{"id":14131,"date":"2025-06-17T09:00:00","date_gmt":"2025-06-17T07:00:00","guid":{"rendered":"https:\/\/sw.fst.com\/magazine\/2025\/07\/musime-zachovat-regionalni-rovnovahu\/"},"modified":"2025-07-21T14:19:32","modified_gmt":"2025-07-21T12:19:32","slug":"musime-zachovat-regionalni-rovnovahu","status":"publish","type":"post","link":"https:\/\/sw.fst.com\/magazine\/cs\/2025\/06\/musime-zachovat-regionalni-rovnovahu\/","title":{"rendered":"&#8222;Mus\u00edme zachovat region\u00e1ln\u00ed rovnov\u00e1hu&#8220;"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Rozhovor: Matthias Sckuhr, gener\u00e1ln\u00ed \u0159editel spole\u010dnosti Freudenberg Sealing Technologies (FST) od 1. ledna 2025.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1160\" height=\"802\" src=\"https:\/\/sw.fst.com\/magazine\/wp-content\/uploads\/2025\/06\/Bild25_BO2I1721-small-1-1160x802.jpg\" alt=\"\" class=\"wp-image-12556\" srcset=\"https:\/\/sw.fst.com\/magazine\/wp-content\/uploads\/2025\/06\/Bild25_BO2I1721-small-1-1160x802.jpg 1160w, https:\/\/sw.fst.com\/magazine\/wp-content\/uploads\/2025\/06\/Bild25_BO2I1721-small-1-800x553.jpg 800w, https:\/\/sw.fst.com\/magazine\/wp-content\/uploads\/2025\/06\/Bild25_BO2I1721-small-1-1536x1062.jpg 1536w, https:\/\/sw.fst.com\/magazine\/wp-content\/uploads\/2025\/06\/Bild25_BO2I1721-small-1-120x83.jpg 120w, https:\/\/sw.fst.com\/magazine\/wp-content\/uploads\/2025\/06\/Bild25_BO2I1721-small-1-90x62.jpg 90w, https:\/\/sw.fst.com\/magazine\/wp-content\/uploads\/2025\/06\/Bild25_BO2I1721-small-1-320x221.jpg 320w, https:\/\/sw.fst.com\/magazine\/wp-content\/uploads\/2025\/06\/Bild25_BO2I1721-small-1-560x387.jpg 560w, https:\/\/sw.fst.com\/magazine\/wp-content\/uploads\/2025\/06\/Bild25_BO2I1721-small-1.jpg 1574w\" sizes=\"auto, (max-width: 1160px) 100vw, 1160px\" \/><\/figure>\n\n<div class=\"wp-block-group has-white-color has-text-color has-background\" style=\"background-color:#b01c1a\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"69\" height=\"69\" src=\"https:\/\/sw.fst.com\/magazine\/wp-content\/uploads\/2022\/12\/fst-sw-2023_1-1200sq_0003_Vektor-Smartobjekt.png\" alt=\"\" class=\"wp-image-5634\"\/><\/figure>\n<\/div>\n\n\n<h2 id=\"kompaktni\" class=\"wp-block-heading has-white-color has-text-color\">Kompaktn\u00ed<\/h2>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-1 wp-block-paragraph\"><strong>V\u00fdhled:<\/strong> Sckuhr pova\u017euje hospod\u00e1\u0159sk\u00e9 vyhl\u00eddky FST za solidn\u00ed. Spole\u010dnost pl\u00e1nuje pos\u00edlit svou p\u0159\u00edtomnost v \u010c\u00edn\u011b a Indii a vid\u00ed p\u0159\u00edle\u017eitosti k r\u016fstu v USA, zejm\u00e9na v oblasti v\u0161eobecn\u00e9ho pr\u016fmyslu. <\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-2 wp-block-paragraph\"><strong>Investice do inovac\u00ed:<\/strong> Spole\u010dnost FST investuje velk\u00e9 prost\u0159edky do projekt\u016f automatizace a efektivity, v\u010detn\u011b autonomn\u00edch mobiln\u00edch robot\u016f (AMR), automatick\u00fdch vizu\u00e1ln\u00edch kontrol (AVC) a syst\u00e9m\u016f AutoStore. Ve Weinheimu se tak\u00e9 stav\u00ed nov\u00e1 m\u00eds\u00edrna surovin. <\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-3 wp-block-paragraph\"><strong>Odolnost a p\u0159izp\u016fsobivost<\/strong>: Odolnost spole\u010dnosti FST je zalo\u017eena na jej\u00edch zam\u011bstnanc\u00edch, finan\u010dn\u00ed stabilit\u011b a \u0161irok\u00e9m postaven\u00ed na trhu. Spole\u010dnost klade d\u016fraz na p\u0159izp\u016fsobivost a proaktivn\u00ed p\u0159\u00edpravu na budouc\u00ed v\u00fdvoj. <\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-4 wp-block-paragraph\"><strong>Glob\u00e1ln\u00ed strategie:<\/strong> FST uplat\u0148uje p\u0159\u00edstup &#8222;m\u00edstn\u00ed pro m\u00edstn\u00ed&#8220;. Krom\u011b v\u00fdroby se v\u00fdrobky vyv\u00edjej\u00ed tak\u00e9 v regionech, kde s\u00eddl\u00ed z\u00e1kazn\u00edci. Tato strategie pom\u00e1h\u00e1 spole\u010dnosti rychle reagovat na region\u00e1ln\u00ed po\u017eadavky a pot\u0159eby z\u00e1kazn\u00edk\u016f.  <\/p>\n<\/div><\/div>\n\n<p class=\"wp-block-paragraph\"><strong>Doktore Sckuhre, jak v sou\u010dasn\u00e9 dob\u011b hodnot\u00edte ekonomick\u00e9 vyhl\u00eddky FST a jej\u00edch c\u00edlov\u00fdch trh\u016f?<br\/><\/strong>Na\u0161e ekonomick\u00e9 vyhl\u00eddky vid\u00edm jako solidn\u00ed. Pos\u00edl\u00edme na\u0161i p\u0159\u00edtomnost v \u010c\u00edn\u011b a Indii. Vyr\u00e1b\u00edme tam pro m\u00edstn\u00ed z\u00e1kazn\u00edky, kte\u0159\u00ed se zase prosazuj\u00ed v Evrop\u011b. My je pak budeme obsluhovat z na\u0161ich evropsk\u00fdch pobo\u010dek. R\u016fstov\u00e9 p\u0159\u00edle\u017eitosti pro n\u00e1s existuj\u00ed tak\u00e9 v USA, zejm\u00e9na v oblasti v\u0161eobecn\u00e9ho pr\u016fmyslu. Podle m\u00e9ho n\u00e1zoru m\u00e1 FST st\u00e1le dobrou pozici a je dob\u0159e p\u0159ipravena na budoucnost.     <br\/><br\/><strong>Jak\u00e9 investice do inovac\u00ed se pl\u00e1nuj\u00ed krom\u011b ji\u017e spu\u0161t\u011bn\u00fdch inkub\u00e1tor\u016f?<br\/><\/strong>R\u00e1d bych trochu roz\u0161\u00ed\u0159il ot\u00e1zku o investic\u00edch, proto\u017ee z n\u00ed m\u016f\u017ee vypl\u00fdvat, \u017ee investujeme pouze do zcela nov\u00fdch produkt\u016f &#8211; nap\u0159\u00edklad do inkub\u00e1tor\u016f. Zejm\u00e9na v posledn\u00edch letech sm\u011b\u0159ovaly velk\u00e9 \u010d\u00e1stky &#8211; p\u0159esn\u011bji \u0159e\u010deno asi t\u0159etina na\u0161eho celkov\u00e9ho objemu investic &#8211; do projekt\u016f automatizace a efektivity. Zvl\u00e1\u0161tn\u00ed pozornost jsme v\u011bnovali autonomn\u00edm mobiln\u00edm robot\u016fm (AMR) a automatizovan\u00e9mu \u0159\u00edzen\u00ed vid\u011bn\u00ed (AVC). Dal\u0161\u00ed oblast\u00ed, do kter\u00e9 jsme ve spole\u010dnostech Corteco a ISD investovali a budeme investovat, jsou syst\u00e9my pro automatick\u00e9 skladov\u00e1n\u00ed, kter\u00e9 optim\u00e1ln\u011b vyu\u017e\u00edvaj\u00ed skladovac\u00ed objemy. Vy\u010dlenili jsme tak\u00e9 zna\u010dn\u00fd rozpo\u010det na v\u00fdstavbu nov\u00e9 m\u00eds\u00edrny surovin ve Weinheimu.    <br\/><br\/><strong>Realizace projektu Ovid je sou\u010d\u00e1st\u00ed na\u0161ich podnikov\u00fdch c\u00edl\u016f pro sou\u010dasn\u00e9 strategick\u00e9 obdob\u00ed, kter\u00e9 trv\u00e1 do konce roku 2026. Kde budeme v polovin\u011b roku 2025? <\/strong><br\/>Jsme na spr\u00e1vn\u00e9 cest\u011b. Projekt Ovid byl pro FST v\u00fdchoz\u00edm sign\u00e1lem i vod\u00edtkem, jak chceme realizovat transformaci sm\u011brem k elektromobilit\u011b a nov\u00fdm form\u00e1m pohonu. Mnoh\u00e9 z toho jsme ji\u017e realizovali. D\u016fkladn\u011b jsme analyzovali na\u0161e st\u00e1vaj\u00edc\u00ed i potenci\u00e1ln\u00ed produktov\u00e9 portfolio a smyslupln\u011b jsme segmentovali na\u0161e st\u00e1vaj\u00edc\u00ed podnik\u00e1n\u00ed. Na\u0161e &#8222;dojn\u00e9 kr\u00e1vy&#8220; &#8211; tj. produkty, s nimi\u017e generujeme dobr\u00e9 tr\u017eby bez v\u011bt\u0161\u00edch investic &#8211; funguj\u00ed dob\u0159e. Tyto hlavn\u00ed zdroje p\u0159\u00edjm\u016f jsou nyn\u00ed ve f\u00e1zi transformace o to d\u016fle\u017eit\u011bj\u0161\u00ed, \u017ee se nejprve mus\u00edme na trhu prosadit a zviditelnit se nov\u00fdmi komponenty a moduly.     <\/p>\n\n<p class=\"wp-block-paragraph\">S inkub\u00e1tory to jde velmi dob\u0159e, i kdy\u017e postupujeme mo\u017en\u00e1 o n\u011bco pomaleji, ne\u017e jsme p\u016fvodn\u011b pl\u00e1novali. To v\u0161ak souvis\u00ed s celkov\u011b sn\u00ed\u017een\u00fdm tempem transformace, a proto jsme velmi spokojeni. Nav\u00edc c\u00edle, kter\u00e9 jsme si s Ovidiem stanovili, plat\u00ed a\u017e do roku 2035, tak\u017ee jsme v souladu s pl\u00e1nem. Do t\u00e9 doby chceme zv\u00fd\u0161it n\u00e1\u0161 obrat na zhruba 3,8 miliardy eur. V It\u00e1lii jsme pr\u00e1v\u011b obdr\u017eeli zak\u00e1zku na dod\u00e1vku uz\u00e1v\u011br\u016f \u010dl\u00e1nk\u016f pro baterie &#8211; jeden z inkub\u00e1tor\u016f. To n\u00e1s obzvl\u00e1\u0161\u0165 t\u011b\u0161\u00ed, proto\u017ee si hodn\u011b slibujeme zejm\u00e9na od v\u00ed\u010dek \u010dl\u00e1nk\u016f. V konkurenci \u010d\u00ednsk\u00fdch konkurent\u016f jsme obst\u00e1li a zak\u00e1zku jsme z\u00edskali.      <br\/><\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1160\" height=\"809\" src=\"https:\/\/sw.fst.com\/magazine\/wp-content\/uploads\/2025\/06\/Bild05_BO2I1510-small-1160x809.jpg\" alt=\"\" class=\"wp-image-12510\" srcset=\"https:\/\/sw.fst.com\/magazine\/wp-content\/uploads\/2025\/06\/Bild05_BO2I1510-small-1160x809.jpg 1160w, https:\/\/sw.fst.com\/magazine\/wp-content\/uploads\/2025\/06\/Bild05_BO2I1510-small-800x558.jpg 800w, https:\/\/sw.fst.com\/magazine\/wp-content\/uploads\/2025\/06\/Bild05_BO2I1510-small-1536x1072.jpg 1536w, https:\/\/sw.fst.com\/magazine\/wp-content\/uploads\/2025\/06\/Bild05_BO2I1510-small-120x84.jpg 120w, https:\/\/sw.fst.com\/magazine\/wp-content\/uploads\/2025\/06\/Bild05_BO2I1510-small-90x63.jpg 90w, https:\/\/sw.fst.com\/magazine\/wp-content\/uploads\/2025\/06\/Bild05_BO2I1510-small-320x223.jpg 320w, https:\/\/sw.fst.com\/magazine\/wp-content\/uploads\/2025\/06\/Bild05_BO2I1510-small-560x391.jpg 560w, https:\/\/sw.fst.com\/magazine\/wp-content\/uploads\/2025\/06\/Bild05_BO2I1510-small.jpg 1889w\" sizes=\"auto, (max-width: 1160px) 100vw, 1160px\" \/><figcaption class=\"wp-element-caption\">Rozhovor s Dr. Matthiasem Sckuhrem<\/figcaption><\/figure>\n\n<p class=\"wp-block-paragraph\"><strong>Jak je FST odoln\u00e1 a co m\u016f\u017eeme ud\u011blat pro to, aby byla je\u0161t\u011b odoln\u011bj\u0161\u00ed?<\/strong><br\/>Odolnost je velmi dobr\u00e9 kl\u00ed\u010dov\u00e9 slovo. Vyjad\u0159uje, jak dob\u0159e se dok\u00e1\u017eeme udr\u017eet, jak jsme jako spole\u010dnost odoln\u00ed. P\u0159edev\u0161\u00edm m\u00e1 odolnost hodn\u011b spole\u010dn\u00e9ho s na\u0161imi zam\u011bstnanci &#8211; jak p\u0159edstavenstvo, tak mana\u017ee\u0159i v diviz\u00edch a vedouc\u00edch funkc\u00edch spole\u010dnosti v n\u011b vkl\u00e1daj\u00ed velkou d\u016fv\u011bru.<br\/>Adaptivita &#8211; tedy ochota p\u0159izp\u016fsobit se zm\u011bn\u00e1m &#8211; pom\u00e1h\u00e1 zvy\u0161ovat odolnost spole\u010dnosti. Ji\u017e jsme prok\u00e1zali, \u017ee se dok\u00e1\u017eeme p\u0159izp\u016fsobit m\u011bn\u00edc\u00edm se situac\u00edm a podm\u00ednk\u00e1m na trhu a z\u00e1rove\u0148 se na p\u0159\u00edpadn\u00e9 zm\u011bny proz\u00edrav\u011b p\u0159ipravit. Krom\u011b toho jsme finan\u010dn\u011b velmi solidn\u00ed spole\u010dnost\u00ed a k vysok\u00e9 odolnosti v\u00fdznamn\u011b p\u0159isp\u00edv\u00e1 i na\u0161e \u0161irok\u00e9 postaven\u00ed v \u0161irok\u00e9m spektru tr\u017en\u00edch segment\u016f.    <br\/><br\/>Celkov\u011b si mysl\u00edm, \u017ee spolupr\u00e1ce na\u0161ich vysoce motivovan\u00fdch zam\u011bstnanc\u016f, \u00fasp\u011bchy ve st\u00e1vaj\u00edc\u00edch podnic\u00edch a vyhl\u00eddky na nov\u00e9 produkty do budoucna p\u0159isp\u011bj\u00ed k na\u0161\u00ed v\u011bt\u0161\u00ed odolnosti. V sou\u010dasn\u00e9 dob\u011b m\u016f\u017ee doj\u00edt k region\u00e1ln\u00edm posun\u016fm a transformace sm\u011brem k elektromobilit\u011b m\u016f\u017ee zp\u016fsobit ur\u010ditou nejistotu. Vid\u00edme v\u0161ak sv\u011btlo na konci tunelu, zejm\u00e9na na trz\u00edch v\u0161eobecn\u00e9ho pr\u016fmyslu. D\u011bl\u00e1me tak\u00e9 pokroky v oblasti digitalizace, co\u017e n\u00e1s \u010din\u00ed odoln\u011bj\u0161\u00edmi. N\u011bkdy zkr\u00e1tka pom\u00e1h\u00e1 d\u011blat v\u011bci jinak ne\u017e dosud, nez\u016fst\u00e1vat v komfortn\u00ed z\u00f3n\u011b, ale neust\u00e1le se pt\u00e1t, zda to, co d\u011bl\u00e1me, je spr\u00e1vn\u00e9.    <br\/><br\/><strong>Kdy\u017e u\u017e mluv\u00edme o glob\u00e1ln\u00ed ekonomice, jak hodnot\u00edte sou\u010dasnou makroekonomickou situaci a jak\u00fd o\u010dek\u00e1v\u00e1te jej\u00ed dopad na obchod s t\u011bsn\u011bn\u00edmi?<\/strong><br\/>M\u00e1me \u0161irokou pozici a zastoupen\u00ed ve v\u0161ech odv\u011btv\u00edch, co\u017e je samo o sob\u011b velmi dobr\u00e1 v\u00fdchoz\u00ed pozice. N\u011bkter\u00e9 segmenty samoz\u0159ejm\u011b v sou\u010dasn\u00e9 dob\u011b za\u017e\u00edvaj\u00ed propad, ale jin\u00e9 ji\u017e op\u011bt rostou. Ji\u017e jsem zm\u00ednil, \u017ee zejm\u00e9na v oblasti v\u0161eobecn\u00e9ho pr\u016fmyslu zaznamen\u00e1v\u00e1me m\u00edrn\u00fd n\u00e1r\u016fst objemu zak\u00e1zek.  <br\/><br\/>\u010c\u00e1st evropsk\u00e9ho stroj\u00edrensk\u00e9ho pr\u016fmyslu se p\u0159esune do Indie a \u010c\u00edny. To znamen\u00e1, \u017ee se budeme muset sm\u00ed\u0159it s poklesem v\u00fdvozu z Evropy do jin\u00fdch region\u016f sv\u011bta. O to d\u016fle\u017eit\u011bj\u0161\u00ed je, abychom byli schopni nejen vyr\u00e1b\u011bt ve v\u0161ech regionech sv\u011bta, ale tak\u00e9 vyv\u00edjet nov\u00e9 v\u00fdrobky. Z\u00e1kazn\u00edci po cel\u00e9m sv\u011bt\u011b od n\u00e1s o\u010dek\u00e1vaj\u00ed rychlou reakci. Setk\u00e1v\u00e1me se s r\u016fzn\u00fdmi region\u00e1ln\u00edmi po\u017eadavky, kter\u00e9 v budoucnu ji\u017e nebudeme schopni plnit z Evropy.    <br\/><br\/>Pokud se pod\u00edv\u00e1me na automobilov\u00fd pr\u016fmysl, zjist\u00edme, \u017ee transformace spalovac\u00edch motor\u016f na hybridy nebo elektromobily poh\u00e1n\u011bn\u00e9 bateriemi postupuje. Rozsah t\u00e9to zm\u011bny se v\u0161ak v jednotliv\u00fdch regionech li\u0161\u00ed, a to i z \u010dasov\u00e9ho hlediska. Zm\u011bna v\u0161ak ji\u017e za\u010dala a my jsme na ni sv\u00fdmi produkty dob\u0159e p\u0159ipraveni.<br\/>Hybridn\u00ed vozidla jsou pro n\u00e1s obzvl\u00e1\u0161t\u011b perspektivn\u00ed a p\u0159edstavuj\u00ed skute\u010dn\u00fd akceler\u00e1tor, proto\u017ee v kone\u010dn\u00e9m d\u016fsledku obsahuj\u00ed ob\u011b varianty pohonu: spalovac\u00ed motor i elektromotor. Dod\u00e1v\u00e1me komponenty pro oba. Je to pro n\u00e1s vynikaj\u00edc\u00ed p\u0159echodn\u00e1 technologie, ne\u017e bude transformace dokon\u010dena.    <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Jak\u00e9 strategie sledujete, aby na\u0161e spole\u010dnost z\u016fstala konkurenceschopn\u00e1 na nest\u00e1l\u00e9m glob\u00e1ln\u00edm trhu?<br\/><\/strong>Z\u00e1sadn\u011b d\u016fle\u017eit\u00e9 je zachovat rovnov\u00e1hu v regionech. Mus\u00edme tak\u00e9 vyv\u00edjet a vyr\u00e1b\u011bt tam, kde generujeme odbyt. Ji\u017e mnoho let vyr\u00e1b\u00edme podle z\u00e1sady &#8222;m\u00edstn\u00ed pro m\u00edstn\u00ed&#8220;. Tam, kde vyr\u00e1b\u011bj\u00ed na\u0161i z\u00e1kazn\u00edci, vyr\u00e1b\u00edme i my. Novinkou v\u0161ak je, \u017ee v budoucnu budeme tak\u00e9 mnohem v\u00edce vyv\u00edjet lok\u00e1ln\u011b, abychom byli p\u0159ipraveni na trh a rychleji se dostali k na\u0161im z\u00e1kazn\u00edk\u016fm. Takto \u017eijeme bl\u00edzkost\u00ed k z\u00e1kazn\u00edkovi.     <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Jak hodnot\u00edte sou\u010dasn\u00fd hospod\u00e1\u0159sk\u00fd v\u00fdvoj v zem\u00edch, jako je \u010c\u00edna a Indie? Jak\u00e9 p\u0159\u00edle\u017eitosti vid\u00edte pro FST v t\u011bchto zem\u00edch? <br\/><\/strong>V sou\u010dasn\u00e9 dob\u011b rosteme v Indii a v \u010c\u00edn\u011b. Pokud budeme vyv\u00edjet a vyr\u00e1b\u011bt nez\u00e1visleji na m\u00edst\u011b, m\u016f\u017eeme r\u016fst je\u0161t\u011b v\u00edce. Doposud jsme se vyv\u00edjeli v Evrop\u011b a USA a pot\u00e9 jsme p\u0159esunuli v\u00fdrobu do region\u016f sv\u011bta, kde s\u00eddl\u00ed na\u0161i z\u00e1kazn\u00edci. V Indii a \u010c\u00edn\u011b je v\u0161ak nyn\u00ed mnoho velk\u00fdch z\u00e1kazn\u00edk\u016f, kte\u0159\u00ed jsou sami glob\u00e1ln\u011b orientovan\u00ed a vyr\u00e1b\u011bj\u00ed nap\u0159\u00edklad v Evrop\u011b.   <br\/><br\/>V \u010c\u00edn\u011b jsme vyvinuli produkty pro bateriov\u00e1 vozidla v oblasti tepeln\u00e9ho managementu a obdr\u017eeli jsme ji\u017e p\u011bt s\u00e9riov\u00fdch objedn\u00e1vek. V Evrop\u011b ani v Severn\u00ed Americe tyto komponenty nevyr\u00e1b\u00edme. Technologie v\u00fdrobk\u016f zase sd\u00edl\u00edme s kolegy po cel\u00e9m sv\u011bt\u011b, co\u017e znamen\u00e1, \u017ee v\u00fdm\u011bna funguje ve v\u0161ech sm\u011brech.  <br\/><br\/><strong>V sou\u010dasn\u00e9m strategick\u00e9m obdob\u00ed je jihov\u00fdchodn\u00ed Asie na seznamu priorit na prvn\u00edm m\u00edst\u011b. Jak daleko jsme pokro\u010dili v na\u0161ich snah\u00e1ch o expanzi do t\u00e9to oblasti? <br\/><\/strong>Zam\u011b\u0159ujeme se na roz\u0161i\u0159ov\u00e1n\u00ed slu\u017eeb v jihov\u00fdchodn\u00ed Asii. To se ukazuje jako pon\u011bkud obt\u00ed\u017en\u011bj\u0161\u00ed, ne\u017e jsme p\u016fvodn\u011b o\u010dek\u00e1vali. Trh slu\u017eeb v jihov\u00fdchodn\u00ed Asii je velmi odli\u0161n\u00fd od trh\u016f, kter\u00e9 b\u011b\u017en\u011b obsluhujeme. Kdy\u017e si vzpomeneme na Corteco: n\u00e1hradn\u00ed d\u00edly pro tamn\u00ed nejprod\u00e1van\u011bj\u0161\u00ed vozy &#8211; nap\u0159\u00edklad od Hondy nebo Toyoty &#8211; \u010dasto nedod\u00e1v\u00e1me my, ale n\u00e1\u0161 japonsk\u00fd partner ve spole\u010dn\u00e9m podniku NOK. Potenci\u00e1l na\u0161ich z\u00e1kazn\u00edk\u016f, jako jsou Mercedes, BMW nebo Ford, je v jihov\u00fdchodn\u00ed Asii mnohem men\u0161\u00ed. O to t\u011b\u017e\u0161\u00ed je pro n\u00e1s prosadit se. Ale pokra\u010dujeme v tom a m\u00e1me n\u011bkolik slibn\u00fdch prvn\u00edch kontakt\u016f. Na konci sou\u010dasn\u00e9ho strategick\u00e9ho obdob\u00ed v roce 2026 situaci p\u0159ehodnot\u00edme.