{"id":15675,"date":"2024-07-23T11:30:00","date_gmt":"2024-07-23T09:30:00","guid":{"rendered":"https:\/\/sw.fst.com\/magazine\/2025\/07\/hlavni-iniciativy-strategie-na-obdobi-2024-26\/"},"modified":"2025-07-30T15:56:23","modified_gmt":"2025-07-30T13:56:23","slug":"hlavni-iniciativy-strategie-na-obdobi-2024-26","status":"publish","type":"post","link":"https:\/\/sw.fst.com\/magazine\/cs\/2024\/07\/hlavni-iniciativy-strategie-na-obdobi-2024-26\/","title":{"rendered":"Hlavn\u00ed iniciativy strategie na obdob\u00ed 2024-26"},"content":{"rendered":"\n

Spole\u010dnost Freudenberg Sealing Technologies (FST) vyd\u00e1v\u00e1 ka\u017ed\u00e9 t\u0159i roky novou strategii, kter\u00e1 je platn\u00e1 po dobu t\u0159\u00ed let. Sou\u010dasn\u00e9 strategick\u00e9 obdob\u00ed za\u010dalo v lednu 2024. V z\u00e1sad\u011b se zam\u011b\u0159uje na \u0161est r\u016fzn\u00fdch oblast\u00ed. Podrobn\u011bj\u0161\u00ed vysv\u011btlen\u00ed k n\u00ed\u017ee uveden\u00e9mu grafu najdete na n\u00e1sleduj\u00edc\u00edch str\u00e1nk\u00e1ch. <\/p>\n\n

\"\"<\/figure>
\n
\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n

01 Realizace projektu „Ovid“<\/strong><\/p>\n\n\n\n

Realizace transforma\u010dn\u00edho projektu „Ovid“ s c\u00edlem z\u00edskat nov\u00e9 obchody a kompenzovat pokles obchodu s ICE a z\u00e1rove\u0148 se p\u0159izp\u016fsobit struktur\u00e1ln\u00edm zm\u011bn\u00e1m na trz\u00edch.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n

02 Provozn\u00ed excelence<\/strong><\/p>\n\n\n\n

Zaveden\u00ed revidovan\u00e9 strategie provozn\u00ed dokonalosti spole\u010dnosti FST, nap\u0159\u00edklad: design pro Six Sigma, zaji\u0161t\u011bn\u00e1 dostupnost materi\u00e1lu, automatizovan\u00e9 syst\u00e9my vid\u011bn\u00ed, komplexn\u00ed procesy, sn\u00ed\u017een\u00ed administrativn\u00edch n\u00e1klad\u016f.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n

03. roz\u0161\u00ed\u0159en\u00ed slu\u017eeb<\/strong><\/p>\n\n\n\n

Roz\u0161\u00ed\u0159en\u00ed oblasti slu\u017eeb prost\u0159ednictv\u00edm glob\u00e1ln\u00ed strategie f\u00faz\u00ed a akvizic se zam\u011b\u0159en\u00edm na zpracovatelsk\u00fd pr\u016fmysl, distributory a trh s n\u00e1hradn\u00edmi d\u00edly pro automobilov\u00fd pr\u016fmysl.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n

04 Region\u00e1ln\u00ed rovnov\u00e1ha<\/strong><\/p>\n\n\n\n

Konsolidace region\u00e1ln\u00ed strategie pro jihov\u00fdchodn\u00ed Asii s po\u010d\u00e1te\u010dn\u00edm zam\u011b\u0159en\u00edm na pr\u016fmyslov\u00e9 distributory a trh s n\u00e1hradn\u00edmi d\u00edly pro automobilov\u00fd pr\u016fmysl.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n

05. udr\u017eitelnost<\/strong><\/p>\n\n\n\n

Sn\u00ed\u017een\u00ed emis\u00ed CO2, spot\u0159eby energie a technick\u00e9ho odpadu.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n

06. v\u011bda o materi\u00e1lech<\/strong><\/p>\n\n\n\n

Zam\u011b\u0159en\u00ed v\u00fdvoje materi\u00e1l\u016f na alternativy PFAS a materi\u00e1ly pro aplikace v oblasti nov\u00fdch energi\u00ed\/mobility (Quantix\u00ae ULTRA, TIM, elektricky vodiv\u00fd materi\u00e1l, EMI atd.), zam\u011bnitelnost d\u016fle\u017eit\u00fdch slo\u017eek.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n

Co se skr\u00fdv\u00e1 za \u0161esti hlavn\u00edmi iniciativami nov\u00e9ho strategick\u00e9ho obdob\u00ed 2024-26?<\/h2>\n\n
\n
\"\"<\/figure>\n\n\n\n

