{"id":15755,"date":"2024-07-23T11:10:00","date_gmt":"2024-07-23T09:10:00","guid":{"rendered":"https:\/\/sw.fst.com\/magazine\/2025\/07\/osobni-a-nakladni-automobily-lode-a-horska-kola\/"},"modified":"2025-07-30T15:56:39","modified_gmt":"2025-07-30T13:56:39","slug":"osobni-a-nakladni-automobily-lode-a-horska-kola","status":"publish","type":"post","link":"https:\/\/sw.fst.com\/magazine\/cs\/2024\/07\/osobni-a-nakladni-automobily-lode-a-horska-kola\/","title":{"rendered":"Osobn\u00ed a n\u00e1kladn\u00ed automobily, lod\u011b a horsk\u00e1 kola"},"content":{"rendered":"\n

Divize Corteco ud\u00e1v\u00e1 nov\u00e9 trendy v oblasti n\u00e1hradn\u00edch d\u00edl\u016f s nez\u00e1visl\u00fdmi autoservisy a oprav\u00e1rensk\u00fdmi podniky, tzv. nez\u00e1visl\u00fd trh s n\u00e1hradn\u00edmi d\u00edly (IAM). O faktorech \u00fasp\u011bchu, c\u00edlech a budouc\u00edch p\u0159\u00edle\u017eitostech hovo\u0159il SEALING WORLD s Dr. Christianem Dickopfem, senior viceprezidentem spole\u010dnosti Corteco. <\/p>\n\n

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Dr. Christian Dickopf<\/h2>\n\n\n\n

Senior viceprezident spole\u010dnosti Corteco<\/p>\n<\/div><\/div>\n\n

Pane doktore Dickopfe, spole\u010dnost Corteco se vyv\u00edj\u00ed velmi dob\u0159e a vy se roz\u0161i\u0159ujete. Mohl byste n\u00e1m pros\u00edm sd\u011blit d\u016fvody? <\/strong><\/p>\n\n

Divize Corteco p\u0159edstavuje stabiln\u00ed, m\u00e9n\u011b cyklick\u00e9 a ziskov\u00e9 podnik\u00e1n\u00ed. Z\u00e1kazn\u00edci n\u00e1s nyn\u00ed vn\u00edmaj\u00ed jako specialistu na poprodejn\u00ed slu\u017eby cel\u00e9 skupiny Freudenberg, proto\u017ee krom\u011b t\u011bsn\u011bn\u00ed nab\u00edz\u00edme tak\u00e9 v\u00fdrobky Vibracoustic a Freudenberg Filtration Technologies. Toto \u0161irok\u00e9 portfolio je jist\u011b jedn\u00edm z d\u016fvod\u016f na\u0161eho \u00fasp\u011bchu. Dal\u0161\u00edm je vysok\u00e1 \u00farove\u0148 dostupnosti, kterou na\u0161im z\u00e1kazn\u00edk\u016fm nab\u00edz\u00edme. D\u00edky na\u0161\u00ed decentralizovan\u00e9 organizaci jsme na\u0161im z\u00e1kazn\u00edk\u016fm bl\u00edzko a rychle k dispozici. To je d\u016fle\u017eit\u00e9 zejm\u00e9na pro mal\u00e9 a st\u0159edn\u00ed podniky, kter\u00e9 nemohou dr\u017eet velk\u00e9 z\u00e1soby. D\u016fle\u017eit\u00e1 je zejm\u00e9na kvalita na\u0161ich v\u00fdrobk\u016f; odli\u0161ujeme se vysokou kvalitou na\u0161eho sortimentu. Freudenberg a NOK jsou sami v\u00fdrobci a na\u0161e v\u00fdrobky maj\u00ed stejnou testovanou kvalitu jako v\u00fdrobky pro origin\u00e1ln\u00ed vybaven\u00ed. V oblasti n\u00e1hradn\u00edch d\u00edl\u016f existuje mnoho tzv. p\u0159ebalova\u010d\u016f, kte\u0159\u00ed nakupuj\u00ed d\u00edly odev\u0161ad a jednodu\u0161e je p\u0159ebaluj\u00ed. My se od nich kvalitou jednozna\u010dn\u011b odli\u0161ujeme. <\/p>\n\n

