disti\u010de pro soukrom\u00e9 pou\u017eit\u00ed v dom\u00e1cnosti a na zahrad\u011b. Spole\u010dnost FST nav\u00e1zala se spole\u010dnost\u00ed Stihl v\u00fdvojov\u00e9 partnerstv\u00ed pro druhou generaci t\u011bchto za\u0159\u00edzen\u00ed – a nyn\u00ed obdr\u017eela s\u00e9riovou zak\u00e1zku: na t\u011bsn\u011bn\u00ed rt\u016f v\u010detn\u011b st\u00edrac\u00edch a O-krou\u017ek\u016f. <\/p>\n\n

V „typick\u00e9m oboru hydrauliky Schwalmstadt“, kter\u00fdm jsou t\u011bsn\u011bn\u00ed a st\u011bra\u010de, nahrazuje nov\u00e9 \u0159e\u0161en\u00ed FST tkaninov\u00e9 t\u011bsn\u011bn\u00ed HNBR samostatn\u00fdm z\u00e1lo\u017en\u00edm krou\u017ekem z PTFE od konkurence. „Nyn\u00ed dod\u00e1v\u00e1me firm\u011b Stihl konstrukci jednoduch\u00e9ho lamelov\u00e9ho t\u011bsn\u011bn\u00ed optimalizovanou pro danou aplikaci a vyrobenou z nov\u011b vyvinut\u00e9ho elastomerov\u00e9ho materi\u00e1lu HNBR,“ vysv\u011btluje Kauffmann. Seznam v\u00fdhod nov\u00e9ho \u0159e\u0161en\u00ed zahrnuje zjednodu\u0161enou manipulaci, n\u00e1kladovou efektivitu, trvanlivost a v\u00fdkon. <\/p>\n\n

Tato zak\u00e1zka by mohla spole\u010dnosti FST otev\u0159\u00edt dve\u0159e i k dal\u0161\u00edm aplikac\u00edm ve vysokotlak\u00fdch \u010disti\u010d\u00edch Stihl. Spole\u010dnost toti\u017e pl\u00e1nuje vstoupit na trh profesion\u00e1ln\u00edho \u010di\u0161t\u011bn\u00ed i se za\u0159\u00edzen\u00edmi, kter\u00e1 maj\u00ed v\u00fdrazn\u011b vy\u0161\u0161\u00ed v\u00fdkon ne\u017e ta, kter\u00e1 se b\u011b\u017en\u011b pou\u017e\u00edvaj\u00ed pro soukrom\u00e9 pou\u017eit\u00ed v dom\u00e1cnostech. T\u011bsnic\u00ed technologie v t\u011bchto profesion\u00e1ln\u00edch za\u0159\u00edzen\u00edch \u010del\u00ed obzvl\u00e1\u0161t\u011b vysok\u00fdm n\u00e1rok\u016fm – a FST ji\u017e m\u00e1 p\u0159ipravena \u0159e\u0161en\u00ed pro ostatn\u00ed v\u00fdrobce pro jejich \u0159ady „Professional“. Kdy\u017e u\u017e mluv\u00edme o ostatn\u00edch v\u00fdrobc\u00edch vysokotlak\u00fdch \u010disti\u010d\u016f, i oni by mohli v budoucnu t\u011b\u017eit z nov\u00fdch t\u011bsn\u011bn\u00ed, kter\u00e1 jsou v sou\u010dasn\u00e9 dob\u011b vyv\u00edjena pro spole\u010dnost Stihl. Zde je zapot\u0159eb\u00ed „cross-sellingov\u00fdch dovednost\u00ed“ prodejn\u00ed organizace. <\/p>\n

\r\n
\r\n \r\n <\/i>\r\n <\/a>\r\n <\/span>\r\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"

Spolupr\u00e1ce mezi Miguelem Oseguerou a Matthiasem Kauffmannem a jejich z\u00e1kazn\u00edkem Stihl se obvykle to\u010d\u00ed kolem \u0159e\u0161en\u00ed t\u011bsn\u011bn\u00ed pro elektrick\u00e9 n\u00e1\u0159ad\u00ed, jako jsou nap\u0159\u00edklad \u0159et\u011bzov\u00e9 pily. V posledn\u00ed dob\u011b se obchodn\u00ed…<\/p>\n","protected":false},"author":3,"featured_media":17140,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1108,1296],"tags":[1475],"powerkit_post_featured":[],"class_list":["post-17135","post","type-post","status-publish","format-standard","has-post-thumbnail","category-schwalmstadt-cs","category-zakaznicke-vrstvy","tag-cislo-02_2024-d"],"_links":{"self":[{"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/posts\/17135","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/comments?post=17135"}],"version-history":[{"count":1,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/posts\/17135\/revisions"}],"predecessor-version":[{"id":17143,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/posts\/17135\/revisions\/17143"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/media\/17140"}],"wp:attachment":[{"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/media?parent=17135"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/categories?post=17135"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/tags?post=17135"},{"taxonomy":"powerkit_post_featured","embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/powerkit_post_featured?post=17135"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}