Do 01. Realizace projektu „Ovidius“<\/strong><\/p>\n\n\n\n

Projekt strategie a transformace spole\u010dnosti Ovid analyzoval hlavn\u00ed trhy a odv\u011btv\u00ed spole\u010dnosti Freudenberg Sealing Technologies (FST) do roku 2035. C\u00edl: definovat, jak lze spole\u010dnost transformovat z hlediska jej\u00edho produktov\u00e9ho portfolia, proces\u016f a struktur s ohledem na o\u010dek\u00e1van\u00e9 zm\u011bny na trhu. Transformace na elektromobilitu bude m\u00edt na spole\u010dnost FST a jej\u00ed kl\u00ed\u010dov\u00e1 odv\u011btv\u00ed z\u00e1sadn\u00ed dopad. Prodej v\u00fdrobk\u016f pro spalovac\u00ed motory drasticky poklesne. Kompenzovat to m\u00e1 nov\u00fd v\u00fdvoj, jako jsou tepeln\u00e9 bari\u00e9ry, p\u0159\u00edpojnice, kryty \u010dl\u00e1nk\u016f a senzory pro vlnovodn\u00e9 ant\u00e9ny. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Do 02. Provozn\u00ed excelence<\/strong><\/p>\n\n\n\n

K dosa\u017een\u00ed provozn\u00ed dokonalosti na v\u0161ech \u00farovn\u00edch je t\u0159eba oto\u010dit mnoha \u0161rouby. Pat\u0159\u00ed mezi n\u011b nov\u00e9 metody neust\u00e1l\u00e9ho zlep\u0161ov\u00e1n\u00ed, spolehliv\u00e1 dostupnost materi\u00e1l\u016f, automatick\u00e9 syst\u00e9my vizu\u00e1ln\u00ed kontroly, sn\u00ed\u017een\u00ed administrativn\u00edch n\u00e1klad\u016f a zlep\u0161en\u00ed komplexn\u00edch proces\u016f. T\u00edm se rozum\u00ed proces, kter\u00fd se skl\u00e1d\u00e1 ze v\u0161ech po sob\u011b jdouc\u00edch d\u00edl\u010d\u00edch proces\u016f, kter\u00e9 jsou nezbytn\u00e9 pro spln\u011bn\u00ed konkr\u00e9tn\u00edho po\u017eadavku z\u00e1kazn\u00edka. Jin\u00fdmi slovy, od p\u0159ijet\u00ed objedn\u00e1vky a\u017e po platbu a \u0159\u00edzen\u00ed \u017eivotn\u00edho cyklu v\u00fdrobku. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Do 03. Roz\u0161\u00ed\u0159en\u00ed slu\u017eeb<\/strong><\/p>\n\n\n\n

Spole\u010dnost FST si stanovila za c\u00edl roz\u0161\u00ed\u0159it sv\u00e9 slu\u017eby. To zahrnuje tak\u00e9 pos\u00edlen\u00ed jej\u00ed glob\u00e1ln\u00ed p\u0159\u00edtomnosti prost\u0159ednictv\u00edm akvizic. V sou\u010dasn\u00e9 dob\u011b se zam\u011b\u0159uje na zpracovatelsk\u00fd pr\u016fmysl, obchod s prodejci a nez\u00e1visl\u00fd trh s n\u00e1hradn\u00edmi d\u00edly pro automobilov\u00fd pr\u016fmysl. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Do 04. Region\u00e1ln\u00ed rovnov\u00e1ha<\/strong><\/p>\n\n\n\n

Spole\u010dnost FST se v nov\u00e9m strategick\u00e9m obdob\u00ed zam\u011b\u0159ila na jihov\u00fdchodn\u00ed Asii. Krom\u011b ji\u017e siln\u00e9ho zastoupen\u00ed v \u010c\u00edn\u011b a Indii spole\u010dnost vyva\u017euje sv\u00e9 obchodn\u00ed aktivity v Asii dal\u0161\u00edm rozvojem v dal\u0161\u00edch kl\u00ed\u010dov\u00fdch regionech, jako je Singapur, Thajsko, Vietnam a Malajsie. Spole\u010dnost FST rozv\u00edj\u00ed dal\u0161\u00ed trhy, ani\u017e by ztr\u00e1cela ze z\u0159etele ty st\u00e1vaj\u00edc\u00ed nebo se z nich dokonce stahovala. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Do 05. Udr\u017eitelnost<\/strong><\/p>\n\n\n\n

Spole\u010dnost FST chce p\u0159isp\u011bt k zastaven\u00ed zm\u011bny klimatu a stanovila si ambici\u00f3zn\u00ed c\u00edle, kter\u00fdch chce dos\u00e1hnout. V letech 2020 a\u017e 2025 sn\u00ed\u017e\u00ed spole\u010dnost sv\u00e9 relativn\u00ed emise CO2 – m\u011b\u0159eno v tun\u00e1ch na milion eur obratu – o 30 %. Do roku 2030 chce sv\u00e9 pot\u0159eby elekt\u0159iny z\u00edsk\u00e1vat v\u00fdhradn\u011b z obnoviteln\u00fdch zdroj\u016f energie a do roku 2045 se st\u00e1t klimaticky neutr\u00e1ln\u00ed spole\u010dnost\u00ed. T\u011bchto klimatick\u00fdch c\u00edl\u016f lze dos\u00e1hnout pouze tehdy, pokud bude FST rychle \u0161et\u0159it energii neust\u00e1lou optimalizac\u00ed sv\u00fdch v\u00fdrobk\u016f a technologi\u00ed, sni\u017eov\u00e1n\u00edm mno\u017estv\u00ed odpadu a zlep\u0161ov\u00e1n\u00edm energetick\u00e9 \u00fa\u010dinnosti budov. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Do 06. V\u011bda o materi\u00e1lech<\/strong><\/p>\n\n\n\n