Ve spole\u010dnosti Corteco jste se zam\u011b\u0159ili na r\u016fst. Jak\u00e9 jsou va\u0161e konkr\u00e9tn\u00ed pl\u00e1ny? <\/strong><\/p>\n\n

Soub\u011b\u017en\u011b sledujeme t\u0159i vz\u00e1jemn\u011b se dopl\u0148uj\u00edc\u00ed strategie r\u016fstu. Zaprv\u00e9 chceme r\u016fst v segmentech trhu, kter\u00e9 ji\u017e zn\u00e1me, s produkty, kter\u00e9 ji\u017e zn\u00e1me. To zahrnuje tak\u00e9 region\u00e1ln\u00ed roz\u0161\u00ed\u0159en\u00ed na\u0161eho podnik\u00e1n\u00ed. V p\u0159\u00ed\u0161t\u00edch letech chceme roz\u0161\u00ed\u0159it sv\u00e9 postaven\u00ed na trhu zejm\u00e9na v jihov\u00fdchodn\u00ed Asii a ve v\u00fdchodn\u00ed Evrop\u011b. Ve v\u00fdchodn\u00ed Evrop\u011b jezd\u00ed mnoho star\u0161\u00edch vozidel, na kter\u00fdch se prov\u00e1d\u00ed mnoho oprav. Tam se ji\u017e setk\u00e1v\u00e1me s trhem \u010d\u00ednsk\u00fdch exportn\u00edch vozidel s klasick\u00fdmi spalovac\u00edmi motory – av\u0161ak bez vybudovan\u00e9 infrastruktury pro opravy a odpov\u00eddaj\u00edc\u00ed n\u00e1hradn\u00ed d\u00edly – o kter\u00e9 se m\u016f\u017eeme postarat, kdy\u017e jsou vozidla relativn\u011b mlad\u00e1. Nov\u00fd sklad v Turecku, nov\u00e1 prodejn\u00ed kancel\u00e1\u0159 v Srbsku v\u010detn\u011b m\u00edstn\u00edho marketingu na m\u00edst\u011b, dal\u0161\u00ed technick\u00fd \u0161kolitel v Polsku, pro n\u00e1s velmi d\u016fle\u017eit\u00e9m trhu, dal\u0161\u00ed zam\u011bstnanci v jihov\u00fdchodn\u00ed Asii – to v\u0161e jsou viditeln\u00e9 zn\u00e1mky tohoto kurzu. Ve st\u0159edn\u011bdob\u00e9m horizontu, tedy ne v sou\u010dasn\u00e9m strategick\u00e9m obdob\u00ed, ale v tom p\u0159\u00ed\u0161t\u00edm, se chceme v\u00edce zam\u011b\u0159it tak\u00e9 na hust\u011b os\u00eddlen\u00e9 africk\u00e9 zem\u011b. V n\u011bkter\u00fdch \u010d\u00e1stech Afriky ji\u017e m\u00e1me z\u00e1kazn\u00edky. Je v\u0161ak st\u00e1le co rozv\u00edjet, zejm\u00e9na na jih od Sahary. Ale postupn\u011b, nem\u016f\u017eeme \u0159e\u0161it v\u0161echno najednou. <\/p>\n\n

Jak\u00fd je v\u00e1\u0161 druh\u00fd strategick\u00fd p\u0159\u00edstup?<\/strong><\/p>\n\n

Nov\u00e9 produkty a slu\u017eby chceme um\u00edstit do segment\u016f trhu, kter\u00e9 ji\u017e zn\u00e1me. Akumul\u00e1tory jsou toho dobr\u00fdm p\u0159\u00edkladem. Tyto hydraulick\u00e9 akumul\u00e1tory jsou zaveden\u00fdm produktem FST, ale ve spole\u010dnosti Corteco jsme je dosud t\u00e9m\u011b\u0159 neprod\u00e1vali. To zm\u011bn\u00edme a v budoucnu budeme akumul\u00e1tory nab\u00edzet pod ob\u011bma zna\u010dkami, tedy Corteco i TransTec. Vedouc\u00ed st\u0159edisko FST v Remagenu dokonce vyvinulo \u0159e\u0161en\u00ed pro opravy akumul\u00e1tor\u016f pr\u00e1v\u011b pro obchod s n\u00e1hradn\u00edmi d\u00edly. N\u011bco takov\u00e9ho ve spole\u010dnosti FST dosud nebylo. <\/p>\n\n