<br\/>Celkov\u011b v jihov\u00fdchodn\u00ed Asii rosteme. Nap\u0159\u00edklad v na\u0161em indon\u00e9sk\u00e9m partnersk\u00e9m v\u00fdrobn\u00edm z\u00e1vod\u011b v Batamu nyn\u00ed vyr\u00e1b\u00edme v\u00edce ne\u017e jen radi\u00e1ln\u00ed h\u0159\u00eddelov\u00e1 t\u011bsn\u011bn\u00ed &#8211; nap\u0159\u00edklad membr\u00e1ny.        <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Navzdory v\u0161em obt\u00ed\u017en\u00fdm podm\u00ednk\u00e1m: FST chce i nad\u00e1le r\u016fst. Na kter\u00e9 segmenty trhu a na kter\u00e9 regiony se zam\u011b\u0159ujete? <br\/><\/strong>O \u010c\u00edn\u011b, Indii a jihov\u00fdchodn\u00ed Asii jsme ji\u017e hovo\u0159ili. Na\u0161i z\u00e1kazn\u00edci budou st\u00e1le \u010dast\u011bji p\u016fsobit glob\u00e1ln\u011b i mimo sv\u00e9 tradi\u010dn\u00ed regiony.   <br\/>Z hlediska trhu a produktov\u00fdch segment\u016f budeme r\u016fst p\u0159edev\u0161\u00edm v oblasti n\u00e1mo\u0159n\u00edch aplikac\u00ed a letectv\u00ed. Velmi d\u016fle\u017eit\u00e9 je pro n\u00e1s tak\u00e9 t\u00e9ma vod\u00edku. Zab\u00fdv\u00e1me se cel\u00fdm hodnotov\u00fdm \u0159et\u011bzcem vod\u00edku, od v\u00fdroby, skladov\u00e1n\u00ed a p\u0159epravy a\u017e po pou\u017eit\u00ed. Na\u0161e inkub\u00e1tory nab\u00edraj\u00ed na obr\u00e1tk\u00e1ch. Tot\u00e9\u017e plat\u00ed pro servisn\u00ed \u010dinnost spole\u010dnost\u00ed ISD a Corteco.    <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Kter\u00e1 geopolitick\u00e1 rizika pova\u017eujete pro FST za zvl\u00e1\u0161t\u011b v\u00fdznamn\u00e1 a jak pl\u00e1nujete t\u011bmto rizik\u016fm \u010delit?<\/strong><br\/>Vid\u00edm velk\u00e9 nebezpe\u010d\u00ed, \u017ee mezin\u00e1rodn\u00ed \u0159\u00e1d, kter\u00fd se v posledn\u00edch desetilet\u00edch vytvo\u0159il, bude zni\u010den. Pohled do u\u010debnic d\u011bjepisu jasn\u011b ukazuje, \u017ee rozd\u011blov\u00e1n\u00ed nikdy nep\u0159ineslo \u017e\u00e1dn\u00e9 zemi trval\u00fd pokrok. Zdi, hranice a cla mohou m\u00edt v nejlep\u0161\u00edm p\u0159\u00edpad\u011b kr\u00e1tkodob\u00fd \u00fa\u010dinek, aby se zabr\u00e1nilo glob\u00e1ln\u00ed konkurenci. Na\u0161e strategie proto z\u016fst\u00e1v\u00e1 stejn\u00e1: d\u00edky na\u0161\u00ed glob\u00e1ln\u00ed p\u016fsobnosti vyv\u00edj\u00edme a vyr\u00e1b\u00edme lok\u00e1ln\u011b pro p\u0159\u00edslu\u0161n\u00fd trh. Tot\u00e9\u017e v sou\u010dasn\u00e9 dob\u011b sly\u0161\u00edme od na\u0161ich z\u00e1kazn\u00edk\u016f, pokud jde o cla. Souvisej\u00edc\u00ed zv\u00fd\u0161en\u00ed n\u00e1klad\u016f by se n\u00e1s nepochybn\u011b dotklo &#8211; stejn\u011b jako jin\u00fdch spole\u010dnost\u00ed. Takov\u00e9 zv\u00fd\u0161en\u00ed n\u00e1klad\u016f se p\u0159en\u00e1\u0161\u00ed na p\u0159\u00edslu\u0161n\u00e9ho z\u00e1kazn\u00edka.        <br\/>Diskuse o n\u00e1rodn\u00edch clech a mezin\u00e1rodn\u00edch obchodn\u00edch bari\u00e9r\u00e1ch samoz\u0159ejm\u011b v sou\u010dasn\u00e9 dob\u011b ot\u0159\u00e1saj\u00ed sv\u011btovou ekonomikou. P\u0159i v\u0161ech t\u011bch masivn\u00edch a p\u0159edev\u0161\u00edm nevyzpytateln\u00fdch zm\u011bn\u00e1ch je obt\u00ed\u017en\u00e9 udr\u017eet si p\u0159ehled. N\u00e1\u0161 syst\u00e9m SAP je vynikaj\u00edc\u00edm z\u00e1kladem pro vytvo\u0159en\u00ed pot\u0159ebn\u00e9 transparentnosti. Nejd\u016fle\u017eit\u011bj\u0161\u00ed pro n\u00e1s je uspokojit na\u0161e z\u00e1kazn\u00edky a b\u00fdt p\u0159esn\u011b tam, kde jsou. A mus\u00edme b\u00fdt flexibiln\u00ed a p\u0159izp\u016fsobovat se nov\u00fdm okolnostem. V\u017edy jsme byli a v\u017edy budeme. Mimochodem, v t\u00e9to souvislosti je tak\u00e9 d\u016fle\u017eit\u00e9, \u017ee \u0159\u00edzen\u00ed p\u0159enech\u00e1v\u00e1me m\u00edstn\u00edm zam\u011bstnanc\u016fm v jednotliv\u00fdch regionech. Kulturn\u00ed a jazykov\u00e9 znalosti maj\u00ed obrovsk\u00fd v\u00fdznam. M\u00edstn\u00ed z\u00e1kazn\u00edci maj\u00ed n\u011bkdy specifick\u00e9 po\u017eadavky, kter\u00fdm je t\u0159eba vyhov\u011bt. To je p\u0159esn\u011b to, co u\u017e z Evropy nebo Severn\u00ed Ameriky nem\u016f\u017eeme d\u011blat, p\u0159inejmen\u0161\u00edm ne s po\u017eadovanou rychlost\u00ed.         <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Co p\u0159edpokl\u00e1d\u00e1te? Bude elektromobilita krom\u011b n\u011bkolika region\u016f pokra\u010dovat ve sv\u00e9m vzestupn\u00e9m trendu po cel\u00e9m sv\u011bt\u011b?<\/strong><\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1160\" height=\"426\" src=\"https:\/\/sw.fst.com\/magazine\/wp-content\/uploads\/2025\/06\/VINFAST-Pininfarina-small-1160x426.jpg\" alt=\"\" class=\"wp-image-12569\" srcset=\"https:\/\/sw.fst.com\/magazine\/wp-content\/uploads\/2025\/06\/VINFAST-Pininfarina-small-1160x426.jpg 1160w, https:\/\/sw.fst.com\/magazine\/wp-content\/uploads\/2025\/06\/VINFAST-Pininfarina-small-800x294.jpg 800w, https:\/\/sw.fst.com\/magazine\/wp-content\/uploads\/2025\/06\/VINFAST-Pininfarina-small-1536x565.jpg 1536w, https:\/\/sw.fst.com\/magazine\/wp-content\/uploads\/2025\/06\/VINFAST-Pininfarina-small-2048x753.jpg 2048w, https:\/\/sw.fst.com\/magazine\/wp-content\/uploads\/2025\/06\/VINFAST-Pininfarina-small-120x44.jpg 120w, https:\/\/sw.fst.com\/magazine\/wp-content\/uploads\/2025\/06\/VINFAST-Pininfarina-small-90x33.jpg 90w, https:\/\/sw.fst.com\/magazine\/wp-content\/uploads\/2025\/06\/VINFAST-Pininfarina-small-320x118.jpg 320w, https:\/\/sw.fst.com\/magazine\/wp-content\/uploads\/2025\/06\/VINFAST-Pininfarina-small-560x206.jpg 560w, https:\/\/sw.fst.com\/magazine\/wp-content\/uploads\/2025\/06\/VINFAST-Pininfarina-small-1920x706.jpg 1920w, https:\/\/sw.fst.com\/magazine\/wp-content\/uploads\/2025\/06\/VINFAST-Pininfarina-small.jpg 2361w\" sizes=\"auto, (max-width: 1160px) 100vw, 1160px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">Ano, tento trend bude ur\u010dit\u011b pokra\u010dovat. Nejpozd\u011bji ve chv\u00edli, kdy po\u0159izovac\u00ed ceny elektromobil\u016f do\u017eenou ceny spalovac\u00edch motor\u016f nebo dokonce zlevn\u00ed, se tomu ned\u00e1 zabr\u00e1nit. \u010cist\u011b provozn\u00ed n\u00e1klady elektromobil\u016f jsou tak jako tak ni\u017e\u0161\u00ed, tak\u017ee cenov\u00e9 argumenty proti koupi bateriov\u00e9ho elektromobilu st\u00e1le v\u00edce miz\u00ed. To plat\u00ed zejm\u00e9na v Evrop\u011b, kde v\u011bt\u0161ina lid\u00ed jezd\u00ed denn\u011b do pr\u00e1ce m\u00e9n\u011b ne\u017e 100 kilometr\u016f, \u010deho\u017e lze s elektromobilem snadno dos\u00e1hnout z hlediska dojezdu, a kde se tak\u00e9 neust\u00e1le roz\u0161i\u0159uje a zdokonaluje nab\u00edjec\u00ed infrastruktura. Ti, kte\u0159\u00ed mohou nab\u00edjet doma, maj\u00ed je\u0161t\u011b v\u011bt\u0161\u00ed v\u00fdhodu.    <\/p>\n\n<p class=\"wp-block-paragraph\">Elektromobilita se bude v r\u016fzn\u00fdch regionech rozv\u00edjet v r\u016fzn\u00fdch f\u00e1z\u00edch. V \u010c\u00edn\u011b je ji\u017e velmi pokro\u010dil\u00e1 a hybridn\u00ed vozidla jsou zde tak\u00e9 na vzestupu, proto\u017ee i v \u010c\u00edn\u011b se doj\u00ed\u017ed\u011bn\u00ed do pr\u00e1ce prodlu\u017euje. V USA bude trend elektromobility tak\u00e9 pokra\u010dovat, i kdy\u017e mo\u017en\u00e1 pomaleji.  <\/p>\n\n<p class=\"wp-block-paragraph\">Jako spole\u010dnost bychom si p\u0159\u00e1li, aby politici stanovili jasn\u00e9 glob\u00e1ln\u00ed datum, kdy bude spalovac\u00ed motor definitivn\u011b vy\u0159azen. Jinak bude velmi obt\u00ed\u017en\u00e9 rozumn\u011b pl\u00e1novat. V Evrop\u011b v sou\u010dasn\u00e9 dob\u011b nejsme na \u0161pici, pokud jde o v\u00fdvoj bateri\u00ed. \u0160lapeme v\u0161ak na plyn, abychom je dohnali. Pokrok vid\u00edme u v\u00fdrobk\u016f, jako jsou na\u0161e v\u00ed\u010dka \u010dl\u00e1nk\u016f pro baterie, kter\u00e9 vyr\u00e1b\u00edme v Pinerolu.    <br\/><br\/><strong>Co znamenaj\u00ed nov\u00e9 v\u00fdrobky pro na\u0161e v\u00fdrobn\u00ed technologie? D\u0159\u00edve jsme nap\u0159\u00edklad v Pinerolu vyr\u00e1b\u011bli t\u011bsn\u011bn\u00ed d\u0159\u00edk\u016f ventil\u016f, ale nyn\u00ed vyr\u00e1b\u00edme tak\u00e9 v\u00ed\u010dka \u010dl\u00e1nk\u016f. Pot\u0159ebujete k tomu nov\u00e9 za\u0159\u00edzen\u00ed?  <br\/><\/strong>K tomu pot\u0159ebujeme jin\u00e9 syst\u00e9my ne\u017e dosud. Za\u010dali jsme s mal\u00fdm vzorov\u00fdm syst\u00e9mem v Pinerolu. Nyn\u00ed na n\u011bm stav\u00edme, proto\u017ee p\u0159i\u0161ly prvn\u00ed objedn\u00e1vky od z\u00e1kazn\u00edk\u016f. Nov\u00e9 z\u00e1vody v It\u00e1lii jsou modul\u00e1rn\u00ed syst\u00e9my. V\u00fdhodou je, \u017ee m\u016f\u017eeme vyr\u00e1b\u011bt i jin\u00e9 v\u00fdrobky, pokud se zm\u011bn\u00ed podm\u00ednky na trhu. Mimochodem, tyto investice v Pinerolu jsou dal\u0161\u00edm velmi dobr\u00fdm p\u0159\u00edkladem na\u0161ich investic do proces\u016f a technologi\u00ed.     <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>V posledn\u00edch letech se hodn\u011b mluv\u00ed o inkub\u00e1torech, ale co na\u0161e st\u00e1vaj\u00edc\u00ed podniky?<\/strong><br\/>Inkub\u00e1tory jsou dobr\u00e9 a d\u016fle\u017eit\u00e9 s ohledem na transformaci a nov\u00e9 technologie pohonu. Bezpochyby v\u00fdznamn\u011b p\u0159isp\u00edvaj\u00ed k zaji\u0161t\u011bn\u00ed budoucnosti spole\u010dnosti. To v\u0161ak neznamen\u00e1, \u017ee ji\u017e neinvestujeme do produkt\u016f v jin\u00fdch odv\u011btv\u00edch! Jednotliv\u00e9 v\u00fdvoje jsou mo\u017en\u00e1 pon\u011bkud m\u00e9n\u011b velkolep\u00e9 ne\u017e nap\u0159\u00edklad p\u0159\u00edpojnice nebo tepeln\u00e9 bari\u00e9ry. Jin\u00fdmi slovy, sp\u00ed\u0161e evoluce ne\u017e revoluce. V\u00fdrobky ze st\u00e1vaj\u00edc\u00edho portfolia se v\u0161ak pou\u017e\u00edvaj\u00ed i v nov\u00fdch aplikac\u00edch, a\u0165 u\u017e jde o elektrolyz\u00e9ry, v\u011btrn\u00e9 turb\u00edny na mo\u0159i nebo zem\u011bd\u011blstv\u00ed, abychom uvedli jen n\u011bkolik p\u0159\u00edklad\u016f. Nesm\u00edme zapom\u00ednat: Ka\u017ed\u00fd z n\u00e1s p\u0159ich\u00e1z\u00ed denn\u011b do styku s na\u0161imi nejr\u016fzn\u011bj\u0161\u00edmi v\u00fdrobky. A\u0165 u\u017e si r\u00e1no \u010dist\u00edme zuby, v letadle, v aut\u011b, na kole, na k\u00e1vovaru, v zuba\u0159sk\u00e9m k\u0159esle nebo v traktoru: na\u0161e t\u011bsn\u011bn\u00ed jsou nezbytn\u00e1. Kdyby n\u00e1hle za\u010daly st\u00e1vkovat, sv\u011bt by se mo\u017en\u00e1 to\u010dil d\u00e1l, ale mnoho v\u011bc\u00ed by p\u0159estalo fungovat.        <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Jak\u00e9 je na\u0161e postaven\u00ed na sv\u011btov\u00e9m trhu v oblasti obnoviteln\u00fdch zdroj\u016f energie?<br\/><\/strong>I zde se domn\u00edv\u00e1m, \u017ee m\u00e1me vynikaj\u00edc\u00ed pozici. Vezm\u011bme si nap\u0159\u00edklad vod\u00edk: zpo\u010d\u00e1tku jsme se zam\u011b\u0159ili na elektrolyz\u00e9ry, tedy na v\u00fdrobu vod\u00edku. Tento pohled jsme roz\u0161\u00ed\u0159ili a nyn\u00ed se zab\u00fdv\u00e1me cel\u00fdm hodnotov\u00fdm \u0159et\u011bzcem, od v\u00fdroby p\u0159es skladov\u00e1n\u00ed a p\u0159epravu a\u017e po pou\u017eit\u00ed. V\u0161ude je velk\u00fd potenci\u00e1l, kter\u00fd chceme vyu\u017e\u00edt. Hlavn\u00ed \u010d\u00e1st vod\u00edkov\u00e9ho byznysu pro FST bude p\u0159edstavovat divize t\u011bsn\u011bn\u00ed. D\u00edky na\u0161im zku\u0161enostem v oblasti materi\u00e1l\u016f a konstrukce jsme velmi dob\u0159e vybaveni pro r\u016fzn\u00e9 typy elektrolyz\u00e9r\u016f. I v t\u00e9to oblasti v\u0161ak st\u00e1le pot\u0159ebujeme r\u016fst v Indii a \u010c\u00edn\u011b. \u010c\u00edna je l\u00eddrem v technologii alkalick\u00e9 elektrol\u00fdzy (ALK ), zat\u00edmco Evropa se dosud zam\u011b\u0159ovala p\u0159edev\u0161\u00edm na elektrol\u00fdzu s proton-v\u00fdm\u011bnnou membr\u00e1nou (PEM). Pokud chce sv\u011bt dos\u00e1hnout sv\u00fdch c\u00edl\u016f v oblasti udr\u017eitelnosti, vod\u00edk nelze obej\u00edt. Elektrol\u00fdza je jedn\u00edm ze zp\u016fsob\u016f jeho v\u00fdroby.         <\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1160\" height=\"773\" src=\"https:\/\/sw.fst.com\/magazine\/wp-content\/uploads\/2025\/06\/Hydrogen-iStock-2157915039-1160x773.jpg\" alt=\"\" class=\"wp-image-12530\" srcset=\"https:\/\/sw.fst.com\/magazine\/wp-content\/uploads\/2025\/06\/Hydrogen-iStock-2157915039-1160x773.jpg 1160w, https:\/\/sw.fst.com\/magazine\/wp-content\/uploads\/2025\/06\/Hydrogen-iStock-2157915039-800x533.jpg 800w, https:\/\/sw.fst.com\/magazine\/wp-content\/uploads\/2025\/06\/Hydrogen-iStock-2157915039-1536x1024.jpg 1536w, https:\/\/sw.fst.com\/magazine\/wp-content\/uploads\/2025\/06\/Hydrogen-iStock-2157915039-2048x1365.jpg 2048w, https:\/\/sw.fst.com\/magazine\/wp-content\/uploads\/2025\/06\/Hydrogen-iStock-2157915039-120x80.jpg 120w, https:\/\/sw.fst.com\/magazine\/wp-content\/uploads\/2025\/06\/Hydrogen-iStock-2157915039-90x60.jpg 90w, https:\/\/sw.fst.com\/magazine\/wp-content\/uploads\/2025\/06\/Hydrogen-iStock-2157915039-320x213.jpg 320w, https:\/\/sw.fst.com\/magazine\/wp-content\/uploads\/2025\/06\/Hydrogen-iStock-2157915039-560x373.jpg 560w, https:\/\/sw.fst.com\/magazine\/wp-content\/uploads\/2025\/06\/Hydrogen-iStock-2157915039-1920x1280.jpg 1920w, https:\/\/sw.fst.com\/magazine\/wp-content\/uploads\/2025\/06\/Hydrogen-iStock-2157915039.jpg 2121w\" sizes=\"auto, (max-width: 1160px) 100vw, 1160px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\"><strong>Jak\u00e1 o\u010dek\u00e1v\u00e1n\u00ed m\u00e1te od nov\u00e9ho americk\u00e9ho prezidenta a jeho energetick\u00e9 politiky? Co mohou politick\u00e1 rozhodnut\u00ed znamenat pro na\u0161i obchodn\u00ed strategii v USA? <br\/><\/strong>Energetick\u00e9 klastry existuj\u00ed tak\u00e9 v USA. To v\u0161ak v sou\u010dasn\u00e9 dob\u011b nen\u00ed hlavn\u00edm t\u00e9matem politiky. My se nyn\u00ed m\u016f\u017eeme v\u00edce soust\u0159edit na Evropu a \u010c\u00ednu, dokud se odpov\u00eddaj\u00edc\u00ed technologie v USA nevr\u00e1t\u00ed do centra pozornosti. Nav\u00edc mnoho smluv, kter\u00e9 jsme uzav\u0159eli se z\u00e1kazn\u00edky v Severn\u00ed Americe, je dlouhodob\u00fdch, tak\u017ee v p\u0159\u00ed\u0161t\u00edch t\u0159ech a p\u016fl letech pravd\u011bpodobn\u011b nebudou ovlivn\u011bny. Budeme muset po\u010dkat, co se stane pot\u00e9.    <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Je podle v\u00e1s mo\u017en\u00e9 strategick\u00e9 rozd\u011blen\u00ed? V Evrop\u011b se zam\u011b\u0159ujeme na &#8222;zelen\u00e9&#8220; komponenty pro vod\u00edkovou, v\u011btrnou a sol\u00e1rn\u00ed energii, zat\u00edmco v USA na produkty pro jadernou energii?<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Podle m\u00e9ho n\u00e1zoru nem\u00e1 smysl o takov\u00e9m strategick\u00e9m rozd\u011blen\u00ed uva\u017eovat. Trh to vy\u0159e\u0161\u00ed. Dnes z na\u0161eho kanadsk\u00e9ho z\u00e1vodu v Tillsonburgu stejn\u011b dod\u00e1v\u00e1me pouze d\u00edly pro proces \u00fadr\u017eby st\u00e1vaj\u00edc\u00edch jadern\u00fdch elektr\u00e1ren.<br\/>V Evrop\u011b se o\u010dek\u00e1v\u00e1, \u017ee PEM a alkalick\u00e9 elektrolyz\u00e9ry z\u00edskaj\u00ed na s\u00edle. Pro n\u011b mus\u00edme dod\u00e1vat vhodn\u00e1 t\u011bsn\u011bn\u00ed. Sou\u010dasn\u011b se d\u00edv\u00e1me daleko za hranice Evropy a USA. Nap\u0159\u00edklad Indie d\u011bl\u00e1 v oblasti vod\u00edku velk\u00e9 pokroky a chce d\u00e1le rozv\u00edjet spalovac\u00ed motor <sub>poh\u00e1n\u011bn\u00fd H2<\/sub>. V Evrop\u011b a Americe hraje toto t\u00e9ma pod\u0159adnou roli. Pro n\u00e1s je d\u016fle\u017eit\u00e9 vyv\u00edjet a vyr\u00e1b\u011bt to, co je v dan\u00e9m regionu pot\u0159eba. Zde v\u00fdznamn\u011b t\u011b\u017e\u00edme z na\u0161\u00ed dobr\u00e9 glob\u00e1ln\u00ed s\u00edt\u011b a celosv\u011btov\u00e9 v\u00fdrobn\u00ed stopy.        <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Kl\u00ed\u010dov\u00e9 slovo talent management, kl\u00ed\u010dov\u00e9 slovo nedostatek kvalifikace: Co d\u011bl\u00e1 FST, aby p\u0159il\u00e1kala dobr\u00e9 zam\u011bstnance a byla atraktivn\u00edm zam\u011bstnavatelem?<\/strong><\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1160\" height=\"653\" src=\"https:\/\/sw.fst.com\/magazine\/wp-content\/uploads\/2025\/06\/peopleiStock-2159021706-1160x653.jpg\" alt=\"\" class=\"wp-image-12520\" srcset=\"https:\/\/sw.fst.com\/magazine\/wp-content\/uploads\/2025\/06\/peopleiStock-2159021706-1160x653.jpg 1160w, https:\/\/sw.fst.com\/magazine\/wp-content\/uploads\/2025\/06\/peopleiStock-2159021706-800x450.jpg 800w, https:\/\/sw.fst.com\/magazine\/wp-content\/uploads\/2025\/06\/peopleiStock-2159021706-1536x864.jpg 1536w, https:\/\/sw.fst.com\/magazine\/wp-content\/uploads\/2025\/06\/peopleiStock-2159021706-2048x1152.jpg 2048w, https:\/\/sw.fst.com\/magazine\/wp-content\/uploads\/2025\/06\/peopleiStock-2159021706-120x68.jpg 120w, https:\/\/sw.fst.com\/magazine\/wp-content\/uploads\/2025\/06\/peopleiStock-2159021706-90x51.jpg 90w, https:\/\/sw.fst.com\/magazine\/wp-content\/uploads\/2025\/06\/peopleiStock-2159021706-320x180.jpg 320w, https:\/\/sw.fst.com\/magazine\/wp-content\/uploads\/2025\/06\/peopleiStock-2159021706-560x315.jpg 560w, https:\/\/sw.fst.com\/magazine\/wp-content\/uploads\/2025\/06\/peopleiStock-2159021706-1920x1080.jpg 1920w, https:\/\/sw.fst.com\/magazine\/wp-content\/uploads\/2025\/06\/peopleiStock-2159021706.jpg 2309w\" sizes=\"auto, (max-width: 1160px) 100vw, 1160px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">Domn\u00edv\u00e1m se, \u017ee FST je ji\u017e nyn\u00ed atraktivn\u00edm zam\u011bstnavatelem. Zam\u011bstnanc\u016fm nab\u00edz\u00edme vysokou m\u00edru odpov\u011bdnosti a maj\u00ed mnoho p\u0159\u00edle\u017eitost\u00ed utv\u00e1\u0159et sv\u00e9 oblasti odpov\u011bdnosti. Sv\u00e9 zam\u011bstnance neust\u00e1le vzd\u011bl\u00e1v\u00e1me, na\u0161e metody vzd\u011bl\u00e1v\u00e1n\u00ed se staly flexibiln\u011bj\u0161\u00edmi a nab\u00edz\u00edme \u0161irokou \u0161k\u00e1lu obsahu. Mimochodem, zam\u011bstnanci se mohou rozv\u00edjet nejen vertik\u00e1ln\u011b, ale i horizont\u00e1ln\u011b. To znamen\u00e1, \u017ee mohou prohlubovat a roz\u0161i\u0159ovat sv\u00e9 odborn\u00e9 znalosti a pokra\u010dovat v kari\u00e9\u0159e odborn\u00edka, ale p\u0159itom z\u016fstat na sv\u00e9 st\u00e1vaj\u00edc\u00ed pozici a nep\u0159evz\u00edt vedouc\u00ed funkci.    <\/p>\n\n<p class=\"wp-block-paragraph\"><br\/>To, co jsem za t\u00e9m\u011b\u0159 29 let sv\u00e9ho p\u016fsoben\u00ed ve spole\u010dnosti Freudenberg za\u017eil a co bych r\u00e1d zachoval a podporoval, je otev\u0159enost nov\u00fdm my\u0161lenk\u00e1m. Vz\u00e1jemn\u00fd respekt, zejm\u00e9na kdy\u017e lid\u00e9 up\u0159\u00edmn\u011b vyjad\u0159uj\u00ed sv\u00e9 n\u00e1zory. Podle m\u00e9ho n\u00e1zoru je naslouch\u00e1n\u00ed a akceptov\u00e1n\u00ed toho, \u017ee ostatn\u00ed zam\u011bstnanci s r\u016fzn\u00fdmi zku\u0161enostmi a n\u00e1zory maj\u00ed r\u016fzn\u00e9 p\u0159\u00edstupy k \u0159e\u0161en\u00ed, t\u00edm, co d\u011bl\u00e1 firmu atraktivn\u00ed. Ned\u00e1vno mi jeden nov\u00fd zam\u011bstnanec s dvacetiletou profesn\u00ed prax\u00ed \u0159ekl, \u017ee takovou otev\u0159enost v\u016f\u010di nov\u00fdm n\u00e1pad\u016fm na sv\u00fdch p\u0159edchoz\u00edch profesn\u00edch stanic\u00edch v jin\u00fdch firm\u00e1ch je\u0161t\u011b neza\u017eil. Takov\u00e1 zp\u011btn\u00e1 vazba m\u011b samoz\u0159ejm\u011b t\u011b\u0161\u00ed. Daj\u00ed se v\u011bci d\u011blat l\u00e9pe? Ur\u010dit\u011b ano a pracujeme na tom. Subjektivn\u011b to m\u016f\u017ee b\u00fdt vn\u00edm\u00e1no jinak, ale na\u0161e n\u00edzk\u00e1 fluktuace zam\u011bstnanc\u016f mluv\u00ed sama za sebe.       <br\/><br\/>N\u00e1\u0161 proces \u0159\u00edzen\u00ed talent\u016f je velmi strukturovan\u00fd. Z\u00e1rove\u0148 jsou za n\u011bj zodpov\u011bdn\u00ed sami zam\u011bstnanci, kte\u0159\u00ed nap\u0159\u00edklad udr\u017euj\u00ed a pravideln\u011b aktualizuj\u00ed sv\u00e9 osobn\u00ed profily v syst\u00e9mu Workday. Jsem si v\u011bdom toho, \u017ee pou\u017e\u00edv\u00e1n\u00ed na\u0161eho syst\u00e9mu je \u010dasov\u011b n\u00e1ro\u010dn\u00e9. Jsem si tak\u00e9 v\u011bdom toho, \u017ee ne ka\u017ed\u00fd sd\u00edl\u00ed m\u016fj n\u00e1zor, \u017ee se n\u011bkdy zna\u010dn\u00e9 \u00fasil\u00ed vyplat\u00ed. Strukturovan\u00fd proces zp\u011btn\u00e9 vazby je nesm\u00edrn\u011b cenn\u00fdm prvkem v \u0159\u00edzen\u00ed zam\u011bstnanc\u016f. Syst\u00e9m pro \u0159\u00edzen\u00ed talent\u016f nap\u0159\u00ed\u010d skupinami podnik\u016f, jako je Workday, nad\u00e1le nab\u00edz\u00ed \u0159adu v\u00fdhod jak pro zam\u011bstnance, tak pro spole\u010dnost. Umo\u017e\u0148uje zam\u011bstnanc\u016fm, aby se dostali do centra pozornosti a z\u00e1rove\u0148 nav\u00e1zali kontakty s ostatn\u00edmi zam\u011bstnanci spole\u010dnosti Freudenberg, co\u017e podporuje v\u00fdm\u011bnu n\u00e1pad\u016f a informac\u00ed. A vytv\u00e1\u0159\u00ed transparentnost nap\u0159\u00ed\u010d celou organizac\u00ed. Zvy\u0161uje to efektivitu? Zcela jist\u011b!         <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Vzhledem k p\u0159etrv\u00e1vaj\u00edc\u00ed obt\u00ed\u017en\u00e9 hospod\u00e1\u0159sk\u00e9 situaci, klesaj\u00edc\u00edmu po\u010dtu objedn\u00e1vek a vysok\u00fdm prodejn\u00edm, spr\u00e1vn\u00edm a re\u017eijn\u00edm n\u00e1klad\u016fm p\u0159ijala spole\u010dnost FST celosv\u011btov\u011b opat\u0159en\u00ed k pos\u00edlen\u00ed konkurenceschopnosti spole\u010dnosti. O jak\u00e1 opat\u0159en\u00ed se jedn\u00e1? <\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Glob\u00e1ln\u00ed krize, zpo\u017ed\u011bn\u00ed v transformaci a region\u00e1ln\u00ed omezen\u00ed investi\u010dn\u00edch projekt\u016f vedly k poklesu p\u0159\u00edchoz\u00edch zak\u00e1zek &#8211; zejm\u00e9na z automobilov\u00e9ho pr\u016fmyslu. Anal\u00fdza na\u0161ich prodejn\u00edch, re\u017eijn\u00edch a spr\u00e1vn\u00edch n\u00e1klad\u016f (SG&amp;A) uk\u00e1zala, \u017ee na\u0161e n\u00e1klady jsou v\u00fdrazn\u011b vy\u0161\u0161\u00ed ne\u017e n\u00e1klady na\u0161ich p\u0159\u00edm\u00fdch konkurent\u016f. Rozd\u00edl oproti nejbli\u017e\u0161\u00edmu konkurentovi \u010din\u00ed t\u0159i procenta. Pokud tedy nechceme ztratit pod\u00edl na trhu, mus\u00edme s t\u00edm rozhodn\u011b n\u011bco ud\u011blat. V roce 2024 se n\u00e1m poda\u0159ilo \u00fasporn\u00fdmi opat\u0159en\u00edmi sn\u00ed\u017eit procento SG&amp;A o jeden bod. V sou\u010dasn\u00e9 dob\u011b revidujeme a optimalizujeme na\u0161e procesy, zkoum\u00e1me, co u\u017e nemus\u00edme d\u011blat nebo co je t\u0159eba v budoucnu d\u011blat jinak a jak m\u016f\u017eeme je\u0161t\u011b l\u00e9pe vyu\u017e\u00edt digitalizaci.     <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>V roce 2024 p\u0159ijala spole\u010dnost FST opat\u0159en\u00ed k je\u0161t\u011b lep\u0161\u00edmu uplat\u0148ov\u00e1n\u00ed z\u00e1sad provozn\u00ed dokonalosti (kl\u00ed\u010dov\u00e9 slovo: projekt Aret\u00e9). Jak si v sou\u010dasn\u00e9 dob\u011b stoj\u00edme? <\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Provozn\u00ed dokonalost znamen\u00e1, \u017ee se chceme a mus\u00edme zlep\u0161ovat ve v\u0161ech oblastech a b\u00fdt efektivn\u011bj\u0161\u00ed. To vy\u017eaduje l\u00e9pe strukturovan\u00e1 a propojen\u00e1 data, abychom mohli pokro\u010dit v digitalizaci. A n\u011bkdy mus\u00edme v\u011bci, kter\u00e9 d\u011bl\u00e1me, d\u016fkladn\u011b prov\u011b\u0159it a mo\u017en\u00e1 je prost\u011b p\u0159estat d\u011blat \u00fapln\u011b.  <\/p>\n\n<p class=\"wp-block-paragraph\">Ka\u017edop\u00e1dn\u011b m\u011b t\u011b\u0161\u00ed, \u017ee jsme navzdory klesaj\u00edc\u00edm tr\u017eb\u00e1m byli produktivn\u011bj\u0161\u00ed. Je\u0161t\u011b jsme nedos\u00e1hli na\u0161eho c\u00edle, ale jsme na dobr\u00e9 cest\u011b k roku 2025, i kdy\u017e za\u010d\u00e1tek roku byl obt\u00ed\u017en\u00fd. V posledn\u00edch letech jsme investovali 25 a\u017e 30 milion\u016f eur do automatiza\u010dn\u00edch projekt\u016f na zv\u00fd\u0161en\u00ed efektivity. Ty se mus\u00ed postupn\u011b projevit ve v\u00fdsledc\u00edch.   <\/p>\n\n<p class=\"wp-block-paragraph\"><br\/><strong>Spole\u010dnost FST si stanovila ambici\u00f3zn\u00ed c\u00edle v oblasti udr\u017eitelnosti. Stoj\u00edme si za t\u011bmito c\u00edli i vzhledem k n\u00e1ro\u010dn\u00e9 ekonomick\u00e9 a politick\u00e9 situaci? <\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Ano, na\u0161e c\u00edle st\u00e1le plat\u00ed: do roku 2045 chceme b\u00fdt klimaticky neutr\u00e1ln\u00ed. V roce 2024 jsme dos\u00e1hli v\u0161ech c\u00edl\u016f, kter\u00e9 jsme si do t\u00e9 doby stanovili. Tak\u00e9 v roce 2025 jsme na dobr\u00e9 cest\u011b. P\u0159i sni\u017eov\u00e1n\u00ed ekologick\u00e9 stopy se nyn\u00ed soust\u0159ed\u00edme na st\u0159edn\u011bdobou modernizaci topn\u00fdch syst\u00e9m\u016f v na\u0161ich z\u00e1vodech. \u0158e\u0161\u00edme to postupn\u011b a s rozumem a smyslem. To znamen\u00e1, \u017ee nebudeme nahrazovat relativn\u011b nov\u00e9 topn\u00e9 syst\u00e9my jen proto, \u017ee jsou na plyn nebo olej. Na realizaci na\u0161ich pl\u00e1n\u016f do roku 2045 m\u00e1me je\u0161t\u011b dost \u010dasu. Pracujeme jak s geoterm\u00e1ln\u00ed energi\u00ed, tak s tepeln\u00fdmi \u010derpadly. Ji\u017e nyn\u00ed pracujeme s rekuperac\u00ed tepla z na\u0161ich v\u00fdrobn\u00edch proces\u016f. Rekuperace tepla je ji\u017e pevn\u00fdm po\u017eadavkem pro v\u0161echna nov\u00e1 za\u0159\u00edzen\u00ed, kter\u00e1 po\u0159izujeme. N\u00e1\u0161 nov\u00fd z\u00e1vod na v\u00fdrobu surov\u00fdch sm\u011bs\u00ed, kter\u00fd se stav\u00ed ve Weinheimu, bude klimaticky neutr\u00e1ln\u00ed.          <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Spole\u010dnost FST v posledn\u00edch letech zavedla \u0159adu opat\u0159en\u00ed v oblasti diverzity a inkluze (D&amp;I). \u010ceho dos\u00e1hly? <br\/><\/strong>O tom hodn\u011b mluv\u00edme na \u00farovni veden\u00ed a s na\u0161imi vedouc\u00edmi pracovn\u00edky. Pravideln\u011b o tom hovo\u0159\u00edme tak\u00e9 p\u0159i n\u00e1v\u0161t\u011bv\u00e1ch na pracovi\u0161t\u00edch. U\u017e to, \u017ee o tom otev\u0159en\u011b mluv\u00edme, pova\u017euji za zlep\u0161en\u00ed. Kdy\u017e jsou probl\u00e9my na stole, u\u017e to hodn\u011b pom\u00e1h\u00e1. Kontakty pro D&amp;I jsou k dispozici v jednotliv\u00fdch z\u00e1vodech, proto\u017ee chceme t\u011bm, kter\u00fdch se to t\u00fdk\u00e1, nab\u00eddnout m\u00edstn\u00ed kontaktn\u00ed m\u00edsto. Je pro n\u00e1s d\u016fle\u017eit\u00e9, aby se v\u0161ichni zam\u011bstnanci mohli otev\u0159en\u011b a beze strachu obr\u00e1tit na d\u016fv\u011bryhodnou osobu.<br\/>Je t\u011b\u017ek\u00e9 m\u011b\u0159it \u00fasp\u011bch. Jako spole\u010dnost t\u011b\u017e\u00edme z rozmanitosti na\u0161ich zam\u011bstnanc\u016f. Rozmanitost znamen\u00e1 mimo jin\u00e9 r\u016fzn\u00e9 n\u00e1zory a \u0161irokou \u0161k\u00e1lu n\u00e1pad\u016f. Mysl\u00edm, \u017ee by byla velk\u00e1 \u0161koda, kdyby se lid\u00e9 ve spole\u010dnosti Freudenberg neotev\u0159eli kv\u016fli sv\u00e9mu pohlav\u00ed, v\u011bku nebo sexu\u00e1ln\u00ed orientaci a neodv\u00e1\u017eili se p\u0159isp\u011bt do spole\u010dnosti sv\u00fdmi n\u00e1pady. Tak by tomu b\u00fdt nem\u011blo a m\u00e1m dojem, \u017ee jsme na spr\u00e1vn\u00e9 cest\u011b.         <br\/><\/p>\n\n<p class=\"wp-block-paragraph\"><strong><br\/><br\/><\/strong><br\/><\/p>\n<div class=\"pld-like-dislike-wrap pld-template-1\">\r\n    <div class=\"pld-like-wrap  pld-common-wrap\">\r\n    <a href=\"javascript:void(0)\" class=\"pld-like-trigger pld-like-dislike-trigger  \" title=\"\" data-post-id=\"14131\" data-trigger-type=\"like\" data-restriction=\"ip\" data-already-liked=\"0\">\r\n                        <i class=\"fas fa-thumbs-up\"><\/i>\r\n                <\/a>\r\n    <span class=\"pld-like-count-wrap pld-count-wrap\">    <\/span>\r\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Rozhovor: Matthias Sckuhr, gener\u00e1ln\u00ed \u0159editel spole\u010dnosti Freudenberg Sealing Technologies (FST) od 1. ledna 2025. Kompaktn\u00ed V\u00fdhled: Sckuhr pova\u017euje hospod\u00e1\u0159sk\u00e9 vyhl\u00eddky FST za solidn\u00ed. Spole\u010dnost pl\u00e1nuje pos\u00edlit svou p\u0159\u00edtomnost v \u010c\u00edn\u011b&hellip;<\/p>\n","protected":false},"author":5,"featured_media":12521,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[915,1301,1340],"tags":[],"powerkit_post_featured":[],"class_list":["post-14131","post","type-post","status-publish","format-standard","has-post-thumbnail","category-globalni","category-rozhovor","category-strategie-cs"],"_links":{"self":[{"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/posts\/14131","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/comments?post=14131"}],"version-history":[{"count":1,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/posts\/14131\/revisions"}],"predecessor-version":[{"id":14132,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/posts\/14131\/revisions\/14132"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/media\/12521"}],"wp:attachment":[{"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/media?parent=14131"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/categories?post=14131"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/tags?post=14131"},{"taxonomy":"powerkit_post_featured","embeddable":true,"href":"https:\/\/sw.fst.com\/magazine\/cs\/wp-json\/wp\/v2\/powerkit_post_featured?post=14131"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}