Evropsk\u00e1 unie zva\u017euje omezen\u00ed nebo z\u00e1kaz pou\u017e\u00edv\u00e1n\u00ed per- a polyfluoroalkylov\u00fdch l\u00e1tek (PFAS), mezi kter\u00e9 pat\u0159\u00ed fluoropolymery FKM a PTFE. Spole\u010dnost FST generuje v\u00fdznamnou \u010d\u00e1st sv\u00fdch tr\u017eeb z v\u00fdrobk\u016f obsahuj\u00edc\u00edch fluoropolymery, kter\u00e9 pat\u0159\u00ed mezi PFAS. Pokud bude pou\u017e\u00edv\u00e1n\u00ed t\u00e9to skupiny l\u00e1tek omezeno, mus\u00ed spole\u010dnost FST co nejd\u0159\u00edve naj\u00edt \u0159e\u0161en\u00ed, jak je nahradit. <\/p>\n\n\n\n

Spole\u010dnost FST vyu\u017e\u00edv\u00e1 velmi rozs\u00e1hl\u00e9 portfolio surovin – s odpov\u00eddaj\u00edc\u00edmi vysok\u00fdmi n\u00e1klady na n\u00e1kup a spr\u00e1vu. Spole\u010dnost proto hled\u00e1 mo\u017enosti, jak tyto suroviny v\u00edce standardizovat. C\u00edlem je tedy sn\u00ed\u017eit slo\u017eitost. <\/p>\n\n\n\n

Spole\u010dnost FST uv\u00e1d\u00ed na trh nov\u00e9 materi\u00e1ly na podporu transformace v oblasti energetiky a mobility. Pat\u0159\u00ed mezi n\u011b nap\u0159\u00edklad nov\u00e1 t\u0159\u00edda materi\u00e1l\u016f Quantix\u00ae ULTRA. Ta v\u00fdznamn\u011b p\u0159isp\u00edv\u00e1 ke zlep\u0161en\u00ed protipo\u017e\u00e1rn\u00ed ochrany pohon\u016f elektrick\u00fdch vozidel. Quantix\u00ae ULTRA se neroztav\u00ed ani p\u0159i velmi vysok\u00fdch teplot\u00e1ch a\u017e 1 200 stup\u0148\u016f Celsia. <\/p>\n<\/div><\/div>\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

Jak se vytv\u00e1\u0159\u00ed strategick\u00e9 pl\u00e1nov\u00e1n\u00ed?<\/h2>\n\n\n\n

Pl\u00e1novac\u00ed proces trv\u00e1 celkem dvan\u00e1ct a\u017e osmn\u00e1ct m\u011bs\u00edc\u016f. B\u011bhem tohoto obdob\u00ed se analyzuj\u00ed tr\u017en\u00ed trendy a faktory, kter\u00e9 ovliv\u0148uj\u00ed tr\u017en\u00ed prost\u0159ed\u00ed Freudenbergu, a p\u0159ezkoum\u00e1vaj\u00ed se dlouhodob\u00e9 ekonomick\u00e9 ukazatele. Na jejich z\u00e1klad\u011b spole\u010dnost definuje c\u00edle pro n\u00e1sleduj\u00edc\u00ed t\u0159i roky. <\/p>\n\n\n\n

Dal\u0161\u00ed z\u00e1kladn\u00ed informace o tvorb\u011b strategi\u00ed poskytuje s\u00e9rie vide\u00ed na port\u00e1lu FST<\/a>.<\/p>\n<\/div><\/div>\n

\r\n
\r\n \r\n <\/i>\r\n <\/a>\r\n <\/span>\r\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"

Spole\u010dnost Freudenberg Sealing Technologies (FST) vyd\u00e1v\u00e1 ka\u017ed\u00e9 t\u0159i roky novou strategii, kter\u00e1 je platn\u00e1 po dobu t\u0159\u00ed let. Sou\u010dasn\u00e9 strategick\u00e9 obdob\u00ed za\u010dalo v lednu 2024. V z\u00e1sad\u011b se zam\u011b\u0159uje na…<\/p>\n","protected":false},"author":3,"featured_media":15676,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1340],"tags":[1455],"powerkit_post_featured":[],"class_list":["post-15675","post","type-post","status-publish","format-standard","has-post-thumbnail","category-strategie-cs","tag-cislo-03_2024-d"],"_links":{"self":[{"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/posts\/15675","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/comments?post=15675"}],"version-history":[{"count":1,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/posts\/15675\/revisions"}],"predecessor-version":[{"id":15701,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/posts\/15675\/revisions\/15701"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/media\/15676"}],"wp:attachment":[{"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/media?parent=15675"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/categories?post=15675"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/tags?post=15675"},{"taxonomy":"powerkit_post_featured","embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/powerkit_post_featured?post=15675"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}