Zcela nov\u00e1 slu\u017eba! M\u00e1te v ruk\u00e1vu n\u011bjak\u00e9 dal\u0161\u00ed? <\/strong><\/p>\n\n

Ano, v Mil\u00e1n\u011b v USA jsme z\u0159\u00eddili servis pro opravy elektrick\u00fdch posilova\u010d\u016f \u0159\u00edzen\u00ed. U vadn\u00fdch modul\u016f nap\u0159\u00edklad vym\u011b\u0148ujeme mikro\u010dipy, p\u0159ehr\u00e1v\u00e1me software nebo pomoc\u00ed 3D tisk\u00e1ren vytv\u00e1\u0159\u00edme nov\u00e9 d\u00edly sk\u0159\u00edn\u011b, kter\u00e9 nahrad\u00ed vadn\u00fd d\u00edl. Tyto dovednosti v zach\u00e1zen\u00ed s elektronick\u00fdmi sou\u010d\u00e1stkami, kter\u00e9 se osv\u011bd\u010dily v syst\u00e9mech posilova\u010de \u0159\u00edzen\u00ed, lze v budoucnu vyu\u017e\u00edt pro mnoho dal\u0161\u00edch aplikac\u00ed; elektrick\u00e9 funkce a sou\u010d\u00e1stky dnes najdeme v automobilech v\u0161ude. Oprava m\u00edsto vyhazov\u00e1n\u00ed: To je pro na\u0161e z\u00e1kazn\u00edky udr\u017eiteln\u00e9 a tak\u00e9 n\u00e1kladov\u011b efektivn\u00ed. <\/p>\n\n

Rozhl\u00ed\u017e\u00edte se i mimo tradi\u010dn\u00ed obchod s n\u00e1hradn\u00edmi d\u00edly pro osobn\u00ed automobily?P\u0159esn\u011b tak, toto je t\u0159et\u00ed pil\u00ed\u0159 na\u0161\u00ed r\u016fstov\u00e9 strategie. Chceme prod\u00e1vat v\u00fdrobky, kter\u00e9 ji\u017e zn\u00e1me, v nov\u00fdch, dal\u0161\u00edch segmentech trhu. Zam\u011b\u0159ili jsme se zejm\u00e9na na segment t\u011b\u017ek\u00fdch n\u00e1kladn\u00edch vozidel. <\/p>\n\n

Co mysl\u00edte t\u00edm t\u011b\u017ek\u00fdm provozem?<\/strong><\/p>\n\n

Typicky se jedn\u00e1 o n\u00e1kladn\u00ed automobily, autobusy, stavebn\u00ed vozidla a zem\u011bd\u011blsk\u00e9 stroje. Jsou vystaveny obzvl\u00e1\u0161t\u011b vysok\u00e9mu zat\u00ed\u017een\u00ed a po\u017eadavky na kvalitu pou\u017eit\u00fdch komponent\u016f jsou odpov\u00eddaj\u00edc\u00edm zp\u016fsobem vysok\u00e9. T\u011bsn\u011bn\u00ed, kter\u00e9 stoj\u00ed jen n\u011bkolik eur, chr\u00e1n\u00ed drah\u00e1 u\u017eitkov\u00e1 vozidla v hodnot\u011b des\u00edtek tis\u00edc eur. Nikdo by nem\u011bl d\u011blat kompromisy, pokud jde o \u00fadr\u017ebu a opravy. U spole\u010dnosti Corteco z\u00edsk\u00e1te osv\u011bd\u010denou a prov\u011b\u0159enou s\u00e9riovou technologii, kter\u00e1 pro\u0161la n\u00e1ro\u010dn\u00fdmi zkou\u0161kami. <\/p>\n\n

Jak\u00e9 dal\u0161\u00ed aplikace m\u00e1te na mysli?<\/strong><\/p>\n\n

Prvn\u00edch \u00fasp\u011bch\u016f ji\u017e dosahujeme – p\u0159edev\u0161\u00edm v USA – s n\u00e1hradn\u00edmi d\u00edly pro motocykly a – p\u0159edev\u0161\u00edm v Evrop\u011b – s n\u00e1hradn\u00edmi d\u00edly pro odpru\u017een\u00ed horsk\u00fdch kol. Zam\u011b\u0159ujeme se tak\u00e9 na men\u0161\u00ed lod\u011b a jachty. FST tento segment naz\u00fdv\u00e1 „Recreational Marine“. Jejich motory rovn\u011b\u017e vy\u017eaduj\u00ed pravidelnou \u00fadr\u017ebu a opravy. <\/p>\n\n

Efektivita kl\u00ed\u010dov\u00fdch slov. Co v tomto sm\u011bru d\u011bl\u00e1 spole\u010dnost Corteco? <\/strong><\/p>\n\n

„Pot\u0159ebuji t\u011bsn\u011bn\u00ed pro aplikaci XY v modelu Golf 5, rok v\u00fdroby 2008. Takto p\u0159ij\u00edm\u00e1me objedn\u00e1vky. Na rozd\u00edl od mnoha jin\u00fdch odv\u011btv\u00ed z\u00e1kazn\u00edk nespecifikuje rozm\u011bry a materi\u00e1l t\u011bsn\u011bn\u00ed nebo polo\u017eky, kterou pot\u0159ebuje, ale uv\u00e1d\u00ed aplikaci. My v\u0161ak mus\u00edme okam\u017eit\u011b v\u011bd\u011bt, o jak\u00e9 t\u011bsn\u011bn\u00ed, jak\u00fd filtr, o jak\u00e9 ulo\u017een\u00ed motoru se jedn\u00e1, kter\u00fd z na\u0161ich v\u00fdrobk\u016f pat\u0159\u00ed do jak\u00e9 aplikace. Spr\u00e1va na\u0161ich dat je proto nesm\u00edrn\u011b d\u016fle\u017eit\u00e1. Mus\u00edme spravovat obrovsk\u00e9 mno\u017estv\u00ed dat, jinak neud\u011bl\u00e1me \u017e\u00e1dn\u00fd obchod. O to se star\u00e1 na\u0161e spr\u00e1va kategori\u00ed. Nap\u0159\u00edklad \u010d\u00e1st pr\u00e1ce, kterou dnes je\u0161t\u011b d\u011bl\u00e1me pomoc\u00ed soubor\u016f v Excelu, brzy zvl\u00e1dne profesion\u00e1ln\u00ed syst\u00e9m pro spr\u00e1vu informac\u00ed o produktech. Celkov\u011b m\u00e1me v oblasti IT a \u0159\u00edzen\u00ed dodavatelsk\u00e9ho \u0159et\u011bzce mnoho v\u00fdchodisek, jak ze\u0161t\u00edhlit, zrychlit a zabezpe\u010dit na\u0161e procesy. Jsme na spr\u00e1vn\u00e9 cest\u011b. <\/p>\n\n

Kl\u00ed\u010dov\u00e9 slovo udr\u017eitelnost. Jakou roli hraje v IAM? <\/strong><\/p>\n\n

V sou\u010dasn\u00e9 dob\u011b tomuto t\u00e9matu p\u0159ikl\u00e1d\u00e1 v\u00fdznam pouze n\u011bkolik na\u0161ich z\u00e1kazn\u00edk\u016f. P\u0159esto se z vlastn\u00ed iniciativy chov\u00e1me udr\u017eiteln\u011b. Kdy\u017e pou\u017e\u00edv\u00e1me m\u00e9n\u011b plast\u016f na obaly, \u0161et\u0159\u00edme pap\u00edr v administrativ\u011b, pou\u017e\u00edv\u00e1me energeticky \u00fasporn\u00e9 technologie, vyr\u00e1b\u00edme ekologickou elekt\u0159inu pomoc\u00ed vlastn\u00edch fotovoltaick\u00fdch syst\u00e9m\u016f nebo pou\u017e\u00edv\u00e1me ekologick\u00e9 dopravn\u00ed prost\u0159edky, chr\u00e1n\u00edme \u017eivotn\u00ed prost\u0159ed\u00ed. Z\u00e1rove\u0148 jedn\u00e1me efektivn\u011b a sni\u017eujeme sv\u00e9 n\u00e1klady. <\/p>\n\n

Kl\u00ed\u010dov\u00e9 slovo transformace automobilov\u00e9ho pr\u016fmyslu. Co znamen\u00e1 elektrifikace pohonn\u00fdch technologi\u00ed pro spole\u010dnost Corteco? <\/strong><\/p>\n\n

Transformace ovlivn\u00ed obchod s n\u00e1hradn\u00edmi d\u00edly se zpo\u017ed\u011bn\u00edm, tj. o n\u011bkolik let pozd\u011bji ne\u017e obchod s origin\u00e1ln\u00edm vybaven\u00edm. V sou\u010dasn\u00e9 dob\u011b p\u0159edpokl\u00e1d\u00e1me, \u017ee obchod s n\u00e1hradn\u00edmi d\u00edly s nez\u00e1visl\u00fdmi d\u00edlnami pro elektromobily na baterie se stane skute\u010dn\u011b relevantn\u00edm a\u017e v roce 2030. P\u0159esto na tom samoz\u0159ejm\u011b ji\u017e nyn\u00ed intenzivn\u011b pracujeme. <\/p>\n\n

Zaveden\u00e9 podniky se zhrout\u00ed, ale na trhu s n\u00e1hradn\u00edmi d\u00edly pravd\u011bpodobn\u011b ne tak brzy a tak n\u00e1hle jako v odv\u011btv\u00ed p\u016fvodn\u00edho vybaven\u00ed. Spalovac\u00ed motory, kter\u00e9 jsou dnes na silnic\u00edch, budou pravd\u011bpodobn\u011b pot\u0159ebovat n\u00e1hradn\u00ed d\u00edly je\u0161t\u011b n\u011bkolik desetilet\u00ed. Sou\u010dasn\u011b budou nab\u00edzen\u00e9 filtry, d\u00edly \u0159\u00edzen\u00ed a vzduchov\u00e9 pru\u017einy i nad\u00e1le relevantn\u00ed, nebo se dokonce stanou je\u0161t\u011b relevantn\u011bj\u0161\u00edmi v elektrick\u00fdch vozidlech. <\/p>\n\n

Na\u0161e strategie je ji\u017e nyn\u00ed zam\u011b\u0159ena na roz\u0161\u00ed\u0159en\u00ed na\u0161\u00ed pozice. Nap\u0159\u00edklad n\u00e1kladn\u00ed automobily, stavebn\u00ed a zem\u011bd\u011blsk\u00e1 vozidla a lod\u011b budou pravd\u011bpodobn\u011b poh\u00e1n\u011bny spalovac\u00edmi motory mnohem d\u00e9le ne\u017e osobn\u00ed automobily. Mnoho ot\u00e1zek v\u0161ak je\u0161t\u011b nebylo definitivn\u011b zodpov\u011bzeno. Jak bude vypadat trh s n\u00e1hradn\u00edmi d\u00edly v budoucnosti? Co a kdo bude v elektrick\u00fdch vozidlech opravovat? Budou dodavatelsk\u00e9 \u0159et\u011bzce do nez\u00e1visl\u00fdch servis\u016f stejn\u00e9 jako dnes? St\u00e1hnou se n\u011bkte\u0159\u00ed dodavatel\u00e9 ze sou\u010dasn\u00e9ho „spalovac\u00edho sv\u011bta“ z trhu \u00fapln\u011b? V r\u00e1mci \u0159\u00edzen\u00ed rizik a na\u0161eho projektu „Ready for Future“ se t\u011bmito ot\u00e1zkami podrobn\u011b zab\u00fdv\u00e1me a vyv\u00edj\u00edme pro sebe vhodn\u00e1 \u0159e\u0161en\u00ed. <\/p>\n\n

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Dr. Christian Dickopf<\/h2>\n\n\n\n

„U\u017e b\u011bhem studia mi bylo jasn\u00e9, jak chci za\u010d\u00edt svou profesn\u00ed kari\u00e9ru: nejprve studovat podnikovou administrativu v N\u011bmecku a v zahrani\u010d\u00ed, pak si ud\u011blat doktor\u00e1t, pracovat v mana\u017eersk\u00e9m poradenstv\u00ed jako prvn\u00ed profesn\u00ed stanici a odtud p\u0159ej\u00edt do pr\u016fmyslov\u00e9ho podniku jako asistent managementu,“ \u0159\u00edk\u00e1 Dr. Christian Dickopf. Jeho kari\u00e9rn\u00ed cesta byla stejn\u011b konzistentn\u00ed. <\/p>\n\n\n\n

V roce 2009 nastoupil Dickopf do spole\u010dnosti Freudenberg Sealing Technologies (FST) jako asistent p\u0159edstavenstva. V t\u00e9to funkci se dva roky zab\u00fdval p\u0159edev\u0161\u00edm ot\u00e1zkami strategie a prodeje. Od t\u00e9 doby zast\u00e1val ve spole\u010dnosti FST r\u016fzn\u00e9 mana\u017eersk\u00e9 pozice: ve spole\u010dnostech Freudenberg Process Seals a Dichtomatik (ob\u011b jsou nyn\u00ed sou\u010d\u00e1st\u00ed divize pr\u016fmyslov\u00fdch slu\u017eeb, ISD); jako vedouc\u00ed vedouc\u00ed st\u0159ediska Fluid Power Industry Lead Centre ve Schwalmstadtu s partnersk\u00fdmi v\u00fdrobn\u00edmi z\u00e1vody v Troji a Chennai; v prodejn\u00edm kan\u00e1lu General Industry (GI) hned od po\u010d\u00e1tku ve \u0160v\u00fdcarsku a pozd\u011bji v USA – kde byl mimo jin\u00e9 region\u00e1ln\u00edm mana\u017eerem GI pro Severn\u00ed Ameriku. Dickopf je ji\u017e dva roky zodpov\u011bdn\u00fd za spole\u010dnost Corteco po cel\u00e9m sv\u011bt\u011b. Jeho kancel\u00e1\u0159 se nach\u00e1z\u00ed v s\u00eddle spole\u010dnosti Corteco v Mil\u00e1n\u011b ve st\u00e1t\u011b Ohio. <\/p>\n<\/div><\/div>\n

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\r\n \r\n <\/i>\r\n <\/a>\r\n <\/span>\r\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"

Divize Corteco ud\u00e1v\u00e1 nov\u00e9 trendy v oblasti n\u00e1hradn\u00edch d\u00edl\u016f s nez\u00e1visl\u00fdmi autoservisy a oprav\u00e1rensk\u00fdmi podniky, tzv. nez\u00e1visl\u00fd trh s n\u00e1hradn\u00edmi d\u00edly (IAM). O faktorech \u00fasp\u011bchu, c\u00edlech a budouc\u00edch p\u0159\u00edle\u017eitostech hovo\u0159il…<\/p>\n","protected":false},"author":3,"featured_media":15756,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1230,915,1301],"tags":[1455],"powerkit_post_featured":[],"class_list":["post-15755","post","type-post","status-publish","format-standard","has-post-thumbnail","category-corteco-cs","category-globalni","category-rozhovor","tag-cislo-03_2024-d"],"_links":{"self":[{"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/posts\/15755","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/comments?post=15755"}],"version-history":[{"count":1,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/posts\/15755\/revisions"}],"predecessor-version":[{"id":15761,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/posts\/15755\/revisions\/15761"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/media\/15756"}],"wp:attachment":[{"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/media?parent=15755"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/categories?post=15755"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/tags?post=15755"},{"taxonomy":"powerkit_post_featured","embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/powerkit_post_featured?post=15755"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}